Why Businesses Still Need Traditional Marketing
Businesses are constantly looking for the most effective ways to market their brand online and drive more traffic to their website, which can often lead to the abandoning of traditional advertising methods altogether. While online and digital advertising can increase brand exposure, there are still many advantages of traditional marketing that your business may be missing out on. Television, radio, print and out-of-home advertising are still some of the most effective marketing strategies for many businesses. Below are just a few reasons why you may want to consider incorporating traditional marketing methods into your future marketing efforts.
Online advertising can increase your brand’s reach and exposure, but that doesn’t mean all of your prospective customers are online. Even though the majority of consumers turn to the internet first to find a product or service, there are still consumers who either don’t have immediate access to the internet or just aren’t as tech-savvy. Using traditional marketing methods can help to supplement your brand’s exposure and make up for the prospective customers you miss out on by only using online marketing methods.
Traditional mass media, such as billboards, television and radio, allow you to reach a large population across many different demographics. The audiences of mass media are spread across a vast geographical area, and by reaching such a large number of them, your brand is bound to get noticed by new audiences that you may not have been targeting. This wide circulation of brand exposure is one advantage of traditional mass media that isn’t the strength of today’s digital and internet advertising methods.
Traditional advertising and marketing allow your brand to cross paths with consumers and interact with them on a more personal level, more than what you would be able to do online or digitally. People prefer human interaction and rely on relationships in all aspects of life. When it comes to determining what they want to spend their money on, consumers will most likely choose the business they feel has a genuine interest in their lives and that they have a connection with. Traditional methods of marketing and advertising, such as sending a birthday card with a special offer through direct mail, allow your brand to establish a personal connection that may get them to your store or on your website.
In a digital age, it’s a nice change of pace to receive hard copies of a brochure or other printed material that consumers can look through at their own leisure. Even business cards are still extremely effective in serving as reminders of your business, and they can be kept with consumers as at all times for even more convenience. Tangible items are good ways to bring your brand to the consumer, rather than relying on them to find your business on other platforms, and possibly finding a competitor instead.
For More on Traditional Marketing, Contact Strategic Marketing
The secret to a successful traditional marketing campaign is to integrate traditional methods with digital and online advertising. At Strategic Marketing, we are experts in both traditional and digital marketing tactics. As a full-service advertising agency, we have the tools to provide your business with innovative solutions that reach your target audience while catering to your brand’s goals. To learn more about our services, visit our website or contact us today by calling (561) 688-8155.
Make Sense of Which Local Directories Your Business Needs
Maximizing your business’s online visibility is crucial to growing your business, especially since most consumers turn to the internet first to find local businesses. Showing up in local directories, such as Yellow Pages, Citysearch, Yelp and MerchantCircle, greatly improves your brand’s online visibility and boosts your search engine optimization (SEO) efforts. There are many different directories out there, some of which aren’t local directories themselves, but rather get your business information onto other sites. This can make it difficult to manage your listings while also making sure your listings are showing up. Below are some tips to finding out which local directories your business should focus on.
Search Your Business
Searching your business in popular search engines, such as Google, allows you to see which local directories your business is currently listed on. Keep in mind these are also the listings that users will see when searching your business; therefore, you will want to make sure to update or claim your listing on these directories. Ensure all of your listings are consistent with your business’s hours, phone number, location and other pertinent business information. Consistent listings can also boost your ranking among organic search results, helping to increase online visibility.
Search Your Product or Service
Many prospective customers, who do not know of your business specifically, will search for your product or service. Once you determine which keywords pertain to your business, you can search for them to identify which directories show up in the search results. You should make sure your business is listed on the directories that rank for your business category and related keywords or phrases. This will help to get your brand in front of prospective customers who are searching in your area.
Search the Competition
To find new directories your business should be listed on, do a search of your competitors to see where they are listed and you are not. This will help get your brand in front of your target audience while also staying competitive in your industry.
