Rolling Stone Goes Country - Strategic Marketing

Rolling Stone Goes Country

Infamous rock ‘n’ roll magazine, Rolling Stone, known for featuring rock legends and controversial covers, has “Gone Country.” On June 2nd the magazine announced its plan to launch a new website solely dedicated to country music.

Now it’s always been said rock ‘n’ roll was inspired by country and blue grass music genres, but how will people respond? Rolling Stone is going to make the announcement clear with the release of a country music issue of the magazine – for the first time ever- hitting stands next month.

For the launch, Rolling Stone will team up with Patron, featuring custom cocktails and country star, Keith Urban, to kick off the hopefully successful new website. Who will be the new face of country music? Stay tuned to find out what country star will grace the next month’s issue of Rolling Stone.