At Strategic Marketing, our approach is writing news releases that will attract your audience’s attention. While it is extremely important to have a headline both relevant and compelling enough to capture the attention of your audience, the story needs to be impactful and resonate with them as well. Your story needs to tell readers about what is new or exciting in your organization, and your business needs to decide if it is important enough for a news release. It is also essential to know which audience you’re trying to reach and which type of media exposure you want. Strategic Marketing has a strategy to help your business capture the right audience with the story you need to tell. We can help you plan your next press release by writing concise, professional news releases that can tell your story from any angle.
We use language that paints an overall picture of your topic while leveraging the details to make a strong impact. However, journalists get hundreds of emails a day, so it is important that your news release is headlined and written to not only impact your audience but is strong enough to get the attention of journalists as well. Strategic Marketing has been successful at connecting with journalists and the media because the news releases we create help them do their jobs of delivering newsworthy content to the public. It’s crucial to know what angles and topic are desired by the journalists and media outlets you’re pitching. Fortunately, after decades in the industry, we know who we’re talking to and what they’re looking for.