Importance of Ongoing SEO | Blog | Strategic Marketing

The Importance of Ongoing SEO

Whether you’re launching a new website or maintaining an existing one, search engine optimization (SEO) is a key factor to its success and ranking high on the search engine results page (SERP). The internet is now the leading source for consumers to find businesses, reviews and general information. With that being said, it has become a highly competitive marketplace. The goal of successful SEO strategies is to keep your website ranking high in the search results in order to stay competitive, and ultimately increase business. To accomplish this, ongoing SEO is a must.

There are over 200 factors that Google takes into consideration when crawling websites to determine the most valuable links for particular search queries. Google’s algorithms, for example, are regularly updated to prevent manipulations. Consequently, the current SEO strategy you have may not be compatible with an updated algorithm. Ongoing SEO will keep you ranking at the top of the SERPs.

By committing to an ongoing SEO campaign, you are able to continuously evaluate website analytics to determine what may or may not be working. If certain areas of your website are less active, you can make appropriate changes so that your website design is more productive and user-friendly. Consequently, search engines such as Google take into account traffic and activity when determining ranking results. If you stop implementing SEO, your website will begin to drop in search results.

Ongoing SEO prevents content from becoming stale and irrelevant. Users want content and information that relates to trending topics and interests so by staying on top of trending keywords, you are able to create your content around your audience. Ongoing SEO allows your website to stay relevant while informing your audience of updates occurring within your business.

Review content affects your business’s online reputation and there are also considerable SEO benefits to review management and generation. Search engine spiders browse the internet for the most updated and beneficial content. Since reviews are becoming an increasingly important purchase factor for consumers, search engines are looking for businesses that have many recent reviews. SEO campaigns should include ongoing review management and review generation to increase your business’s review inventory. By having ongoing SEO you are able to see the most updated reviews and opinions about your business so you can act in a timely manner, ultimately allowing you to maintain your business’s online reputation while also contributing to a successful SEO campaign.

Trending technologies also play a role in your SEO campaign. For example, the spike in mobile searches over the use of traditional computers illustrates the importance of staying up-to-date on the latest technological trends. If your website is not mobile-friendly, you will lose a large amount of traffic resulting in lower search rankings.

Many businesses discontinue SEO efforts without considering the repercussions. Whether your business is experienced or just starting out, Strategic Marketing can assist with your SEO needs. We have successfully enhanced the search results of clients in many verticals, and we can do the same for your business.  Contact us today to keep your business competitive in today’s digital marketplace.

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