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Future of eCommerce 2021

Six Trends to Watch For There are a variety of forecasts for the future of eCommerce in 2021 but the one thing we all know for sure – it’s booming. The convenience and ease of online shopping has prompted a surge in online purchase habits from consumers. Coupled with the pandemic, 2020 has seen some

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2021 SEO Trends

2021 SEO Trends – How to Prepare for the Upcoming Year SEO is changing in 2021.  While some SEO strategies will remain, Google will be looking at SEO in a whole new way to rank pages. It is time to prepare for the upcoming 2021 SEO trends now before the update is released next year.

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Challenges to Media Planning

A Media Planning and Buying Agency Improves Your Chances of Campaign Success Many companies place their own advertising media, and a lot of them take the proverbial spaghetti and throw it at the wall, trying a variety of media tactics without considering an overall strategy.  What many don’t realize is the amount of research, experience,

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Why is it Necessary to Have a Brand Strategy? Every business should develop a long-term plan to help their brand succeed. The brand should be defined with consumer needs, sales journey and competition in mind.  Without a brand strategy it is difficult to meet goals or even know where to start.  One simple way to

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