Blog Services are Important for Growing Your Business
What was once a simple way for individuals to share their own thoughts and opinions is now an important tool for businesses to grow their brand. Making sure your business can be found online is one of the most important ways to increase brand awareness, and blog services can help make that happen. Consistently posting engaging and informative blogs is crucial to boosting your business’s online visibility. Below are some ways that blog services are important for growing your business.
Improve Your Ranking in Search Results
Showing up in search results is crucial if you want to boost your brand’s online visibility. You could have the best-designed website in the world, but if you’re not ranking high in the results, who’s going to see it? This is where blogging helps tremendously. Each time you write a blog, it adds another page to your website. This means another page is being indexed by search engines, giving you more chances to show up in the search results. Search engines also love to see fresh content added and tend to rank those who post up-to-date content higher in the search results.
Support Your Social Media Presence
Blog services can help your business maintain an active presence across your social media platforms. Sharing blog posts on your social media pages can help you reach a larger audience and keep your followers engaged. Blogs can also make sure you always have something to share on your social media platforms, so you don’t always have to come up with separate content.
Drive Traffic to Your Website
Ranking high in search results is the number one way to drive traffic to your website, but that’s not the only way that blogs help to boost site traffic. The more informative and engaging your blogs, the more likely other people are to reference and link back to them in their content. This can greatly increase the number of inbound links that go to your blog or your website. As long as your blogs live on your business’s website, this is a great way to drive traffic to your site.
Establish Your Business as an Authority
Establishing your business as an authority in your industry takes time and commitment. One way to help this process along is to blog frequently about topics that are relevant in your industry. Blogging is a great platform to use for sharing industry knowledge and insights with a vast audience. As your brand increases its authority, consumers will see your brand as trustworthy and are more likely to visit your website or make a purchase in the future.
Learn More About Blog Services with Strategic Marketing
Strategic Marketing provides blog services to businesses across a variety of different industries. We can help your brand reach a larger audience by producing informative and engaging content that relates to your brand and your industry. To learn more about our blog services and how your business can benefit from this form of content marketing, contact us today by filling out the contact form on our website, or call (561) 688-8155 to speak with a marketing specialist.
Local Search Solutions are Good for Business
If your business hasn’t yet focused on local search solutions or developed a sound local search engine optimization (SEO) strategy, you could be missing out on prospective customers. Local search solutions aren’t just for large corporations with many locations. A sound local SEO strategy can benefit practically all types of businesses in terms of both in-store traffic and online visibility. Read on to find out why your brand needs local search solutions.
The Majority of Searches are Mobile
It’s no secret that consumers use mobile devices more often than desktop searches to find products or services in their area. Smartphones, tablets and wearable devices, such as the Apple™ watch, are the go-to products for searching the internet and finding businesses because of their mobility and convenience for busy, on-the-go consumers. Local search solutions are a great way to reach more prospective customers because it puts your brand in front of those who are specifically searching in your area from their mobile devices.
Search Engines Favor Local Businesses
Another factor to the importance of local search is how it can benefit your current SEO strategy. Search engines are highly aware of how prominent mobile and “near me” searches are, and therefore, tend to rank businesses with consistent local listings higher in organic search results. Consistent business information also provides search engines with further proof that your business is a trusted and reliable source, giving your brand more of a chance to be at the top of the search results. With local SEO tools, you can boost your brand’s online visibility by potentially increasing traffic to your website.
Local Searches are High Intent
Consumers who search locally have typically completed the phase of researching the product or service and are ready to buy; they just need to find a business or provider in their area. Local search solutions make it easy for consumers to find and contact your business right when they need you. This will help increase online conversions and in-store traffic.
Local Search Solutions Help You Stay Competitive
Local search solutions help your brand stay competitive by boosting your SEO while also listing your business on various local directories. Nowadays, it isn’t enough to just focus on organic SEO or vice versa. You need to keep up with your competition by having a comprehensive local online marketing strategy that includes SEO and directory listing management. For example, you could have good reviews and a decent organic ranking, but if a prospective customer cannot verify where your business is, you may lose out on the sale, and they will likely choose a business that is easy to find, even if your business is closer.
