
Direct Mail Retargeting Tips
You may be familiar with retargeting in digital marketing campaigns, but did you know you can retarget your prospects with direct mail pieces? Reaching out
Ranked by South Florida Business Journal as the largest multi-industry marketing and advertising firm in Palm Beach County.
Name: Danielle Rurak
Job Title: Account Manager
Bio: Danielle earned her degree in Communication and began her career in Boston, MA working in marketing for major hotel brands like Marriott and Hilton. She later became Marketing Manager for the the largest hotel in New England, where she led campaigns to position the hotel as a destination and promote major events like the Boston Marathon. After moving to Florida, she worked at a digital marketing agency with a focus on event marketing. She now brings that experience to her role at Strategic Marketing.
“Marketing isn’t just about pretty visuals or clever copy. It’s about knowing your audience, what they care about, how they think, and how to speak to them in a way that resonates. You can have the best product in the world, but if you don’t understand who you’re talking to, you’re solving the right problem for the wrong person.”
You may be familiar with retargeting in digital marketing campaigns, but did you know you can retarget your prospects with direct mail pieces? Reaching out
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