Ranked by South Florida Business Journal as the largest multi-industry marketing and advertising firm in Palm Beach County.

What Your Local Business Needs to Succeed

Local Business Marketing Solutions

Local search engine optimization (SEO) is crucial to maintaining a comprehensive online presence and to the success of your local business. A well-executed local SEO strategy gets your business to show up in maps and in local search results when consumers are searching in your area. This is important because these searches are often made with the intent to immediately contact the business or visit a location to make a purchase. If your business isn’t showing up in local search results, you could be missing out on reaching many prospective customers at crucial times. Here are some things your local business needs to do in order to have a successful local SEO strategy.

Claim Your Google My Business Listing

You may have heard of Google My Business (GMB), which is Google’s own directory listing service for local businesses. Since the majority of local searches take place on Google, claiming your Google My Business listing is crucial to ranking high in search and map results. Once you’ve claimed your business, optimize your listing with up-to-date business information, such as business description, business hours and payment types accepted.

Verify All Listings Are Consistent

Google My Business is important, but that’s just the beginning. You should ensure your business is listed on all other major search engines and directory listing sites, such as Bing Places for Business, Yelp, CitySearch and the Yellow Pages. Once you’re on other sites, make sure your business name, address and phone number (NAP) are correct and consistent with your GMB listing. Just one discrepancy or missing piece of information can negatively impact your local SEO strategy.

Acquire Online Reviews

Major search engines see reviews as highly valuable when it comes to ranking local search results. Online reviews are seen as unique and high-quality content, and they are one ofa consumer’s primary tools for making purchase decisions. For example, Google displays business reviews in both organic search results and the local map results. The more reviews and positive ratings a business has, the higher it ranks in local results. Current and positive reviews can improve your business’s online visibility while giving your brand a positive reputation.

Have a Mobile-Friendly Website

Not only do mobile searches outnumber desktop searches, but many mobile searches are specific to local businesses. It is common for consumers to grab their smartphone and search for a business while they’re on-the-go in a particular area. A mobile-friendly site creates a positive user experience and will keep users engaged and interested in your product or service. Sites that are not optimized for mobile often have a high bounce rate and, therefore, do not rank high in the search results.

Consider Outsourcing Local SEO

Manually adding and managing each of your listings across all sites and directories is a daunting and time-consuming task, especially when you have to focus on running your business. A marketing agency that specializes in local SEO will likely have the resources and expertise to properly manage your local business listings, providing higher online visibility and a better return on investment.

Get Your Local Business Listed with Strategic Marketing

Strategic Marketing is a full-service digital and traditional marketing agency that specializes in local SEO. We developed a cost-effective and easy way to maximize your local online visibility by boosting your presence in local maps, organic search and underlying directory listings. SmartList distributes your business information to hundreds of online publishers, including Google, Bing, Yahoo!, Yelp, CitySearch and many more for a consistent online local presence. To learn more about how SmartList can save you time while still growing your business, contact Strategic Marketing today at (561) 688-8155 or visit our contact page.

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Join the ranks of our satisfied clients and discover what Strategic Marketing can do for you. We are confident our award-winning strategies and passion for helping businesses thrive will be just as effective for you. Get in touch with us today for a free consultation on how we can help grow your business.

"Strategic Marketing has been handling our advertising for over 30 years. They do a fantastic job with our account. They have proven to get us the best prices and value every year for media buys. They have a great staff and have developed a great marketing strategy to create continuous, fantastic growth in our company. They have developed and produced our TV campaign that has produced excellent results. I would highly recommend Strategic Marketing."

“I’ve worked with Terry Murphy and Strategic Marketing for well over 20 years and I’ve never known an agency that cared more about their clients, secured more media for their budgets, and was able to secure more added value for their clients than Strategic Marketing.”

“Strategic Marketing is a company that you come to know, like, and trust. We’ve worked with them for over 10 years now. They are a company that stays ahead of the curve. They pay attention to detail, and they have truly gotten to know our brand to make the most of our advertising dollars.”

"Strategic Marketing has been our go-to for some years now. They have always been super responsive and are always there when we have any questions or requests. I highly recommend working with them as they take care and value their customers."

"We are a large, locally owned business in Vero Beach, FL and prior to our grand opening back in September of 2018, we were in dire need of a company that could take us by the hand and help us to properly market our business. Strategic Marketing and their wonderful team of experts were able to do just that and they have been helping us ever since. Our business often requires contact with them outside of normal "business hours" and they have never hesitated to help at any hour. Their willingness to constantly be accessible and get the job done has been a life saver for our business and I would recommend them to anyone seeking that kind of guidance. For us, they have helped with marketing strategies, maneuvering through social media avenues, website design and hosting, graphic design and so much more! If these are areas in your business that you are struggling with and are looking for some direction, calling Strategic Marketing will be a great start!"

"In need of a new corporate name and identity we turned to Strategic Marketing for help and guidance in undertaking this complete make-over. Their team were amazing in creating our new brand, logo, tag line and website. Our new brand and messaging has been a huge success and we consider Strategic Marketing as a very valued business partner. As we expand on a nationwide scale we rely on our trusted partner for ongoing communication strategies and content to penetrate our target markets. Chris, Kendal, John and their entire team are to be commended for their high level of professionalism."

Corporate Office

2541 METROCENTRE BLVD, SUITE 3
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Phone

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About

Strategic Marketing is a full-service advertising agency that offers high-quality creative work, superior account service, and performance-driven digital content to our clients across the United States, Canada, and overseas.