Tips for a Memorable Branding Strategy
If you’re looking for a way to boost brand awareness in the New Year, maybe it’s time to consider an entirely new brand strategy. Developing a new branding campaign isn’t just for new businesses and organizations, but it is also for businesses that have defined brands that don’t accurately portray their values and goals. Whether you’re an established company that is considering rebranding or you’re a new business ready to launch your brand for the first time, your branding strategy is crucial if you want your brand to resonate with your target audience. Below are some tips for creating a brand strategy that gives your audience a memorable and lasting impression of your brand.
Have a Purpose
Consumers often expect brands to make a promise, but if you want your brand to stand out and have a lasting impression on them, you’ll need to do more than that. In other words, know what your brand’s purpose is and how it differentiates your business from competitors. You’re in business to make money, but you don’t want your brand strategy to be focused solely on this aspect. Working to provide value beyond the point of sale will go a long way in achieving a loyal following and profitability. Customers will appreciate the attention and care you’ve put into improving their everyday lives.
Brand recognition is crucial for long-term success, and consistent and cohesive messaging is key to achieving brand recognition. Everything from the tone of your content to the color scheme of your creative needs to flow and work together harmoniously. This is especially true if you’re running multiple marketing and advertising campaigns across different platforms. Consistent messaging can help ensure prospective customers remember your brand, which can have a positive impact on your return on investment (ROI), resulting in campaigns that outperform your competitors.
Consistency is key to brand recognition, and flexibility ensures you stay top-of-mind with consumers in an ever-changing marketplace. Technology, for instance, is constantly changing and so are consumers shopping and purchasing habits. Creating a branding strategy that can be can altered as time goes on will give you the ability to remain relevant, regardless of technological advancements and market variations. This also will allow you to be more creative with your brand and your marketing campaigns, which will give you an edge over the competition in the long run.
Appeal to Emotions
Consumers aren’t always sensible when deciding where to purchase certain things from. It’s common for them to spend more money for a product or service at a particular business when it could be purchased elsewhere for less money. Why? Because of their emotions. Consumers will often spend more if they feel like they can trust the brand and if they feel a connection with them. When developing your brand strategy, appeal to consumers’ emotions and provide a way that they can connect with you and your brand’s purpose. Providing them with peace of mind and appealing to their emotions will encourage customer loyalty and strengthen the relationship your brand has with your target audience.
Contact Strategic Marketing for Branding Help
Strategic Marketing is a full-service advertising agency that can help create a brand strategy that resonates with consumers throughout the New Year. Specializing in a number of both digital and traditional advertising and marketing methods, we have the knowledge and expertise to ensure your brand is memorable and all of your campaigns run in unison with one another. Whether you’re launching a new brand or need help rebranding, contact us today to learn more by visiting our contact page or calling (561) 688-8155.
How to Get the Highest ROI from Retargeting
Retargeting is one of the most effective ways to get traffic back to your website and increase conversions because it allows you to reach consumers who have already been introduced to your brand. However, you could be wasting money and spending your marketing and advertising dollars on users that may never convert, which is hurting your return on investment (ROI). To get the most out of your retargeting efforts and improve your ROI, here are some strategies that you can implement in your campaign.
Segment Your Audience
Serving the same retargeting ads to every user may be causing you to overspend. Each consumer has different interests and most are at different points of the purchase cycle. When you segment your audience into groups based on their search habits, past purchases and general interests, you can retarget users with ads that are tailored to each of them individually. By creating a more personalized message, they will be more likely to click on the ad, visit your website or potentially make a purchase. This strategy will require different ads to be created, but it will have a positive impact on user engagement and ROI.
Coordinate with Other Campaigns
If you’ve ever done an email marketing campaign or have an email list from past research, you could use it to your advantage in your retargeting campaign. For example, users who recently opened or clicked on an email could be retargeted with an ad that corresponds to the email content. On the other hand, targeting customers who have not recently been in contact with your business could serve as a friendly reminder for them to see what you may have in store now, which could lead to increased revenue and a higher ROI, not only for your retargeting campaign, but other marketing campaigns as well.