Let Strategic Marketing Help You Manage Your Local Search Solutions
At Strategic Marketing, we are experts in local search and know how to maximize your online visibility with our cost-effective local SEO program, SmartList. SmartList gets your business information onto hundreds of publishers’ databases, ensuring all listings are accurate and consistent to maximize your presence in online maps, directories and in underlying organic search listings. Publishing your local listings with SmartList saves you time and is an extremely cost-efficient solution for growing your business. Visit our website to learn more or call (561) 688-8155 to speak with a marketing specialist to find out how SmartList can benefit your business.
The Importance of South Florida Ad Agencies
The South Florida business landscape is very competitive, so being a business owner here can be challenging. There are millions of people from a number of different demographics that visit or live in South Florida throughout the year. According to recent census information, the population of South Florida surpassed six million as of 2016 and continues to grow. That’s roughly 30 percent of the state’s total population residing in Miami-Dade, Broward and Palm Beach counties, not to mention the tourists that visit South Florida. Needless to say, your South Florida business has a large target audience to reach. In order for your business to really thrive and expand, it is best to seek the advice and expertise of South Florida ad agencies. South Florida ad agencies, such as Strategic Marketing, are more capable of understanding the challenges and competitive nature of South Florida. Below are a few reasons why businesses here should work with South Florida ad agencies that know the landscape.
Knowledge of the South Florida Lifestyle
It’s true that the lifestyle of South Florida is much different than that of New York, Chicago or Los Angeles. This not only affects the lives of consumers, but also how businesses need to market and appeal to their target audience. Making sure your brand is perceived by consumers so that it fits into their lifestyle is crucial. In South Florida, that might mean making your product or service relevant to seasonal trends, housing and architectural styles that come with the challenges of year-round warm weather. South Florida ad agencies are more likely to use the right message and the right method to appeal to your brand’s target audience
Knowledge of South Florida Business Trends
South Florida ad agencies have more knowledge of local market trends and can better predict future trends. This makes it easier to not only keep up on shifts in your industry, but it also gives you greater insight into your competition, as well. This allows for a tailored marketing strategy based on industry and local business needs. Whether it’s a boost in tourism or construction of new shopping centers or housing communities, South Florida agencies are on the forefront of market and business trends.
Knowledge of the South Florida Population
Depending on your product or service, you’ll want to make sure you are marketing your brand through the appropriate channels. For example, digital tactics often work best if you’re trying to reach younger generations, such as millennials. If you’re trying to reach a mass audience of many different demographics within a certain area, it might be best to go with a traditional advertising method, such as television or out-of-home. With South Florida’s population being a unique mix of different demographics and generations, it is best to consult a South Florida agency to determine the best way to market your brand. That way, you can be sure the marketing strategy you implement will resonate with the community.
Searching for South Florida Ad Agencies? Look No Further
Strategic Marketing has been established in South Florida for over 25 years, and with knowledge of both traditional and digital advertising, we can get your South Florida business on the path to success. We have a wealth of experience in all forms of marketing and advertising, from television and radio to pay-per-click and search engine optimization. Contact us today by filling out the contact form on our website or call us at (561) 688-8155 to speak with one of our marketing specialists directly.
Is Your Pay-Per-Click Platform Getting You Results?
If your business wants to boost online traffic to your website and get more calls and form fills, pay-per-click (PPC) advertising might be the solution. PPC advertising can help your business reach more of your target audience and convert them into customers by bidding on specific search terms and creating compelling ad designs and landing page content. PPC can offer top ad placement almost as soon as your campaign begins. However, there are many considerations that go into PPC advertising in order for your campaign to be effective, and your pay-per-click platform itself is a major factor in your PPC campaign’s success. Below are three elements that make an effective pay-per-click platform and campaign.
A lot of testing goes into PPC advertising, such as testing different keywords, ad copy, landing page content and applicable geo-targeting. This is why a pay-per-click platform should be able to track conversions based on campaign elements previously tested. This allows you to determine where your campaign performs well and where you need to re-evaluate or test other options. Tracking conversions will help you gain a better understanding of your customers, as well as helping to determine what to consider testing in the future.
Once you’ve performed tests and can track conversions, your PPC platform should offer ongoing optimization to continuously improve your campaign’s performance. PPC optimization can be a lengthy process, so a platform that optimizes automatically can save time and money. In order for your campaign to run effectively, a number of aspects will require optimization, such as location targeting, keyword selection and budget. Ultimately, you want your PPC campaign to not only increase website visitors, but more importantly, increase the number of visitors that take a desired action, such as a phone call or form fill. Ongoing optimization of your campaign will drastically help to achieve this.
