Is Your Media Buying & Planning Agency Reconciling Invoices for You?
There’s a 60% Chance Your Ad Agency Is Wasting Your Money.
Are You Leaving Money on the Table with Your Media Buys?
Effective media buying & planning is an integral part of every successful advertising campaign, but a recent study by one of the media industry’s leading software providers indicates that not every advertiser is getting the most from their investment – or the agency doing the work. You might not believe this, but a shocking 60% of agencies are not bothering to make sure their clients got what they paid for, leading to:
- Wasted Budgets: Paying for spots that didn’t deliver the agreed-upon value, or didn’t run at all.
- Missed Credits or Makegoods: Without identifying discrepancies, you forfeit the chance to recover value through replacement airings or financial credits.
- Reduced ROI: Without invoice reconciling and securing makegoods, your campaign performance suffers, and you miss out on opportunities to engage your audience effectively.


Our free media white paper further explains the consequences of not reconciling your media buys.
Imagine paying thousands for a premium TV spot, only for it to air at 3 AM or not at all. Or worse, discovering months later that a key part of your campaign didn’t even reach your audience because of schedule errors. Without proper invoice reconciliation, these nightmares become reality. What’s more alarming is that so many agencies fail to even check if your ads ran as promised. This means that for every dollar you spend, a significant portion could be funding nothing but missed opportunities and broken promises.
Preempted spots and schedule discrepancies are common challenges, especially during high-demand periods like political seasons or holidays. Without invoice reconciliation, advertisers risk paying for spots that didn’t run or failed to reach their intended audience. This inefficiency not only wastes your hard-earned budget but also diminishes the effectiveness of your campaigns. Are you confident your current agency isn’t part of the 60%?
These issues erode trust, strain budgets, and diminish the overall effectiveness of your marketing campaigns. But it doesn’t have to be this way – our free white paper will offer insight into how you can ensure this doesn’t happen to you.
A Comprehensive Approach to Media Buying & Planning
At Strategic Marketing, we ensure every media dollar spent works for you. Here’s how:
Proprietary Technology
Our advanced tools provide actionable insights, including ad attribution and performance analytics.
Expert Oversight
With decades of experience and over $100 million in media placed, our team knows media buying, from negotiation to reconciliation.
Digital Reconciliation
We use the most advanced tools available anywhere to properly audit and reconcile your invoices to make sure you get what you pay for.
Download our free white paper and learn how Strategic Marketing uses these tactics to make sure your money is being used effectively.


Leveraging Technology for Accountability
Our proprietary software takes invoice reconciliation to the next level by offering:
- Spot Attribution: It links spot airings directly to website traffic and clicks, providing a clear measure of your campaign's impact.
- Performance Analytics: It identifies top-performing placements to help you refine your media strategy.
- Maximized ROI: It provides actionable data to help you make decisions to ensure every dollar works harder for your campaign.
Through invoice reconciliation, we recover value from missed or improperly scheduled spots. Whether it’s securing makegoods for preempted ads or addressing timing errors, we work to protect and maximize your investment. Our free white paper dives deeper into how our technology helps us easily reconcile invoices for you.
Why Choose Strategic Marketing?
Many agencies either don’t know how to reconcile invoices, don’t have the tools, or simply don’t care. At Strategic Marketing, we set ourselves apart by combining advanced technology with a client-first philosophy. Here’s why we’re the right choice for your media buying & planning needs:
- Advanced Technology: Media Insights, a feature of our proprietary technology, offers unmatched transparency and valuable information.
- Expertise: With over 70 years of combined experience, our team has managed over $100 million in media buys across diverse industries. We’ve seen it all, and we know how to navigate complex challenges to deliver results.
- Client-Centric Approach: We treat your media budget like it's our own, prioritizing trust, clarity, and maximum value. Our commitment to keeping clients informed ensures you’re never left in the dark.
- Proactive Problem Solving: From seasonal disruptions to daily discrepancies, we address issues before they become problems. Whether it’s during high-demand periods or standard campaigns, our team works tirelessly to protect your investment and ensure optimal outcomes.


Take Action Today
Don’t let un-reconciled buys drain your budget. Strategic Marketing offers a free white paper and tailored media buying & planning solutions designed to close the reconciliation gap. Partner with us to:
- Recover lost value through makegoods and credits.
- Optimize campaign performance with real-time analytics.
- Achieve precision, efficiency, and maximum ROI in every campaign.
Stop wasting your media budget with inexperienced or low-effort media agencies, and work with an agency that squeezes every last drop out of your marketing spend.
Schedule a free consultation today and discover how we can transform your media buying & planning strategy.
In the meantime, download our whitepaper to learn more about how your agency may be losing you money – and how we can save it for you.