A Branding Agency can Boost your Business’s Success
Launching a new brand can be overwhelming, and so is repositioning or creating a new visual identity for an existing brand. Consumers have changed the way they interact with brands, creating more challenges for businesses trying to get their brands in front of the right audience and stand out from the competition. Branding involves everything from your logo, website, social media presence and advertising to your customer service, and pretty much any other way that consumers can connect with you. It’s no easy feat for a business to continually develop ways to stay competitive and make sure that its branding is consistent across all channels. So, whether you’re reinventing an established brand or launching a new one, here are some reasons why you should hire a branding agency.
Experience with Multiple Technologies and Methods
If you want to take advantage of digital strategies and emerging technologies that are relevant to consumers today, then a branding agency is your best bet. Agencies can extend the reach of your brand by putting together a comprehensive branding strategy that includes a combination of tactics, ensuring your brand is connecting with targeted consumers across a wide range of platforms. Additionally, an agency can ensure that your brand messaging is consistent across all channels, which is crucial to the success of your campaign and your business. Inconsistent branding can result in losing your customers’ trust, becoming unrecognizable in your market and can hurt your search engine optimization (SEO). Whether it’s social media, content generation, or other mobile and digital strategies, an agency can ensure your brand messaging is consistent and engaging across multiple platforms, ultimately improving your brand’s visibility and recognition.
Easily Accessible Resources
Branding agencies often have a running list of various contacts they’ve worked with in the past, which can make implementing various branding strategies much easier than if you were to go about it on your own. This can also mean getting materials or media at a lower cost because of the relationship that agencies may have with certain vendors. From media reps to business card suppliers and everything in between, an agency can get your branding campaign launched efficiently, saving you time and money in the long run.
A Fresh Perspective
Many businesses, particularly established ones, can get stuck in certain routines, which can make branding or rebranding a challenging task. A successful branding strategy is flexible to the needs of consumers, and even though you know your brand, an agency may know your consumers better. A branding agency can help alter your way of thinking and point you in new directions that can get your brand to stand out in an increasingly competitive marketplace. By asking new questions and introducing new conversations, an agency can be the key to fostering a creative and innovative branding strategy.
Let Strategic Marketing Take Your Brand to the Next Level
For over two decades, Strategic Marketing has helped businesses across many different industries establish their brands within their relevant markets. With experience in various traditional and digital marketing tactics, our specialists will determine the most effective strategies based on your brand’s goals and put them to work for you. Whether you’re launching a new brand or need a new outlook on a rebranding strategy, we can help get your brand noticed. Contact us today by visiting our website or calling (561) 688-8155 to learn more.
The “Dos and Don’ts” of Building an Effective SMS Marketing Database
Consumers are using their mobile devices more than ever before, making SMS marketing a potential gold mine for businesses looking to reach current and prospective customers virtually anytime and anywhere. However, if you want to leverage the benefits of SMS marketing, you’ll need to build an effective SMS marketing database first. As with virtually any marketing tactic, your campaign will not live up to its full potential without the proper application of data. However, you may have found that consumers are more reluctant to give up their mobile phone numbers as opposed to email addresses, making SMS data retrieval a more difficult task. Whether you’re new to the SMS marketing game or looking to expand your current SMS marketing database, read on to find out the most effective methods for building or growing your SMS marketing database.
Make it Worthwhile
Consumers tend to have their cell phones within arm’s reach nearly every hour of every day, usually reserving who can contact them to their closest friends, family members and other important contacts. In order for them to share this information with you, you’ll need to give them a good reason. Never use SMS marketing to send information that can be found on your website, social media pages or in an email. After all, texting is one of the most personal ways to communicate, especially from a business-to-consumer perspective. Reserve the use of SMS communication for special reminders or exclusive incentives to only those on your business’s SMS list.
Use Alternate Channels
Utilizing other channels is an effective way to reach out to consumers and request their mobile contact information. For example, sharing a numeric vanity short code through a radio, television or digital ad is an efficient way to build your database with qualified individuals who are interested in your SMS service. A numeric vanity short code is a five or six digit number you choose to be your “phone number” to send and receive messages that is easy to remember, such as “22222” or “23232.”
Scrub Current Databases
If you’ve launched an email marketing campaign or a direct mail campaign, you likely have some type of database already on file. Even though you may not have phone numbers, you can utilize email addresses or home addresses to ask consumers for their mobile data. Sending out postcards or emails with your business’s vanity short code is a good way to acquire mobile data. Consider offering a personalized incentive for those who sign up to receive SMS messages from your brand. Assure consumers that you respect their privacy and won’t share their mobile data or overwhelm them with frequent messages.
Never Make it Mandatory
This may seem like you’re doing the opposite of building your SMS marketing database, but the fact of the matter is that many consumers will be turned off to your business if they think you’re being too intrusive right off the bat. Never make a phone number a required field on any type of marketing correspondence. Instead, have an optional field with special incentives encouraging consumers to opt-in to receive text messages from your business.
Never Buy Mobile Data from a Third Party
Buying and using mobile data from a third party can hurt your brand’s image and reputation while also causing you to spend your advertising dollars on prospective customers who may not be qualified. Aside from the legal consequences that this can entail, sending messages to those who did not consent to receiving them can cause negative responses to your brand’s image.
