Ranked by South Florida Business Journal as the largest multi-industry marketing and advertising firm in Palm Beach County.

strategic marketing logo
  • About
  • Work
    • Clients
    • Case Studies
    • Specialty Advertising
  • Services
    • Media
      • Email Marketing
      • Print Advertising
      • Transit Advertising
      • Direct Mail Marketing
      • Media Buying
      • Television Advertising
      • Out-of-Home Advertising
    • Digital
      • Blog Services
      • Content Marketing
      • Influencer Marketing
      • Facebook Advertising
      • Display Advertising
      • Social Media Marketing
      • E-commerce Marketing
      • Conversion Optimization
      • Pay-Per-Click
      • Reputation Management
      • Search Engine Optimization
      • Website Design
    • Creative
      • Branding
      • Brand Messaging
      • Copywriting
      • Logo Design
      • Graphic Design
      • Video Marketing
      • Voiceover Talent
      • Marketing Collateral
    • Strategy
      • News Releases
      • Product Launch
      • Public Relations
      • Market Research
      • Cause Marketing
      • Audience Targeting
      • Marketing Strategy
      • Franchise Marketing
  • Products
    • SmartList
    • SmartRep
    • SmartClick
    • SmartDisplay
  • Contact
  • Careers
  • Blog
  • About
  • Work
    • Clients
    • Case Studies
    • Specialty Advertising
  • Services
    • Media
      • Email Marketing
      • Print Advertising
      • Transit Advertising
      • Direct Mail Marketing
      • Media Buying
      • Television Advertising
      • Out-of-Home Advertising
    • Digital
      • Blog Services
      • Content Marketing
      • Influencer Marketing
      • Facebook Advertising
      • Display Advertising
      • Social Media Marketing
      • E-commerce Marketing
      • Conversion Optimization
      • Pay-Per-Click
      • Reputation Management
      • Search Engine Optimization
      • Website Design
    • Creative
      • Branding
      • Brand Messaging
      • Copywriting
      • Logo Design
      • Graphic Design
      • Video Marketing
      • Voiceover Talent
      • Marketing Collateral
    • Strategy
      • News Releases
      • Product Launch
      • Public Relations
      • Market Research
      • Cause Marketing
      • Audience Targeting
      • Marketing Strategy
      • Franchise Marketing
  • Products
    • SmartList
    • SmartRep
    • SmartClick
    • SmartDisplay
  • Contact
  • Careers
  • Blog
CALL 561-688-8155
media planning
September 10, 2018

Media Planning Dos and Don’ts | Strategic Marketing

Media planning is the process of selecting the ideal mix of media channels for your marketing message. It involves research, analysis, and properly allocating your budget. Media pl

AdvertisingStrategic Marketing
how to media buyhow to media planmediamedia buyingmedia planningplanningStrategic Marketing

Join the ranks of our satisfied clients and discover what Strategic Marketing can do for you. We are confident our award-winning strategies and passion for helping businesses thrive will be just as effective for you. Get in touch with us today for a free consultation on how we can help grow your business.

"Strategic Marketing has been handling our advertising for over 30 years. They do a fantastic job with our account. They have proven to get us the best prices and value every year for media buys. They have a great staff and have developed a great marketing strategy to create continuous, fantastic growth in our company. They have developed and produced our TV campaign that has produced excellent results. I would highly recommend Strategic Marketing."
Lou MoranoCapitol Carpet & Tile and Window Fashions
“I’ve worked with Terry Murphy and Strategic Marketing for well over 20 years and I’ve never known an agency that cared more about their clients, secured more media for their budgets, and was able to secure more added value for their clients than Strategic Marketing.”
Bill WilmotRadio and Television Executive
“Strategic Marketing is a company that you come to know, like, and trust. We’ve worked with them for over 10 years now. They are a company that stays ahead of the curve. They pay attention to detail, and they have truly gotten to know our brand to make the most of our advertising dollars.”
Christine MarionDirector of Marketing & Retail Operations – United Franchise Group
"Strategic Marketing has been our go-to for some years now. They have always been super responsive and are always there when we have any questions or requests. I highly recommend working with them as they take care and value their customers."
Robert SchwartzThe Law Offices of Robert Schwartz
"We are a large, locally owned business in Vero Beach, FL and prior to our grand opening back in September of 2018, we were in dire need of a company that could take us by the hand and help us to properly market our business. Strategic Marketing and their wonderful team of experts were able to do just that and they have been helping us ever since. Our business often requires contact with them outside of normal "business hours" and they have never hesitated to help at any hour. Their willingness to constantly be accessible and get the job done has been a life saver for our business and I would recommend them to anyone seeking that kind of guidance. For us, they have helped with marketing strategies, maneuvering through social media avenues, website design and hosting, graphic design and so much more! If these are areas in your business that you are struggling with and are looking for some direction, calling Strategic Marketing will be a great start!"
Meredith QuimbyBig Shots Golf
"In need of a new corporate name and identity we turned to Strategic Marketing for help and guidance in undertaking this complete make-over. Their team were amazing in creating our new brand, logo, tag line and website. Our new brand and messaging has been a huge success and we consider Strategic Marketing as a very valued business partner. As we expand on a nationwide scale we rely on our trusted partner for ongoing communication strategies and content to penetrate our target markets. Chris, Kendal, John and their entire team are to be commended for their high level of professionalism."
Cal DuncanCEO - Spire Building Solutions

Questions? Let's Discuss!

Please enable JavaScript in your browser to complete this form.
Name *
Loading
top advertising agencies in the united states 2022
strategic marketing advertising agency best of palm beach gardens 2022
chief marketer 200 the top marketing agencies of 2022
best pay per click (ppc) agencies in port st. lucie 2022
top conversion rate optimization solutions provider 2022
Top 10 Digital Advertising Service Providers in Canada 2023
Top 10 Native Marketing Service Providers 2023
Top 10 Creative Agency 2024
Top 10 Audio and Video Advertising Services Providers 2024
Strategic Marketing best of 2023 west palm beach hall of fame
Strategic Marketing best of 2023 west palm beach
Top 10 Digital Marketing Agencies 2024
Top Google Marketing Services 2024
chief marketer 200 the top marketing agencies of 2024
The Best of 2024 West Palm Beach Advertising Agencies
chief marketer top marketing agencies 2025 honoree
strategic marketing logo

Corporate Office

2541 METROCENTRE BLVD, SUITE 3
WEST PALM BEACH, FL 33407

Phone

561-688-8155

About

Strategic Marketing is a full-service advertising agency that offers high-quality creative work, superior account service, and performance-driven digital content to our clients across the United States, Canada, and overseas.

Explore

  • About
  • Work
  • Services
  • Clients
  • Careers
  • Contact
  • Blog
  • About
  • Work
  • Services
  • Clients
  • Careers
  • Contact
  • Blog
  • About
  • Work
  • Services
  • Clients
  • Careers
  • Contact
  • Blog
  • About
  • Work
  • Services
  • Clients
  • Careers
  • Contact
  • Blog

Partnerships

Google Partner
Google Partner
meta business partner
WPEngine Agency Partner Badge
omnisend partner badge
Facebook-f Twitter Instagram Linkedin
Privacy Settings

Copyright © 2025 Strategic Marketing

Privacy Policy
Cookie Policy
Terms Of Service
Disclaimer