# Think Strategic > It’s What We Do. --- ## Pages - [test](https://thinkstrategic.com/test-2/): Danielle LopezMarketing Manager Phone 561-688-8155 Email dlopez@@thinkstrategic. com Website thinkstrategic. com - [Media Buying Audit](https://thinkstrategic.com/media-buying-audit/): IS YOUR MEDIA AGENCY RIPPING YOU OFF? We hate to say it, but it’s probably true. The simple question is... - [Effective Media Buying](https://thinkstrategic.com/media-buying-planning/): As a media buying & planning agency, we do everything to get the most ROI for our clients’ money. Is your current agency doing the same? - [Strategic Marketing: Your West Palm Beach Digital Marketing Agency](https://thinkstrategic.com/strategic-marketing-your-west-palm-beach-digital-marketing-agency/): If you need a West Palm Beach digital marketing agency, Strategic Marketing does it all to amplify your online presence and drive results. - [Strategic Marketing: West Palm Beach Digital Marketing Services](https://thinkstrategic.com/strategic-marketing-your-west-palm-beach-digital-marketing-services/): If you need West Palm Beach digital marketing services, Strategic Marketing does it all to amplify your online presence and drive results. - [Strategic Marketing: The Best Palm Beach Marketing Agency](https://thinkstrategic.com/strategic-marketing-the-best-palm-beach-marketing-agency/): If you need Palm Beach marketing services, Strategic Marketing does it all to amplify your online presence and drive results. - [Strategic Marketing: Your West Palm Beach Advertising Agency](https://thinkstrategic.com/strategic-marketing-your-west-palm-beach-advertising-agency/): If you need a West Palm Beach advertising agency, Strategic Marketing does it all to amplify your online presence and drive results. - [Strategic Marketing: Your West Palm Beach Marketing Agency](https://thinkstrategic.com/strategic-marketing-your-west-palm-beach-marketing-agency/): If you need a West Palm Beach marketing agency, Strategic Marketing does it all to amplify your online presence and drive results. - [Free Consultation Chess](https://thinkstrategic.com/free-consultation-chess/): Contact us today for a free advertising consultation! - [Free Consultation Chess form](https://thinkstrategic.com/free-consultation-chess-form/): Contact us today for a free marketing consultation! - [Free Consultation Knight Form](https://thinkstrategic.com/free-consultation-knight-form/): Contact us today for an advertising consultation! - [Free Consultation Knight](https://thinkstrategic.com/free-marketing-consultation/): Contact us today for a marketing consultation! - [Dental Practice Marketing](https://thinkstrategic.com/dental-practice-marketing/): Looking to get more patients in your office? You need dental practice marketing experts who are on your side and dedicated to your success. - [Medical Clinic Marketing](https://thinkstrategic.com/medical-clinic-marketing/): As a doctor, medical clinic marketing isn’t something you want to worry about. Let Strategic Marketing do the work and grow your practice. - [Home Services Marketing](https://thinkstrategic.com/home-services-marketing/): Are you a business in need of home services marketing to gain more leads and drive sales? Let Strategic Marketing guide your strategy. - [Client Satisfaction Survey](https://thinkstrategic.com/client-satisfaction-survey/): At Strategic Marketing we value your opinion, please review the client satisfaction survey. - [Window and Door Marketing](https://thinkstrategic.com/window-and-door-marketing/): With window and door marketing from an experienced agency like Strategic Marketing, you could start seeing results you never thought possible. - [Local Business Listings](https://thinkstrategic.com/local-business-listings/): Reach target audiences with our local business listings software, SmartList. - [Happy Holidays](https://thinkstrategic.com/happy-holidays/): The team at Strategic Marketing sends you its best wishes for a prosperous and joyful holiday. - [Home Improvement Leads](https://thinkstrategic.com/home-improvement-leads/): Strategic Marketing can generate more home improvement leads and convert them into sales. See how we helped clients gain leads and revenue. - [Ecommerce Marketing](https://thinkstrategic.com/ecommerce-marketing/): If you are in need of a full-service ecommerce agency to guide your business to success and increase your ROI, contact Strategic Marketing. - [NEW Website Accessibility](https://thinkstrategic.com/website-accessibility/): Website accessibility vendors like Strategic Marketing can save you from potential litigation if your website is not ADA or WCAG compliant. - [Contact Us](https://thinkstrategic.com/contact-us/): Contact us today for a complimentary consultation! - [Free Consultation](https://thinkstrategic.com/free-consultation/): Contact us today for a free consultation! - [Manufacturing Marketing](https://thinkstrategic.com/manufacturing-marketing/): Strategic Marketing has provided over 30 years of high-return manufacturing marketing that increases reach and generates new business. - [Cookie Policy](https://thinkstrategic.com/cookie-policy/): Read our cookie policy. - [Privacy Policy](https://thinkstrategic.com/privacy-policy/): Please read our privacy policy. - [Non-Profit Marketing Case Study](https://thinkstrategic.com/non-profit-marketing-agency/): Elevate your impact with a non-profit marketing agency. Explore Strategic Marketing's case study to learn firsthand our clients success. - [Lifestyle Marketing Case Study](https://thinkstrategic.com/lifestyle-marketing/): Strategic Marketing campaigns bear measurable results that are observable through this lifestyle marketing case study. - [Home Improvement Marketing Case Studies](https://thinkstrategic.com/home-improvement-advertising/): Strategic Marketing campaigns bare measurable results that are observable through these home improvement advertising case studies. - [B2B Software Marketing Case Studies](https://thinkstrategic.com/b2b-digital-marketing/): Explore Strategic Marketing's B2B digital marketing case studies and discover the power of our innovative, result-driven strategies. - [Engineering Marketing Case Study](https://thinkstrategic.com/construction-marketing/): Strategic Marketing's construction marketing case study showcases our commitment to driving results in the construction industry. Learn more. - [Environmental Marketing Case Study](https://thinkstrategic.com/cause-marketing-case-study/): Strategic Marketing's cause marketing case study shows how a business can effectively align with a social cause and drive impactful change. - [Legal Marketing Case Studies](https://thinkstrategic.com/law-firm-advertising/): Strategic Marketing generates the leads you need to grow your practice. Read our success stories in these law firm advertising case studies. - [Package Design Marketing Case Study](https://thinkstrategic.com/ecommerce-advertising/): Boost your online store’s digital presence with ecommerce advertising through Strategic Marketing. Learn more about our client’s success. - [Medical Device Marketing Case Study](https://thinkstrategic.com/digital-marketing-for-manufacturers/): Strategic Marketing provides digital marketing for manufacturers that generates leads and boosts ROI. Learn more about our client’s success. - [New Case Studies](https://thinkstrategic.com/digital-marketing-case-studies/): Strategic Marketing campaigns bear measurable results that are observable in these digital marketing case studies. - [Specialty Advertising](https://thinkstrategic.com/specialty-marketing/): Discover specialty marketing services we offer at Strategic Marketing. We create unique, niche strategies to propel your brand to new heights - [Plumbing Marketing](https://thinkstrategic.com/plumbing-marketing/): Strategic Marketing has the plumbing marketing expertise you need to stand above competitors. Learn how we can help your business succeed. - [Family Law Marketing](https://thinkstrategic.com/family-law-marketing/): Read our case study on Divorce Matters Law Firm, who grew 74% in just two years with family law marketing services from Strategic Marketing. - [Home Improvement Marketing](https://thinkstrategic.com/home-improvement-marketing/): Strategic Marketing has the home improvement marketing expertise needed to increase lead generation, close sales, and grow your business. - [Local Listing Offer](https://thinkstrategic.com/local-listing-offer/): Reach target audiences with this limited time offer for $69 per month with Strategic Marketing. - [Law Firm Marketing Agency](https://thinkstrategic.com/law-firm-marketing-agency/): Strategic Marketing is a law firm marketing agency with decades of experience helping legal practices succeed with our specialized services. - [Affordable Digital Marketing](https://thinkstrategic.com/affordable-digital-marketing/): Reach target audiences with affordable digital marketing from $99 per month with Strategic Marketing. - [Real Estate Marketing Agency](https://thinkstrategic.com/real-estate-marketing-agency/): Strategic Marketing has been a trusted real estate marketing agency for over 30 years. See how we can grow your business. - [Medical Practice Marketing](https://thinkstrategic.com/medical-practice-marketing/): Strategic Marketing provides medical device marketing that doctors & practitioners have come to depend on to grow their business – see how. - [Medical Device Marketing](https://thinkstrategic.com/medical-device-marketing/): Strategic Marketing provides medical device marketing that industry leaders have come to rely on. Learn how our expert team can help you. - [Contractor Marketing](https://thinkstrategic.com/contractor-marketing/): Strategic Marketing offers the contractor marketing services you need to increase awareness, generate leads, and grow your business - [OLD Website Accessibility](https://thinkstrategic.com/website-accessibility-2/): Website accessibility vendors can save you from potential litigation if your website is not ADA or WCAG compliant | Strategic Marketing can help. - [Thank You!](https://thinkstrategic.com/thank-you/): Thank you! Your submission has been received. A representative will be in touch shortly. Having trouble? Contact us Continue to... - [E-commerce Marketing](https://thinkstrategic.com/e-commerce-marketing/): An ecommerce marketing agency can be essential to online business growth. Let Strategic Marketing help you drive sales and retain customers. - [Conversion Optimization](https://thinkstrategic.com/conversion-optimization/): Strategic Marketing is a conversion rate optimization agency that turns website visitors into customers and gets you the best ROI. - [Pay-Per-Click](https://thinkstrategic.com/pay-per-click/): Strategic Marketing is a pay per click agency that provides conversion optimization technology to drive the best leads to your business. - [Reputation Management](https://thinkstrategic.com/reputation-management/): Boost your brand's image and profitability with our brand reputation management services. Contact Strategic Marketing today to learn more. - [Search Engine Optimization](https://thinkstrategic.com/search-engine-optimization/): Strategic Marketing is a B2B SEO agency offering services from strategy to execution for proven results that will get your business ranking. - [Website Design](https://thinkstrategic.com/website-design/): Strategic Marketing provides an array of SEO Website Design and Development services that align with your digital marketing strategy. - [Branding](https://thinkstrategic.com/branding/): Showcase your brand and its unique identity with an innovative strategy and branding services from Strategic Marketing. - [Brand Messaging](https://thinkstrategic.com/brand-messaging/): Brand messaging is how potential customers relate to your brand. Call Strategic Marketing for branding services that will drive conversions. - [Copywriting](https://thinkstrategic.com/copywriting/): Strategic Marketing provides SEO copywriting services vital for marketing campaigns, turning mediocre advertising content to great content. - [Logo Design](https://thinkstrategic.com/logo-design/): Your logo is critical, so is choosing the right logo design agency. Contact Strategic Marketing for a logo that defines your business. - [Graphic Design](https://thinkstrategic.com/graphic-design/): Contact Strategic Marketing for expert graphic design services and receive deliverables that support your brand’s personality and mission. - [Video Marketing](https://thinkstrategic.com/video-marketing/): You need a video marketing agency that will tell your brand story. Contact Strategic Marketing for elite video marketing and ad production. - [Voiceover Talent](https://thinkstrategic.com/voiceover-talent/): Strategic Marketing employs the best commercial voice over talent to tell your story with the right voice so you get the best results. - [Marketing Collateral](https://thinkstrategic.com/marketing-collateral/): Strategic Marketing offers marketing collateral that supports your advertising and brand message. Contact us today. - [News Releases](https://thinkstrategic.com/news-releases/): Exciting news to announce? Strategic Marketing has been supporting businesses' PR needs with our press release writing service since 1992. - [Product Launch](https://thinkstrategic.com/product-launch/): Partner with a full-service agency like Strategic Marketing, we have the comprehensive tools to make your new product launch a successful one. - [Public Relations](https://thinkstrategic.com/public-relations/): Strategic Marketing's PR services shape opinions and connect companies with today's audience. Contact us for your public relations needs. - [Market Research](https://thinkstrategic.com/market-research/): There's no substitute for a proper marketing research agency. Gain powerful insight and winning strategies today with Strategic Marketing. - [Cause Marketing](https://thinkstrategic.com/cause-marketing/): Cause related marketing can promote sales while supporting your community. Contact Strategic Marketing for a campaign that makes a difference. - [Audience Targeting](https://thinkstrategic.com/audience-targeting/): Maximize your ROI with a digital audience strategy that will reach the right people at the right time. Call Strategic Marketing to see how. - [Marketing Strategy](https://thinkstrategic.com/marketing-strategy/): Strategic Marketing creates marketing plans that pave the road to success. Contact us to develop the perfect strategy for your business. - [Franchise Marketing](https://thinkstrategic.com/franchise-marketing/): Partner with Strategic Marketing, an experienced franchise marketing agency, to help you grow your franchises easily and affordably. - [Transit Advertising](https://thinkstrategic.com/transit-advertising/): Strategic Marketing offers transit advertising services that drive traffic to your business and engage consumers in public spaces. - [Direct Mail Marketing](https://thinkstrategic.com/direct-mail-marketing/): Drive new business and retain current customers with direct mail marketing that beats the competition. Contact Strategic Marketing today! - [Media Buying](https://thinkstrategic.com/media-buying/): Choose the media buying agency with fierce negotiation skills, media knowledge, and connections to outsmart the competition – not outspend. - [Television Advertising](https://thinkstrategic.com/television-advertising/): Communicate your brand's message to millions through TV advertising that engages its audience and drives them to action. Contact us today. - [Out-of-Home Advertising](https://thinkstrategic.com/out-of-home-advertising/): Maximize your reach with innovative out-of-home advertising. Contact Strategic Marketing to learn more about our inventive services. - [Blog Services](https://thinkstrategic.com/blog-services/): Strategic Marketing offers SEO blog writing services that will drive traffic and create authority for your business. Call us to learn more. - [Content Marketing](https://thinkstrategic.com/content-marketing/): Strategic Marketing, a B2B content marketing agency, offers a content strategy that drives website traffic and promotes your brand online. - [Influencer Marketing](https://thinkstrategic.com/influencer-marketing/): Strategic Marketing is an influencer marketing agency that can help you partner with the right marketer to hit the target audience you need. - [Facebook Advertising](https://thinkstrategic.com/facebook-advertising/): Interested in Facebook advertising, but not sure where to start? Strategic Marketing is the Facebook Ads agency you need. Contact us today. - [Display Advertising](https://thinkstrategic.com/display-advertising/): Reach prospective customers you may be missing with a display advertising agency like Strategic Marketing that knows the ins and outs. - [Social Media Marketing](https://thinkstrategic.com/social-media-marketing/): Strategic Marketing provides social media marketing services from profile creation and management to marketing plans and content calendars. - [Print Advertising](https://thinkstrategic.com/print-advertising/): Strategic Marketing is a print advertising agency that attracts your target audience with effective ROI | Contact us today to learn more. - [Email Marketing](https://thinkstrategic.com/email-marketing/): Strategic Marketing is an email marketing agency that provides integrated email marketing solutions that get results and grow your business. - [SmartRep](https://thinkstrategic.com/smartrep/): SmartRep is a review generation and reputation management tool that maximizes the value of positive customer experiences, creating reviews. - [SmartClick](https://thinkstrategic.com/smartclick/): Our paid search marketing solutions automatically optimize keywords to get the best results and record calls for quality customer service. - [SmartDisplay](https://thinkstrategic.com/smartdisplay/): As a professional agency that offers display advertising services, we can help you drive traffic and build brand loyalty effectively. - [SmartList](https://thinkstrategic.com/smartlist/): SmartList is a proprietary search optimization program and an affordable local SEO services tool to maximize visibility and organic ranking. - [Case Studies](https://thinkstrategic.com/casestudies/): What's an investment without the return? Strategic Marketing campaigns bear measurable results that are observable through these digital marketing case studies. - [Creative](https://thinkstrategic.com/creative/): Strategic Marketing is a creative marketing agency that turns ideas into reality. Contact us for brand-building online creative services. - [Strategy](https://thinkstrategic.com/strategy/): Strategic Marketing is a fully integrated marketing strategy agency that works hard to develop results to give your business an edge. - [Digital](https://thinkstrategic.com/digital/): Strategic Marketing is a full-service ad agency offering clients expert digital marketing solutions, integrating social, PPC, SEO, and more. - [Services](https://thinkstrategic.com/services/): Strategic Marketing is top-ranked in internet marketing West Palm Beach, managing all channels of marketing with 30+ years of expertise. - [Media](https://thinkstrategic.com/media/): The media planning and buying agency with the fiercest negotiation, media knowledge, and relationships to outsmart – rather than outspend. - [Blog](https://thinkstrategic.com/blog/): Looking for high impact marketing campaigns that are optimized to drive more traffic and lead gen? Contact Strategic Marketing today! - [Careers](https://thinkstrategic.com/careers/): Looking for marketing agency jobs? Join our dynamic advertising firm to kickstart your career. Your journey to success starts here. - [Work](https://thinkstrategic.com/work/): We create and renew brands with strategies that drive bottom line results. Contact the best full-service marketing agency, West Palm Beach! - [Clients](https://thinkstrategic.com/clients/): Strategic Marketing, a full-service agency in South Florida, delivers superior marketing strategies with an integrated omnichannel approach. - [Products](https://thinkstrategic.com/products/): Need a full-service digital marketing agency, West Palm Beach? See results with our expert traditional, social, and digital marketing. - [Zoom](https://thinkstrategic.com/portfolio/zoom/): Vintage photo collage Assemblage Client: NYC Theatre New typography Assemblage Client: NYC Theatre Raw photography Assemblage Client: NYC Theatre Form... - [Test R](https://thinkstrategic.com/test-r/): Explore our projects - [Test