Many prospective entrepreneurs are drawn to franchise ownership because of the support and resources offered by the franchisor. One of the most valuable benefits is that most franchise organizations have marketing programs in place, and these are essential to the success of both the franchisor and the franchisees. However, it is not uncommon for there to be conflict over how marketing dollars should be spent, since the parties involved may have very different opinions and objectives in mind. While franchisees are concerned with having plenty of local visibility to capture leads and increase traffic, the franchisor is more focused on a national level and is interested in expanding into new markets and adding locations.
Strategic Marketing has a wealth of experience in franchise marketing and has developed franchise marketing campaigns for franchise organizations that satisfy the needs of both franchisee and franchisor. We provide unmatched support to both the franchisor and individual franchise owners, ensuring that brand messaging is consistent and corporate standards are maintained.
With our knowledge and involvement in a variety of different marketing solutions, we develop franchise marketing campaigns that provide franchises with results. If a fully integrated marketing strategy is what your franchise organization needs, contact us today. We have much experience in the area of franchise marketing and are prepared to help you bring your company to the next level.