Online Presence Influences | Blog | Strategic Marketing

Maintaining a Strong Online Presence in Today’s Digital Marketplace

It goes without saying that any business today, regardless of industry, should have a strong online presence.  Developing and maintaining a prominent placement on the search engine results pages (SERP) takes time and effort.  What results show up when your company name is searched? If you don’t know the answer to this, you probably should jump onto Google, Yahoo! and Bing now to find out. When beginning to analyze your company’s online presence, it is a good idea to see for yourself where you stand. You want consumers to find your business as quickly as possible in the search results. To earn a top listing, mobile optimization and review generation have become increasingly important factors in maintaining your business’s online presence.


Review Generation and Management

Online reviews have taken the spotlight in terms of influence on customer buying decisions. As a result, a company’s reviews are now a main consideration when it comes to Google listings. It is imperative to a company’s online presence that they have a plethora of online reviews.  Whether good or bad, prospective customers want to know what others think of a company before making a decision. By reading online reviews, consumers feel that they can make better informed decisions when it comes to buying products or services. Statistics prove it. According to data from the Local Search Association, a recent study confirmed that 65% of consumers contacted, visited or made purchases from local businesses after consulting ratings or review websites. Additionally, a survey by BrightLocal confirmed that star rating is the number one criteria used to judge a business.  It comes as no surprise that Google now gives priority placement on search engine results to businesses based on their reviews.

Mobile-Friendly Experiences

As if reviews and ratings were not putting enough pressure on businesses, now we are in a time when everything needs to be mobile-friendly for quicker and easier access.  Consumers have come to expect the ease of on-the-go searching, making the online presence of businesses heavily reliant on mobile optimization factors. These trends indicate that people expect accurate information in a short amount of time.  Many people searching on their mobile devices are searching for places or products “near me,” which means they most likely want to contact someone directly or stop in to a nearby location. Since mobile searches produce fewer results per page, this is putting more pressure on your business to compete for higher listing placement.


Aside from online reviews and mobile optimization, a number of other factors play a part in where your company ranks in search results and consequently how much traffic your website is receiving.  Website design, social media activity, and blog implementation for instance, also contribute to website traffic and ranking results. Fortunately, Strategic Marketing is here to help. We provide a range of digital services from search engine optimization and pay-per-click, to social media and online review management. With our experience and expertise in digital marketing, we make sure that your business is put in front of your target audience when they are actively searching, giving you a higher return on your marketing investment.  Contact us today to see how we can help your business maintain a strong online presence.

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