Mina](https://thinkstrategic.com/test-mina/): Welcome to our world Museum MoCA® Happening right now: Earth-shattering stories May 15 – Sep 15 Buy your ticket All... - [Masonry](https://thinkstrategic.com/portfolio/masonry/): A B E C D F G H I J - [Info Follow](https://thinkstrategic.com/portfolio/info-follow/): Assemblage Vintage photo collage Assemblage New typography Assemblage Raw photography Assemblage Form and function Assemblage Capturing life Assemblage Eye for... - [Info on Hover](https://thinkstrategic.com/portfolio/info-on-hover/): Assemblage Vintage photo collage Assemblage New typography Assemblage Raw photography Assemblage Form and function Assemblage Capturing life Assemblage Eye for... - [Contact](https://thinkstrategic.com/contact/): We're refreshing emails and standing by the phones waiting for a new marketing challenge – reach out to the best ad agency, West Palm Beach! - [Landing](https://thinkstrategic.com/landing/): *for designers & innovators purchase now creative websites Laurits® – where all your creations truly thrive. * Main Home A... - [Get In Touch](https://thinkstrategic.com/get-in-touch/): Say hi Let’s work together! - [Right Sidebar](https://thinkstrategic.com/right-sidebar/): Right Sidebar June 15, 2021 Meet all of the current artists Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed... - [Without Sidebar](https://thinkstrategic.com/without-sidebar/): Without Sidebar June 15, 2021 Meet all of the current artists Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed... - [About](https://thinkstrategic.com/about/): Strategic Marketing is the top-ranked results-driven South Florida advertising agency since 1992. Let us drive results to your business. - [Interactive Compact](https://thinkstrategic.com/portfolio/interactive-compact/): hello there Visually attractive design from concept to final result. We create solutions that are bold and forward-looking. Project Service... - [Floating](https://thinkstrategic.com/portfolio/floating/): Vintage photo collage Assemblage Client: NYC Theatre New typography Assemblage Client: NYC Theatre Raw photography Assemblage Client: NYC Theatre Form... - [Interactive](https://thinkstrategic.com/portfolio/interactive/): Self evaluation in art Typography Client: NYC Theatre Explore the project Contemporary clean design Typography Client: NYC Theatre Explore the... - [Portfolio Metro](https://thinkstrategic.com/portfolio-metro/): A B E C D F G H I J Apply to work with us Meet the Laurits team - [Three Columns](https://thinkstrategic.com/three-columns/): Glass Vase $90 CreativePottery Add to cart Gray Vase $80 CreativePottery Add to cart Azure $40 CreativePottery Add to cart... - [Four Columns](https://thinkstrategic.com/four-columns/): Glass Vase $90 CreativePottery Add to cart Gray Vase $80 CreativePottery Add to cart Azure $40 CreativePottery Add to cart... - [Five Columns](https://thinkstrategic.com/five-columns/): Glass Vase $90 CreativePottery Add to cart Gray Vase $80 CreativePottery Add to cart Azure $40 CreativePottery Add to cart... - [Home](https://thinkstrategic.com/): A full-service advertising agency West Palm Beach, with 30+ years of campaign development, creative concepts, mass media & digital marketing. - [Standard](https://thinkstrategic.com/portfolio/standard/): Vintage photo collage Assemblage Client: NYC Theatre New typography Assemblage Client: NYC Theatre Raw photography Assemblage Client: NYC Theatre Form... - [Two Columns](https://thinkstrategic.com/portfolio/two-columns/): filter + Show All Abstract Architecture Art Assemblage Collage Print Typography Assemblage Vintage photo collage Assemblage New typography Assemblage Raw... - [Three Columns](https://thinkstrategic.com/portfolio/three-columns/): filter + Show All Abstract Architecture Art Assemblage Collage Print Typography Assemblage Vintage photo collage Assemblage New typography Assemblage Raw... - [Three Columns Wide](https://thinkstrategic.com/portfolio/three-columns-wide/): Assemblage Vintage photo collage Assemblage New typography Assemblage Raw photography Assemblage Form and function Assemblage Capturing life Assemblage Eye for... - [Six Columns Wide](https://thinkstrategic.com/portfolio/six-columns-wide/): Assemblage Vintage photo collage Assemblage New typography Assemblage Raw photography Assemblage Form and function Assemblage Capturing life Assemblage Eye for... - [Main Home](https://thinkstrategic.com/main-home/): Welcome to our world This is Laurits, the next big step in your creative projects NL Explore more Instagram Behance... - [Typography](https://thinkstrategic.com/typography/): H1 55 – Lorem ipsum dolor sit amet, habeo semper repudiare eum ut. Ut eum error inermis. Cum mundi tincidunt... --- ## Posts - [How Media Planning Services Help You Maximize Ad Spend](https://thinkstrategic.com/how-media-planning-services-help-you-maximize-ad-spend/): Discover how expert media planning services help brands eliminate waste, improve targeting, and get the most out of every dollar spent. - [The Role of a Media Planning Agency in a Multi-Channel World](https://thinkstrategic.com/the-role-of-a-media-planning-agency-in-a-multi-channel-world/): Strategic Marketing is the media planning agency you need to help drive results and grow your business the right way. - [Understanding Media Agency Services & What They Can Do for You](https://thinkstrategic.com/understanding-media-agency-services-what-they-can-do-for-you/): Some media agencies may offer a few valuable services to increase your visibility, but Strategic Marketing can do it all. - [Ai in Digital Marketing: Revolutionizing Strategies and Creativity](https://thinkstrategic.com/ai-in-digital-marketing-revolutionizing-strategies-and-creativity/): There is no denying that the advancements of Ai in digital marketing have changedthe advertising game. But what does the future hold? - [Strategic Marketing is Among the Top Advertising Agencies of 2024](https://thinkstrategic.com/strategic-marketing-is-among-the-top-advertising-agencies-of-2024/): Strategic Marketing has claimed its spot on another South Florida Business Journal list of the Top Advertising Agencies of 2024. - [Successful Ecommerce Branding: A Strategic Marketing Case Study](https://thinkstrategic.com/successful-ecommerce-branding-a-strategic-marketing-case-study/): See how Strategic Marketing transformed clients' ecommerce branding and consumer marketing strategies to drive sales and increase revenue. - [Be Compliant and Avoid a Website Accessibility Lawsuit](https://thinkstrategic.com/be-compliant-and-avoid-a-website-accessibility-lawsuit/): Website accessibility lawsuit cases have risen by over 53% since 2018. If you want to protect your business, contact Strategic Marketing. - [Reviewing the Top Media Planning Tools](https://thinkstrategic.com/reviewing-the-top-media-planning-tools/): Choosing between what software to use for your media planning? Strategic Marketing reviews the best media planning tools and presents their top choice. - [Maximize Your Practice's Potential with Medical Advertising](https://thinkstrategic.com/maximize-your-practices-potential-with-medical-advertising/): Are you a medical practice looking to get more patients in the door? Strategic Marketing can help with our medical advertising expertise. - [Creating an Effective Tradeshow Marketing Strategy](https://thinkstrategic.com/creating-an-effective-tradeshow-marketing-strategy/): Tradeshow marketing is important for businesses of all kinds. But to see results, you need an experienced partner on your side. - [Strategic Marketing Named Among the Top Web Design Agencies of 2024](https://thinkstrategic.com/strategic-marketing-named-among-the-top-web-design-agencies-of-2024/): Strategic Marketing has claimed its spot on the South Florida Business Journal list of the Top Web Design Agencies of 2024. - [Elevate Your Brand with a Short-Form Content Agency](https://thinkstrategic.com/elevate-your-brand-with-a-short-form-content-agency/): Discover how a short-form content agency like Strategic Marketing can craft content that can elevate your brand and drive results. - [Strategic Marketing Amongst the Top Creative Agencies](https://thinkstrategic.com/strategic-marketing-amongst-the-top-creative-agencies/): Strategic Marketing has been voted one of the top creative agencies of 2024 by Manage Marketing. - [Data Privacy Compliance: The Basics](https://thinkstrategic.com/data-privacy-compliance-the-basics/): Strategic Marketing gives you a breakdown of data privacy compliance regulations you need for your website, why they matter, and how we can help. - [Benefits of Hiring a Marketing Agency for Nonprofits](https://thinkstrategic.com/benefits-of-hiring-a-marketing-agency-for-nonprofits/): Grow your online presence and meet your donation goals when you hire a knowledgeable marketing agency for nonprofits like Strategic Marketing. - [What to Know About OTT Advertising](https://thinkstrategic.com/what-to-know-about-ott-advertising/): With the transition from cable TV to streaming, OTT advertising is the new way to reach your audience. Let Strategic Marketing be your guide. - [Using Transit and Outdoor Advertising to Your Advantage](https://thinkstrategic.com/using-transit-and-outdoor-advertising-to-your-advantage/): It’s easy to disregard traditional transit and outdoor advertising in a mostly digital world. Strategic Marketing explains why they’re valuable assets. - [Beyond Keywords: How Authentic Brand Storytelling Drives SEO ROI](https://thinkstrategic.com/beyond-keywords-how-authentic-brand-storytelling-drives-seo-roi/): Do you want to rank higher and increase your business’s SEO ROI? Turn prospects into customers with compelling brand storytelling. - [Dos and Don’ts of Eblast Marketing](https://thinkstrategic.com/dos-and-donts-of-eblast-marketing/): What is an eblast, why should you use this marketing tactic, and how can you optimize it for the best results? Let Strategic Marketing be your guide. - [How Plumber Marketing Can Help Your Plumbing Business](https://thinkstrategic.com/how-plumber-marketing-can-help-your-plumbing-business/): Plumber Marketing is a crucial part of the pipeline for your plumbing business. Strategic Marketing shares our expertise to help you achieve your goals. - [Surviving the Death of Third Party Cookies](https://thinkstrategic.com/surviving-the-death-of-third-party-cookies/): What are third party cookies, why are they going away, and how will marketers survive after they’re gone? Strategic Marketing explains it all in this blog. - [Why You Need a Law Firm Marketing Agency](https://thinkstrategic.com/why-you-need-a-law-firm-marketing-agency/): Learn how to increase your revenue, generate more leads, and get an edge over your competitors with a law firm marketing agency like Strategic Marketing. - [Everything You Need to Know About Getting Meta Verified.](https://thinkstrategic.com/everything-you-need-to-know-about-getting-meta-verified/): Everything you need to know about the new Meta Verification process – the pros, the cons, and the businesses that need to get Meta Verified today. - [Finding the Best AI Copywriting Software for Your Business](https://thinkstrategic.com/finding-the-best-ai-copywriting-software-for-your-business/): In this blog post, Strategic Marketing explores some of the best AI copywriting software options available, so you can choose the right one for your business. - [How to optimize your email subject lines for sales.](https://thinkstrategic.com/how-to-optimize-your-email-subject-lines-for-sales/): Strategic Marketing has experience crafting email subject lines for sales since email marketing was popularized over 30 years ago. Learn how you can, too. - [Pitfalls That Real Estate Marketing Companies Help You Avoid](https://thinkstrategic.com/pitfalls-that-real-estate-marketing-companies-help-you-avoid/): Real Estate Marketing companies like Strategic Marketing can offer the solutions property managers and developers need to avoid common marketing mistakes. - [Six Reasons You Need Contractor Marketing Services](https://thinkstrategic.com/six-reasons-you-need-contractor-marketing-services/): Learn how contractor marketing services can make all the difference for your new or long-standing general contracting business | Let Strategic Marketing help - [LOCAL COMPANY TRIPLES DOWN ON GIVING BACK](https://thinkstrategic.com/local-company-triples-down-on-giving-back/): Strategic Marketing celebrates their 30th anniversary by giving back to the community! - [The Benefits of AI Marketing & Programmatic Advertising](https://thinkstrategic.com/the-benefits-of-ai-marketing-programmatic-advertising/): Learn what the terms AI marketing and programmatic advertising mean, how they work, and how you can add them to your mix of marketing tools. - [A Guide to Having an ADA Compliant Website](https://thinkstrategic.com/a-guide-to-having-an-ada-compliant-website/): A recent Department of Justice ruling means there could be consequences if your business doesn’t have an ADA compliant website | Strategic Marketing can help. - [The Versatility of Video Productions in Marketing](https://thinkstrategic.com/the-versatility-of-video-productions-in-marketing/): Video productions can be applied to a wealth of advertising tactics and mediums, allowing one production to serve many purposes – saving both time and money. - [Direct Mail Retargeting Tips](https://thinkstrategic.com/direct-mail-retargeting-tips/): How can direct mail retargeting increase lead generation? Find out with Strategic Marketing’s direct mail retargeting tips. - [Four Ways In House Marketing Falls Short](https://thinkstrategic.com/four-ways-in-house-marketing-falls-short/): Both in house marketing and agency marketing can be effective, depending on your business goals | Here’s why we think agency marketing is better overall. - [Why You Need a Lead Generation Marketing Agency](https://thinkstrategic.com/lead-generation-marketing-agency/): A lead generation marketing agency can be the difference between obtaining qualified leads that drive conversions, and leads that do nothing for your business. - [Recession 2022: Marketing Tips](https://thinkstrategic.com/recession-2022-marketing-tips/): How do some companies manage to prosper during a period of intense hardship for their competitors? Find out with our Recession 2022 Marketing Tips. - [Lead Generation Services for Success](https://thinkstrategic.com/lead-generation-services-for-success-strategic-marketing/): Start getting more conversions with lead generation services by effectively building and maintaining a growing list of prospective customers. - [Mary Montgomery Tribute](https://thinkstrategic.com/mary-montgomery-tribute/): Client Mary Montgomery Tribute - [A Strategic Guide to Franchise Marketing](https://thinkstrategic.com/a-strategic-guide-to-franchise-marketing/): A good franchise marketing plan focuses on both end customers and franchisees - learn the best techniques for lasting impressions and get expert insider tips. - [Your CTV Advertising Questions Answered](https://thinkstrategic.com/your-ctv-advertising-qustions-answered/): Connected TV, or CTV advertising is quickly becoming a more accessible way for advertisers to get more eyes on their product or service – here’s what you need to know to begin. - [Strategic Marketing Named to Chief Marketer’s 200 Top National Marketing Agencies for Third Straight Year](https://thinkstrategic.com/strategic-marketing-named-to-chief-marketers-200-top-national-marketing-agencies-for-third-straight-year/): Strategic Marketing Named to Chief Marketer’s 200 Top National Marketing Agencies for Third Straight Year - [The Importance of Cybersecurity Marketing for Your Business](https://thinkstrategic.com/the-importance-of-cybersecurity-marketing-for-your-business/): If cybersecurity marketing isn’t a priority for your online business, it should be – build client confidence during a time of distrust with proper messaging. - [Why and How Should I Use a Cross-Media Marketing Strategy?](https://thinkstrategic.com/cross-media-marketing/): After the recent social media outages, it’s clear that cross media marketing is crucial to your business – here we are some ways to diversify your media strategy. - [Content Marketing Services](https://thinkstrategic.com/content-marketing-services/): If done right, content marketing can yield an increase in web traffic, leads, and sales – content marketing services by industry experts can be the answer. - [Small Business Marketing Ideas](https://thinkstrategic.com/small-business-marketing-ideas/): 7 small business marketing ideas that will help you achieve results for your company from Strategic Marketing. - [B2B Digital Marketing in the Age of Agility](https://thinkstrategic.com/b2b-digital-marketing-in-the-age-of-agility/): Recent business trends are no longer trends but common practice - B2B digital marketing strategies have evolved - We show you what offers the best ROI - [Realtor Marketing Strategies that Get Clients](https://thinkstrategic.com/realtor-marketing-strategies-that-get-clients/): Branding, enhancing websites and email marketing are just a few of the many realtor marketing strategies that can be used to improve results for your clientele and get them to keep coming back - [Marketing for Construction Tips](https://thinkstrategic.com/marketing-for-construction-tips/): Learn the important factors to consider when marketing for construction so you can increase sales & ROI. - [Why Having a Tagline is Important to Your Brand Identity](https://thinkstrategic.com/why-having-a-tagline-is-important-to-your-brand-identity/): Taglines Set the Tone for Your Brand Identity - [Personal Branding Strategies](https://thinkstrategic.com/personal-branding-strategies/): Discover how personal branding can help you develop your story, what you’re known for and to stand out from the crowd. - [6 Benefits of Blogging for Business](https://thinkstrategic.com/6-benefits-of-blogging-for-business/): Learn the benefits of blogging that can make a huge impact on the success of your business without breaking the bank. - [10 Social Engagement Tactics to Turn Your Followers into Sales](https://thinkstrategic.com/10-social-engagement-tactics/): Learn how to increase social engagement on your business social media profiles so you can turn your followers into sales. - [9 Branding Strategies That Work](https://thinkstrategic.com/9-branding-strategies-that-work/): Find out how to leverage branding strategies that will improve customer recall, brand awareness and value of your business. - [Web Accessibility](https://thinkstrategic.com/web-accessibility/): Web accessibility optimization can help visually impaired visitors to your website easily navigate it, while improving SEO and Google ranking - [Create Video Marketing Campaigns](https://thinkstrategic.com/create-video-marketing-campaigns/): Video marketing adds life to your digital campaigns and boosts results from your paid tactics. Strategic Marketing helps execute video marketing strategies that grow your business. - [Local SEO: Get More Customers](https://thinkstrategic.com/use-local-seo-to-get-more-customers/): Local SEO helps local customers find your services faster and easier by placing your business into search results | Find out how local SEO can help your business. - [Future of eCommerce 2021 | 6 Trends to Watch For](https://thinkstrategic.com/future-of-ecommerce-2021/): The future of ecommerce in 2021 is sure to be booming | Here are six trends to watch for | Prepare your business with a strategic partner. - [2021 SEO Trends – How to Prepare for the Upcoming Year.](https://thinkstrategic.com/2021-seo-trends/): New changes are coming up for 2021 | Google’s new release will be one of the top 2021 SEO trends | Keep up with the changes and optimize now. - [Challenges to Media Planning](https://thinkstrategic.com/challenges-to-media-planning/): A media planning and buying agency will help you improve your multi-channel media plan | Partner with an agency to ease this complex process and maximize ROI - [A Trusted Brand Strategy Agency Offers Tips for a Winning Brand Strategy](https://thinkstrategic.com/a-trusted-brand-strategy-agency-offers-tips-for-a-winning-brand-strategy/): Branding is constantly evolving | Companies have to stay updated on current marketing climate, trends, customer needs and more-Strategic Marketing is a trusted brand strategy agency that offers tips on a winning brand strategy for your company | Learn more here - [When is it Time for a Social Media Marketing