Ecommerce Advertising Case Study: Dominate Online Retail
The Problem
ToyTronics is a toymaker that developed a series of collectible toys all based around the world of the Wizard of Oz. When the owners of ToyTronics approached us, they had nothing but a vision to bring the Wizard of Oz back to life in the world of toys, for both children and collectors alike. They had no branding, no packaging, and no website. We had our work cut out for us!
The Problem
ToyTronics is a toymaker that developed a series of collectible toys all based around the world of the Wizard of Oz. When the owners of ToyTronics approached us, they had nothing but a vision to bring the Wizard of Oz back to life in the world of toys, for both children and collectors alike. They had no branding, no packaging, and no website. We had our work cut out for us!
Transforming Packaging Through Innovative Design
The Solution
We earned the client’s trust by developing great package designs for the initial round of toys that would be ready for shipment. Those designs included packaging for stuffed animals and toys contained within blister packs. In the process of developing those packages, we refined the client’s brand, which was basically non-existent. From there, we began to roll that branding across a new website that was created to help the client sell the brand and product to potential wholesale and retail partners.
The Results
We would ultimately go on to design a half-dozen different packages for toys, produce promotional videos for the toys, and build the desperately needed website. That success translated into enough momentum for the client to secure deals with Amazon, Walmart, and other retailers. We then took the initiative to begin developing the client’s social media presence and social content for TikTok, Facebook, and YouTube.
The Solution
We earned the client’s trust by developing great package designs for the initial round of toys that would be ready for shipment. Those designs included packaging for stuffed animals and toys contained within blister packs. In the process of developing those packages, we refined the client’s brand, which was basically non-existent. From there, we began to roll that branding across a new website that was created to help the client sell the brand and product to potential wholesale and retail partners.
The Results
We would ultimately go on to design a half-dozen different packages for toys, produce promotional videos for the toys, and build the desperately needed website. That success translated into enough momentum for the client to secure deals with Amazon, Walmart, and other retailers. We then took the initiative to begin developing the client’s social media presence and social content for TikTok, Facebook, and YouTube.
