CONTENT MARKETING

Content marketing is an important aspect of virtually every business’ marketing strategy. At Strategic Marketing, we take the time to understand your business and develop a content marketing plan based around the interests of your audience and your marketing objectives. Through social media post creation, onsite content curation, third-party blog posting, and more, we find the right mix to expand your digital footprint and drive engagement with your brand.

Content Marketing Redefined

Content marketing used to simply mean creating content for a company website, and usually just described the business’ most basic services and solutions. Today, companies need to create and disseminate content that is valued by their customers and prospects to build familiarity and trust. By understanding your services and the needs of your target market, we create content that resonates with readers, engaging them at multiple touchpoints to drive engagement with your brand and help you grow your business.

Content Marketing Done Right

Companies struggle with content marketing because good, effective writing is difficult to produce. Additionally, like any other business investment, companies need to be able to track the ROI on their content marketing initiatives.

Our transparent and collaborative workflow with our clients means that nothing gets published without approval, and multiple writers have crafted the final product. We also provide detailed reporting on the effectiveness of the campaigns we create. Integrating search advertising and content with social media, and other platforms allows us to allocate your marketing investments across the most effective channels to achieve the highest ROI.

Content Marketing and Social Media

Our skilled content marketers know how to use social media to deliver and amplify content. By understanding what kind of articles and rich media resonate with each niche market, we secure consumer engagement and make your content move. We don’t just want likes for your company, we want shares. We create content for your company designed to reach as many potential customers as possible. The social media sales funnel starts with discovery, then engagement, then a follow, and ultimately into a sale or acquisition.

Additionally, our content marketers know Search Engine Optimization (SEO) and have a knack for UX conversion optimization. We ensure the content we create for our clients is picked up by search engines, helping them get into favorable positions on search pages, and attracting proactive engagements.

As a full-service agency, Strategic Marketing infuses content campaigns with all of these necessary components for success. Before a campaign is initiated, our content marketers outline your goals, target audience and the distribution platforms best suited for your success.Contact us today to see how we can help your business achieve its content marketing goals.

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