The Downside of Reputation Management

The Downside of Reputation Management: Forgetting about Review Generation

reputation management

If you’ve been keeping up on recent marketing trends, then you’ve heard of the importance of managing your business’s online reputation in order to keep customers happy and returning to your business. Reputation Management has its advantages and can help your sales, but if you’re spending too much time focusing on the reviews you already have, you could be missing out on a tactic that is largely responsible for increasing sales and your customer base. While reputation management and review generation are closely related, the fact remains that if you are not generating reviews, you are not growing your reputation.Forgetting about Review Generation


The Difference between Reputation Management and Review Generation

Reputation management refers to the process of shaping customer opinions and public perception of a business in order to drive sales and increase revenue. Reputation management allows businesses to monitor the reviews and ratings that are online and attempt to improve their reputation retroactively. While the end goal of review generation is also to increase sales, this marketing approach refers to the process of proactively obtaining new online reviews. This can include requesting reviews through email, third party review sites, social media and requesting reviews in-person from customers at your store.


Why is Review Generation so Important?

Generating new reviews is key to a successful reputation management strategy. Review generation can increase online authority and helps your business build a stronger online presence. The more reviews and feedback your company has, the higher your credibility is among consumers. According to Zendesk, 88% of consumers’ purchase decisions are influenced by online reviews. Therefore, the more online reviews your business has, the more you are able to influence prospective customers and potentially increase sales. Not only is customer perception a factor, but search engines rank businesses with more online reviews higher than those with fewer online reviews, making review generation a large influence on your search engine optimization success as well.

It goes without saying that the goal of review generation is to acquire positive reviews; however, search engines take into account not only the overall number of reviews your business has, but more specifically the quality, quantity and frequency of positive reviews. The more recent and informative your positive reviews are, the more relevant you will appear to not only consumers, but popular search engines as well.


Why You Should Hire an Agency for Reputation Management

While generating reviews is an integral component of reputation management, the best strategy for building a strong online presence and solid reputation relies on an equal balance of generating and managing online reviews. With everything that comes with running a business, it can be virtually impossible to respond to customer reviews, let alone generate new ones. Seeking the services of a marketing agency that specializes in reputation management and review generation is the best way to grow your brand and acquire new customers, without having to do any of the heavy lifting.

Strategic Marketing developed its reputation management platform SmartRep, to make it easy for businesses to manage their online reputations and generate reviews. Our automated platform provides you with 24/7 monitoring of reviews and branded email marketing options to reach out to customers and acquire new reviews, all in one easy-to-use dashboard. SmartRep helps your business acquire quality reviews while automatically pushing out positive reviews to a number of review sites as soon as they come in, making sure your business has as many positive reviews visible online as possible. Contact us today to learn more and see why you need to be generating reviews and managing your business’s online reputation.

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