| A Family Law Marketing Case Study
About
Divorce Matters is a Colorado-based family law firm specializing in divorce law. Their expert attorneys have over 100 years of combined experience and apply that wisdom with a personal touch.
When the Divorce Matters Law Firm first approached Strategic Marketing a few years ago, they were looking to increase their visibility and build their client base. With over 30 years of expertise in the as one of the leading law firm marketing agencies in the country, Strategic Marketing was uniquely positioned to help them achieve their goals. After two years of working together, the results have been nothing short of remarkable.
Problem
The Divorce Matters Law Firm had been a successful practice but was not on track to reach its full potential. Despite having a good local reputation in Denver, they were struggling to break into the wider Colorado market and generate more leads. Divorce Matters needed an experienced family law marketing agency to help them reach their target audience and increase their visibility in order to grow their client base.
Solution
Strategic Marketing quickly identified the key areas of opportunity and began to work with their law firm to develop a comprehensive strategy to move The Divorce Matters Law Firm toward their end goal. They developed a dynamic, multimedia marketing strategy that included both traditional and digital media, as well as organic marketing tactics such as search and social. In addition, they crafted all new branded creative assets for each initiative. Strategic Marketing also employed their own proprietary software solutions in order to execute media plans and social media management to produce a uniquely integrated marketing campaign.
Results
By leveraging their family law marketing expertise, Strategic Marketing was able to significantly increase the visibility of The Divorce Matters Law Firm, both online and offline. This increased presence resulted in a high volume of qualified leads that converted into new clients for the firm. After just two years of working together, The Divorce Matters Law Firm had seen an impressive 74% increase in revenue. They grew from $2.88 million in 2019, to $4.14 million in 2020, and then to $5.01 million in 2021.
Conclusion
With a sound strategy, cost-effective and targeted media placements, and insight-driven creative executions, the Divorce Matters Law Firm got the results they were hoping for, plus a whole lot more. Strategic Marketing and the Divorce Matters Law Firm have enjoyed a successful partnership, achieving remarkable results from their family law marketing efforts. This case study is a testament to the transformative power of effective marketing and demonstrates the success that can be achieved when working in partnership with the right team.
Strategic Marketing has played an instrumental role in helping The Divorce Matters Law Firm achieve their goals – and they can help your family law practice, too. Partner with Strategic Marketing and get our marketing experience and expertise with guaranteed market exclusivity. Contact us here, today!
