Content Marketing that Goes Beyond Blogging
When you think of ways to create content for your brand, blogs or landing pages for your website probably come to mind first. However, content comes in many different forms, some of which have nothing to do with posting copy to your website. While blogs and landing pages are important to your overall content marketing strategy, you don’t have to rely solely on them. Below are some content marketing ideas that your brand can utilize to increase brand awareness and improve your online marketing efforts.
Create Podcasts for Entertainment
Podcasts are an underutilized marketing medium but are quite popular among consumers. A podcast is simply an audio file, similar to a radio broadcast without commercials, that users can access online. If a user subscribes to your channel, any new content that you upload is automatically downloaded to their device and made available to the user. Podcasts are relatively easy and inexpensive, and if they’re done correctly, they are effective tools to get consumers engaged with your brand. A creative and unique podcast gives your brand the potential to obtain a large and dedicated following, so long as you maintain a frequent and ongoing podcast schedule.
Organize or Speak at Conferences
When you organize or attend a conference, you expect to show up, participate or take in the surroundings and maybe wait until the following year to experience it again. What you might not realize is that conferences are great forms of content marketing. Conferences and similar events often result in recordings of the experience through video, audio or text. After the event is over, you will have unique content to share on your social media pages, on your YouTube channel or you can add it to a blog post that summarizes the recent event.
Educate and Share Industry Insights
Consumers want to make sure they are purchasing from businesses who are experienced and know what they’re doing. This gives them confidence in how they are spending their money. In a business sense, this is referred to as being an authority, and it is largely determined by the type of content that is created and shared. Businesses can position themselves as an industry authority through a variety of techniques, such as creating webinars, teaching your own class independently or through another organization, publishing an eBook and creating infographics. Not only does this help your brand get seen as an authority, it is also unique and insightful content that will be appealing to both consumers and industry partners.
Use Images as Content
Images that are added to blogs or other similar types of content increase the chances that the user will read the post in its entirety, assuming the images are contextually relevant. However, using images on their own can also be an effective way to share information and get your brand noticed. Take Instagram, for example. This image-based social media platform has grown to be one of the most popular social channels in the world, blurring the lines between social media marketing and content marketing. Original and interesting images can be used in more places than just your business’s social media pages or blog posts. For example, you can create tutorials with images, use images for before-and-after scenarios and promote your product or service, all of which are perfect for both print and digital use.
Want Expert Content? Contact Strategic Marketing
Strategic Marketing is a full-service marketing agency with over 25 years of experience. We specialize in both traditional and digital marketing, so we know how to create and manage content across a variety of channels to ensure your brand acquires a large following. To learn more about content marketing and how it can benefit your business, give us a call today at (561) 688-8155 or visit the contact page on our website.
Local Business Marketing Solutions
Local search engine optimization (SEO) is crucial to maintaining a comprehensive online presence and to the success of your local business. A well-executed local SEO strategy gets your business to show up in maps and in local search results when consumers are searching in your area. This is important because these searches are often made with the intent to immediately contact the business or visit a location to make a purchase. If your business isn’t showing up in local search results, you could be missing out on reaching many prospective customers at crucial times. Here are some things your local business needs to do in order to have a successful local SEO strategy.
Claim Your Google My Business Listing
You may have heard of Google My Business (GMB), which is Google’s own directory listing service for local businesses. Since the majority of local searches take place on Google, claiming your Google My Business listing is crucial to ranking high in search and map results. Once you’ve claimed your business, optimize your listing with up-to-date business information, such as business description, business hours and payment types accepted.
Verify All Listings Are Consistent
Google My Business is important, but that’s just the beginning. You should ensure your business is listed on all other major search engines and directory listing sites, such as Bing Places for Business, Yelp, CitySearch and the Yellow Pages. Once you’re on other sites, make sure your business name, address and phone number (NAP) are correct and consistent with your GMB listing. Just one discrepancy or missing piece of information can negatively impact your local SEO strategy.
Acquire Online Reviews
Major search engines see reviews as highly valuable when it comes to ranking local search results. Online reviews are seen as unique and high-quality content, and they are one ofa consumer’s primary tools for making purchase decisions. For example, Google displays business reviews in both organic search results and the local map results. The more reviews and positive ratings a business has, the higher it ranks in local results. Current and positive reviews can improve your business’s online visibility while giving your brand a positive reputation.
