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Realtor Marketing and Branding Branding is key in realtor marketing.  To effectively brand yourself, consider how you are different than other realtors.  Perhaps you specialize in a certain niche of real estate, such as only with certain types of individuals or investors.  Creating unique messaging for marketing materials allows you to differentiate yourself from others.

Marketing for Construction Tips

Whether you are a small residential company or a large business-to-business (B2B) servicer in construction, you’ll find that marketing for construction presents certain unique challenges. In particular, the construction industry is filled with competition. Standing out from your competitors to get in front of the necessary decision makers is imperative to your success. However, many

Taglines Set the Tone for Your Brand Identity What is a Tagline? A tagline gives a voice to your brand.  It’s the immediate message your customer learns about your business.  Having a tagline is an easy way to set the tone of your brand identity and every brand should have one. So, what is a

Personal Branding Strategies

Your personal brand is your story. Similar to how corporate brands communicate value to the customer, a personal brand does the same for the individual. Businesses, influencers, coaches, actors and many others benefit from personal branding. This paints a picture for others of what your values are, what you stand for, how you communicate, your

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