When it comes to Local, Think Mobile
The vast majority of local search takes place on mobile devices. This means that much of your in-store traffic is a result of users searching for your business on their mobile device. While you may already have completed the necessary steps to ensure your website or ads are mobile friendly, don’t forget to see which directories are preferred on mobile devices. You can do this by completing the above searches on a mobile device to see which ones rank higher in mobile search results. These are directories you want to make sure your business is verified on.
For More Help with Local Directories, Contact Strategic Marketing
You may not have the time or resources to manage your local SEO on your own. Fortunately, Strategic Marketing is here to help. With our proprietary local listing management solution, SmartList, you can be sure that your business is listed where it counts. SmartList is your solution to managing your business listing efficiently and cost effectively. Our platform gets your business information onto more than 2,000 publishers, so you can be sure that your business is getting the online exposure needed to increase brand awareness and traffic. To learn more about SmartList or any of our other services, visit our contact page or call (561) 688-8155 today!
How to Write Content that Increases Conversions
Are you getting the most out of your content? When it comes to tracking real data and conversions, you are most likely focusing on bounce rates or shopping cart abandonment, but do you know how your content marketing strategy affects your conversion rate? Content has an impact on virtually every aspect of your brand, both online and offline, and can help your conversion rate if you’re providing consumers with interesting and valuable information. Below are five ways to increase conversions and make sure your content is effective while maximizing your ROI.
Content that promotes conversation is frequent in social media, but it shouldn’t stop there. Develop a comments section on each blog, video or other piece of content that encourages readers to post their thoughts and potentially share your content to other sites or social profiles. You can do this by posing questions at the end of your content, making sure your contact information is clearly visible or inviting guest bloggers and influencers to join your conversation, allowing you to reach a larger audience. By encouraging conversations and interaction, you are helping to drive traffic, and therefore, increase conversions.
Use Customer Feedback
Content has to be useful in order to be effective. When you’re creating content, you want to make sure you’re providing your readers with information or tools they need. The best way to do this is to utilize customer feedback and comments to find out what type of content they are looking for. You could also review old blog posts to determine which posts received the most views, comments or shares, as this will give you a good idea of what type of information people are seeking. Be sure to tailor your future content around those topics that seem to be the most popular and talked about.
Be an Expert
Establishing yourself as an authority in your industry can drastically increase conversions, and relevant, useful content is a major part to achieving this. Prospective customers want to make sure they are putting their money toward a product or service that is reputable, and to drive them to do so, you have to convince them that your content is worth their time and attention. There are many ways to establish your brand as an authority through content marketing. Conducting webinars, making tutorial videos, publishing how-to guides and writing powerful case studies are all effective tactics that build your brand’s authority and expertise.
Call to Action
This may seem obvious, but a conversion usually doesn’t happen without a call to action first. If you want your content to increase conversions, you need to make sure you’re including a call to action that directs the reader to do something. Whether it’s a link to a specific page, a subscription to your e-book or a free product or trial, make sure your content encourages some type of action. Even if your content is exactly what they’re looking for, it may not help your conversion rate if there is no way for them to respond to it.
Promote Your Content
It isn’t always easy coming up with brand new ideas for content that is compelling and unique. Fortunately, your conversions don’t rely on content creation as much as you may think. Make no mistake, content creation is crucial to a successful content marketing strategy; however, it shouldn’t be where all of your time and resources go if you want to increase brand awareness and conversions. Instead of posting new content back-to-back, focus on promoting what you’ve already published by sending out newsletters, sharing content on social media or posting on other platforms that can maximize your reach.
Increase Conversions with Strategic Marketing
These five tips make for a good starting point, but every business is different and has its own set of goals. At Strategic Marketing, we create content for clients across many different industries and have a wealth of experience in developing strategies that not only increase brand awareness, but help to boost sales as well. If you’re ready to get the most out of your content, contact us today!