B2B Digital Marketing Case Studies That Drive Results
The Problem
GaleForce Digital is a software development company that specializes in crafting innovative marketing solutions for advertising agencies, franchises, and multi-location businesses. When the client first approached us, they were a new startup with no established client base, brand identity, or working website. They wanted to get their name and products out there, but didn’t know how.
The Problem
GaleForce Digital is a software development company that specializes in crafting innovative marketing solutions for advertising agencies, franchises, and multi-location businesses. When the client first approached us, they were a new startup with no established client base, brand identity, or working website. They wanted to get their name and products out there, but didn’t know how.
The Solution
Strategic Marketing created GaleForce’s entire brand identity from scratch, starting with visuals, messaging, and positioning. These were all taken into consideration as we designed a fully SEO-optimized website. Both of these major components laid the foundation for their online presence. As we moved on to GaleForce’s overall marketing strategy, email marketing became a major piece of the marketing mix. To create brand awareness and foster growth, we developed an email marketing plan targeting potential leads – which we researched and sourced from our proprietary tools – across various industries. Our automated drip campaign combined relevant content and compelling calls to action to engage the targeted audience, while also generating responses.
The Results
The initial email strategy we developed played a pivotal role in attracting new clients, helping GaleForce Digital grow from zero to over 50 subscribed clients within the first two years. After four years, this number grew exponentially to nearly 200 clients. To support GaleForce Digital’s continued growth and success, we incorporated ongoing SEO initiatives into our marketing plan, ensuring their online presence remained strong and visible to potential clients. We also managed their paid search campaigns, further increasing their exposure and driving targeted traffic to their website. Our strategic efforts significantly contributed to the company’s continued long-term success, acquiring new customers and fostering continued growth in an increasingly competitive industry.
The Solution
Strategic Marketing created GaleForce’s entire brand identity from scratch, starting with visuals, messaging, and positioning. These were all taken into consideration as we designed a fully SEO-optimized website. Both of these major components laid the foundation for their online presence. As we moved on to GaleForce’s overall marketing strategy, email marketing became a major piece of the marketing mix. To create brand awareness and foster growth, we developed an email marketing plan targeting potential leads – which we researched and sourced from our proprietary tools – across various industries. Our automated drip campaign combined relevant content and compelling calls to action to engage the targeted audience, while also generating responses.
The Results
The initial email strategy we developed played a pivotal role in attracting new clients, helping GaleForce Digital grow from zero to over 50 subscribed clients within the first two years. After four years, this number grew exponentially to nearly 200 clients. To support GaleForce Digital’s continued growth and success, we incorporated ongoing SEO initiatives into our marketing plan, ensuring their online presence remained strong and visible to potential clients. We also managed their paid search campaigns, further increasing their exposure and driving targeted traffic to their website. Our strategic efforts significantly contributed to the company’s continued long-term success, acquiring new customers and fostering continued growth in an increasingly competitive industry.
Throughout our partnership with GaleForce Digital, we’ve remained committed to adapting and evolving our strategies to meet their changing needs. As a software development company with a focus on marketing solutions, GaleForce Digital has carved out a unique space within the industry. Their success story serves as a testament to the power of effective branding, targeted email campaigns, and a robust online presence. By working closely with their team and implementing tailored marketing strategies, we were able to help them achieve remarkable growth and establish themselves as a leader within their niche.
Innovate, Implement, Inspire.
The Problem
SnailWorks, a forward-thinking company with a diverse range of innovative direct mail products, was struggling with how to effectively communicate the brand and the value of their products to potential clients. The company’s marketing efforts were not aligning with their customers’ perceptions, leading to confusion regarding what SnailWorks actually does. Clients often referred to their products by function instead of their actual names, resulting in a disconnect between the company’s branding and their subscribers’ understanding. This lack of clarity surrounding SnailWorks’ brand identity and value proposition needed to be addressed.
The Problem
SnailWorks, a forward-thinking company with a diverse range of innovative direct mail products, was struggling with how to effectively communicate the brand and the value of their products to potential clients. The company’s marketing efforts were not aligning with their customers’ perceptions, leading to confusion regarding what SnailWorks actually does. Clients often referred to their products by function instead of their actual names, resulting in a disconnect between the company’s branding and their subscribers’ understanding. This lack of clarity surrounding SnailWorks’ brand identity and value proposition needed to be addressed.
The Solution
To address these concerns, SnailWorks collaborated with Strategic Marketing to devise a thorough four-phase solution focusing on:
- Branding and messaging
- Website design/UX
- Marketing collateral creation
- Improving the company’s social media presence
The objective of the first phase was to establish a strong and memorable brand identity that would resonate with potential clients and differentiate SnailWorks from its competitors. We developed product names, taglines, messaging documents for copywriting purposes, and logo treatments for various products, all aimed at creating a cohesive and compelling brand image.
The second phase was concentrated on enhancing the user experience through redesigning their website. New templates were created to help reduce clutter and provide streamlined navigation for visitors, ensuring easier access to information about the company’s products and services.
Step three involved creating and producing engaging marketing collateral to further emphasize SnailWorks’ unique value proposition and generate brand awareness. Strategic Marketing produced one-sheets, brochures, white papers, PowerPoints, direct mailers, and email templates – all crafted to highlight the unique benefits of SnailWorks’ offerings and capture the interest of potential clients.
The final phase aimed to strengthen their social media presence by implementing accounts on Facebook, Twitter/X, and LinkedIn. LinkedIn has received added emphasis, with a continuous content campaign to raise awareness of the company and its credibility, improve search results, and establish SnailWorks as the industry leader.
The Results
The expectations of our partnership with SnailWorks were achieved – a new website and complementary social media platforms were launched, gaining a substantial following through the implementation of effective content strategies. More importantly, the company experienced steady growth in revenue during and after the pandemic, thanks to our efforts to increase awareness, solidify the company’s distinctive brand message, and reinforce its core value proposition among customers – successfully.
The SnailWorks-Strategic Marketing collaboration emphasizes the importance of addressing branding challenges head-on with a multi-faceted approach to marketing. By creating an unwavering brand identity, optimizing the user experience through website design, producing captivating marketing collateral, and strengthening its social media presence, SnailWorks was able to overcome its initial obstacles and achieve sustained growth within an increasingly competitive market.
The SnailWorks-Strategic Marketing collaboration emphasizes the importance of addressing branding challenges head-on with a multi-faceted approach to marketing. By creating an unwavering brand identity, optimizing the user experience through website design, producing captivating marketing collateral, and strengthening its social media presence, SnailWorks was able to overcome its initial obstacles and achieve sustained growth within an increasingly competitive market.