Find Out More about SMS Marketing and Database Building
Let Strategic Marketing help your business break into SMS marketing the right way. Our marketing specialists have a wealth of experience in both digital and traditional advertising methods and can help you to create a successful SMS marketing database and campaign through a variety of methods tailored to your brand’s objectives. Give us a call today at (561) 688-8155 or visit our website to learn more about all that we have to offer.
Using Video for SEO Can Boost Your Ranking and Online Presence
Search engine optimization (SEO) can be a very cost-effective strategy for many businesses that want to be found online. However, there is a lot of competition when it comes to ranking on the first page of the search results. There are many different strategies that can help, but one that is often overlooked is using video for SEO. Videos can quickly capture the attention of your audience and keep them engaged longer than text. Additionally, videos are more memorable and can drive return traffic back to your website better than other SEO strategies and tools. Below are five different ways you can use video as a tool for SEO.
Content is really the backbone of SEO, and video is an effective way of sharing it with your audience. Rather than spending additional time coming up with ideas for new topics, try repurposing old content into video for SEO purposes. For example, turn an old and popular blog post into a video tutorial or create “how-to” videos.
Share on Social Media
Social media presence and social signals are still factored into SEO rankings, so sharing videos on your social media pages will have a positive impact on your SEO strategy. Social media also allows your videos to be easily shared by followers, so once you post them, they can be viewed by virtually anyone who may have an interest in your business. The more exposure your video gets, the more your brand will be seen as a reputable source to search engines.
Host on YouTube
Since YouTube is owned by Google, hosting your videos on this site is not a bad idea if you want to boost your organic search ranking. Another benefit of hosting your videos on YouTube is that it doesn’t slow down the performance of your website. Rather than hosting all of your videos on your website, consider sharing ones that are recently produced, this way your website still contains rich media but not too much that it will affect users’ experiences on your site.
Similar to landing pages or blog posts, videos require strategically thought out keywords, tags and titles so search engines can identify their relevance. Including a video transcript and sitemap also helps search engines find your video, which can improve your chance of ranking higher in the search results.
Keep it Short
However you use video for SEO, just remember to keep the video short. Videos are more engaging than text, but users don’t typically stay watching for too long. The general rule of thumb is to keep videos under four minutes. If you have too much information for one topic, you can post separate videos, such as a “Part 1” and Part 2,” or direct viewers to a blog post or landing page that goes into more detail. This allows them to access all of your content when it is convenient for them.
Not Sure How to Use Video for SEO? Contact Strategic Marketing
Strategic Marketing has experience across the full range of digital and traditional advertising methods, including video production and advertising. Whether you want to create a sales video or need help transforming old content into videos, we can help. Visit the contact page on our website to get started, or call (561) 688-8155 today to speak with one of our marketing specialists.
Marketing Small Businesses: Being Small is Better Than You Think
If you’re under the impression that your small business can’t reach your target audience as effectively as a big business, then you’re in for a pleasant surprise. Small businesses tend to possess more of the qualities that customers are looking for, qualities that appeal to consumers on a more personal level. This means marketing small businesses requires a much different strategy than marketing large businesses. Before you’re tricked into following the marketing strategies of big businesses, read on and find out the competitive advantages of marketing small businesses, and why being a small business can be your biggest asset.
Connections with Your Community
Consumers appreciate businesses that have close ties to their community because it shows a more personal side to your company. Larger businesses and corporations often struggle to establish a strong local presence because they are so tied up in making sure their different locations or many employees are meeting company standards and protocol. As a small business, there are more opportunities for you to make appearances in community events or spread the word of your business just by being there. Making these efforts to connect with those in your community proves to consumers that your small business has great intentions that aren’t solely focused on getting their money. For example, partnering with a local non-profit organization or participating in a community 5K can greatly improve your brand’s image among consumers that are in your area, while not taking up too much time or money.
Connections with Your Customers
Customer experience plays a major role in determining whether or not customers return to your business with positive thoughts, which goes beyond delivering adequate customer service. Customers want to feel “wowed” by a business’s ability to exceed their expectations, and as a small business, it is much easier for you to go above and beyond to ensure their experience with your brand is nothing short of outstanding. Establishing a personal connection with customers can help to truly convince them that you’re just as sincere and loyal to them as you hope they will be to your business. After all, loyal customers tend to be more credible than a paid spokesperson. For instance, encouraging customer reviews is a great way to establish your brand’s trustworthiness to prospective customers, while maintaining strong connections with your current customers.
Knowledge of Your Market
Due to the close ties your small business has with your current and prospective customers within your community, you tend to know more about your target market without having to spend large sums of money and time on market research. The close proximity your business has to your market allows you to become very familiar with your target audience more quickly and easily than that of large businesses and corporations. As a small business, you can test out new ideas or gain more insight simply by talking to consumers that walk through your doors. Handing out survey forms in store or simply having casual conversations with customers will help you gain more knowledge of what they are looking for.
Marketing Small Businesses is What We Do
At Strategic Marketing, we understand the importance of capturing your small business’s personality and using that to your advantage, whether online or offline. We have the knowledge and experience in all forms of traditional and digital marketing strategies, so you can be sure you’re small business is in good hands. We carefully assess your goals and marketing needs to determine the best course of action to grow your brand. For more information on marketing small businesses or to speak with a marketing specialist, contact us today by calling (561) 688-8155, or fill out the contact form on our website.