With so many self-serve marketing solutions available to small and medium-sized businesses (SMBs) today, it is easy to see why a business owner might want to keep all marketing efforts in-house. After all, no one else knows a business like the owner. So does the advent of marketing solutions like paid search, programmatic media buying, and marketing automation render the traditional marketing agency superfluous? Quite the contrary—if you are using, or have an interest in using, these kinds of marketing tactics, you may need a marketing agency more than ever before.
Some of these tactics are extremely effective, even vital, for many SMBs. Digital programmatic media buying can be highly targeted and impactful at reasonable CPMs, automated email marketing is a proven tool for maximizing the value of an email database, and paid search advertising is virtually indispensable. However, these are all just tactics, and without a unifying message and strategy, a marketing campaign will not be as efficient or effective as it could be. In fact, implementing tactics such as these without an overarching strategy could churn through perfectly good traffic or leads without much to show for it. This is where an experienced and proven marketing agency can make the difference.
The purpose of a full-service marketing firm is to view the business through the eyes of the customer and think strategically about how to reach them with the right message. Every facet of marketing is given careful consideration—the business’s differentiating feature, its message, the creative elements needed to convey the message, and the tactics used to deliver it. A carefully crafted message that isn’t delivered through the proper media vehicles is the tree that fell in the forest when no one was around. Similarly, you can negotiate great media buys or source terrific new tech vendors, but if your message to your audience does not resonate, it’s all for naught.
A full-service marketing agency will bring together experts in creative, design, media, and deployment under a single unifying vision of how your business can be best positioned in front of its target audience. The synergy gained through well-conceived creative and precisely planned media cannot be duplicated through scattershot, ad hoc marketing efforts. The best way to pave a road to future success for your business isn’t to cobble together flashy marketing tactics, but to think about the big picture, to think about how the pieces work together, to ThinkStrategic. Contact us today to learn how we can help you grow your business.