Reasons to Hire an Expert Website Builder
For many business owners, especially small business owners, it is common to be lured into free or low-cost website builder templates. While it may seem that is the most efficient way to get a website up and running, it isn’t necessarily the best. Your website is likely the first place that prospective customers will go to learn more about your brand and the products or services that you offer, so you want to make sure your website stands out, reflects your brand’s identity and is user friendly. Without the proper knowledge of design and development, your website might be doing more harm to your business than good. Whether you’re building a new website from scratch or updating an existing one, below are some reasons why you should hire a professional website builder.
Get a Custom Look
Think of your website as an extension of your physical storefront. Chances are, your business’s physical location doesn’t look strikingly similar to another, so why should your website? When you choose a do-it-yourself website builder, such as Wix or Squarespace, you choose from pre-existing templates and images. This means that your website is not 100% unique, nor is it customized to reflect your brand’s identity.
WordPress is a content management system that offers more customization than the previously mentioned website builders while still appealing to the DIY-ers. However, you should have knowledge of coding in order to edit the themes and plugins on the WordPress platform. This gives your website a more customized appearance and if you hire a professional to properly create and edit the website, you won’t have to worry about any design mishaps that can happen if you attempt this yourself.
A website is not a “fix it and forget it” tool. Ongoing maintenance of your website is needed to ensure it is functioning properly and in compliance with any new search engine algorithms. Google, for example, updates their search engine algorithms hundreds of times throughout the year, making changes to how they determine page ranking in the search results. Some changes are simple; however, for major changes, you may not have the proper knowledge to successfully update your website. Not only that, but if you aren’t in the industry of web work, you probably won’t know when an update is released. Trusting your website to a professional developer and designer can go a long way for your business. A hired professional will also complete regular full audits and ensure your website is running on updated software, which is crucial in making sure your website is secure and gets the necessary bug fixes.
Consider Your Marketing Strategies
Your website is the backbone to many marketing and advertising tactics you may be doing or considering. For example, search engine optimization (SEO) relies heavily on the content of your website, in addition to its page URLs, alt tags and meta description. The user experience is also a crucial factor in digital marketing strategies because you want users to stay on your website as long as possible after finding you in the search results. Your site should be quick to load and easy to navigate, both of which are reliant upon the structure and design of your website. If your website has poor performance, you can hurt your ranking in the search results and increase bounce rates as a result of people navigating away from your website.
Let Strategic Marketing Be Your Website Builder
Strategic Marketing is a full-service agency offering a variety of advertising and marketing solutions, including website design and development, to clients of all sizes and sectors. With our expertise, you can have a unique and engaging website that is custom tailored to your brand’s identity and goals. Once you have a professionally-designed website, we can help it get found in the search results through digital marketing strategies that give your brand a robust online presence. To learn more, give us a call today at (561) 688-8155 or fill out the form on our contact page.
Create an Unbeatable Marketing Strategy
Whether you’re handling your business’s marketing strategy in house or you have an agency doing it for you, creating one that is not only successful but also resonates with consumers can be a challenge. There are many different platforms and tactics that need to be considered if you want to cultivate a strategy that resonates with your target audience. All of this can be overwhelming and cause even the most seasoned marketers to overlook some key concepts when developing a strategy. Below are some “secrets” to creating an unbeatable and unforgettable marketing strategy.
Make Your Messages Personal
Personalization is one of the basics of successful marketing and one of the most effective ways to retain customers and keep a loyal following. Personalizing your messages gets prospective customers to trust you, and it establishes a bond between your brand and the customer. In the age of automation, it can be especially difficult to create a marketing campaign and strategy that is personalized to each individual consumer. When you’re writing content, have a clear idea of who your target audience is and add in personal touches that can appeal to the majority of readers you are targeting. Another way to personalize your marketing strategy is to take advantage of social media. Since social media allows you to interact with each user individually, your messages are already personalized with little effort.
Don’t Forget to Use Images
Yes, copy is very important, but it needs to be in conjunction with relevant imagery. According to the American Marketing Association, people process images faster than they do text. So while you may have written a stellar blog post, it really won’t make as much of an impact on the reader if there are no images. Using powerful images in your marketing strategy can go a long way, especially with social media. Posts that contain pictures are more likely to grab the attention of users and get them to be interested in your brand’s message. Regardless of the channel, consumers are more likely to remember your brand when your messages contain eye-catching imagery.
Solve Problems for Consumers
Consumers ultimately look to businesses that provide solutions and ones that can make daily tasks easier. For example, you can write how-to blog posts, create user-friendly mobile apps and send e-newsletters or reminders to your customers that are helpful and informative. As long as the content and tools are relevant to your brand, they give consumers a positive and lasting impression of your brand.
Leverage Your Employees
Your employees should be your biggest brand advocates and supporters. While this should not be a secret, it is an approach that often gets forgotten simply because of the time constraints and various tasks that business owners face on a daily basis. However, setting time aside for your employees gives you an edge when it comes to promoting your brand. When they are motivated and genuinely happy in their roles, they are more likely to participate in community outreach programs, promotional events and other scenarios that allow them to show their commitment to your brand.
Let the Experts Take Care of Your Marketing Strategies
Aside from these tips, there are many other things that need to be considered when planning and executing a successful marketing plan and strategy. This is why it is best to outsource your marketing efforts to an agency. As a full-service advertising and marketing agency, Strategic Marketing has a wealth of experience in all areas of marketing, allowing us to create comprehensive marketing plans and strategies that align with your brand’s goals. To learn more about how we can help grow your brand, give us a call today at (561) 688-8155 or visit the contact page on our website.
