Law Firm Advertising Case Studies: Dropping the Gavel
The Problem
The Divorce Matters Law Firm had been a successful practice but was not on track to reach its full potential. Despite having a good local reputation in Denver, they were struggling to break into the wider Colorado market and generate more leads. Divorce Matters needed an experienced family law marketing agency to help them reach their target audience and increase their visibility in order to grow their client base.
The Problem
The Divorce Matters Law Firm had been a successful practice but was not on track to reach its full potential. Despite having a good local reputation in Denver, they were struggling to break into the wider Colorado market and generate more leads. Divorce Matters needed an experienced family law marketing agency to help them reach their target audience and increase their visibility in order to grow their client base.
The Solution
Strategic Marketing quickly identified the key areas of opportunity and began to work with their law firm to develop a comprehensive strategy to move The Divorce Matters Law Firm toward their end goal. They developed a dynamic, multimedia marketing strategy that included both traditional and digital media, as well as organic marketing tactics such as search and social. In addition, they crafted all new branded creative assets for each initiative. Strategic Marketing also employed their own proprietary software solutions in order to execute media plans and social media management to produce a uniquely integrated marketing campaign.
The Results
By leveraging their family law marketing expertise, Strategic Marketing was able to significantly increase the visibility of The Divorce Matters Law Firm, both online and offline. This increased presence resulted in a high volume of qualified leads that converted into new clients for the firm. After just two years of working together, The Divorce Matters Law Firm had seen an impressive 74% increase in revenue. They grew from $2.88 million in 2019, to $4.14 million in 2020, and then to $5.01 million in 2021.
The Solution
Strategic Marketing quickly identified the key areas of opportunity and began to work with their law firm to develop a comprehensive strategy to move The Divorce Matters Law Firm toward their end goal. They developed a dynamic, multimedia marketing strategy that included both traditional and digital media, as well as organic marketing tactics such as search and social. In addition, they crafted all new branded creative assets for each initiative. Strategic Marketing also employed their own proprietary software solutions in order to execute media plans and social media management to produce a uniquely integrated marketing campaign.
The Results
By leveraging their family law marketing expertise, Strategic Marketing was able to significantly increase the visibility of The Divorce Matters Law Firm, both online and offline. This increased presence resulted in a high volume of qualified leads that converted into new clients for the firm. After just two years of working together, The Divorce Matters Law Firm had seen an impressive 74% increase in revenue. They grew from $2.88 million in 2019, to $4.14 million in 2020, and then to $5.01 million in 2021.
Skyrocketing Visibility
The Problem
The Law Offices of Robert Schwartz is an estate planning law firm that specializes in wills and trusts and that has locations throughout Florida. They came to us looking for help generating enough leads to feed all of their locations across the state and to make sure their different locations were all discoverable online.
The Problem
The Law Offices of Robert Schwartz is an estate planning law firm that specializes in wills and trusts and that has locations throughout Florida. They came to us looking for help generating enough leads to feed all of their locations across the state and to make sure their different locations were all discoverable online.
The Solution
We first discovered that their existing website was outdated and did not make it easy for search engines to discover their various locations. We redesigned and rebuilt their website to be SEO friendly from the start. We then employed a proprietary listings solution called SmartList to get their various locations’ NAP (name, address, phone number) information distributed to directories across the internet. Lastly, we started a fresh paid search campaign to generate leads for every office in Florida.
The Results
Over the course of our relationship, our initiative to capture more search in organic results, directories, and map listings has yielded a tremendous 288% increase in web traffic. And each year, our paid search campaigns have delivered nearly 1000 fresh leads to the client’s offices around Florida, at a cost-per-lead of only $30 on average.
The Solution
We first discovered that their existing website was outdated and did not make it easy for search engines to discover their various locations. We redesigned and rebuilt their website to be SEO friendly from the start. We then employed a proprietary listings solution called SmartList to get their various locations’ NAP (name, address, phone number) information distributed to directories across the internet. Lastly, we started a fresh paid search campaign to generate leads for every office in Florida.
The Results
Over the course of our relationship, our initiative to capture more search in organic results, directories, and map listings has yielded a tremendous 288% increase in web traffic. And each year, our paid search campaigns have delivered nearly 1000 fresh leads to the client’s offices around Florida, at a cost-per-lead of only $30 on average.
Driving Online Dominance
The Problem
Galanter Law was already a well-established criminal defense law firm when they came to us in need of help generating leads. Specifically, they needed help generating leads relating to traffic citations and traffic infractions. Practicing traffic law is a good way to generate volume business between large cases, but they were struggling to capture those leads in a very competitive marketplace.
The Problem
Galanter Law was already a well-established criminal defense law firm when they came to us in need of help generating leads. Specifically, they needed help generating leads relating to traffic citations and traffic infractions. Practicing traffic law is a good way to generate volume business between large cases, but they were struggling to capture those leads in a very competitive marketplace.
The Solution
We assessed the competitive landscape and found that there was still an opportunity for them to capture significant market share in the South Florida market through paid search advertising. We deployed a series of different search campaigns in order to find the ideal tactics for generating low-cost traffic leads, including traditional pay-per-click ads, ads that appeared in Google Maps, and click-to-call ads.
The Results
When the client came to us, their cost-per-acquisition for traffic leads was nearly $60 per lead. After just a few months of optimization, we got their cost-per-lead down to under $10, a nearly 85% decrease in CPL. The client is happier than they have every been with the performance of their paid search advertising.
The Solution
We assessed the competitive landscape and found that there was still an opportunity for them to capture significant market share in the South Florida market through paid search advertising. We deployed a series of different search campaigns in order to find the ideal tactics for generating low-cost traffic leads, including traditional pay-per-click ads, ads that appeared in Google Maps, and click-to-call ads.
The Results
When the client came to us, their cost-per-acquisition for traffic leads was nearly $60 per lead. After just a few months of optimization, we got their cost-per-lead down to under $10, a nearly 85% decrease in CPL. The client is happier than they have every been with the performance of their paid search advertising.
