Optimize Local Map Listings
Creating a vast online presence is key to succeeding in today’s highly competitive market. Businesses need to use all online tools, including local map listings, to increase their visibility to consumers searching in the area. When users are conducting searches for local businesses, they are often looking to fill an immediate need and click on the map listings, located near the top of the search results page. According to research by comScore, 80% of local searches on mobile devices result in purchases, with nearly 90% of those purchases being made in a physical store. Part of an integrated marketing strategy includes leveraging these local map listings that allow users to easily find your business and walk in the door.
Map Listings Boost SEO Rankings
Optimizing your business’s online presence through search engine optimization (SEO) helps you rank higher in the search engine results, making it easier for prospective customers to find you. Part of this includes managing your map listings because it increases your business’s chance of appearing both in local and organic results. Google and other search engines display map listings by taking into consideration the business’s relevance and proximity to the searcher, as well as the prominence of the business. Making sure that your website and local map listings are optimized to include accurate and precise information will likely result in more foot traffic.
Map Listings Don’t Break the Bank
Location and map-based services offer a great return on investment because they are low cost and offer high exposure when and where it matters most. Map listings help you reach customers when they are prepared to spend money, and bring them to your doorstep. Businesses that have current, updated and cohesive contact information and map listings are more likely to appear to shoppers actively looking to buy. Smartphone users use Google tools such as “Get Directions” or “Call” buttons found on map listings. By claiming your business on Google, it is also added to hundreds of other online directories, saving you time and maximizing your brand’s exposure.
Erase and Correct Any Discrepancies in Listings
Map listings validate that you are part of the community, but you want to make sure that your name, address, location, hours, description of services and any other listed information is exactly the same on all directories. Any discrepancies in information or lack there of will confuse searchers and can also hurt your SEO ranking. Be sure to claim your business on Google to gain ownership and correct any existing information by adding optimized content into the description. By checking the accuracy of your information, adding relevant photos and selecting the proper service category, you are increasing your chances of bringing customers into your store. A cohesive and consistent image pinpointed on map listings will also project your brand as more reliable and legitimate to prospective customers.
Contact Strategic Marketing to Get Your Business on the Map
With numerous map listings such as Google My Business, Bing Places, Apple Maps Connect and many other online map directories, it is a hefty task to optimize them all. Strategic Marketing provides a solution for optimizing and managing these map listings and boosting your business’s online presence. Strategic Marketing has developed a local list management program that utilizes more than 2,000 publishers such as Google, Bing, Yahoo!, Yelp and many more. The revolutionary program, SmartList, allows your business to be managed accurately across these databases, saving you time and money. To increase your business’s exposure and gain more leads and conversions, contact Strategic Marketing today.