An effective pay-per-click platform should have comprehensive reporting and analytics. You should be able to track impressions, conversions, phone calls, clicks, form submissions and other web events. All of these factor into the success of your campaign and should be available for you to review at any time. You can also utilize this information in your other campaigns as well, such as with your search engine optimization (SEO) strategies, by focusing SEO content on terms and locations that seem to get more traffic and conversions.
Contact Strategic Marketing Today for Effective PPC Advertising
At Strategic Marketing, we have developed a proprietary pay-per-click platform that manages your PPC campaign across all major publishers, such as Google, Bing and Yahoo!. SmartClick offers conversion tracking, 24/7 optimization and complete accountability, all in a user-friendly dashboard so it easy for you to monitor your campaign’s performance. With SmartClick, you can track conversions back to the keywords that generated them, as well as record phone calls for quality assurance purposes. Our platform performs automatic optimization and budget allocation so you can be sure you your campaign produces the maximum return on investment. To learn more, contact us today by visiting our contact page or call (561) 688-8155 today.
Think Outside the Box and Generate Online Reviews
There are a number of reasons why a business needs to generate online reviews. Improving organic search ranking, standing out from the competition and boosting customer loyalty are just a few reasons why online reviews are good for your business. The more reviews your business has, the better off you’ll be. Even if your business has negative reviews, whether they are on Google, social media or your website, as long you respond timely and make a genuine attempt to try and resolve the issue, customers will most likely have a positive impression of your business. However, actually getting customers to leave reviews can be an overwhelming task and many businesses aren’t fully aware of just how beneficial reviews can be to their brand. Here are some unique and efficient ways that any business can generate online reviews for their brands.
Integrate Reviews with Other Campaigns
If you’ve launched an email marketing or direct mail campaign, then you already have a wealth of customers available to reach out to, as well as a way to contact them and get their feedback. You could send out emails to those on your list who have recently gone to your store, visited your website or made a purchase, and ask them to leave a review. Make sure the email provides a quick and easy way for its reader to leave a review. Directing them somewhere else, such as your website or a separate review site, will cost them more time and they will be less likely to leave a review. If you’re sending out direct mail pieces, include a friendly reminder on the material for them to visit your website or social media profiles and leave feedback about their experience with your business.
Utilize Your Site’s Analytics
One of the many benefits of your website is being able to keep track of analytics that show you how it’s performing. While you’re most likely to use the data for search engine optimization (SEO) or pay-per-click (PPC) purposes, why not utilize your site’s analytics to generate online reviews as well? You can review your site’s data and customer analytics to see where people spend the most time on your website. Then, you can add a simple feedback box to the page(s) that tend to get the most traffic. This allows users to leave a review of certain products, your website or their overall experience with your brand, depending on what you decide to display. This is a simple way for customers to leave reviews or feedback when they’re already on your site with minimal effort on your part.
You use call-to-actions (CTAs) when trying to get a sale, so why not use them to get more reviews? For example, your website most likely has your social media widgets displayed somewhere, but what is prompting users to actually visit your social media platform or leave a Facebook review? If you don’t come right out and ask them to visit your social page or leave a review, they probably won’t. You could also use this tactic offline, as well. For instance, place a CTA at the bottom of a receipt encouraging customers to leave a review and tell them where to do so. Direct and concise CTAs are an effective marketing strategy and can be just as effective in generating online reviews.
Generate Online Reviews for Your Business with Strategic Marketing
When it all comes down to it, you won’t get reviews if you don’t ask for them. Whether it’s through any of the above tactics or just asking customers face-to-face, make sure it’s easy for customers to leave a review of your business. At Strategic Marketing, we know this task is easier said than done. That is why we developed SmartRep, a review generation and reputation management software that makes building and maintaining online reviews easier, so you can worry about running your business.
SmartRep directs positive reviews to various review sites and social media pages, therefore improving your online visibility and reputation. Negative reviews are rerouted back to you to provide a customized message apologizing for the customer’s experience, allowing you to fix it and regain their trust. With in-depth reporting and an easy-to-use dashboard available 24/7, you’ll be able to easily manage your brand’s reputation while still keeping up with your busy schedule. For more information, contact Strategic Marketing today by visiting our website or calling (561) 688-8155.