Agency?](https://thinkstrategic.com/social-media-marketing-agency/): Social media marketing agencies can save businesses time and money | Look at how you are managing your social media – if you’re spending too much time without seeing growth, it may be time to search for one - [Is Your Local Business Prepared for Voice Search?](https://thinkstrategic.com/voice-search/): Meta Description: Voice search is increasing more and more every day. Is your business optimized to voice search? Did you know 58% of people in the U.S. are using it? Here are a few simple steps to get your business optimized. - [The Pros and Cons of In-House Marketing vs. Agency](https://thinkstrategic.com/in-house-marketing-vs-agency/): Marketing is changing and the age-old question still exists, Which is better, an In-house marketing vs. agency. Learn the pros and cons of both to make the best decision for your company. - [Marketing During COVID-19 – A New Outlook on Marketing](https://thinkstrategic.com/marketing-during-covid-19/): Marketing During COVID-19 – A New Outlook on Marketing - [A Guide to Marketing Your Business After COVID-19](https://thinkstrategic.com/marketing-after-covid/): Whether you’re tweaking your marketing strategy or creating one from scratch, the following Guide to Marketing After COVID-19 will assist you with elements to consider when it’s time to start advertising your business again - [Lazy Devs and Disorganized Bloggers Feeling the Wrath From Google’s Latest Shifts](https://thinkstrategic.com/google-shifts/): Two months into 2020 and already several Google shifts have been released and taken back affecting the ranking algorithms and displays - [Marketing Trends for 2020](https://thinkstrategic.com/marketing-trends-for-2020/): We’ve compiled 5 marketing trends to watch in 2020 and what we believe our partners should be investing in their marketing budgets next year. - [The Women of Strategic Marketing – Juliana Katz](https://thinkstrategic.com/the-women-of-strategic-marketing-juliana-katz/): Juliana is from Brazil and she brings many ideas to the table. With an interesting background, she fits like a glove in our ever-evolving team of tech professionals. - [The Women of Strategic Marketing - Emily O'Dea](https://thinkstrategic.com/the-women-of-strategic-marketing-emily-odea/): In our series to celebrate Women’s History Month this week, we discover a little more about women leadership at Strategic Marketing with Emily O’Dea. - [The Women of Strategic Marketing - Mary Murphy](https://thinkstrategic.com/the-women-of-strategic-marketing-mary-murphy/): To celebrate Women’s History month in 2019, we are dedicating a space in our blog to share some interesting stories from the female professionals at Strategic Marketing. Entrepeneur Mary Murphy grew up in Texas and worked her way up in the radio business before founding Strategic Marketing in 1992. - [Five Benefits of Customer Databases](https://thinkstrategic.com/five-benefits-of-customer-databases/): The benefit of customer databases is that it allows a business to build brand affinity, develop loyalty, enhance customer service, learn from feedback and provide a direct link to customers. Read more about the top 5 benefits of customer databases. - [What Does Your Website Design Say About Your Business?](https://thinkstrategic.com/what-does-your-website-design-say-about-your-business/): A well-designed website is a crucial component to the success of a business’s online presence. We’ll clue you in on what consumers expect from website design so you can turn them into customers. - [Creative Advertising That Gets a Double Take](https://thinkstrategic.com/creative-marketing/): Advertising that compels customers to take a second look is a crucial component to any marketing campaign. Use our creative advertising tips to stay top of mind with consumers. - [Gillette Commercial - The Controversy of Men’s Behavior and Masculinity](https://thinkstrategic.com/gillette-commercial/): Have you Seen the trending Gillette commercial? It went viral and has been trending all over the news and YouTube. If you need a refresher on a new view point of masculinity then you must take a look. - [Google AdWords Is Great, but It Isn't Enough](https://thinkstrategic.com/google-adwords/): Although Google AdWords, now called Google Ads, is an effective route for generating leads and revenue for your clients, is has its disadvantages. - [When to Consider a New Branding Strategy | Strategic Marketing](https://thinkstrategic.com/new-branding-strategy/): Sometimes a new branding strategy is in order, depending your audiences’ perception of you – learn if it’s time for a rebrand. - [The Benefits of Choosing a Full-Service Advertising Agency](https://thinkstrategic.com/full-service-advertising-agency/): Using a full-service advertising agency is great for businesses in many different industries – here are the important benefits of employing these services. - [Media Planning Dos and Don’ts | Strategic Marketing](https://thinkstrategic.com/media-planning/): To get the most out of your advertising spend, media planning is crucial – here are some tips and tricks to prepare you for success. - [BigShots Golf Vero Beach Announces Official Media Agency](https://thinkstrategic.com/bigshots-golf-vero-beach-announces-official-media-agency/): Strategic Marketing, in West Palm Beach, announces that they are the agency of record for BigShots Golf in Vero Beach, FL. - [Reputation Management and Building an Online Presence: Part 2](https://thinkstrategic.com/reputation-management-ultimate-guide-to-building-an-online-presence-part-2/): Building an online presence doesn't have to be time consuming - read our valuable reputation management tips and best practices - [Local Search Management | Ultimate Guide to Building an Online Presence: Part 1](https://thinkstrategic.com/local-search-management/): Local Search Management is crucial to building an effective online presence – get started by learning how it can impact your business - [Tips for Optimizing PPC Advertising Campaigns](https://thinkstrategic.com/ppc-advertising-campaigns/): Are your PPC advertising campaigns optimized to their fullest potential? Learn about several tips that will improve your PPC results right out of the gate. - [Improve Summer Sales with Outdoor Advertising](https://thinkstrategic.com/outdoor-advertising/): Outdoor advertising is a great way to improve your sales this summer – learn about the best tactics to use in order to enjoy a successful outdoor campaign - [How to Find the Best Marketing Firms in South Florida](https://thinkstrategic.com/marketing-firms-in-south-florida-2/): With so many marketing firms in South Florida to choose from, you’ll want to be able to separate the good from the great – here’s what you need to look for - [Conversion Rate Optimization Tips to Boost Conversions](https://thinkstrategic.com/conversion-rate-optimization-tips/): Conversion Rate Optimization is a must for any business looking to boost sales and grow their customer base - here's how you can increase conversions - [South Florida Online Advertising Tips](https://thinkstrategic.com/south-florida-online-advertising-tips/): South Florida businesses running online advertising campaigns can boost their ROI with these tips - find out more about South Florida online advertising - [How Video Production Can Be a Versatile Marketing Tool](https://thinkstrategic.com/video-production-versatile-marketing-tool/): Video is a powerful tool to acquire consumer engagement - here's how video production can be a versatile marketing tool for your business - [Creative Ways to Use Graphic Design in Marketing](https://thinkstrategic.com/creative-ways-graphic-design-boost-marketing/): Graphic design plays an integral role in your overall marketing strategy - here are some ways to use graphic design to boost existing marketing efforts - [Public Relations Strategies that Can Boost Marketing](https://thinkstrategic.com/public-relations-strategies-help-marketing/): Public relations can be a useful marketing tool for your business - here are some PR strategies that can help boost your marketing campaign - [Disadvantages of DIY Logo Designer Apps](https://thinkstrategic.com/avoid-free-logo-designer-apps/): Logo designer apps and DIY design services aren't always the best option - read about the disadvantages of free DIY logo designs with Strategic Marketing - [South Florida Advertising Agencies Grow Local Businesses](https://thinkstrategic.com/south-florida-advertising-agencies-grow-local-businesses/): South Florida advertising agencies have vast capabilities when growing local businesses - find out how South Florida agencies help local business - [5 Small Business Marketing Tips to Use on a Tight Budget](https://thinkstrategic.com/5-small-business-marketing-tips/): Even with a tight budget, small business marketing doesn't have to be a challenge - read about our small business marketing tips perfect for SMBs - [Online Review Management Tips to Save Time](https://thinkstrategic.com/online-review-management-tips-save-time/): Managing your business's online reputation doesn't have to be time consuming - read our time-saving online review management tips from Strategic Marketing - [How to Make Your Product Launch Memorable](https://thinkstrategic.com/make-product-launch-memorable/): Your product launch contributes to its success and future sales - read about how you can make your product launch memorable with Strategic Marketing - [What to Look for in a PPC Agency](https://thinkstrategic.com/look-ppc-agency/): Don't waste money on a PPC agency that isn't the right fit - find out what to look for when choosing a PPC agency with Strategic Marketing - [The Role of Local Business Listings to Your Business's Success](https://thinkstrategic.com/role-local-business-listings-businesss-success/): Local business listings pack a powerful punch when it comes to your business's success - learn why local listings are so important with Strategic Marketing - [What Not to Do with Banner Ads](https://thinkstrategic.com/common-mistakes-banner-ads/): Banner ads can be an effective way to boost website traffic and sales, as long as you avoid these common mistakes - read about what not do with banner ads - [When to Consult with a South Florida Marketing Agency](https://thinkstrategic.com/when-consult-south-florida-marketing-agency/): Don't be afraid to seek help from the experts when it comes to building your brand - learn when you should consult with a South Florida marketing agency - [Email Marketing Tips to Make Sure Your Emails Aren't Junk Mail](https://thinkstrategic.com/email-marketing-tips/): It can be a challenge getting people to open and click your emails - read our email marketing tips to make sure your emails aren't considered junk mail - [Start the New Year off with a Branding Strategy that Resonates](https://thinkstrategic.com/new-year-branding-strategy/): New year, new branding strategy? Read our tips for developing a branding strategy that will get your brand noticed in 2018. - [Retargeting Strategies to Improve Your ROI](https://thinkstrategic.com/retargeting-strategies-improve-roi/): Are you getting the most out of your retargeting campaign? Read about retargeting strategies that can improve your campaign's ROI. - [How a Multichannel Approach to Direct Marketing Can Boost Sales](https://thinkstrategic.com/multichannel-approach-direct-marketing/): Using multiple channels for direct marketing can increase your clients and sales - here's how this direct marketing approach is beneficial to business - [Benefits of Using a Full-Service South Florida Advertising Agency](https://thinkstrategic.com/full-service-south-florida-advertising-agency/): Shopping around for a South Florida advertising agency? Here's why a full-service South Florida advertising agency might be your best choice. - [Mistakes to Avoid with Video Advertising](https://thinkstrategic.com/mistakes-avoid-video-advertising/): You may be limiting the ROI of your video advertising if you're making these common mistakes - learn more about what to avoid with video advertising - [Cause Marketing Ideas to Promote Your Brand and a Good Cause](https://thinkstrategic.com/cause-marketing-ideas/): Engage prospective customers and elevate your brand by tailoring these cause marketing campaign strategies for your business - [Why You Shouldn't Tackle Media Planning on Your Own](https://thinkstrategic.com/business-shouldnt-tackle-media-planning/): To get the most out of your advertising spend, media planning is crucial - here's why you shouldn’t tackle media planning on your own - [How to Make Customer Reviews Work For You](https://thinkstrategic.com/make-customer-reviews-work/): Make customer reviews work for your business by doing more with them - here are some ways your business can take advantage of customer reviews - [The Best PPC Advertising Techniques to Boost Your ROI](https://thinkstrategic.com/best-ppc-advertising-techniques-boost-roi/): Is your PPC campaign costing your business time and money? Here are some of the best PPC advertising tips and techniques to help ensure maximum ROI. - [Marketing Firms in South Florida: How to Choose the Right One](https://thinkstrategic.com/marketing-firms-in-south-florida/): There are many marketing firms in South Florida to choose from - here are some tips on how to choose the right marketing firm for your business - [The Most Cost Efficient Choices for Advertising Local Businesses](https://thinkstrategic.com/cost-efficient-advertising-local-businesses/): Determining the most cost-efficient choices for advertising local businesses can be tricky - read about low-cost advertising local businesses can count on - [How a Blog Writing Service Can Benefit Any Type of Business](https://thinkstrategic.com/blog-writing-service-benefit-business/): Blogs have become an important aspect of just about every type of business - here are some reasons why your business can benefit from a blog writing service - [What to Look for in a South Florida SEO Company](https://thinkstrategic.com/look-south-florida-seo-company/): There are many South Florida SEO companies to choose from - here's what to look for and how to choose a South Florida SEO company perfect for your business - [Why Hiring a Website Builder is Necessary for Business](https://thinkstrategic.com/hiring-website-builder-necessary-business/): Websites are one of the most important aspects of businesses and should be left to experts - here's why hiring a website builder is necessary for business - [Secrets to an Unbeatable Marketing Strategy](https://thinkstrategic.com/secrets-unbeatable-marketing-strategy/): Developing a successful marketing strategy takes a lot of time and knowledge - read about some of the secrets to creating an unbeatable marketing strategy - [What Marketing Companies in South Florida Want Clients to Know](https://thinkstrategic.com/marketing-companies-in-south-florida/): Marketing companies in South Florida have many different tasks and responsibilities to their clients - here's what marketing companies want clients to know - [How Online Reputation Affects Your Brand](https://thinkstrategic.com/online-reputation-affects-brand/): A brand’s online reputation is shaped by consumers’ opinions and can help or hurt business - find out how your online reputation affects your brand - [The Benefits of Local Listing Services for Small Businesses](https://thinkstrategic.com/benefits-local-listing-services-small-businesses/): Local listing services allow small businesses to remain competitive in their industries - read about other benefits of local listing services - [Why AdWords Express May Not Be Enough](https://thinkstrategic.com/adwords-express-may-not-be-enough/): AdWords Express makes it easy to launch a paid advertising campaign, but you may be selling your brand short - here's why AdWords Express may not be enough - [Print Advertising Techniques that Digital Can't Provide](https://thinkstrategic.com/print-advertising-techniques-digital-cant-provide/): Print advertising isn't dead, and neither are these techniques - read more about print advertising techniques that digital advertising can't provide - [Common Brand Messaging Mistakes and How to Avoid Them](https://thinkstrategic.com/common-brand-messaging-mistakes/): Brand messaging is crucial to the success of your business - find out if you're making these common brand messaging mistakes with Strategic Marketing - [Current South Florida Advertising Trends](https://thinkstrategic.com/current-south-florida-advertising-trends/): South Florida advertising helps local businesses grow and increase sales - read about South Florida advertising trends with Strategic Marketing - [Content Marketing Ideas That Aren't Blogs](https://thinkstrategic.com/content-marketing-ideas-arent-blogs/): Is your brand's content marketing strategy bland and lacking creativity? These unique content marketing ideas aren't blogs and will get your brand noticed. - [What Your Local Business Needs to Succeed](https://thinkstrategic.com/local-business-needs-succeed/): Local search and directory listings help your local business stay competitive - here are some tips for local SEO that your local business needs to succeed - [PPC Optimization Strategies That Work](https://thinkstrategic.com/ppc-optimization-strategies-that-work/): Get the most out of your PPC campaign by using effective PPC optimization strategies - read more about PPC optimization with Strategic Marketing - [Why You Need an Ad Agency West Palm Beach Businesses Trust](https://thinkstrategic.com/ad-agency-west-palm-trusts/): If your business wants to leverage everything that a full-service ad agency has to offer, here's why you need an ad agency West Palm Beach businesses trust. - [Are You Making These Common Social Media Marketing Mistakes?](https://thinkstrategic.com/social-media-marketing-mistakes/): Social media marketing is crucial to a comprehensive marketing strategy, but don't make these common mistakes - find out more with Strategic Marketing - [Benefits of Using Media Buying Services](https://thinkstrategic.com/benefits-using-media-buying-services/): Investing in media buying services can maximize your ROI and get the most out of your media spend - learn more about the benefits of media buying services - [How Reputation Management is Different from Review Generation](https://thinkstrategic.com/reputation-management-different-review-generation/): Reputation management and review generation go hand-in-hand but are distinctly different - learn how reputation management differs from review generation - [The Benefits of Working with West Palm Advertising Agencies](https://thinkstrategic.com/benefits-working-west-palm-advertising-agencies/): There are many benefits of working with West Palm advertising agencies - find out how West Palm advertising agencies can be a perfect partner for your brand - [How Blog Services Boost Online Visibility](https://thinkstrategic.com/blog-services-boost-online-visibility/): Blog services have a number of benefits for businesses - read about the importance of blog services and how they can boost your business's online visibility - [4 Reasons Why Your Brand Needs Local Search Solutions](https://thinkstrategic.com/brand-needs-local-search-solutions/): Do you know the importance of local search solutions for your business's success? Read about the 4 reasons why your brand needs local search solutions - [Why South Florida Ad Agencies are Necessary for Local Businesses](https://thinkstrategic.com/south-florida-ad-agencies-local-businesses/): South Florida ad agencies are an integral part of growing your Florida business - find out why Florida-based businesses should choose South Florida agencies - [3 Elements of an Effective Pay-Per-Click Platform and Campaign](https://thinkstrategic.com/effective-pay-per-click-platform/): Is your pay-per-click platform performing as well as it should? Read about three elements that make for an effective pay-per-click platform and campaign. - [3 Unique Ways to Generate Online Reviews](https://thinkstrategic.com/3-unique-ways-generate-online-reviews/): Online reviews are increasingly important, but how you generate online reviews is just as important - read about some unique ways to generate online reviews - [The Benefits of Hiring a Branding Agency](https://thinkstrategic.com/benefits-hiring-branding-agency/): Hiring a branding agency is beneficial to the success of both new and established brands - find out more about why you should hire a branding agency - [5 Methods for Building a Useful SMS Marketing