From traditional to digital and online to offline, Strategic Marketing is an expert in the field of media planning and buying for our clients. Our media planning and buying services have proven to be successful through a range of channels, including TV, radio, print and online media such as pay-per-click and digital retargeting. Strategic Marketing can help your company increase your reach through meticulous research, planning, and buying. We conduct comprehensive market research to determine when and where your ads will be the most effective, ensuring your ads are reaching the right people and demographics at the right times.
Although we began as a traditional agency, we have developed our knowledge and expertise in digital media to be equal to that of traditional media. Through real-time bidding and programmatic buying, we ensure the correct parameters are set based on your target market, such as bid price and reach, so you achieve the maximum return on investment. We constantly monitor you campaign analytics and optimize as needed so your ads are achieving the best results. Our digital media planning services are used in the development of behavioral, contextual, and retargeting campaigns for a number of different clients.
Whether you need local or national coverage, the media planners at Strategic Marketing can help your brand reach its target audience. Our extensive knowledge of both traditional and digital media placement can provide you with unparalleled buying and negotiating expertise. If you would like to learn more about our media planning and buying services, contact us today to get started on expanding your reach.