Lead Generation and Management | Strategic Marketing

Lead Generation

If you have a business, then you’re in the business of lead generation. No matter the industry, your bottom line is dependent on the number of leads you generate and move down yours sales funnel. While B2B and B2C models differ in their marketing strategies, both models rely on generating new qualified leads. At Strategic Marketing, we understand that bringing in new leads and new revenue sources is critical to growing your business, and we’re here to help you do just that.

Lead generation is the lifeblood of any business, and improving the flow of new leads is contingent upon how strategically you plan, implement and coordinate your marketing tactics, not just about how much you spend on them. We treat a client’s budget exactly as if it were our own, always looking how to maximize the return on investment. We are data-driven and constantly review and analyze our efforts to determine which are most effective in generating you results.

Conversion-Based Strategies

Our strategies are focused on delivering you qualified leads and assisting you in converting them at every point in the sales cycle. We begin our process by conducting a discovery phase in which we discuss a client’s goals and target market, incorporating any existing data they may have into our research. We then create profiles for different segments of your target audience based product and media usage, demographics, psychographics and behaviors. We will design messaging and content specifically tailored to capture qualified prospective customers actively looking to do business with you.

Test, Measure, Optimize

Once we have produced your assets, we create test campaigns in various marketing channels utilizing A/B testing.

We then measure key performance indicators to understand which tactics generate the best results for your specific set of needs and goals.

Our approach is to shift your dollars to the most effective strategies and continue to monitor which are adding to your bottom line the most, making adjustments as needed.

The Value of Customer Experience

We understand that customer experience is the primary motivator in both generating leads and ultimately doing business with them. We strive to deliver both our clients and their respective customers the experience and treatment they demand and deserve. Strategic Marketing takes a completely transparent approach to client relations, looking to provide them with the data, results and support they need for their businesses to excel. Contact us today to find out how we can assist with your lead generation and management.