Cause Marketing Case Study: Making a Difference
The Problem
For many years, the State of Florida had a task force within the Florida Fish and Wildlife Conservation Commission called the Southeast Florida Coral Reef Initiative (SEFCRI). Its objective was to raise awareness of the pressing condition and conservation of our vital coral reef right off the coast of Florida. SEFCRI was established to showcase the importance of this vital ecosystem that is crucial for Florida’s biodiversity, tourism, and coastal protection.
They needed help from an agency to amplify their message – one that has experience in securing great media buys with tremendous added value in order to help raise the profile of the initiative and the importance of the coral reef. Strategic Marketing stepped in to design and execute a campaign that secured strategic media buys with substantial added value, significantly increasing the initiative’s reach. Through effective media placements, Strategic Marketing boosted public awareness and engagement around coral reef preservation, positioning SEFCRI’s mission front and center. This cause marketing case study demonstrates how a well-planned campaign can make a measurable difference for environmental initiatives.
The Problem
For many years, the State of Florida had a task force within the Florida Fish and Wildlife Conservation Commission called the Southeast Florida Coral Reef Initiative (SEFCRI). Its objective was to raise awareness of the pressing condition and conservation of our vital coral reef right off the coast of Florida. SEFCRI was established to showcase the importance of this vital ecosystem that is crucial for Florida’s biodiversity, tourism, and coastal protection.
They needed help from an agency to amplify their message – one that has experience in securing great media buys with tremendous added value in order to help raise the profile of the initiative and the importance of the coral reef. Strategic Marketing stepped in to design and execute a campaign that secured strategic media buys with substantial added value, significantly increasing the initiative’s reach. Through effective media placements, Strategic Marketing boosted public awareness and engagement around coral reef preservation, positioning SEFCRI’s mission front and center. This cause marketing case study demonstrates how a well-planned campaign can make a measurable difference for environmental initiatives.
Optimizing Media Buys
The Solution
To support the Southeast Florida Coral Reef Initiative (SEFCRI), Strategic Marketing leveraged its significant buying power in Florida’s media markets to create targeted media plans, maximizing exposure through discounted PSA rates and additional bonus TV and radio spots. This allowed for SEFCRI to benefit from great media buys across the multiple markets that they were targeting. In tandem with our great media partners across the state, we crafted digital tactics including streaming radio, programmatic advertising, and targeted Facebook ads that leveraged discounted PSA rates as well as huge amounts of bonus TV and radio spots. Not only did this broaden SEFCRI’s audience, it also provided an effective multi-channel approach that increased public awareness and engagement around coral conservation. This cause marketing case study highlights the impact of strategic media partnerships in amplifying SEFCRI’s important message.
The Results
For seven consecutive years, Strategic Marketing was honored to manage this important campaign for the Southeast Florida Coral Reef Initiative (SEFCRI), helping Florida’s Fish and Wildlife Conservation Commission bring crucial attention to the state’s endangered coral reefs. Through carefully negotiated media buys, we secured tens of thousands of television and radio spots, along with hundreds of thousands of digital impressions. These efforts resulted in millions of Floridians being informed about the critical condition of their coral reefs, generating awareness and a sense of urgency of the coral reefs’ plight.
Changes were made to the task force during the pandemic, and they ultimately ceased the marketing push, but we are proud to have been involved with helping the state government bring awareness of such a vital interest to our beautiful state. This cause marketing case study demonstrates the success of targeted media campaigns in advancing public awareness. Strategic Marketing is proud to have played a pivotal role in championing such an important initiative for Florida’s natural beauty and biodiversity.
The Solution
To support the Southeast Florida Coral Reef Initiative (SEFCRI), Strategic Marketing leveraged its significant buying power in Florida’s media markets to create targeted media plans, maximizing exposure through discounted PSA rates and additional bonus TV and radio spots. This allowed for SEFCRI to benefit from great media buys across the multiple markets that they were targeting. In tandem with our great media partners across the state, we crafted digital tactics including streaming radio, programmatic advertising, and targeted Facebook ads that leveraged discounted PSA rates as well as huge amounts of bonus TV and radio spots. Not only did this broaden SEFCRI’s audience, it also provided an effective multi-channel approach that increased public awareness and engagement around coral conservation. This cause marketing case study highlights the impact of strategic media partnerships in amplifying SEFCRI’s important message.
The Results
For seven consecutive years, Strategic Marketing was honored to manage this important campaign for the Southeast Florida Coral Reef Initiative (SEFCRI), helping Florida’s Fish and Wildlife Conservation Commission bring crucial attention to the state’s endangered coral reefs. Through carefully negotiated media buys, we secured tens of thousands of television and radio spots, along with hundreds of thousands of digital impressions. These efforts resulted in millions of Floridians being informed about the critical condition of their coral reefs, generating awareness and a sense of urgency of the coral reefs’ plight.
Changes were made to the task force during the pandemic, and they ultimately ceased the marketing push, but we are proud to have been involved with helping the state government bring awareness of such a vital interest to our beautiful state. This cause marketing case study demonstrates the success of targeted media campaigns in advancing public awareness. Strategic Marketing is proud to have played a pivotal role in championing such an important initiative for Florida’s natural beauty and biodiversity.
Conclusion
This cause marketing case study illustrates the power of strategic media planning and targeted outreach in raising awareness for environmental causes like the Southeast Florida Coral Reef Initiative (SEFCRI). Not only is this cause extremely important for the environment, we resonate with their initiative in protecting our ecosystem as we are based in West Palm Beach. Community outreach and partnership is very important to us, and we look forward to helping more nonprofits in our area and beyond.
At Strategic Marketing, we bring this level of commitment, expertise, and results-driven approach to every campaign. We understand that cause marketing requires a delicate balance of messaging, timing, and targeted media placements to effectively engage the public and drive meaningful impact. Our team is experienced in developing comprehensive media strategies that not only raise awareness but also inspire action. Every cause is different, which is why we cater a marketing strategy specifically for you and your goals so that you get the most return on your investment. Whether for environmental, social, or health-related initiatives, we are prepared to achieve similarly powerful outcomes for other clients seeking to make a difference. Contact Strategic Marketing to learn how our proven approach to cause marketing can elevate your mission and maximize your reach – we look forward to helping you reach your goals while making an impact in the community.
