While we have always had to endure negative campaign advertising to some extent, this year’s content seems particularly offensive, and once again fails to focus on issues that are important to the American people. Candidates are resorting to attack ads that cast blame, shame and innuendo on their opponents like never before. Perhaps the reason voter turnout is so low is that all that negative advertising actually has convinced the electorate that the candidates are ALL a bunch of jerks, so why vote for any of them? Many of the people who do vote are uneducated about the issues and where the candidates stand on them. This is because negative advertising does nothing to communicate what is ultimately important. Welcome to the Sunshine State: we have beautiful beaches and balmy weather, but an uneducated, resentful and annoyed electorate because of all the money wasted on negative political advertising.
For information on political campaigns and its effects on local advertising, contact Strategic Marketing today at (561)688-8155.