Why and How Should I Use a Cross-Media Marketing Strategy?
When a social media site used by more than a third of the world’s population goes dark for several hours, the results can be disastrous for those who have all of their eggs in th
2021 SEO Trends – How to Prepare for the Upcoming Year.
SEO is changing in 2021. While some SEO strategies will remain, Google will be looking at SEO in a whole new way to rank pages. It is time to prepare for the upcoming 2021 SEO tr
A Trusted Brand Strategy Agency Offers Tips for a Winning Brand Strategy
Why is it Necessary to Have a Brand Strategy? Every business should develop a long-term plan to help their brand succeed. The brand should be defined with consumer needs, sales jou
When is it Time for a Social Media Marketing Agency?
The simple answer is when your social media management begins to take too much time from managing your business or it is not experiencing growth. Social media is an important commu
Is Your Local Business Prepared for Voice Search?
People are relying on voice search more and more these days, and it is essential that local businesses are set up so they get included voice search. It’s believed that two out of
The Pros and Cons of In-House Marketing vs. Agency
The age-old debate of using in-house marketing vs. an agency is still being discussed because marketing is ever evolving. Take a look at how COVID-19 has changed the way busi
Marketing During COVID-19 – A New Outlook on Marketing
If you have not already developed a new marketing plan due to COVID-19 then now is the time. All points of marketing have been affected by the COVID-19 pandemic and being sensitive
Marketing Trends for 2020
Staying up to date with your marketing strategies is not an easy task, especially if you want to stay ahead of your competitors. In this technology driven social environment, you n
The Women of Strategic Marketing – Emily O’Dea
In our series to celebrate Women’s History Month this week, we discover a little more about Emily O’Dea. Emily moved up the career ladder at Strategic Marketing from Account Ma
The Women of Strategic Marketing – Mary Murphy
To celebrate Women’s History month in 2019, we are dedicating a space in our blog to share some interesting stories from the female professionals at Strategic Marketing. Discov