Blogs about high impact marketing campaigns and the marketing industry.
Today’s business landscape is continuously evolving, so it’s crucial to stay ahead of the curve. High impact marketing is all about making a significant impression and delivering substantial results. Here we’ll explore innovative strategies, share expert insights, and provide practical tips to help you leverage high impact marketing to drive your business growth.
3 Elements of an Effective Pay-Per-Click Platform and Campaign
Is Your Pay-Per-Click Platform Getting You Results? If your business wants to boost online traffic to your website and get more calls and form fills,
3 Unique Ways to Generate Online Reviews
Think Outside the Box and Generate Online Reviews There are a number of reasons why a business needs to generate online reviews. Improving organic search
The Benefits of Hiring a Branding Agency
A Branding Agency can Boost your Business’s Success Launching a new brand can be overwhelming, and so is repositioning or creating a new visual identity
5 Methods for Building a Useful SMS Marketing Database
The “Dos and Don’ts” of Building an Effective SMS Marketing Database Consumers are using their mobile devices more than ever before, making SMS marketing a
5 Tips for Using Video for SEO
Using Video for SEO Can Boost Your Ranking and Online Presence Search engine optimization (SEO) can be a very cost-effective strategy for many businesses that
Advantages of Marketing Small Businesses
Marketing Small Businesses: Being Small is Better Than You Think If you’re under the impression that your small business can’t reach your target audience as
Advantages of Traditional Marketing
Businesses are constantly looking for the most effective ways to market their brand online and drive more traffic to their website, which can often lead to the abandoning of traditional advertising methods altogether.
Show Up in the Right Local Directories
Make Sense of Which Local Directories Your Business Needs Maximizing your business’s online visibility is crucial to growing your business, especially since most consumers turn
5 Ways to Increase Conversions with Content
How to Write Content that Increases Conversions Are you getting the most out of your content? When it comes to tracking real data and conversions,
5 Database Tips to Make it Work for You
Get the Most out of your Database with these Database Tips In today’s data-driven world, it isn’t enough just to have a database for customer
How to Create Successful TV Ads
Many businesses are intimidated by the cost of television advertising; however, successful TV ads can greatly increase the effectiveness of other marketing campaigns while increasing
Local Business Citations Help Your Business Succeed
Why Local Business Citations Are Important Local business citations refer to any mention of your business name and location across the web. This can be
Automated Prospecting Grows Your Business
Drive Sales with Automated Prospecting New businesses, established businesses and entrepreneurs are constantly seeking one thing: new revenue streams. With the help of automation and
The Impact of Online Reviews to Your Business’s Success
You’ve probably heard by now that online reviews are a major factor in consumers’ purchase decisions. In fact, according to a study by Dimensional Research,
PPC Optimization Tactics that May be Fooling You
If you know the basics of pay-per-click (PPC) advertising, then you know that last-click keywords are what trigger conversions, and since you’re paying for each
Rock On Groupon
What happens when you turn down a $6,000,000,000 offer from Google? Looking into my crystal ball, there are two potential outcomes: 1. They become your
Radio Advertising 101 part III
Let’s say a telemarketer calls from Arbitron and asks for your participation in keeping a diary for a week. Statistics show that whether you agree
Radio Advertising 101 Part II
Radio ratings are determined through the very inexact science that is ruled by the god of ratings – Arbitron. Arbitron wields immense powers in radio
Radio Advertising 101 Part I
What happens then when we try to put value on something intangible like radio advertising time? In general, the same rule applies. The more listeners tuned in to a certain station during different times of the day or week, the more valuable they are deemed and the more advertisers have to shell out for commercials.
When Good Sports Go Bad
Professional athletes get paid a lot. According to USA Today, the average salary of a New York Giant was $923,000 in 2009 compared to $475,100 in 2000. Total payroll for that franchise was $51 million in 2000. By 2009 it had almost tripled. Where does all that money come from? As professional sports becomes more about the money and an increasingly expensive form of broadcast entertainment with salaries ridiculously inflated,
Product Placement
Last week’s blog featured movies about advertising. This week we’ll explore advertising in movies also known as product placement or embedded advertising.
Advertising as Entertainment
This week we will explore advertising in the movies. Follow me as we take a look at advertising as portrayed by Hollywood on the silver
Walking Advertisements
Walking Advertisements Advertising comes at us in a variety of forms. We can see and hear ads over a wide range of formats: print, radio,
Jingle Sells
Isn’t it amazing that I can remember the words and melody to hundreds of songs from dozens of years ago but can’t seem to remember what I had for lunch? If I said to you “I don’t want to grow up,” chances are you would come back with “Cause I’m a Toys R Us kid.”
Overcoming Advertising Depression
In the late 1920s there were two dominant players in the packaged cereal market – Kellogg and Post. While Post cut its advertising expenditure, Kellogg doubled theirs, aggressively going after the radio market to advertise its new product, Rice Krispies. The end result: Kellogg’s sales rose more than 30% over the next few years, allowing it to dominate the market until this day.
From America With Love
Globalization pushes American brands into virtually every corner of the globe – McDonalds, Microsoft, Coca Cola, Nike, Starbucks, Disney, and Ford to name a few.
