B2B Digital Marketing Case Studies That Drive Results
The Problem
GaleForce Digital is a software development company that provides marketing solutions for advertising agencies, franchises, and multi-location businesses. When the client first approached us, they were a new startup with no clients, no brand, and no website.
The Problem
GaleForce Digital is a software development company that provides marketing solutions for advertising agencies, franchises, and multi-location businesses. When the client first approached us, they were a new startup with no clients, no brand, and no website.
The Solution
We created their entire brand identity from the ground up, including visuals, messaging, and positioning. We also designed a SEO-optimized website. For their marketing strategy, we employed email campaigns to target potential leads from various industries such as advertising agencies and franchises. Our automated drip campaign used relevant content and calls to action to generate responses from this targeted list.
The Results
The initial email strategy we developed was successful in driving new clients—in two years, GFD grew from zero to over 50 subscribing clients; after four years, that number grew to nearly 200. To support their continued success, we implemented ongoing SEO into our marketing plan along with managing their paid search campaigns. This effort contributed to the company’s long-term success in acquiring new customers and tremendous continued growth.
The Solution
We created their entire brand identity from the ground up, including visuals, messaging, and positioning. We also designed a SEO-optimized website. For their marketing strategy, we employed email campaigns to target potential leads from various industries such as advertising agencies and franchises. Our automated drip campaign used relevant content and calls to action to generate responses from this targeted list.
The Results
The initial email strategy we developed was successful in driving new clients—in two years, GFD grew from zero to over 50 subscribing clients; after four years, that number grew to nearly 200. To support their continued success, we implemented ongoing SEO into our marketing plan along with managing their paid search campaigns. This effort contributed to the company’s long-term success in acquiring new customers and tremendous continued growth.
Innovate, Implement, Inspire.
The Problem
SnailWorks was facing a disconnect between how they marketed their products and how those products were perceived by clients. Customers often referred to those products by their functions rather than their branded names. It was not clear to prospects what the company offered, and the story behind their superior services was not presented in a compelling manner. This created a lack of clarity around the company’s brand and value proposition that needed to be addressed.
The Problem
SnailWorks was facing a disconnect between how they marketed their products and how those products were perceived by clients. Customers often referred to those products by their functions rather than their branded names. It was not clear to prospects what the company offered, and the story behind their superior services was not presented in a compelling manner. This created a lack of clarity around the company’s brand and value proposition that needed to be addressed.
The Solution
Strategic Marketing developed solutions in four phases to address this issue: branding and messaging, website design, marketing collateral creation, and social media presence building. To tackle the branding and messaging aspect, deliverables were crafted that included product names, taglines, messaging documents for copywriting purposes, as well as logo treatments for various products. For website design, new templates were created with an aim to reduce clutter and provide ease of navigation for visitors. Marketing collateral was then produced, such as one-sheets, brochures, white papers, PowerPoints, direct mailers and email templates. Lastly, for their social media presence we implemented accounts on Facebook and LinkedIn with an ongoing content campaign focusing particularly on LinkedIn to raise awareness of the company’s profile and improve search results.
The Results
The expectations of our partnership with SnailWorks were achieved as they launched a new website, followed by accompanying social media platforms that have built up a large following through an effective ongoing content campaign strategy. Most importantly, they have seen steady growth in revenues during and post pandemic due to our efforts, which successfully raised awareness of the company’s distinctive brand message while solidifying its core value proposition among customers.
The Solution
Strategic Marketing developed solutions in four phases to address this issue: branding and messaging, website design, marketing collateral creation, and social media presence building. To tackle the branding and messaging aspect, deliverables were crafted that included product names, taglines, messaging documents for copywriting purposes, as well as logo treatments for various products. For website design, new templates were created with an aim to reduce clutter and provide ease of navigation for visitors. Marketing collateral was then produced, such as one-sheets, brochures, white papers, PowerPoints, direct mailers and email templates. Lastly, for their social media presence we implemented accounts on Facebook and LinkedIn with an ongoing content campaign focusing particularly on LinkedIn to raise awareness of the company’s profile and improve search results.
The Results
The expectations of our partnership with SnailWorks were achieved as they launched a new website, followed by accompanying social media platforms that have built up a large following through an effective ongoing content campaign strategy. Most importantly, they have seen steady growth in revenues during and post pandemic due to our efforts, which successfully raised awareness of the company’s distinctive brand message while solidifying its core value proposition among customers.
