IS YOUR MEDIA AGENCY RIPPING YOU OFF?

We hate to say it, but it’s probably true. The simple question is this: are you sure you're getting what you paid for?

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You’re spending a lot of money on advertising; are you absolutely certain your agency is getting the most out of it? The shocking truth is that at least 60% of agencies are not. Is your agency one of them?

If you’re spending millions with an ad agency advertising on mass media like television and radio and they’re not negotiating aggressive rates, securing tremendous added value, analyzing your campaign’s performance, or reconciling invoices – you are losing money. Period.

Most agencies don’t bother to do some or even all of these crucial tasks; they either don’t have the time, the technology, or—let’s be honest—the incentive to fight for your budget like it’s their own.

THE TRUE COST OF IGNORING YOUR ADVERTISING MEDIA SPEND

Weak Rate Negotiation. If your agency isn’t going to the mat for you when negotiating your media buys, you’re paying more for the same airtime that other advertisers are buying for less.
Insufficient Added Value. Agencies that don’t negotiate ample added value—such as sponsorships, billboards, or integrations—miss out on up to 40% more advertising exposure that is basically free.
No Post-Buy Analysis. Without performing a proper post-buy analysis to measure the ratings or impressions that were actually delivered as compared to what was projected, your agency is leaving a ton of money and makegoods on the table.
No Invoice Reconciliation. A whopping 60% of agencies are not reconciling their advertisers’ invoices, resulting in wrong or missed spots that never get made good, according to a representative study of over 200 agencies.

Are you okay with that?

We sure hope not. Keep reading to learn how to start getting the most of out of your ad dollars.

At Strategic Marketing, we take a different approach – we treat your media budget as if it were our own, doing everything we can do to ensure we maximize your return on ad spend.

We are offering you the chance to see exactly what you’re missing and how much more you could be saving.

A thorough media audit from Strategic Marketing will show you all of the inefficiencies and mistakes with your current media buying process.

WE AUDIT, EXPOSE, AND OPTIMIZE EVERY DOLLAR YOU SPEND

At Strategic Marketing, we do what your current agency won’t, such as

Negotiate your rates with leverage to ensure you get the absolute lowest rate while still getting great clearance.
Secure tremendous added value in the form of free spots, news sponsorships, and other ways to extend your reach.
Perform a deep post-buy analysis so you know whether your ads delivered the projected audience, and if not, what your media partners are providing to make up for it.
Reconcile every invoice to ensure you’re not paying for missed or incorrect placements, securing additional hidden savings.
Track spot performance down to the minute—most agencies don’t even know this is possible because they lack the technology. We invented it.

And here’s the best part:

If we can’t show you at least a 15% savings, you don’t pay a dime.

WHAT OUR $1,499 MEDIA AUDIT COVERS:

Rate Evaluation – We will find out if you are paying fair market value for your spots or if your agency getting you the bare minimum.
Added Value Assessment – We will determine if you’re getting an ample and fair amount of free added value media to accompany your paid schedules.
Post-Buy Scoring – We will look at your projected ratings and impressions and compare it to what you should have received.
Invoice Review – We will review your invoices to see how much of your schedules are actually airing as ordered.

We find the wasted ad dollars, and we make your media budget works harder for you.

When you partner with an agency that has the knowledge and technology to get the most out of your budget, the possibilities are endless.

Our advanced reconciliation process, performance tracking, and expert negotiating skills ensure that every dollar you spend will get you the greatest return on your investment.

WHAT YOU CAN EXPERIENCE WITH OUR MEDIA AUDIT

Get the Best Rates Possible – We negotiate rates aggressively so you don’t overpay.
Make Data-Driven Decisions – Gain transparency into your media performance.
Unlock More Advertising for FREE – Get bonus placements that your agency ignored.
Boost ROI & Performance – Optimize your ad spend for actual results.
Put an End to Overspending – Identify billing errors and get credits for missed spots.

Still not convinced? Ask your agency for this:

Chances are, they don’t have this data or are hiding the truth. But we do.

STOP OVERPAYING. START OPTIMIZING.

We’ll conduct a full media audit for $1,499, and if we can’t show you a savings of at least 15%, you won’t pay a dime.

If we can show more than 15%, you’ll have a choice to make – continue losing money or partner with an agency that ensures you get every dollar’s worth.

Don’t let your advertising dollars go to waste. Contact us today about our media audit and take control of your budget.