Database](https://thinkstrategic.com/building-useful-sms-marketing-database/): Get your SMS campaign up and running by building an effective SMS marketing database - find out how to build your SMS database with Strategic Marketing - [5 Tips for Using Video for SEO](https://thinkstrategic.com/video-for-seo/): Using video for SEO can help boost your search rankings and website visits - find out how you can use video for SEO purposes with Strategic Marketing - [Advantages of Marketing Small Businesses](https://thinkstrategic.com/advantages-marketing-small-businesses/): Marketing small businesses offers competitive advantages over larger corporations - learn more about how your small business can offer a marketing edge - [Advantages of Traditional Marketing](https://thinkstrategic.com/advantages-traditional-marketing/): Are you replacing or just forgetting about traditional marketing? Find out when your business should go traditional with Strategic Marketing. - [Show Up in the Right Local Directories](https://thinkstrategic.com/right-local-directories/): Is your business showing up in the right local directories? Find out how to make sure your business is being listed in all the right directories online - [5 Ways to Increase Conversions with Content](https://thinkstrategic.com/5-ways-increase-conversions-content/): The one thing you want your content to do is to increase conversions - find out 5 ways you can make sure your content is effective in boosting conversions - [5 Database Tips to Make it Work for You](https://thinkstrategic.com/5-database-tips/): Read about our 5 database tips to make sure yours is powerful and effective - make sure your database is working for you with Strategic Marketing - [How to Create Successful TV Ads](https://thinkstrategic.com/how-to-create-successful-tv-ads/): Strategic Marketing How to Create Successful TV Ads - [Local Business Citations Help Your Business Succeed](https://thinkstrategic.com/succeed-with-local-business-citations/): Learn why local business citations are important to SEO and your business's success – Learn how to obtain local business citations with Strategic Marketing - [Automated Prospecting Grows Your Business](https://thinkstrategic.com/automated-prospecting-grows-your-business/): Automated prospecting can increase sales and grow your business - learn more about automated prospecting strategies from Strategic Marketing - [The Impact of Online Reviews to Your Business’s Success](https://thinkstrategic.com/the-impact-of-online-reviews/): Online reviews may affect more than just your reputation - learn more about online reviews and how they impact your business - [PPC Optimization Tactics that May be Fooling You](https://thinkstrategic.com/ppc-optimization-tactics/): PPC optimization is not as straight forward as it seems - optimizing to clicks may be damaging your campaign - learn more about PPC optimization tactics - [Rock On Groupon](https://thinkstrategic.com/rock-on-groupon/): Strategic Marketing Rock On Groupon - [Radio Advertising 101 part III](https://thinkstrategic.com/radio-advertising-101-part-iii/): Radio Advertising 101 part III - [Radio Advertising 101 Part II](https://thinkstrategic.com/radio-advertising-101-part-ii/): Radio Advertising 101 Part II - [Radio Advertising 101 Part I](https://thinkstrategic.com/radio-advertising-101-part-i/): Radio Advertising 101 Part I - [When Good Sports Go Bad](https://thinkstrategic.com/sports-endorsements-gone-bad/): When Good Sports Go Bad - [Product Placement](https://thinkstrategic.com/product-placement-advertising/): Product Placement - [Advertising as Entertainment](https://thinkstrategic.com/advertising-as-entertainment/): Let's explore advertising in the movies. Follow me as we take a look at advertising as portrayed by Hollywood on the silver screen. - [Walking Advertisements](https://thinkstrategic.com/walking-advertisements/): Learn more about walking advertisements with Strategic Marketing. - [Jingle Sells](https://thinkstrategic.com/jingle-sells-classic-advertising-jingles/): Learn why Jingle sells here with Strategic Marketing - [Overcoming Advertising Depression](https://thinkstrategic.com/overcoming-advertising-depression/): Strategic Marketing Overcoming Advertising Depression - [From America With Love](https://thinkstrategic.com/advertising-goofs-from-america-with-love/): Advertising slogans and jingles used to promote these brands inevitably become ingrained inside of our heads and as much a part of our culture as the brands themselves. Read a very funny list of blunders whose messages literally didn’t make it to their intended markets. --- ## Floating Elements --- ## My Templates - [PPC Header Form only](https://thinkstrategic.com/?elementor_library=ppc-header-form-only): Fill Out Form - [PPC Form Footer](https://thinkstrategic.com/?elementor_library=ppc-form-footer): Make The Right Move Schedule your free consultation today. Fill Out Form Copyright © 2025 Strategic Marketing - [PPC-footer-red](https://thinkstrategic.com/?elementor_library=ppc-footer-red): Make The Right Move Schedule your free consultation today. Call Us Today Copyright © 2025 Strategic Marketing - [Test Footer](https://thinkstrategic.com/?elementor_library=test-footer): “Strategic Marketing has been handling our advertising for over 30 years. They do a fantastic job with our account. They... - [TEST Header](https://thinkstrategic.com/?elementor_library=test-header): CALL 561-688-8155 - [Happy Holidays](https://thinkstrategic.com/?elementor_library=happy-holidays-2): Copyright © 2025 Strategic Marketing - [Banner](https://thinkstrategic.com/?elementor_library=banner): Celebrating More Than 30 Years Of Brilliant Branding. Purposeful Planning. Impactful Impressions. Image Building. Maximum Exposure. Killer Creative. Insightful Strategy. Perfect Positioning. Driving Results. Thorough Analysis. Leveraging Technology. Superior Service. Community Involvement. Fostering Innovation.... - [gallery](https://thinkstrategic.com/?elementor_library=gallery): Our Success Stories - [PPC Landing Page](https://thinkstrategic.com/?elementor_library=ppc-landing-page): Let’s Talk 561-688-8155 - [PPC Landing Page](https://thinkstrategic.com/?elementor_library=ppc-landing-page-2): Make The Right Move Schedule your free consultation today. Let’s Talk 561-688-8155 Copyright © 2025 Strategic Marketing - [home 1](https://thinkstrategic.com/?elementor_library=home-1): Celebrating 30 Years Of Brilliant Branding. Purposeful Planning. Impactful Impressions. Image Building. Maximum Exposure. Killer Creative. Insightful Strategy. Perfect Positioning. Driving Results. Thorough Analysis. Leveraging Technology. Superior Service. Community Involvement. Fostering Innovation. Cultivating Relationships. GET... - [home 2](https://thinkstrategic.com/?elementor_library=home-2): Make Every Move Count. Since 1992, clients have trusted Strategic Marketing to help grow their businesses. - [home 3](https://thinkstrategic.com/?elementor_library=home-3): Strategy – Know the endgame before you make your first move. For over 30 years, we’ve developed winning strategies for... - [home 4](https://thinkstrategic.com/?elementor_library=home-4): Strategy – Know the endgame before you make your first move. For over 30 years, we’ve developed winning strategies for... - [home 5](https://thinkstrategic.com/?elementor_library=home-5): Creative – Tell the story of your brand in a way that gets results. Our creative development process is all... - [home 6](https://thinkstrategic.com/?elementor_library=home-6): Creative – Tell the story of your brand in a way that gets results. Our creative development process is all... - [home 7](https://thinkstrategic.com/?elementor_library=home-7): Media – Don’t just outspend your rivals. Outsmart them. Throw away any preconceptions about media. Strategic Marketing is all about... - [home 8](https://thinkstrategic.com/?elementor_library=home-8): Media – Don’t just outspend your rivals. Outsmart them. Throw away any preconceptions about media. Strategic Marketing is all about... - [home 9](https://thinkstrategic.com/?elementor_library=home-9): Digital – Stay ahead of the curve... and the competition. Strategic Marketing started as a traditional advertising agency in 1992,... - [home 10](https://thinkstrategic.com/?elementor_library=home-10): Digital – Stay ahead of the curve... and the competition. Strategic Marketing started as a traditional advertising agency in 1992,... - [home 11](https://thinkstrategic.com/?elementor_library=home-11): Why are we the best advertising agency, West Palm Beach? - [home 12](https://thinkstrategic.com/?elementor_library=home-12): Strategy Great marketing isn’t made of taking unrelated advertising tactics and throwing them against the wall to see what sticks.... - [about 1](https://thinkstrategic.com/?elementor_library=about-1): The best advertising agency in South Florida And Palm Beach County. And Beyond. - [about 2](https://thinkstrategic.com/?elementor_library=about-2): Our story Strategic Marketing began with a single idea—to combine a strategic consultative approach to marketing with expert execution. This... - [about 3](https://thinkstrategic.com/?elementor_library=about-3): Experience Feeds Innovation A mainstay in Palm Beach County, Florida since 1992, Strategic Marketing has built a client base that... - [about 4](https://thinkstrategic.com/?elementor_library=about-4): Experience Feeds Innovation A mainstay in Palm Beach County, Florida since 1992, Strategic Marketing has built a client base that... - [about 5](https://thinkstrategic.com/?elementor_library=about-5): How We Work We start with a strategic plan, one that will keep us focused on goals and objectives, lays... - [about 6](https://thinkstrategic.com/?elementor_library=about-6): How We Work We start with a strategic plan, one that will keep us focused on goals and objectives, lays... - [about 7](https://thinkstrategic.com/?elementor_library=about-7): Awards We’re proud to say that Strategic Marketing has been among the top 15 advertising agencies in South Florida for... - [about 8](https://thinkstrategic.com/?elementor_library=about-8): Awards We’re proud to say that Strategic Marketing has been among the top 15 advertising agencies in South Florida for... - [work 1](https://thinkstrategic.com/?elementor_library=work-1): We Turn Creative Ideas into Powerful Marketing Campaigns That Work. That Get Results. That Grow Businesses. - [work 3](https://thinkstrategic.com/?elementor_library=work-3): Even clients in the same industry can have widely varying needs and audiences. We take the time to get to... - [work 5](https://thinkstrategic.com/?elementor_library=work-5): The Best Marketing Agency – West Palm Beach, South Florida, and Beyond - [work 6](https://thinkstrategic.com/?elementor_library=work-6): “For us, they have helped with marketing strategies, maneuvering through social media avenues, website design and hosting, graphic design and... - [work 7](https://thinkstrategic.com/?elementor_library=work-7): Over 30 years of satisfied customers. “For us, they have helped with marketing strategies, maneuvering through social media avenues, website... - [work 8](https://thinkstrategic.com/?elementor_library=work-8): Read about our success stories. CASE STUDIES “Strategic Marketing has been our go-to for some years now. They have always... - [work 9](https://thinkstrategic.com/?elementor_library=work-9): Read about our success stories. “Strategic Marketing has been our go-to for some years now. They have always been super... - [clients 1](https://thinkstrategic.com/?elementor_library=clients-1): Make the best move and partner with our full service agency. Strategic Marketing is a full-service traditional and digital advertising,... - [services 5](https://thinkstrategic.com/?elementor_library=services-5): Welcome to your full service traditional and internet marketing agency, West Palm Beach. - [services 3](https://thinkstrategic.com/?elementor_library=services-3): Creating a full business strategy requires a full-service team. When you become a partner of Strategic Marketing, you’ll gain access... - [services 1](https://thinkstrategic.com/?elementor_library=services-1): Don’t Simply Outspend Your Competition. Outsmart. Outplan. Outperform. - [media 5](https://thinkstrategic.com/?elementor_library=media-5): A strategic media planning and buying agency. Toss away your preconceived notions about media. Strategic Marketing is all about connecting... - [media 4](https://thinkstrategic.com/?elementor_library=media-4): This is where our media knowledge, strong relationships, and creativity help us to outsmart, rather than outspend, your competition. Our... - [media 3](https://thinkstrategic.com/?elementor_library=media-3): Toss away your preconceived notions about media. Strategic Marketing is all about connecting your business to the consumer through old... - [media 2](https://thinkstrategic.com/?elementor_library=media-2): A strategic media planning and buying agency. - [media 1](https://thinkstrategic.com/?elementor_library=media-1): A strategic media planning and buying agency. Toss away your preconceived notions about media. Strategic Marketing is all about connecting... - [digital 1](https://thinkstrategic.com/?elementor_library=digital-1): Digital Marketing Solutions Strategic Marketing started as a traditional agency in 1992, but we have always been on the forefront... - [digital 2](https://thinkstrategic.com/?elementor_library=digital-2): Digital Marketing Solutions Strategic Marketing started as a traditional agency in 1992, but we have always been on the forefront... - [digital 3](https://thinkstrategic.com/?elementor_library=digital-3): Digital Marketing Solutions Strategic Marketing started as a traditional agency in 1992, but we have always been on the forefront... - [creative 1](https://thinkstrategic.com/?elementor_library=creative-1): Online creative services (and offline, too) Our creative approach is more than just something pretty to look at. We take... - [creative 2](https://thinkstrategic.com/?elementor_library=creative-2): Online creative services (and offline, too) - [creative 3](https://thinkstrategic.com/?elementor_library=creative-3): Our creative approach is more than just something pretty to look at. We take great pride in telling each client’s... - [creative 4](https://thinkstrategic.com/?elementor_library=creative-4): Online creative services (and offline, too) Our creative approach is more than just something pretty to look at. We take... - [strategy 1](https://thinkstrategic.com/?elementor_library=strategy-1): Your next marketing strategy agency. Regardless of industry, every business needs to have a marketing plan in place in order... - [strategy 2](https://thinkstrategic.com/?elementor_library=strategy-2): Your next marketing strategy agency. - [strategy 3](https://thinkstrategic.com/?elementor_library=strategy-3): Regardless of industry, every business needs to have a marketing plan in place in order to increase brand awareness and... - [products 5](https://thinkstrategic.com/?elementor_library=products-5): Your One-Stop Digital Marketing Agency, West Palm Beach. - [products 3](https://thinkstrategic.com/?elementor_library=products-3): Strategic Marketing has remained on the cutting edge of marketing technology for over 30 years—and we’re not slowing down now.... - [products 1](https://thinkstrategic.com/?elementor_library=products-1): We’re Here. Today. Tomorrow. More Than 30 Years. - [contact 5](https://thinkstrategic.com/?elementor_library=contact-5): Questions? Let’s Discuss! Talk to a marketing specialist at our ad agency, West Palm Beach. 561-688-8155 MARKETING THAT DELIVERSWe develop... - [contact 3](https://thinkstrategic.com/?elementor_library=contact-3): Creating a full business strategy requires a full-service team. When you become a partner of Strategic Marketing, you’ll gain access... - [contact 1](https://thinkstrategic.com/?elementor_library=contact-1): It’s Time To Get Smart. Moving. Strategic. - [careers 4](https://thinkstrategic.com/?elementor_library=careers-4): Advertising agency jobs at Strategic Marketing. Are you looking for an advertising career? At Strategic Marketing, we are always on... - [careers 3](https://thinkstrategic.com/?elementor_library=careers-3): Are you looking for an advertising career? At Strategic Marketing, we are always on the lookout for the best and... - [careers 2](https://thinkstrategic.com/?elementor_library=careers-2): Advertising agency jobs at Strategic Marketing. - [careers 1](https://thinkstrategic.com/?elementor_library=careers-1): Advertising agency jobs at Strategic Marketing. Are you looking for an advertising career? At Strategic Marketing, we are always on... - [specialty advertising part 1](https://thinkstrategic.com/?elementor_library=specialty-advertising-part-1): Specialty Advertising Campaigns At Strategic Marketing, we believe producing creative work that gets results for clients is more important than... - [specialty advertising part 2](https://thinkstrategic.com/?elementor_library=specialty-advertising-part-2): Specialty Advertising Campaigns At Strategic Marketing, we believe producing creative work that gets results for clients is more important than... - [specialty advertising part 3](https://thinkstrategic.com/?elementor_library=specialty-advertising-part-3): Specialty Advertising Campaigns - [specialty advertising part 4](https://thinkstrategic.com/?elementor_library=specialty-advertising-part-4): At Strategic Marketing, we believe producing creative work that gets results for clients is more important than winning awards. While... - [specialty advertising part 5](https://thinkstrategic.com/?elementor_library=specialty-advertising-part-5): As part of our commitment to helping clients from a wide range of industries achieve their marketing goals, we offer... - [specialty advertising part 6](https://thinkstrategic.com/?elementor_library=specialty-advertising-part-6): Retail Capitol Carpet & Tile When Strategic Marketing began working with Capitol Carpet & Tile in 1994, the owner was... - [casestudy part 9](https://thinkstrategic.com/?elementor_library=casestudy-part-9): Engineering When it seems like your business is crumbling – or the walls are closing in – call Strategic Marketing.... - [casestudy part 8](https://thinkstrategic.com/?elementor_library=casestudy-part-8): B2B Software Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s... - [casestudy part 7](https://thinkstrategic.com/?elementor_library=casestudy-part-7): B2B Software From building a company’s brand from the ground up, to translating a complex white-labeling service into language that... - [casestudy part 6](https://thinkstrategic.com/?elementor_library=casestudy-part-6): Home Improvement Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s... - [casestudy part 5](https://thinkstrategic.com/?elementor_library=casestudy-part-5): Home Improvement Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s... - [casestudy part 4](https://thinkstrategic.com/?elementor_library=casestudy-part-4): Lifestyle Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard... - [casestudy part 21](https://thinkstrategic.com/?elementor_library=casestudy-part-21): Non-Profit Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard... - [casestudy part 20](https://thinkstrategic.com/?elementor_library=casestudy-part-20): Non-Profit Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard... - [casestudy part 2](https://thinkstrategic.com/?elementor_library=casestudy-part-2): Success Stories and Digital Marketing Case Studies Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem... - [casestudy part 19](https://thinkstrategic.com/?elementor_library=casestudy-part-19): Medical Device Manufacturing Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the... - [casestudy part 18](https://thinkstrategic.com/?elementor_library=casestudy-part-18): Medical Device Manufacturing Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the... - [casestudy part 17](https://thinkstrategic.com/?elementor_library=casestudy-part-17): Package Design Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s... - [casestudy part 16](https://thinkstrategic.com/?elementor_library=casestudy-part-16): Package Design Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s... - [casestudy part 15](https://thinkstrategic.com/?elementor_library=casestudy-part-15): Legal Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard... - [casestudy part 14](https://thinkstrategic.com/?elementor_library=casestudy-part-14): Legal Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard... - [casestudy