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There are a variety of forecasts for the future of eCommerce in 2021 but the one thing we all know for sure – it’s booming. The convenience and ease of online shopping has prompted a surge in online purchase habits from consumers. Coupled with the pandemic, 2020 has seen some of the highest-recorded numbers for

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2021 SEO Trends

SEO is changing in 2021.  While some SEO strategies will remain, Google will be looking at SEO in a whole new way to rank pages. It is time to prepare for the upcoming 2021 SEO trends now before the update is released next year. Get Ready for Google’s Update in 2021 Google plans on releasing

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Challenges to Media Planning

A Media Planning and Buying Agency Improves Your Chances of Campaign Success Many companies place their own advertising media, and a lot of them take the proverbial spaghetti and throw it at the wall, trying a variety of media tactics without considering an overall strategy.  What many don’t realize is the amount of research, experience,

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Why is it Necessary to Have a Brand Strategy? Every business should develop a long-term plan to help their brand succeed. The brand should be defined with consumer needs, sales journey and competition in mind.  Without a brand strategy it is difficult to meet goals or even know where to start.  One simple way to

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