Construction Marketing Case Study: A Concrete Plan

The Problem

Spire came to us in the midst of a company crisis. Due to a falling out between the founding partners, they needed to completely rebrand the company, which included creating an all-new website from scratch. And they needed it fast.

The Problem

Spire came to us in the midst of a company crisis. Due to a falling out between the founding partners, they needed to completely rebrand the company, which included creating an all-new website from scratch. And they needed it fast.

Optimize, Design, Conquer.

The Solution

We resolved to first develop a new brand for the business and follow that with a new website that reflected this vision. We also knew the new website needed to feature a great deal more content and have improved functionality if was going to perform better in search and convert visitors.

The Results

In a few short months, we rebranded the business and launched a new website built on WordPress that was designed with SEO in mind from the start. The feedback from their clientele has been overwhelmingly positive, and they are beginning to show up in search for terms for which they had never appeared before.

The Solution

We resolved to first develop a new brand for the business and follow that with a new website that reflected this vision. We also knew the new website needed to feature a great deal more content and have improved functionality if was going to perform better in search and convert visitors.

The Results

In a few short months, we rebranded the business and launched a new website built on WordPress that was designed with SEO in mind from the start. The feedback from their clientele has been overwhelmingly positive, and they are beginning to show up in search for terms for which they had never appeared before.

"Strategic Marketing has been handling our advertising for over 30 years. They do a fantastic job with our account. They have proven to get us the best prices and value every year for media buys. They have a great staff and have developed a great marketing strategy to create continuous, fantastic growth in our company. They have developed and produced our TV campaign that has produced excellent results. I would highly recommend Strategic Marketing."

“I’ve worked with Terry Murphy and Strategic Marketing for well over 20 years and I’ve never known an agency that cared more about their clients, secured more media for their budgets, and was able to secure more added value for their clients than Strategic Marketing.”

“Strategic Marketing is a company that you come to know, like, and trust. We’ve worked with them for over 10 years now. They are a company that stays ahead of the curve. They pay attention to detail, and they have truly gotten to know our brand to make the most of our advertising dollars.”

"Strategic Marketing has been our go-to for some years now. They have always been super responsive and are always there when we have any questions or requests. I highly recommend working with them as they take care and value their customers."

"We are large, locally owned business in Vero Beach, FL and prior to our grand opening back in September of 2018, we were in dire need of a company that could take us by the hand and help us to properly market our business. Strategic Marketing and their wonderful team of experts were able to do just that and they have been helping us ever since. Our business often requires contact with them outside of normal "business hours" and they have never hesitated to help at any hour. Their willingness to constantly be accessible and get the job done has been a life saver for our business and I would recommend them to anyone seeking that kind of guidance. For us, they have helped with marketing strategies, maneuvering through social media avenues, website design and hosting, graphic design and so much more! If these are areas in your business that you are struggling with and are looking for some direction, calling Strategic Marketing will be a great start!"

"In need of a new corporate name and identity we turned to Strategic Marketing for help and guidance in undertaking this complete make-over. Their team were amazing in creating our new brand, logo, tag line and website. Our new brand and messaging has been a huge success and we consider Strategic Marketing as a very valued business partner. As we expand on a nationwide scale we rely on our trusted partner for ongoing communication strategies and content to penetrate our target markets. Chris, Kendal, John and their entire team are to be commended for their high level of professionalism."

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