part 13](https://thinkstrategic.com/?elementor_library=casestudy-part-13): Governmental / Environmental Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the... - [casestudy part 11](https://thinkstrategic.com/?elementor_library=casestudy-part-11): Governmental / Environmental Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the... - [casestudy part 10](https://thinkstrategic.com/?elementor_library=casestudy-part-10): Engineering Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard... - [casestudy part 1](https://thinkstrategic.com/?elementor_library=casestudy-part-1): Success Stories and Digital Marketing Case Studies Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem... - [casestudy part 3](https://thinkstrategic.com/?elementor_library=casestudy-part-3): Lifestyle Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard... - [RED bar](https://thinkstrategic.com/?elementor_library=red-bar): Celebrating 30 years of brilliant branding. purposeful planning. impactful impressions. image building. maximum exposure. killer creative. insightful strategy. perfect positioning. driving results. thorough analysis. leveraging technology. superior service. community involvement. fostering innovation. cultivating relationships. - [NEW HEADER/STICKY](https://thinkstrategic.com/?elementor_library=new-header-sticky): Ranked by South Florida Business Journal as the largest multi-industry marketing and advertising firm in Palm Beach County. CALL 561-688-8155 - [rotating text](https://thinkstrategic.com/?elementor_library=rotating-text): Celebrating 30 years of brilliant branding. purposeful planning. impactful impressions. image building. maximum exposure. killer creative. insightful strategy. perfect positioning. driving results. thorough analysis. leveraging technology. superior service. community involvement. fostering innovation. cultivating relationships. - [section 1](https://thinkstrategic.com/?elementor_library=section-1): Market expertise for a well-planned attack. Regardless of industry, every business needs to have a marketing plan in place in... - [Section 1b](https://thinkstrategic.com/?elementor_library=section-1b): Market expertise for a well-planned attack. Regardless of industry, every business needs to have a marketing plan in place in... - [Contact pg](https://thinkstrategic.com/?elementor_library=contact-pg): “Strategic Marketing has been handling our advertising for over 30 years. They do a fantastic job with our account. They... - [site accessibility](https://thinkstrategic.com/?elementor_library=site-accessibility): “Strategic Marketing has been handling our advertising for over 30 years. They do a fantastic job with our account. They... - [Elementor Popup #14077](https://thinkstrategic.com/?elementor_library=elementor-popup-14077): Since 1992, Strategic Marketing has been a mainstay of the South Florida advertising landscape, providing unmatched service to its clients... - [Elementor Footer #13147](https://thinkstrategic.com/?elementor_library=elementor-footer-13147): Join the ranks of our satisfied clients and discover what Strategic Marketing can do for you. We are confident our... - [Elementor Header #13004](https://thinkstrategic.com/?elementor_library=elementor-header-13004): CALL 561-688-8155 CALL 561-688-8155 - [Elementor Header #12986](https://thinkstrategic.com/?elementor_library=elementor-header-12986): Youtube Instagram Facebook-f Schedule Now - [H7fisrt](https://thinkstrategic.com/?elementor_library=h7fisrt): Welcome to our world Museum MoCA® Happening right now: Earth-shattering stories May 15 – Sep 15 Buy your ticket All... - [Hi!](https://thinkstrategic.com/?elementor_library=hi): Say hi Let’s work together! - [H1video](https://thinkstrategic.com/?elementor_library=h1video): Showreel Peace & quiet art – Explore now Excepteur sint occaecat cupidatat non proident sunt in culpa qui officia deserunt... - [Clients](https://thinkstrategic.com/?elementor_library=clients): out clients Thinking, writing and plan earth shat tering brand stories are just of what we do. Dolore Magna Veniam12... - [form tekst](https://thinkstrategic.com/?elementor_library=form-tekst): Newsletter Be up to date with Museum news - [h4 title](https://thinkstrategic.com/?elementor_library=h4-title): What we do We are award-wining digital the agency story just a part of minim what we do thinking the... - [h4 iwt](https://thinkstrategic.com/?elementor_library=h4-iwt): Design Excepteur sint occaecat cupidat non proident sunt in culpam qui the officia deserunt mollit the anim id est enime... - [our process](https://thinkstrategic.com/?elementor_library=our-process): Our process Thinking, writing and planning earth-shattering brand stories are the just entered domenikus parts part of what we do.... - [H4 last section](https://thinkstrategic.com/?elementor_library=h4-last-section): Want to work with us Want to join the team - [h6 form I](https://thinkstrategic.com/?elementor_library=h6-form-i): Newsletter Be up to date with Museum news - [h1 svg sekcija](https://thinkstrategic.com/?elementor_library=h1-svg-sekcija): About us Thinking, writing and planning earth-shattering brand stories are just a part of what we do. For design and... - [H1Bottom](https://thinkstrategic.com/?elementor_library=h1bottom): Want to work with us Want to join the team - [Port home1](https://thinkstrategic.com/?elementor_library=port-home1): Running – White ArtCollage Client: NYC Theatre Running – Black ArtCollage Client: NYC Theatre Running – Blue ArtCollage Client: NYC... - [H1infoSection](https://thinkstrategic.com/?elementor_library=h1infosection): Showreel Peace & quiet art – Explore now Excepteur sint occaecat cupidatat non proident sunt in culpa qui officia deserunt... --- --- --- --- # # Detailed Content ## Pages - Published: 2025-03-13 - Modified: 2025-03-14 - URL: https://thinkstrategic.com/test-2/ Danielle LopezMarketing Manager Phone 561-688-8155 Email dlopez@@thinkstrategic. com Website thinkstrategic. com --- - Published: 2025-02-14 - Modified: 2025-02-20 - URL: https://thinkstrategic.com/media-buying-audit/ IS YOUR MEDIA AGENCY RIPPING YOU OFF? We hate to say it, but it’s probably true. The simple question is this: are you sure you're getting what you paid for? GET YOUR MEDIA AUDIT ⭐⭐⭐⭐⭐4. 7 stars out of 30+ reviews You’re spending a lot of money on advertising; are you absolutely certain your agency is getting the most out of it? The shocking truth is that at least 60% of agencies are not. Is your agency one of them? If you’re spending millions with an ad agency advertising on mass media like television and radio and they're not negotiating aggressive rates, securing tremendous added value, analyzing your campaign’s performance, or reconciling invoices – you are losing money. Period. Most agencies don’t bother to do some or even all of these crucial tasks; they either don’t have the time, the technology, or—let’s be honest—the incentive to fight for your budget like it’s their own. GET YOUR MEDIA AUDIT THE TRUE COST OF IGNORING YOUR ADVERTISING MEDIA SPEND Weak Rate Negotiation. If your agency isn’t going to the mat for you when negotiating your media buys, you’re paying more for the same airtime that other advertisers are buying for less. Insufficient Added Value. Agencies that don’t negotiate ample added value—such as sponsorships, billboards, or integrations—miss out on up to 40% more advertising exposure that is basically free. No Post-Buy Analysis. Without performing a proper post-buy analysis to measure the ratings or impressions that were actually delivered as compared to what was... --- > As a media buying & planning agency, we do everything to get the most ROI for our clients’ money. Is your current agency doing the same? - Published: 2025-01-28 - Modified: 2025-02-05 - URL: https://thinkstrategic.com/media-buying-planning/ Is Your Media Buying & Planning Agency Reconciling Invoices for You? There’s a 60% Chance Your Ad Agency Is Wasting Your Money. Are You Leaving Money on the Table with Your Media Buys? Effective media buying & planning is an integral part of every successful advertising campaign, but a recent study by one of the media industry's leading software providers indicates that not every advertiser is getting the most from their investment – or the agency doing the work. You might not believe this, but a shocking 60% of agencies are not bothering to make sure their clients got what they paid for, leading to: Wasted Budgets: Paying for spots that didn’t deliver the agreed-upon value, or didn’t run at all. Missed Credits or Makegoods: Without identifying discrepancies, you forfeit the chance to recover value through replacement airings or financial credits. Reduced ROI: Without invoice reconciling and securing makegoods, your campaign performance suffers, and you miss out on opportunities to engage your audience effectively. Our free media white paper further explains the consequences of not reconciling your media buys. Download the White Paper Now ↓ Imagine paying thousands for a premium TV spot, only for it to air at 3 AM or not at all. Or worse, discovering months later that a key part of your campaign didn’t even reach your audience because of schedule errors. Without proper invoice reconciliation, these nightmares become reality. What’s more alarming is that so many agencies fail to even check if your ads ran... --- > If you need a West Palm Beach digital marketing agency, Strategic Marketing does it all to amplify your online presence and drive results. - Published: 2024-10-31 - Modified: 2024-10-31 - URL: https://thinkstrategic.com/strategic-marketing-your-west-palm-beach-digital-marketing-agency/ Strategic Marketing: Your West Palm Beach Digital Marketing Agency Strategic Marketing: Your West Palm Beach Digital Marketing Agency Strategic Marketing: Your West Palm Beach Digital Marketing Agency Talk to a Strategist. Fill out the form to get a FREE, no-obligation consultation about your business. Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastEmail *Phone *Company Name *Website / URLHow Did You Hear About Us? (copy) *How Did You Hear About Us? Search EngineReferralLinkedInGoogle MapsOtherComment or Message * Submit Let's Talk 561-688-8155 Services We Specialize in... Website Design & DevelopmentSearch Engine Optimization (SEO)Pay-Per-Click Advertising (PPC)Content MarketingBranding & Logo CreationVideo MarketingEmail MarketingBlog ContentTelevision & RadioOut-of-Home (OOH) AdvertisingDirect MailCopywritingPrint AdvertisingDigital AdvertisingTransit AdvertisingMedia PlanningSocial Media MarketingReputation Management We Are Strategic Marketing – The Top West Palm Beach Digital Marketing Agency Are you looking to boost your brand's presence with the leading local advertising agency in Southeast Florida? Look no further than Strategic Marketing, the oldest independently-owned agency in the area, with over 30 years of experience driving results for businesses just like yours. Why Choose Strategic Marketing? With deep roots in the community, we've proudly supported the growth of local companies, helping them achieve significant, measurable success. As a trusted West Palm Beach digital marketing agency, our expertise spans a wide range of industries, and no strategy is the same. Our strategies are tailored to meet the unique needs of each and every business who needs assistance. Proven Results for Southeast... --- > If you need West Palm Beach digital marketing services, Strategic Marketing does it all to amplify your online presence and drive results. - Published: 2024-10-31 - Modified: 2024-10-31 - URL: https://thinkstrategic.com/strategic-marketing-your-west-palm-beach-digital-marketing-services/ Strategic Marketing: West Palm Beach Digital Marketing Services Strategic Marketing: West Palm Beach Digital Marketing Services Strategic Marketing: West Palm Beach Digital Marketing Services Talk to a Strategist. Fill out the form to get a FREE, no-obligation consultation about your business. Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastEmail *Phone *Company Name *Website / URLHow Did You Hear About Us? (copy) *How Did You Hear About Us? Search EngineReferralLinkedInGoogle MapsOtherComment or Message * Submit Let's Talk 561-688-8155 Services We Specialize in... Website Design & DevelopmentSearch Engine Optimization (SEO)Pay-Per-Click Advertising (PPC)Content MarketingBranding & Logo CreationVideo MarketingEmail MarketingBlog ContentTelevision & RadioOut-of-Home (OOH) AdvertisingDirect MailCopywritingPrint AdvertisingDigital AdvertisingTransit AdvertisingMedia PlanningSocial Media MarketingReputation Management We Are Strategic Marketing – The West Palm Beach Digital Marketing Experts Are you looking to boost your brand's presence with the leading local advertising agency in Southeast Florida? Look no further than Strategic Marketing, the oldest independently-owned agency in the area, with over 30 years of experience driving results for businesses just like yours. Why Choose Strategic Marketing? With deep roots in the community, we've proudly supported the growth of local companies, helping them achieve significant, measurable success. As a trusted partner in West Palm Beach digital marketing, our expertise spans a wide range of industries, and no strategy is the same. Our strategies are tailored to meet the unique needs of each and every business who needs assistance. Proven Results for Southeast Florida Businesses For... --- > If you need Palm Beach marketing services, Strategic Marketing does it all to amplify your online presence and drive results. - Published: 2024-10-31 - Modified: 2024-10-31 - URL: https://thinkstrategic.com/strategic-marketing-the-best-palm-beach-marketing-agency/ Strategic Marketing: The Best Palm Beach Marketing Agency Strategic Marketing: The Best Palm Beach Marketing Agency Strategic Marketing: The Best Palm Beach Marketing Agency Talk to a Strategist. Fill out the form to get a FREE, no-obligation consultation about your business. Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastEmail *Phone *Company Name *Website / URLHow Did You Hear About Us? (copy) *How Did You Hear About Us? Search EngineReferralLinkedInGoogle MapsOtherComment or Message * Submit Let's Talk 561-688-8155 Services We Specialize in... Website Design & DevelopmentSearch Engine Optimization (SEO)Pay-Per-Click Advertising (PPC)Content MarketingBranding & Logo CreationVideo MarketingEmail MarketingBlog ContentTelevision & RadioOut-of-Home (OOH) AdvertisingDirect MailCopywritingPrint AdvertisingDigital AdvertisingTransit AdvertisingMedia PlanningSocial Media MarketingReputation Management We Are Strategic Marketing – Experts at Palm Beach Marketing Are you looking to boost your brand's presence with the leading local advertising agency in Southeast Florida? Look no further than Strategic Marketing, the oldest independently-owned agency in the area, with over 30 years of experience driving results for businesses just like yours. Why Choose Strategic Marketing? With deep roots in the community, we've proudly supported the growth of local companies, helping them achieve significant, measurable success. As a trusted partner in Palm Beach marketing, our expertise spans a wide range of industries, and no strategy is the same. Our strategies are tailored to meet the unique needs of each and every business who needs assistance. Proven Results for Southeast Florida Businesses For over three decades, we've... --- > If you need a West Palm Beach advertising agency, Strategic Marketing does it all to amplify your online presence and drive results. - Published: 2024-10-31 - Modified: 2024-10-31 - URL: https://thinkstrategic.com/strategic-marketing-your-west-palm-beach-advertising-agency/ Strategic Marketing: Your West Palm Beach Advertising Agency Strategic Marketing: Your West Palm Beach Advertising Agency Strategic Marketing: Your West Palm Beach Advertising Agency Talk to a Strategist. Fill out the form to get a FREE, no-obligation consultation about your business. Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastEmail *Phone *Company Name *Website / URLHow Did You Hear About Us? (copy) *How Did You Hear About Us? Search EngineReferralLinkedInGoogle MapsOtherComment or Message * Submit Let's Talk 561-688-8155 Services We Specialize in... Website Design & DevelopmentSearch Engine Optimization (SEO)Pay-Per-Click Advertising (PPC)Content MarketingBranding & Logo CreationVideo MarketingEmail MarketingBlog ContentTelevision & RadioOut-of-Home (OOH) AdvertisingDirect MailCopywritingPrint AdvertisingDigital AdvertisingTransit AdvertisingMedia PlanningSocial Media MarketingReputation Management We Are Strategic Marketing – A Top West Palm Beach Advertising Agency Are you looking to boost your brand's presence with the leading local advertising agency in Southeast Florida? Look no further than Strategic Marketing, the oldest independently-owned agency in the area, with over 30 years of experience driving results for businesses just like yours. Why Choose Strategic Marketing? With deep roots in the community, we've proudly supported the growth of local companies, helping them achieve significant, measurable success. As a trusted West Palm Beach advertising agency, our expertise spans a wide range of industries, and no strategy is the same. Our strategies are tailored to meet the unique needs of each and every business who needs assistance. Proven Results for Southeast Florida Businesses For over three... --- > If you need a West Palm Beach marketing agency, Strategic Marketing does it all to amplify your online presence and drive results. - Published: 2024-10-31 - Modified: 2024-10-31 - URL: https://thinkstrategic.com/strategic-marketing-your-west-palm-beach-marketing-agency/ Strategic Marketing: Your West Palm Beach Marketing Agency Strategic Marketing: Your West Palm Beach Marketing Agency Strategic Marketing: Your West Palm Beach Marketing Agency Talk to a Strategist. Fill out the form to get a FREE, no-obligation consultation about your business. Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastEmail *Phone *Company Name *Website / URLHow Did You Hear About Us? (copy) *How Did You Hear About Us? Search EngineReferralLinkedInGoogle MapsOtherComment or Message * Submit Let's Talk 561-688-8155 Services We Specialize in... Website Design & DevelopmentSearch Engine Optimization (SEO)Pay-Per-Click Advertising (PPC)Content MarketingBranding & Logo CreationVideo MarketingEmail MarketingBlog ContentTelevision & RadioOut-of-Home (OOH) AdvertisingDirect MailCopywritingPrint AdvertisingDigital AdvertisingTransit AdvertisingMedia PlanningSocial Media MarketingReputation Management We Are Strategic Marketing – A Top West Palm Beach Marketing Agency Are you looking to boost your brand's presence with the leading local advertising agency in Southeast Florida? Look no further than Strategic Marketing, the oldest independently-owned agency in the area, with over 30 years of experience driving results for businesses just like yours. Why Choose Strategic Marketing? With deep roots in the community, we've proudly supported the growth of local companies, helping them achieve significant, measurable success. As a trusted West Palm Beach marketing agency, our expertise spans a wide range of industries, and no strategy is the same. Our strategies are tailored to meet the unique needs of each and every business who needs assistance. Proven Results for Southeast Florida Businesses For over three... --- > Contact us today for a free advertising consultation! - Published: 2024-10-16 - Modified: 2024-12-13 - URL: https://thinkstrategic.com/free-consultation-chess/ Partner with a marketing firm that deliversBig Results! Partner with a marketing firm that deliversBig Results! Partner with a marketing firm that deliversBig Results! Services We Specialize in... Out-of-Home (OOH)
AdvertisingDirect MailCopywritingPrint AdvertisingDigital AdvertisingTransit AdvertisingMedia PlanningSocial Media MarketingReputation ManagementWebsite Design
& DevelopmentSearch Engine
Optimization (SEO)Pay-Per-Click Advertising
