Search Engine Optimization: Bringing Your Website to Prominence

Each year, the challenge of search engine optimization becomes more complex. As search engines evolve, the methods we use to dominate the top results pages without being penalized must evolve, as well.

What is SEO?

Search engine optimization (SEO) is all about making sure your website and its content get visibility and prominence on search engines results pages (SERPs). There are two primary approaches to search engine optimization: onsite SEO, which is technical work done on the backend of your website, and offsite SEO, efforts promoting your site across the web.
Basic SEO should be implemented on every site to communicate with search engines. However, SEO is not just a one-time-only job. It needs to be updated and maintained in order to build legitimacy for your business and relevancy for your products and services. Once a site can be recognized by search engines, the challenge is to rank higher on the results page to become more easily found by users.

Do I need SEO?

Historically, and increasingly, the vast majority of website traffic comes from search engines. In order for search engines to index your site quickly and easily, it needs to be built according to SEO technical standards, including intuitive design and clear labeling. Integrating SEO into your website is not only essential for visibility of search engines, but it also aligns with providing a good user experience for your site visitors, making it a win-win investment. Simply put, if you want people to find your website and have a good experience using it, you will need to implement SEO practices.

Why Strategic Marketing for SEO?

The team at Strategic Marketing includes SEO specialists that are experienced in covering all areas of optimization. Starting at the foundation of SEO, our web developers ensure basic optimizations are made on-site, with continued implementation as site content is strategically bulked up to promote your services.

Initially, a diagnostic analysis will be made along with preliminary solutions to ensure everything is up to the latest SEO standards.  Then, a plan-of-action is created to build up any weak points with relevant internal pages designed to resonate with audiences and search engines.

Your search engine marketing efforts are enhanced by tapping into other forms of digital marketing, such as content, social media, directory listings and reputation.  Learn more about the benefits of having a full-service marketing agency perform search engine optimization for your business by contacting Strategic Marketing today.

Skip to content