MEDIA PLANNING

From traditional to digital and online to offline, Strategic Marketing is an expert in the field of media planning and buying for our clients. Our media planning and buying services have proven to be successful through a range of channels, including TV, radio, print and online media such as pay-per-click and digital retargeting. Strategic Marketing can help your company increase your reach through meticulous research, planning, and buying. We conduct comprehensive market research to determine when and where your ads will be the most effective, ensuring your ads are reaching the right people and demographics at the right times.

Traditional Media Planning and Buying

Our traditional media planning and buying experts negotiate with media reps to get you the best rate and maximum exposure for the most effective media placement. We have earned the respect of countless media organizations through years of trusted affiliations. In the event of a discrepancy, we make sure you receive the appropriate make goods to ensure exposure is not lost and your media buying dollars are not wasted. Our thorough media audits also ensure that your ads run as ordered, ensuring the stations run the right ads at the right time.

Our traditional planning services include:

Local and National Radio

Local and National Television

Syndicated Radio and Television

Local Newspaper Advertising

Digital Media Planning Buying

Although we began as a traditional agency, we have developed our knowledge and expertise in digital media to be equal to that of traditional media. Through real-time bidding and programmatic buying, we ensure the correct parameters are set based on your target market, such as bid price and reach, so you achieve the maximum return on investment. We constantly monitor you campaign analytics and optimize as needed so your ads are achieving the best results. Our digital media planning services are used in the development of behavioral, contextual, and retargeting campaigns for a number of different clients.

Why Strategic Marketing?

Whether you need local or national coverage, the media planners at Strategic Marketing can help your brand reach its target audience. Our extensive knowledge of both traditional and digital media placement can provide you with unparalleled buying and negotiating expertise. If you would like to learn more about our media planning and buying services, contact us today to get started on expanding your reach.

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