Don’t Over Target
You may think that the more times your ad is seen, the better, but this may not be the case. Consumers view countless ads each and every day across multiple channels and media platforms. It is crucial that you don’t over-target users, which can drive them away and cause your campaign to perform poorly. Take into consideration the fact that the user has already become familiar with a particular product or service at the very start of the campaign, so set a limit on how many times an ad is served to each user in a certain amount of time. This will prevent you from over targeting but will still help turn window shoppers into customers.
Address Cart Abandonment
Many online shoppers often spend a valuable amount of time on websites, scrolling through various items, adding certain things to their online carts and then for one reason or another, they leave the website before ever checking out. It would be a shame to lose these sales after you’ve spent the time and money getting them this far along in the buying process. Use retargeting to serve simple reminders to users who have abandoned their carts. They may have been interrupted by other tasks and simply forgot to place the order, so they will most likely appreciate the reminder to go back and complete the order. On the other hand, if a user is still on the fence about placing the order, this could be what pushes them to follow through with the sale. You could also include current offers or incentives with the reminder, such as free shipping or complementary product samples, to further persuade users to go back to their cart and place the order.
Strategic Marketing Can Help Increase Your ROI
We are a full-service advertising agency with over 25 years of experience, specializing in both traditional and digital tactics. We know that retargeting campaigns are most effective when strategically planning out ad placement, timing, design, whether it’s site or CRM retargeting methods. To find out how we can help increase conversions and boost your ROI, contact us today by visiting our contact page or calling (561) 688-8155.
Boost Business with Multichannel Direct Marketing
If you’re looking to optimize your media strategy and get the most out of your campaign spend, multichannel direct marketing might be the way to go. Direct marketing allows you to tailor your messaging so it appeals specifically to your prospective customers, resulting in a highly targeted marketing approach. This can result in a growing customer base, more consumer engagement and an increase in overall sales. Below are some ways that a multichannel direct marketing approach can grow your business and boost sales.
Different demographics use specific devices and media channels differently. In a multichannel direct marketing campaign, you are reaching consumers based on their behavior and, most importantly, when it is convenient for them. For example, someone on a computer who comes across a message or advertisement for your brand may not be ready to contact you at that time. However, when they see it again on their smartphone while they’re out running errands, they decide to stop into your store or call your business. If you were not running a campaign that included mobile marketing tactics, you could have missed out on a sale.
Increase Brand Awareness
Multichannel marketing can also help increase brand awareness and recognition that can help boost sales. A multichannel campaign will allow you to reach your target audience in more places more frequently. Even if they do not make a purchase or contact your business immediately, your brand’s messaging is more likely to resonate with them just from the consistency of your ads and marketing tactics.
It’s no secret that the key to any successful campaign is data. The more you know about your campaign, the better it will perform. For example, if you are noticing poor results in one particular campaign but another campaign on a different medium is performing well, you can shift your spend accordingly to ensure you are getting the highest return on investment (ROI). The great thing about a multichannel marketing approach is that you can end up with a lot of data across all different channels and platforms, allowing you to determine where it is best to spend your marketing budget. If you market your business on only one channel without exploring other options, you could be selling your company short and missing out on gaining new customers and sales.
Get Help from the Experts
Multichannel marketing requires expertise in a wide range of marketing tactics. Many boutique firms that specialize in certain advertising and marketing methods may not have the knowledge and tools to guide you in the right direction. Strategic Marketing is a full-service advertising agency that has been in business for over 25 years. We have experience in many types of traditional and digital advertising and marketing methods, so you can be sure you’re receiving trusted advice and experienced solutions that are tailored to your brand and your goals. Give us a call today at (561) 688-8155 to learn more, or visit the contact page on our website.