Pay-Per-Click: Enhanced with SmartLink
Utilizing proprietary technology, Strategic Marketing’s platform manages pay-per-click (PPC) campaigns across all of the major search engine publishers, including Google, Yahoo!, and Bing. SmartClick is the only programmatic PPC manager available that can track phone calls, emails, form submissions and other user interactions (like placing an order) back to the keywords that generated them. Understanding which keywords drive interested, relevant leads to your site enables SmartClick to prioritize keyword bidding accordingly, ensuring maximum ROI.
Why Pay-Per-Click?
The beauty of PPC is you only pay for it when an ad performs. You can get thousands of free brand impressions, because money comes out of your budget only when a searcher clicks on your ad and visits your site. Plus, it’s the only way to ensure placement of your website on the first page of search engine results as soon as your campaign launches.
- 93% of all online experiences begin with a search engine
- 88% of consumers browse the Internet or research a product online before making a purchase decision
- 64.4% of searches that indicate someone is looking for products or services result in the user clicking a PPC ad
- 75% of users never scroll past the first page of search results
Why SmartClick?
The power is in the conversion optimization. By linking converting visitors to their search queries, SmartClick is able to evaluate which keywords are used by consumers who are looking for your products or services and are ready to make a purchase. Your SmartClick Pay-Per-Click campaign automatically optimizes 24/7 to adjust bidding on keywords that are proven to perform.
Other unique SmartClick features:
- Records phone calls generated from your campaign, allowing you to establish ROI, mystery shop your business, or identify customer service training needs
- Transparent reporting available 24/7 through a dashboard displaying impressions, clicks, phone calls, emails, form submissions and other tracked interactions, in addition to performance metrics
- Access to historical keyword data gathered from thousands of campaigns
- Ads published on all major search engines, not just Google
- Budget is spread out over a 30-day cycle, eliminating any possible overages
Contact the Pay-Per-Click specialists at Strategic Marketing today to learn how you can leverage this powerful paid search platform for your business.
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