Gone are the days of keyword stuffing and pushy sales websites. Today’s consumers and the search engines they use are looking for relevance, content and value. It is imperative to engage your audience and develop a strong web presence to build trust with your users and, hopefully, turn them into customers. The main benefits of
Social engagement is going to be the key to cultivating a true following on your business social media profiles. Many businesses have finally come around to establishing a social media presence online but are failing to engage with their followers, or other social media users, in a meaningful way. Social engagement is any kind of
There is a reason why you will never confuse Walmart and Target or mistake Chick-fil-A for McDonald’s. These companies go through great trouble to develop branding strategies that are woven into the fabric of their operations, sales, and marketing. Cohesive branding will increase your credibility, reputation, recognizability and overall awareness of your product or service
We have just updated the Strategic Marketing website with new web accessibility tools. This enables visually-impaired viewers several ways to adapt how our website is displayed to make reading the content and navigating the site easier. If your website does not yet have this feature, we will be happy to help you to implement it.