Though still regarded as relatively new, marketing through webcasting is becoming a viable option for promoting products and services, producing a similar impact to that of more traditional methods of advertising such as radio broadcasting. Capable of providing marketers with a focused reach to their listening audience, webcasting offers an inexpensive way to advertise.
Webcasting allows advertisers to promote their products to a more internet-savvy culture, usually a younger demographic that is as likely to listen to an online webcast as they are traditional radio. In addition, radio authority Arbitron released findings that show webcast ads are usually heard by people who are following radio stations outside their particular geographic area.
However, more traditional methods of advertising, such as terrestrial radio, remain as healthy options for brand awareness and special promotions. Radio advertising often initiates action by urging the audience to participate in contests or sales within a limited period of time. And no other medium targets the captive automobile audience as well as radio.
You don’t have to treat these two mediums as an “either/or” dilemma, but rather as two contemporary tools for your advertising arsenal. Both traditional radio and webcasting offer advertisers the opportunity to engage their targeted audience, and Strategic Marketing can help you maximize both of these marketing means. Call them at (561) 688-8155 and speak with an account executive today to learn more about our web and traditional advertising expertise.