Have a Mobile-Friendly Website
Not only do mobile searches outnumber desktop searches, but many mobile searches are specific to local businesses. It is common for consumers to grab their smartphone and search for a business while they’re on-the-go in a particular area. A mobile-friendly site creates a positive user experience and will keep users engaged and interested in your product or service. Sites that are not optimized for mobile often have a high bounce rate and, therefore, do not rank high in the search results.
Consider Outsourcing Local SEO
Manually adding and managing each of your listings across all sites and directories is a daunting and time-consuming task, especially when you have to focus on running your business. A marketing agency that specializes in local SEO will likely have the resources and expertise to properly manage your local business listings, providing higher online visibility and a better return on investment.
Get Your Local Business Listed with Strategic Marketing
Strategic Marketing is a full-service digital and traditional marketing agency that specializes in local SEO. We developed a cost-effective and easy way to maximize your local online visibility by boosting your presence in local maps, organic search and underlying directory listings. SmartList distributes your business information to hundreds of online publishers, including Google, Bing, Yahoo!, Yelp, CitySearch and many more for a consistent online local presence. To learn more about how SmartList can save you time while still growing your business, contact Strategic Marketing today at (561) 688-8155 or visit our contact page.
Must-Do PPC Optimization Strategies
Whether you’re managing your pay-per-click (PPC) campaign yourself or having an agency do it for you, properly optimizing the campaign is crucial to making sure you’re getting the most out of your marketing dollars. Without PPC optimization, it is easy to over spend and waste money on ads that aren’t performing. PPC optimization can help ensure you’re getting the best return on investment (ROI) and that your ads are delivering clicks, calls or web events and most importantly, increasing conversions. Below are some PPC optimization strategies that can boost the performance of your PPC campaign.
If your campaign is performing poorly, one of the first things you should look at are your ads. Your headline and description may not be grabbing the attention of your audience. Although space in your ad is limited, you want your ad copy to convey what makes your business unique. You can include special offers or provide a short explanation of the benefits of your product or service. If you aren’t using ad extensions, you may want to consider adding these into your ad design. Ad extensions, such as sitelink extensions and call extensions, put pertinent information right in front of the user, which can increase the likelihood that they click on either the extension or the ad itself. Your ad should always include a call-to-action (CTA) that is reinforced in the landing page.
Optimizing for keywords has many benefits, such as driving qualified traffic to your website and helping you understand the behavior of your target audience. The more keywords you select, the more customers you have the potential to reach. However, determining which keywords to bid on in order to drive relevant traffic can be tricky. Segmenting your keywords helps you organize and sort them into groups so you can see how many you have that are closely related to one another. From there, it will be easier to filter out the performing keywords from non-performing keywords and help generate ideas for new, relevant keywords or phrases. Keyword optimization ultimately helps you improve the relevancy of your keywords and ads, while improving your click-through rate and quality score.
Landing Page Optimization
When users click on your PPC ads, they are directed to a particular landing page. Optimizing your PPC landing pages is crucial to the success of your campaign. Irrelevant and boring landing pages can disengage your prospective customers and result in poor campaign performance due to lack of conversions. When optimizing landing pages, take into consideration the design, copy and ease of use. The page should be designed with both desktop and mobile users in mind and should include a CTA similar to your ad copy. Most importantly, make sure landing pages are relevant to the ads to increase conversions and lower bounce rates.
Get Expert PPC Management from Strategic Marketing
A properly-optimized PPC campaign can deliver results and boost traffic to your website faster than some other marketing tactics. If you’re not getting the best results with your current PPC campaign, Strategic Marketing can help. Our PPC platform, SmartClick, manages your PPC campaign across all major publishers, including Google, Bing and Yahoo!. SmartClick automatically optimizes and shifts your budget to keywords that are performing the best to ensure the highest ROI, and it provides robust reporting on all conversions, allowing you to effectively analyze the performance of your campaign. Contact us today to learn more about how SmartClick can grow your business.