We believe few things are more critical to a company’s marketplace success than their brand and brand identity. Brand consistency creates a 360° experience for the consumer. From first glance to customer loyalty, a great brand and brand experience stays on purpose, successfully connecting the brand to its consumer universe at every touch point.
Your brand name, logo, tag line, positioning, brand story, brand ideal and even your website URL address, must work together to shape a real and successful marketplace identity. Fortunately, Strategic Marketing is prepared to help every step of the way.
PRINT AND COLLATERAL
Strategic Marketing’s full-service art department has decades of experience in designing everything from full-color brochures, print ads and billboards to direct mail to point-of-purchase displays and beyond. However, we are more than just creators of amazing designs – we make sure every component works in synergy with your brand and messaging while simultaneously working to achieve your business goals.
BROADCAST TELEVISION & RADIO PRODUCTION
From concept and scripting all the way through post-production, the extensive experience of our team will shepherd your professionally crafted content through the various formats required by different outlets. Sure, production time can be expensive, but we plan it to produce a variety of assets together. This not only saves valuable production time, it allows much of your material to be re-purposed for other applications, such as online or internal presentations.
Video marketing is much more than television advertising. The team at Strategic Marketing prides itself on crafting video content that will work across multiple platforms. Whether you need a corporate presentation, a cause marketing piece or something to generate the ever-elusive buzz factor, our transmedia approach to telling our clients’ stories in a compelling way focuses on new technologies, delivery channels and grassroots campaigns that have the ability to inform, entertain and be spread virally in today’s information-hyped environment.
Just about anyone can build a site that looks okay – some can even make one look amazing – but just like traditional creative, imagery alone can’t garner results. Web design needs to look good, work well and most importantly it has to intuitively showcase what it is you’re trying to sell, so there is no question in the consumer’s mind what to do.
Strategic Marketing, in conjunction with its sister company, SmartLink, is prepared to build a site from scratch or bring an existing site to today’s expectations. Where we stand apart from the countless web design services available is that we design with a focus on marketing. If you want your website to bring you new business, then you need the marketing influence throughout the design process. Our web designers work closely with our marketing specialists to make sure that your site works in synergy with your marketing efforts, in addition to being technically sound.
The post office may be going through a paradigm shift, but the fact is a mailbox can still be a very targeted and effective delivery vehicle for certain businesses. If it makes sense for your clientele, we will make sure those precious postal dollars are used in the most effective way imaginable, from creative to list procurement to timing of delivery.
OUT OF HOME
Traditional outdoor advertising can be very effective when designed and placed properly.
There are various venues that go beyond billboards, such as benches, bus stops, taxis, mass transit, airports, sporting arenas and stadiums, and don’t forget, your vehicles can double as billboards on wheels. If you need to get out more, we’ll be there.
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