(PPC)Content MarketingBranding & Logo CreationVideo MarketingEmail MarketingBlog ContentTelevision & Radio Talk to a Strategist. Fill out the form to get a FREE, no-obligation consultation about your business. Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastEmail *Phone *Company Name *Website / URLHow Did You Hear About Us? (copy) *How Did You Hear About Us? Search EngineReferralLinkedInGoogle MapsOtherComment or Message * Submit Over Thirty Years of Driving Results Brilliant Branding Purposeful Planning Impactful Impressions Image Building Killer Creative Thorough Analysis Insightful Strategy Fostering Innovation We're proud to say that Strategic Marketing has been among the top 10 advertising agencies in South Florida for over a decade running. The awards we've received over the years have been an honor, but even more rewarding is knowing how much we've helped our clients grow their businesses. What Customers Are Saying Carleen Wright 2024-08-27 Trustindex verifies that the original source of the review is Google. Working with Strategic Marketing has been an absolute pleasure. Their team is not only professional and knowledgeable but also genuinely committed to understanding our needs and delivering outstanding results. Their innovative strategies and attention to detail have significantly enhanced our brand's visibility and engagement. We couldn't be more impressed with their dedication and the... --- > Contact us today for a free marketing consultation! - Published: 2024-10-16 - Modified: 2024-12-13 - URL: https://thinkstrategic.com/free-consultation-chess-form/ Partner with a marketing firm that deliversBig Results! Partner with a marketing firm that deliversBig Results! Partner with a marketing firm that deliversBig Results! Services We Specialize in... Out-of-Home (OOH)
AdvertisingDirect MailCopywritingPrint AdvertisingDigital AdvertisingTransit AdvertisingMedia PlanningSocial Media MarketingReputation ManagementWebsite Design
& DevelopmentSearch Engine
Optimization (SEO)Pay-Per-Click Advertising
(PPC)Content MarketingBranding & Logo CreationVideo MarketingEmail MarketingBlog ContentTelevision & Radio Talk to a Strategist. Fill out the form to get a FREE, no-obligation consultation about your business. Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastEmail *Phone *Company Name *Website / URLHow Did You Hear About Us? (copy) *How Did You Hear About Us? Search EngineReferralLinkedInGoogle MapsOtherComment or Message * Submit Over Thirty Years of Driving Results Brilliant Branding Purposeful Planning Impactful Impressions Image Building Killer Creative Thorough Analysis Insightful Strategy Fostering Innovation We're proud to say that Strategic Marketing has been among the top 10 advertising agencies in South Florida for over a decade running. The awards we've received over the years have been an honor, but even more rewarding is knowing how much we've helped our clients grow their businesses. What Customers Are Saying Carleen Wright 2024-08-27 Trustindex verifies that the original source of the review is Google. Working with Strategic Marketing has been an absolute pleasure. Their team is not only professional and knowledgeable but also genuinely committed to understanding our needs and delivering outstanding results. Their innovative strategies and attention to detail have significantly enhanced our brand's visibility and engagement. We couldn't be more impressed with their dedication and the... --- > Contact us today for an advertising consultation! - Published: 2024-10-16 - Modified: 2024-12-13 - URL: https://thinkstrategic.com/free-consultation-knight-form/ Partner with a marketing firm that delivers
 Big Results Partner with a marketing firm that delivers
 Big Results! Partner with a marketing firm that delivers
 Big Results Talk to a Strategist. Fill out the form to get a FREE, no-obligation consultation about your business. Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastEmail *Phone *Company Name *Website / URLHow Did You Hear About Us? (copy) *How Did You Hear About Us? Search EngineReferralLinkedInGoogle MapsOtherComment or Message * Submit Let's Talk 561-990-4015 Services We Specialize in... Website Design & DevelopmentSearch Engine Optimization (SEO)Pay-Per-Click Advertising (PPC)Content MarketingBranding & Logo CreationVideo MarketingEmail MarketingBlog ContentTelevision & RadioOut-of-Home (OOH) AdvertisingDirect MailCopywritingPrint AdvertisingDigital AdvertisingTransit AdvertisingMedia PlanningSocial Media MarketingReputation Management Over Thirty Years of Driving Results Brilliant Branding Purposeful Planning Impactful Impressions Image Building Killer Creative Thorough Analysis Insightful Strategy Fostering Innovation We're proud to say that Strategic Marketing has been among the top 10 advertising agencies in South Florida for over a decade running. The awards we've received over the years have been an honor, but even more rewarding is knowing how much we've helped our clients grow their businesses. What Customers Are Saying Carleen Wright 2024-08-27 Trustindex verifies that the original source of the review is Google. Working with Strategic Marketing has been an absolute pleasure. Their team is not only professional and knowledgeable but also genuinely committed to understanding our needs and delivering outstanding results. Their innovative strategies and attention to detail have significantly enhanced our brand's visibility and engagement.... --- > Contact us today for a marketing consultation! - Published: 2024-10-14 - Modified: 2025-01-07 - URL: https://thinkstrategic.com/free-marketing-consultation/ Partner with a marketing firm that delivers
 Big Results Partner with a marketing firm that delivers
 Big Results! Partner with a marketing firm that delivers
 Big Results Talk to a Strategist. Fill out the form to get a FREE, no-obligation consultation about your business. Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastEmail *Phone *Company Name *Website / URLHow Did You Hear About Us? (copy) *How Did You Hear About Us? Search EngineReferralLinkedInGoogle MapsOtherComment or Message * Submit Let's Talk 561-688-8155 Services We Specialize in... Website Design & DevelopmentSearch Engine Optimization (SEO)Pay-Per-Click Advertising (PPC)Content MarketingBranding & Logo CreationVideo MarketingEmail MarketingBlog ContentTelevision & RadioOut-of-Home (OOH) AdvertisingDirect MailCopywritingPrint AdvertisingDigital AdvertisingTransit AdvertisingMedia PlanningSocial Media MarketingReputation Management Over Thirty Years of Driving Results Brilliant Branding Purposeful Planning Impactful Impressions Image Building Killer Creative Thorough Analysis Insightful Strategy Fostering Innovation We're proud to say that Strategic Marketing has been among the top 10 advertising agencies in South Florida for over a decade running. The awards we've received over the years have been an honor, but even more rewarding is knowing how much we've helped our clients grow their businesses. What Customers Are Saying Carleen Wright 2024-08-27 Trustindex verifies that the original source of the review is Google. Working with Strategic Marketing has been an absolute pleasure. Their team is not only professional and knowledgeable but also genuinely committed to understanding our needs and delivering outstanding results. Their innovative strategies and attention to detail have significantly enhanced our brand's visibility and engagement.... --- > Looking to get more patients in your office? You need dental practice marketing experts who are on your side and dedicated to your success. - Published: 2024-08-14 - Modified: 2024-08-14 - URL: https://thinkstrategic.com/dental-practice-marketing/ What to Expect When You Invest in Dental Practice Marketing CALL 561-688-8155 Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit CALL 561-688-8155 We understand that the best B2B strategies are the product of a diverse set of tools and services including:Website Design & DevelopmentSearch Engine Optimization (SEO)Pay-Per-Click Advertising (PPC)Content MarketingBranding & Logo CreationEmail MarketingBlog ContentTelevision & RadioOut-of-Home (OOH) AdvertisingDirect MailAs a dentist with your own practice, you must rely on word-of-mouth or exceptional marketing strategies that will put you on the list of options for potential patients. With Strategic Marketing at your disposal, you will receive the dental practice marketing strategies necessary to become the top choice for patients seeking a new provider. Our comprehensive suite of services – including SEO and website development, pay-per-click and paid social advertising, social media, email marketing, and more – will work in tandem with you and your business to help you stand out among the endless competitors in your area. Personalized Dental Practice Marketing We understand everyone’s business is unique, so each one requires a customized plan to reach optimal results. Strategic Marketing will look... --- > As a doctor, medical clinic marketing isn’t something you want to worry about. Let Strategic Marketing do the work and grow your practice. - Published: 2024-07-02 - Modified: 2024-07-08 - URL: https://thinkstrategic.com/medical-clinic-marketing/ How Can Our Medical Clinic Marketing Grow Your Practice? CALL 561-688-8155 Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit CALL 561-688-8155 We understand that the best B2B strategies are the product of a diverse set of tools and services including:Website Design & DevelopmentSearch Engine Optimization (SEO)Pay-Per-Click Advertising (PPC)Content MarketingBranding & Logo CreationEmail MarketingBlog ContentTelevision & RadioOut-of-Home (OOH) AdvertisingDirect MailAt Strategic Marketing, we have experience helping medical practices drive growth through our innovative, results-oriented medical clinic marketing. Our team of experts will work closely with your practice to devise a tailored strategy designed for your goals – whether you’re looking to increase visibility, to build trust, or attract new patients overall. Our suite of medical clinic marketing services includes search engine optimization (SEO), pay-per-click (PPC) advertising, social media management, content creation, and email marketing. By leveraging these – and many more of our tools, we can help your practice stand out in a competitive landscape to get more patients in your door. Don't let the competition get ahead – partner with Strategic Marketing to create a strong online presence that drives new patient... --- > Are you a business in need of home services marketing to gain more leads and drive sales? Let Strategic Marketing guide your strategy. - Published: 2024-06-19 - Modified: 2024-06-21 - URL: https://thinkstrategic.com/home-services-marketing/ Get Results from the Home Services Marketing Professionals CALL 561-688-8155 Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit CALL 561-688-8155 Growing a home services business requires a well-crafted strategy to generate leads and drive conversions for long-term success. At Strategic Marketing, our home services marketing expertise will help you acquire quality leads and maximize your return on investment (ROI). Through this case study featuring our client Stanley Steemer, you'll see how we achieved success for them and learn how we can help you attain similar results. Problem Our client Stanley Steemer came to us to improve their lead generation and guide their TV advertising strategy. When the pandemic started in 2020, they were concerned they might face the same fate as other businesses forced to close. They needed to continue getting leads but were wary of their TV advertising budget, believing it to be too high. This was definitely a challenge, but it also posed an opportunity and they decided to give us a call to see how we could help. Solution We presented a compelling case for taking advantage of TV... --- > With window and door marketing from an experienced agency like Strategic Marketing, you could start seeing results you never thought possible. - Published: 2024-03-04 - Modified: 2025-01-02 - URL: https://thinkstrategic.com/window-and-door-marketing/ Turn Clicks into Clients: Talk to the Window and Door Marketing Experts CALL 561-688-8155 Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit CALL 561-688-8155 Fresh leads are the lifeblood of every window and door company. While generating enough quality leads that convert is crucial to your success, doing that at a steadily increasing rate for growth is a lot easier said than done. Partnering with a specialized window and door marketing agency such as Strategic Marketing can pave the way to reaching your growth goals. In this illuminating case study featuring our client, Statewide Windows & Doors, we demonstrate the remarkable growth we facilitated for them, offering a glimpse into how we could replicate this success for your business. Problem In March 2021, Statewide Windows & Doors came to us looking for a strategic partnership to fill gaps in lead generation, tracking and reporting, and brand building. They had worked with other local and international marketing firms but experienced nothing but dissatisfaction. At this point, they were an established business with over 10 years in their industry, but they wanted to reach... --- > Reach target audiences with our local business listings software, SmartList. - Published: 2024-02-26 - Modified: 2024-02-27 - URL: https://thinkstrategic.com/local-business-listings/ Limited Time Offer on Local Business Listings! Only $59. 99 Per Month! Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Speak with an account manager at Strategic Marketing to learn how you can reach target audiences with a localized marketing campaign starting at $59. 99 per month. Take the next step to make sure your company is visible when potential clients search for your product or service. Whether your business needs leads or online sales, digital marketing campaigns put your brand in front of new prospects in an efficient, effective way. Contact us to start your digital advertising campaign today. CALL 561-688-8155 What is SmartList? SmartList is a revolutionary local business listings solution that connects consumers with businesses across local search. It provides your business’s unique information to all of the major search engines, review sites, business directories, and map listings, giving your potential customers dozens of new ways to discover you online. The program is cost-efficient and effective, and proven to put your business in the places online where you want to be found. What Can SmartList Do for Me? Each day, SmartList pushes your business information out to your listings across the internet, such as business hours, delivery areas, products and services offered, relevant images, and more. Additionally, it helps boost online visibility and engagement with potential customers... --- > The team at Strategic Marketing sends you its best wishes for a prosperous and joyful holiday. - Published: 2023-12-04 - Modified: 2023-12-05 - URL: https://thinkstrategic.com/happy-holidays/ Happy holidays from us to you https://vimeo. com/891567524/e243eeae86? share=copy --- > Strategic Marketing can generate more home improvement leads and convert them into sales. See how we helped clients gain leads and revenue. - Published: 2023-11-30 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/home-improvement-leads/ Converting Home Improvement Leads to Sales: A Case Study CALL 561-688-8155 Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *How Did You Hear About Us? Search EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *How Did You Hear About Us? Search EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit CALL 561-688-8155 Our clients Capitol Carpet & Tile and Window Fashions and Statewide Windows & Doors came to us wanting to generate more home improvement leads to fuel their business growth. They were looking for a marketing agency who could target the correct audience, effectively reach them with compelling content, and outperform the competition in acquiring new customers. Through extensive market research, we developed a strategic approach to reach consumers through television, digital platforms, and direct mail ads. Our insightful approach has successfully increased home improvement leads, converted them into paying customers, and significantly boosted their revenue. Capitol Carpet & Tile Case Study Statewide Windows & Doors Case Study Marketing Strategy Mastery: Capitol Carpet & Tile Problem Capitol Carpet & Tile had been through four advertising agencies in as many years, with disappointing results. President Lou Morano was resigned to the idea that he would have to bring all of his marketing needs... --- > If you are in need of a full-service ecommerce agency to guide your business to success and increase your ROI, contact Strategic Marketing. - Published: 2023-10-30 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/ecommerce-marketing/ Transform Your Online Store with a Full-Service Ecommerce Agency Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *How Did You Hear About Us? Search EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Whether you’ve had your online retail business for years or are just getting started, Strategic Marketing can help you get on track to growing your business and accomplishing your goals. Our team has years of experience assisting businesses with proper web design and maintenance, search engine optimization, cohesive brand messaging, and so much more to increase sales and visibility online. If you want to see your online business soar to new heights, you need a full service ecommerce agency – contact Strategic Marketing today. CALL 561-688-8155 Transform Your Online Store with a Full-Service Ecommerce Agency Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *How Did You Hear About Us? Search EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Whether you’ve had your online retail business for years or are just getting started, Strategic Marketing can help you get on track to growing your business and accomplishing your goals. Our team has years of experience assisting businesses with proper web design and maintenance, search engine optimization, cohesive brand messaging, and so much more to increase sales and visibility online.... --- > Website accessibility vendors like Strategic Marketing can save you from potential litigation if your website is not ADA or WCAG compliant. - Published: 2023-10-05 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/website-accessibility/ Website Accessibility Vendors Can Help You Escape Lawsuit Predators Request Your Free Website Accessibility Report Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherWebsite *Submit Is your website ADA compliant? If it isn’t, you may have an accessibility predator scouring your website right now, trying to sue you for ignoring Web Content Accessibility Guidelines (WCAG). We’re not saying that just to scare you, either. The number of Title III Federal Lawsuits filed have been steadily increasing every year, while website accessibility vendors remain readily available. We believe that most of these suits were preventable if these companies were informed and equipped beforehand. Strategic Marketing can provide you with the software you need to integrate accessibility features into your site and help manage them once they’re there. Please contact us if you’re interested in protecting yourself and your business. Don’t be scared. Be prepared. CALL 561-688-8155 Did you hear the news? You’re eligible for a significant tax credit just for optimizing your website. Why? The Americans with Disabilities Act dictates that your website be accessible to everyone, regardless of the challenges they may face. The bad news? If you don’t become compliant, you risk joining the thousands of businesses sued in the last year alone. The good news? By implementing changes, you’ll actually reach up to an additional 26% of your potential customers. Learn why... --- > Contact us today for a complimentary consultation! - Published: 2023-09-13 - Modified: 2024-10-02 - URL: https://thinkstrategic.com/contact-us/ Find out if your marketing Is actually working. Schedule your COMPLIMENTARY consultation to get the answer. In an increasingly competitive marketplace, understanding the effectiveness of your marketing strategies is no longer optional – it’s essential. By scheduling a free consultation with our team of marketing experts, we can dive into your current strategies, assess their performance, and identify key areas for improvement. With a targeted approach, over 30 years of expertise, and cutting-edge proprietary technology – together – we can ensure your every marketing dollar is well spent, maximizing your return on investment (ROI). Talk to a Strategist. Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *How Did You Hear About Us? Search EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Over Thirty Years of Driving Results Brilliant Branding Purposeful Planning Impactful Impressions Image Building Killer Creative Thorough Analysis Insightful Strategy Fostering Innovation We're proud to say that Strategic Marketing has been among the top 10 advertising agencies in South Florida for over a decade running. The awards we've received over the years have been an honor, but even more rewarding is knowing how much we've helped our clients grow their businesses. Website Design & Development Search Engine Optimization (SEO) Pay-Per-Click Advertising (PPC) Content Marketing Branding & Logo Creation Video Marketing Email MarketingBlog ContentTelevision & RadioOut-of-Home (OOH) AdvertisingDirect MailCopywritingPrint AdvertisingDigital AdvertisingTransit AdvertisingMedia PlanningSocial Media MarketingReputation Management Website Design & DevelopmentSearch Engine Optimization (SEO)Pay-Per-Click Advertising (PPC)Content MarketingBranding & Logo CreationVideo... --- > Contact us today for a free consultation! - Published: 2023-08-14 - Modified: 2024-12-13 - URL: https://thinkstrategic.com/free-consultation/ Are you ready to finally meet and exceed your marketing goals? Schedule a FREE consultation to get started. Starting a new business or looking to ramp up your marketing game? You've come to the right place. Here at Strategic Marketing, we've got a team of experts ready to help you achieve success. We're proud of our 30-year history, filled with satisfied clients who can vouch for our expertise in the field. We don't believe in one-size-fits-all solutions. Instead, we'll take a good look at your current strategy, provide a detailed analysis, and then offer a solution that's custom-made for your business. Our goal is to help you reach new heights of success. The first step? A free consultation with our Strategic Marketing team. We'll review your current efforts, find out what's working and what's not, and identify any areas that could use improvement. And with our 30-plus years of experience, growth, and satisfied clients, we're confident that we can deliver the results you're seeking. So, why wait? Let's start this journey together today. Talk to a Strategist. Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *How Did You Hear About Us? Search EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Over Thirty Years of Driving Results Brilliant Branding Purposeful Planning Impactful Impressions Image Building Killer Creative Thorough Analysis Insightful Strategy Fostering Innovation We're proud to say that Strategic Marketing has been among the top 10 advertising agencies in South... --- > Strategic Marketing has provided over 30 years of high-return manufacturing marketing that increases reach and generates new business. - Published: 2023-06-30 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/manufacturing-marketing/ Manufacturing Marketing: We Make Your Mark Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Drive your business growth with Strategic Marketing. Our industry-specific expertise and countless resources amplify your brand presence, generate quality leads, build customer loyalty, and achieve sustainable results in the competitive arena of manufacturing marketing. Call us today to get started. CALL 561-688-8155 Manufacturing Marketing: We Make Your Mark Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Drive your business growth with Strategic Marketing. Our industry-specific expertise and countless resources amplify your brand presence, generate quality leads, build customer loyalty, and achieve sustainable results in the competitive arena of manufacturing marketing. Call us today to get started. CALL 561-688-8155 We understand that the best B2B strategies are the product of a diverse set of tools and services including:Website Design & DevelopmentSearch Engine Optimization (SEO)Pay-Per-Click Advertising (PPC)Content MarketingBranding & Logo CreationEmail MarketingBlog ContentTelevision & RadioOut-of-Home (OOH) AdvertisingDirect Mail How We Get Results New business coming your way is always a good thing, but it's important to know where these leads are coming from. That’s why Strategic Marketing ensures you have a clear understanding of what’s working, and what... --- > Read our cookie policy. - Published: 2023-06-09 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/cookie-policy/ Strategic Marketing's Cookie Policy Please wait while the policy is loaded. If it does not load, please click here. --- > Please read our privacy policy. - Published: 2023-06-08 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/privacy-policy/ Strategic Marketing's Privacy Policy Please wait while the policy is loaded. If it does not load, please click here. --- > Elevate your impact with a non-profit marketing agency. Explore Strategic Marketing's case study to learn firsthand our clients success. - Published: 2023-04-27 - Modified: 2023-10-31 - URL: https://thinkstrategic.com/non-profit-marketing-agency/ Non-Profit Marketing Agency Case Study: Transforming Outreach Enhancing Online Presence with Our Website Rebuild and E-commerce Integration Services. Our Lady of Florida Monastery approached us with the objective of revitalizing their current website, enhancing user experience, and integrating e-commerce capabilities through the WooCommerce platform. Our team was tasked with creating a user-centric website that would streamline processes and make the access of products readily available. Enhancing Online Presence with Our Website Rebuild and E-commerce Integration Services. Our Lady of Florida Monastery approached us with the objective of revitalizing their current website, enhancing user experience, and integrating e-commerce capabilities through the WooCommerce platform. Our team was tasked with creating a user-centric website that would streamline processes and make the access of products readily available. Main Objective: Rebuild the current Our Lady of Florida Monastery website to a WooCommerce platform. Better User Experience Our primary aim was to provide an improved user experience for the visitors. The website was rebuilt with an intuitive layout, seamless navigation, and a responsive design that adapts to all devices. We made the process of finding relevant information, connecting with the community, and purchasing items from the online store enjoyable and hassle-free. Connect with Stripe To ensure a smooth and secure payment process, our revamped website is integrated with the Stripe payment gateway. This connection has enabled users to complete transactions quickly and securely and allowed the monastery to protect customer data and manage orders more effectively. Better Search Function We improved the search functionality on the... --- > Strategic Marketing campaigns bear measurable results that are observable through this lifestyle marketing case study. - Published: 2023-04-26 - Modified: 2024-01-24 - URL: https://thinkstrategic.com/lifestyle-marketing/ A Lifestyle Marketing Case Study Maximizing ROI with Cutting-Edge Technology Innovation Events & Adventures has been a client of Strategic Marketing since 2007. They had originally come to us with needs for media placement and lead generation, but over the years, we took on all facets of marketing, including website management and creative development. Maximizing ROI with Cutting-Edge Technology Innovation Events & Adventures has been a client of Strategic Marketing since 2007. They had originally come to us with needs for media placement and lead generation, but over the years, we took on all facets of marketing, including website management and creative development. The Technology The Problem They needed help with a variety of web and software challenges. They have a series of interconnected solutions, from WordPress to Salesforce to Infusionsoft to a proprietary, custom-built business operations software. Most recently, we have been preparing to launch a new website, and we needed to ensure all the links of the current site and all the external software connections were retained. The Problem: They needed help with a variety of web and software challenges. They have a series of interconnected solutions, from WordPress to Salesforce to Infusionsoft to a proprietary, custom-built business operations software. Most recently, we have been preparing to launch a new website, and we needed to ensure all the links of the current site and all the external software connections were retained. The Solution Our first objective was to design and build a new WordPress site. It needed to... --- > Strategic Marketing campaigns bare measurable results that are observable through these home improvement advertising case studies. - Published: 2023-04-26 - Modified: 2025-01-02 - URL: https://thinkstrategic.com/home-improvement-advertising/ Blueprints to Success: Home Improvement Advertising The Problem Capitol Carpet & Tile had been through four advertising agencies in as many years, with disappointing results. President Lou Morano was resigned to the idea that he would have to bring all of his marketing needs in house, though he really did not want to take on that additional overhead and responsibility. We presented him with a strategy that identified his target audience, how best to reach them, and what kind of message would resonate with that audience. The client gave us an opportunity, and we made the most of it. The Problem Capitol Carpet & Tile had been through four advertising agencies in as many years, with disappointing results. President Lou Morano was resigned to the idea that he would have to bring all of his marketing needs in house, though he really did not want to take on that additional overhead and responsibility. We presented him with a strategy that identified his target audience, how best to reach them, and what kind of message would resonate with that audience. The client gave us an opportunity, and we made the most of it. The Solution Analyzing the client’s own customer base, we determined that his core customer were female homeowners over the age of 35, so we tailored the message and media strategy to that audience. We envisioned a brand with Lou Morano and his big personality as the centerpiece of the creative, and from that we developed a series of... --- > Explore Strategic Marketing's B2B digital marketing case studies and discover the power of our innovative, result-driven strategies. - Published: 2023-04-26 - Modified: 2024-11-29 - URL: https://thinkstrategic.com/b2b-digital-marketing/ B2B Digital Marketing Case Studies That Drive Results The Problem GaleForce Digital is a software development company that specializes in crafting innovative marketing solutions for advertising agencies, franchises, and multi-location businesses. When the client first approached us, they were a new startup with no established client base, brand identity, or working website. They wanted to get their name and products out there, but didn’t know how. The Problem GaleForce Digital is a software development company that specializes in crafting innovative marketing solutions for advertising agencies, franchises, and multi-location businesses. When the client first approached us, they were a new startup with no established client base, brand identity, or working website. They wanted to get their name and products out there, but didn’t know how. The Solution Strategic Marketing created GaleForce’s entire brand identity from scratch, starting with visuals, messaging, and positioning. These were all taken into consideration as we designed a fully SEO-optimized website. Both of these major components laid the foundation for their online presence. As we moved on to GaleForce’s overall marketing strategy, email marketing became a major piece of the marketing mix. To create brand awareness and foster growth, we developed an email marketing plan targeting potential leads – which we researched and sourced from our proprietary tools – across various industries. Our automated drip campaign combined relevant content and compelling calls to action to engage the targeted audience, while also generating responses. The Results The initial email strategy we developed played a pivotal role in attracting... --- > Strategic Marketing's construction marketing case study showcases our commitment to driving results in the construction industry. Learn more. - Published: 2023-04-26 - Modified: 2024-12-31 - URL: https://thinkstrategic.com/construction-marketing/ Construction Marketing Case Study: A Concrete Plan The Problem Spire came to us in the midst of a company crisis. Due to a falling out between the founding partners, the business was at a crossroads, which required a complete rebrand to maintain their market presence and rebuild their identity. Every element of this rebranding process, including redefining the brand’s vision and mission, updating the logo and messaging, and the creation of an all-new website from scratch, had to be executed quickly and flawlessly to ensure a seamless transition without disrupting business operations. After speaking with the client and understanding the gravity of the situation, we immediately got to work to develop a plan of action to solve the immediate issue and plan for the future of Spire. The Problem Spire came to us in the midst of a company crisis. Due to a falling out between the founding partners, the business was at a crossroads, which required a complete rebrand to maintain their market presence and rebuild their identity. Every element of this rebranding process, including redefining the brand’s vision and mission, updating the logo and messaging, and the creation of an all-new website from scratch, had to be executed quickly and flawlessly to ensure a seamless transition without disrupting business operations. After speaking with the client and understanding the gravity of the situation, we immediately got to work to develop a plan of action to solve the immediate issue and plan for the future of Spire. Optimize, Design, Conquer.... --- > Strategic Marketing's cause marketing case study shows how a business can effectively align with a social cause and drive impactful change. - Published: 2023-04-26 - Modified: 2024-12-31 - URL: https://thinkstrategic.com/cause-marketing-case-study/ Cause Marketing Case Study: Making a Difference The Problem For many years, the State of Florida had a task force within the Florida Fish and Wildlife Conservation Commission called the Southeast Florida Coral Reef Initiative (SEFCRI). Its objective was to raise awareness of the pressing condition and conservation of our vital coral reef right off the coast of Florida. SEFCRI was established to showcase the importance of this vital ecosystem that is crucial for Florida’s biodiversity, tourism, and coastal protection. They needed help from an agency to amplify their message – one that has experience in securing great media buys with tremendous added value in order to help raise the profile of the initiative and the importance of the coral reef. Strategic Marketing stepped in to design and execute a campaign that secured strategic media buys with substantial added value, significantly increasing the initiative's reach. Through effective media placements, Strategic Marketing boosted public awareness and engagement around coral reef preservation, positioning SEFCRI’s mission front and center. This cause marketing case study demonstrates how a well-planned campaign can make a measurable difference for environmental initiatives. The Problem For many years, the State of Florida had a task force within the Florida Fish and Wildlife Conservation Commission called the Southeast Florida Coral Reef Initiative (SEFCRI). Its objective was to raise awareness of the pressing condition and conservation of our vital coral reef right off the coast of Florida. SEFCRI was established to showcase the importance of this vital ecosystem that is crucial... --- > Strategic Marketing generates the leads you need to grow your practice. Read our success stories in these law firm advertising case studies. - Published: 2023-04-26 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/law-firm-advertising/ Law Firm Advertising Case Studies: Dropping the Gavel The Problem The Divorce Matters Law Firm had been a successful practice but was not on track to reach its full potential. Despite having a good local reputation in Denver, they were struggling to break into the wider Colorado market and generate more leads. Divorce Matters needed an experienced family law marketing agency to help them reach their target audience and increase their visibility in order to grow their client base. The Problem The Divorce Matters Law Firm had been a successful practice but was not on track to reach its full potential. Despite having a good local reputation in Denver, they were struggling to break into the wider Colorado market and generate more leads. Divorce Matters needed an experienced family law marketing agency to help them reach their target audience and increase their visibility in order to grow their client base. The Solution Strategic Marketing quickly identified the key areas of opportunity and began to work with their law firm to develop a comprehensive strategy to move The Divorce Matters Law Firm toward their end goal. They developed a dynamic, multimedia marketing strategy that included both traditional and digital media, as well as organic marketing tactics such as search and social. In addition, they crafted all new branded creative assets for each initiative. Strategic Marketing also employed their own proprietary software solutions in order to execute media plans and social media management to produce a uniquely integrated marketing campaign. The Results... --- > Boost your online store’s digital presence with ecommerce advertising through Strategic Marketing. Learn more about our client’s success. - Published: 2023-04-26 - Modified: 2024-01-24 - URL: https://thinkstrategic.com/ecommerce-advertising/ Ecommerce Advertising Case Study: Dominate Online Retail The Problem ToyTronics is a toymaker that developed a series of collectible toys all based around the world of the Wizard of Oz. When the owners of ToyTronics approached us, they had nothing but a vision to bring the Wizard of Oz back to life in the world of toys, for both children and collectors alike. They had no branding, no packaging, and no website. We had our work cut out for us! The Problem ToyTronics is a toymaker that developed a series of collectible toys all based around the world of the Wizard of Oz. When the owners of ToyTronics approached us, they had nothing but a vision to bring the Wizard of Oz back to life in the world of toys, for both children and collectors alike. They had no branding, no packaging, and no website. We had our work cut out for us! Transforming Packaging Through Innovative Design The Solution We earned the client’s trust by developing great package designs for the initial round of toys that would be ready for shipment. Those designs included packaging for stuffed animals and toys contained within blister packs. In the process of developing those packages, we refined the client’s brand, which was basically non-existent. From there, we began to roll that branding across a new website that was created to help the client sell the brand and product to potential wholesale and retail partners. The Results We would ultimately go on to design... --- > Strategic Marketing provides digital marketing for manufacturers that generates leads and boosts ROI. Learn more about our client’s success. - Published: 2023-04-26 - Modified: 2025-04-15 - URL: https://thinkstrategic.com/digital-marketing-for-manufacturers/ Digital Marketing for Manufacturers: Case Study Success The Problem Medical Manufacturing Technologies, better known as MMT, is a large, multinational industry leader in medical device manufacturing. As MMT was acquiring numerous new companies, they found it difficult to achieve two important goals: to generate leads for all the businesses now under their control, and to have brand continuity across all the different companies. MMT approached us to help them solve both problems. The Problem Medical Manufacturing Technologies, better known as MMT, is a large, multinational industry leader in medical device manufacturing. As MMT was acquiring numerous new companies, they found it difficult to achieve two important goals: to generate leads for all the businesses now under their control, and to have brand continuity across all the different companies. MMT approached us to help them solve both problems. Multi-Business