Advice from Marketing Companies in South Florida
There are hundreds of marketing companies in South Florida, and they have similar ideas when it comes to establishing a bond between agency and clients, even though many specialize in different areas of marketing. When working with a marketing company, you are trusting them to grow your business through tactics that you may not be familiar with. This can result in a number of situations that strain the bond between agencies and clients. Whether you’re a long-standing client of a particular agency or you’re shopping around for the right partnership, here’s what all marketing companies in South Florida (and beyond) want their clients to know.
Have Realistic Expectations
When consulting with a marketing company, you accept that they are experts in the field and deliver the best results based on the needs and goals of your business. However, great marketing results don’t happen overnight. Your marketing campaign will likely undergo many changes and optimizations over time to get you the best results possible. Before agreeing to a campaign strategy, make sure your agency educates you on the process so you know what to expect. This will help to keep everyone on the same page in terms of timelines and outcomes.
Communication is Key
Your marketing agency needs to be kept in the loop if you want to see them deliver results. Communication is key to establishing a solid marketing strategy. Everything from contributing images and other creative material to advising them of upcoming events are critical pieces of information that should be passed on. Your marketing agency should be treated as an extension of your business, so it is important to keep the lines of communication open. Most marketing companies know that business owners have time constraints, but try to set time aside for phone calls, meetings and responding to emails in a timely manner.
Agencies are Businesses Too
Most marketing companies in South Florida will strive to get you the best bang for your buck. However, when asking for additional work to be completed that is outside of the original scope, this often means additional time and billing. Most marketing companies will put their client’s success as a priority, but you should be aware that additional work could mean additional charges. Unless you’re on a retainer agreement, added revisions or new scopes of work will usually come at a cost if they’re outside of the original agreement.
Your Website May Not Be Perfect
Most clients know their website is important, but what you may not realize is the effect that it has on the success of your marketing campaign. Your website is essentially your business’s online storefront, and it needs to be responsive, user friendly, engaging and optimized for mobile devices in order to get the most out of your campaign. Even if you have good reviews and a solid following on social media, websites that do not have these characteristics can deter prospective customers and make your marketing strategies less effective.
Looking for a Marketing Company?
Strategic Marketing is one of the most established marketing companies in South Florida. For over 25 years, we have helped clients grow their businesses through innovative and tailored marketing strategies. We provide many different services, from online reputation management to search engine optimization and many more. You can see an entire list of services at the bottom of our homepage. Contact us today by calling (561) 688-8155 or complete the form on our contact page to learn more about how we can help grow your brand.
Is Your Brand’s Online Reputation Helping or Hurting Business?
Your brand’s online reputation is key to gaining the trust of consumers who are searching for your products or services on the web. Consumers often base their purchase decisions on customer reviews, which is in large part what shapes your brand’s reputation. What consumers say about your brand and how you handle online reviews can either inspire consumers to learn more about your business, or it can prompt them to look for that particular product or service elsewhere. In fact, almost 90% of consumers trust online reviews as much as personal recommendations, making reviews a critical factor to the success of your business. Below are some factors that affect your business and its online reputation.
Receiving Positive Reviews
Every business loves getting positive reviews, but aside from the satisfaction they bring, positive reviews have a larger impact on the success of your business. Positive reviews are beneficial to your business in many ways, from improving your search engine optimization (SEO) efforts to increasing traffic to your website and physical store location. What many businesses fail to do, however, is respond to positive reviews. You should always follow up with positive reviews that your business receives online. This shows consumers that your brand has a genuine interest in customer service and gives prospective customers peace of mind that they are purchasing from a reputable and authoritative company.
The Occasional Negative Review
Whether one of your employees delivered poor service, a defective product was sent out or a customer is just having bad day, getting a negative review every so often is almost inevitable. Fortunately, actively managing your online reputation can give your brand a voice in the conversation that goes on online. This is crucial to making sure your brand’s reputation stays intact. Although no one wants negative reviews, they can help you become aware of particular issues and allow you to promptly resolve them. By promptly addressing these concerns and responding to the negative reviews in a timely manner, you can win back unhappy customers and retain their business in the future. However, if negative reviews go unanswered, you are more likely to lose that customer forever, as well as prospective customers who have read the review.
The More, The Merrier
Search engines favor businesses that have a large number of current, high-quality reviews by ranking them higher in organic and local search results. This makes review generation an important factor to your online reputation and digital marketing efforts. Even if you have good reviews, if you don’t have many of them or if they are outdated, they may not be as beneficial to your SEO and your reputation. By actively requesting and generating reviews, you can easily improve your online visibility and increase your ranking with popular search engines. Review generation is also one of the most cost-effective ways to improve your brand’s online presence and boost awareness.
Manage Your Brand’s Reputation the Easy Way
Managing your online reputation can be time consuming, so Strategic Marketing offers an efficient solution for businesses. Our reputation management platform, SmartRep, offers easy set-up, automated management and a user-friendly dashboard so you can spend more time running your business while the platform does most of the work for you. SmartRep will inform you immediately of negative reviews so you can address issues right away, preventing you from losing customers. Positive reviews are automatically published to review sites and social media pages to increase your visibility and boost your SEO. To learn more about SmartRep, give us a call today at (561) 688-8155 or visit the contact page on our website.