Lead Generation Solutions The Solution The first push was to show that we could generate a volume of quality leads for all the different brands. We deployed specific paid search campaigns for each brand and developed unique landing pages to capture leads for each. The second push was to develop a new website template to be used for all companies, but with consistent branding to help strengthen brand authority and consumer recognition. Strategic Marketing converted and built out all the existing websites, and then optimized them all for search results, as well as for interoperability with CRMs for seven different companies. The goal was to have uniform and consistent branding, with high... --- > Strategic Marketing campaigns bear measurable results that are observable in these digital marketing case studies. - Published: 2023-04-21 - Modified: 2025-05-15 - URL: https://thinkstrategic.com/digital-marketing-case-studies/ Success Stories and Digital Marketing Case Studies For over 30 years, Strategic Marketing has built close partnerships with its clients, offering a full range of marketing services that help businesses realize their full potential. Included in our success stories are detailed digital marketing case studies, carefully curated by industry, that showcase how our proven strategic process, cutting-edge proprietary technology, and innovative creativity have consistently helped brands grow and flourish over the last three decades. These digital marketing case studies demonstrate the tangible results we deliver and highlight the transformative impact of our expertise, making Strategic Marketing a trusted partner for businesses aiming to achieve sustainable and measurable success. Learn more about how we’ve helped just a few of our clients experience success. Lifestyle Marketing How does a social club for singles survive during a social distancing pandemic? With Strategic Marketing – that’s how! Our team quickly and efficiently stepped in to help them completely reinvent their business model and optimize their media mix for success. We designed a dynamic new website, implemented advanced lead-tracking tools, developed a detailed content calendar, and provided additional strategic solutions – all leading to an incredible 45% increase in member revenue over just two years! Read more to find out how we achieved these remarkable results and helped this social club thrive during unprecedented challenges. LEARN MORE Lifestyle Marketing How does a social club for singles survive during a social distancing pandemic? With Strategic Marketing – that’s how! Our team quickly and efficiently stepped in... --- > Discover specialty marketing services we offer at Strategic Marketing. We create unique, niche strategies to propel your brand to new heights - Published: 2023-04-21 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/specialty-marketing/ Specialty Marketing: Campaign Success Stories At Strategic Marketing, we believe producing creative work that gets results for clients is more important than winning awards. While we have received a great deal of recognition for our work throughout the years, our focus has always been on the success and satisfaction of our clients. As part of our commitment to helping clients from a wide range of industries achieve their marketing goals, we offer specialty marketing services. Every industry – and every business – is unique, and we take the time to understand your business environment and its challenges. Whether you’re in real estate development and need to build a marketable portfolio of work, a software developer in need of trade show assets, or something completely different, we will work with you to craft the perfect message and media to speak to your prospective customers. Our team of experts has over 30 years of experience developing specialty marketing campaigns that build upon our clients’ strengths and exploits their opportunities to improve brand recognition, generate leads, and increase sales. Let's Talk! Retail Capitol Carpet & TileWhen Strategic Marketing began working with Capitol Carpet & Tile in 1994, the owner was doubtful about the effectiveness of advertising agencies. By conducting research and developing a marketing plan, we identified television and print as the primary media to effectively reach his target audience. Our periodic direct mail campaigns to promote sales in certain stores have also proved successful, resulting in steady sales increases, with an impressive... --- > Strategic Marketing has the plumbing marketing expertise you need to stand above competitors. Learn how we can help your business succeed. - Published: 2023-04-20 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/plumbing-marketing/ Flush the Competition with the Best Plumbing Marketing Services Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit The plumbing business can be draining enough without hunting for new clients – pun intended. Let Strategic Marketing put 30 years of plumbing marketing experience to work for your business, so you can focus on running it. Seeing better results in your first few weeks isn’t a pipe dream. With Strategic Marketing – it’s a just phone call away. CALL 561-688-8155 We understand that the best B2B strategies are the product of a diverse set of tools and services including:Website Design & DevelopmentSearch Engine Optimization (SEO)Pay-Per-Click Advertising (PPC)Content MarketingBranding & Logo CreationEmail MarketingBlog ContentTelevision & RadioOut-of-Home (OOH) AdvertisingDirect Mail Thinking Strategically In our experience, every business is unique. That’s why we specially tailor our plumbing marketing strategies to suit your budget – whether big or small – for the best possible return on investment (ROI). We treat your ad dollars like our own, always aiming for the greatest results at the lowest cost. When you reach out to Strategic Marketing, you can expect the following:An evaluation of your business’s current situation and goalsA marketing plan to achieve those goalsProfessionally executed and insight-driven creativeCost-effective advertising and media placements to maximize your reach and ROI What We Can Do for You Consumers split their time... --- > Read our case study on Divorce Matters Law Firm, who grew 74% in just two years with family law marketing services from Strategic Marketing. - Published: 2023-04-05 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/family-law-marketing/ Family Law Marketing The Divorce Matters Case Study CALL 561-688-8155 Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit | A Family Law Marketing Case Study About Divorce Matters is a Colorado-based family law firm specializing in divorce law. Their expert attorneys have over 100 years of combined experience and apply that wisdom with a personal touch. When the Divorce Matters Law Firm first approached Strategic Marketing a few years ago, they were looking to increase their visibility and build their client base. With over 30 years of expertise in the as one of the leading law firm marketing agencies in the country, Strategic Marketing was uniquely positioned to help them achieve their goals. After two years of working together, the results have been nothing short of remarkable. Problem The Divorce Matters Law Firm had been a successful practice but was not on track to reach its full potential. Despite having a good local reputation in Denver, they were struggling to break into the wider Colorado market and generate more leads. Divorce Matters needed an experienced family law marketing agency to help them reach their target audience and increase their visibility in order to grow their client base. Solution Strategic Marketing quickly identified the key areas of opportunity and began to work with their law firm to develop a comprehensive strategy... --- > Strategic Marketing has the home improvement marketing expertise needed to increase lead generation, close sales, and grow your business. - Published: 2023-03-29 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/home-improvement-marketing/ Your Search for Better Home Improvement Marketing Ends Here Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit For over 30 years, Strategic Marketing has helped home improvement companies across many industries with raising brand awareness, generating leads, increasing their online visibility, and driving sales through proven marketing strategies. Decades of experience serving the marketing needs of industry leaders has given us a unique understanding of the specific challenges associated with home improvement marketing. Whether you specialize in flooring, roofing, or windows and doors – Strategic Marketing has the expertise to expand your home improvement business and help it thrive. CALL 561-688-8155 We understand that the best B2B strategies are the product of a diverse set of tools and services including:Website Design & DevelopmentSearch Engine Optimization (SEO)Pay-Per-Click Advertising (PPC)Content MarketingBranding & Logo CreationEmail MarketingBlog ContentTelevision & RadioOut-of-Home (OOH) AdvertisingDirect Mail Think Strategic We understand that your business is unique, which is why we take a personalized approach to our home improvement marketing strategies. Our team will work closely with yours to understand your business goals, target audience, and competition – creating a customized strategy for driving results. If you’re looking for traditional and digital marketing solutions that provides the greatest return on your investment, look no further. What Can Our Home Improvement Marketing Do for You? A better question is –... --- > Reach target audiences with this limited time offer for $69 per month with Strategic Marketing. - Published: 2023-03-20 - Modified: 2024-01-24 - URL: https://thinkstrategic.com/local-listing-offer/ Limited Time Offer on Local Business Listings! Only $69 Per Month! Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Speak with an account manager at Strategic Marketing to learn how you can reach target audiences with a localized marketing campaign starting at $69 per month. Take the next step to make sure your company is visible when potential clients search for your product or service. Whether your business needs leads or online sales, digital marketing campaigns put your brand in front of new prospects in an efficient, effective way. Contact us to start your digital advertising campaign today. Talk to a marketing specialist at Strategic Marketing. CALL 561-688-8155 What is SmartList? SmartList is a revolutionary local business listings solution that connects consumers with businesses across local search. It provides your business’s unique information to all of the major search engines, review sites, business directories, and map listings, giving your potential customers dozens of new ways to discover you online. The program is cost-efficient and effective, and proven to put your business in the places online where you want to be found. What Can SmartList Do for Me? Each day, SmartList pushes your business information out to your listings across the internet, such as business hours, delivery areas, products and services offered, relevant images, and more. Additionally, it helps boost online... --- > Strategic Marketing is a law firm marketing agency with decades of experience helping legal practices succeed with our specialized services. - Published: 2023-02-24 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/law-firm-marketing-agency/ The Law Firm Marketing Agency You’ve Been Looking For Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Need help growing your legal practice? Strategic Marketing can help! We’re a law firm marketing agency with over 30 years of experience marketing law firms. We pride ourselves on managing your law firm’s marketing budget as if it were our own, with the singular focus of giving you the very best service and the best possible results. Whether you’re a leader in your field or just starting out, trust Strategic Marketing to generate the leads you need to grow your practice. CALL 561-688-8155 We understand that the best B2B strategies are the product of a diverse set of tools and services including:Website Design & DevelopmentSearch Engine Optimization (SEO)Pay-Per-Click Advertising (PPC)Content MarketingBranding & Logo CreationEmail MarketingBlog ContentTelevision & RadioOut-of-Home (OOH) AdvertisingDirect Mail How We Get Results Strategic Marketing brings a wealth of industry insights and experience to the table to help you craft effective marketing strategies and grow your bottom line. Partnering with a law firm marketing agency like Strategic Marketing frees up internal resources to focus on what’s important to the practice, like servicing clients. Our own clients, such as Thomas Law Firm and Robert D. Schwartz, have enjoyed amazing growth thanks to our insight-driven strategies, sophisticated creative executions, and precise media placements.... --- > Reach target audiences with affordable digital marketing from $99 per month with Strategic Marketing. - Published: 2023-02-07 - Modified: 2024-01-24 - URL: https://thinkstrategic.com/affordable-digital-marketing/ Affordable Digital Marketing from $99 per Month Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Speak with an account manager at Strategic Marketing to learn how you can reach target audiences with a localized marketing campaign starting at $99 per month. Take the next step to make sure your company is visible when potential clients search for your product or service. Whether your business needs leads or online sales, digital marketing campaigns put your brand in front of new prospects in an efficient, effective way. Contact us to start your digital advertising campaign today. Talk to a marketing specialist at Strategic Marketing. CALL 561-688-8155 What is SmartList? SmartList is a revolutionary local business listings solution that connects consumers with businesses across local search. It provides your business’s unique information to all of the major search engines, review sites, business directories, and map listings, giving your potential customers dozens of new ways to discover you online. The program is cost-efficient and effective, and proven to put your business in the places online where you want to be found. What Can SmartList Do for Me? Each day, SmartList pushes your business information out to your listings across the internet, such as business hours, delivery areas, products and services offered, relevant images, and more. Additionally, it helps boost online visibility and engagement with... --- > Strategic Marketing has been a trusted real estate marketing agency for over 30 years. See how we can grow your business. - Published: 2023-01-07 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/real-estate-marketing-agency/ You Deserve a Real Estate Marketing Agency That Can Get You Results Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Strategic Marketing is a full-service real estate marketing agency with over 30 years of experience in brand building and lead generation for real estate companies, increasing their sales and overall brand image. Real estate developers, general contractors, property managers, and others in the real estate and construction industries trust us to boost their brand and improve their overall ROI. CALL 561-688-8155 We understand that the best B2B strategies are the product of a diverse set of tools and services including:Website Design & DevelopmentSearch Engine Optimization (SEO)Pay-Per-Click Advertising (PPC)Content MarketingBranding & Logo CreationEmail MarketingBlog ContentTelevision & RadioOut-of-Home (OOH) AdvertisingDirect Mail How We Get Results Strategic Marketing ensures success by utilizing our wealth of industry insights, extensive market research, innovative marketing technologies, and sophisticated creative executions. Whether you’re searching for traditional or digital marketing or catering to residential or commercial clientele, you’ve come to the right real estate marketing agency. Clients & Areas of Expertise The work we do for our clients speaks for itself. Real estate partners like Bloomfield Construction and Miromar Lakes Beach & Country Club have enjoyed amazing results from the marketing strategies we’ve developed, the campaigns we’ve managed, and the creative we‘ve produced for them. From MLS (Multiple... --- > Strategic Marketing provides medical device marketing that doctors & practitioners have come to depend on to grow their business – see how. - Published: 2022-12-15 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/medical-practice-marketing/ Masterful Medical Practice Marketing Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Let our expert marketing team help keep your phones off their hooks and more patients in your waiting rooms. Strategic Marketing has been providing medical practice marketing services to doctors and medical practitioners for over 30 years, building the unique industry insight and experience that you need to succeed. Whether it’s branded materials to establish your brand and practice, SEO to boost your online presence, or traditional advertising to generate leads – Strategic Marketing has the solution. CALL 561-688-8155 We understand that the best B2B strategies are the product of a diverse set of tools and services including:Website Design & DevelopmentSearch Engine Optimization (SEO)Pay-Per-Click Advertising (PPC)Content MarketingBranding & Logo CreationEmail MarketingBlog ContentTelevision & RadioOut-of-Home (OOH) AdvertisingDirect Mail The Strategic Process Unlike firms that specialize in one industry, Strategic Marketing doesn’t do cookie cutter campaigns. No two practices are the same, so every medical practice marketing plan is unique. Our process begins by examining your current business goals to determine the best course of action. Next, we prescribe a futureproof marketing plan to accomplish your ambitions within your budget. Lastly, we personally enact the plan, ensuring minimized ad spend and maximized ROI. From the conceptualization and execution of creative advertising campaigns, to the tactful media placement of the ads,... --- > Strategic Marketing provides medical device marketing that industry leaders have come to rely on. Learn how our expert team can help you. - Published: 2022-11-30 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/medical-device-marketing/ Masterful Medical Device Marketing Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Decades of experience working with companies in the medical device industry has given Strategic Marketing a unique understanding of the field. From technical writing skills and search engine optimization (SEO) to award-winning creative and results-focused strategy, our expert team of professionals is ready to meet with yours to provide a multitude of solutions to any medical device marketing problem. CALL 561-688-8155 We understand that the best B2B strategies are the product of a diverse set of tools and services including:Website Design & DevelopmentSearch Engine Optimization (SEO)Pay-Per-Click Advertising (PPC)Content MarketingBranding & Logo CreationEmail MarketingBlog ContentTelevision & RadioOut-of-Home (OOH) AdvertisingDirect Mail The Strategic Process Strategic Marketing provides the digital and traditional medical device marketing services needed to achieve your business goals. The relationship we build with clients always starts with a four-step process and ends with a plan to ensure success. Here is what you can expect:An evaluation of your current business goalsThe creation of a marketing plan to accomplish those goalsThe ideation and execution of your insight-driven creativeA selection of the most effective and affordable media buys to maximize your ROI Make the Right Move with Medical Device Marketing Partnering with Strategic Marketing will provide your business with unique benefits thanks to the expertise and relationships forged over 30... --- > Strategic Marketing offers the contractor marketing services you need to increase awareness, generate leads, and grow your business - Published: 2022-11-02 - Modified: 2024-06-27 - URL: https://thinkstrategic.com/contractor-marketing/ Build Your Business with Our General Contractor Marketing Services Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit With decades of success in general contractor marketing, Strategic Marketing has the experience and tools needed to elevate your contracting business to new heights. From needs ranging from website design to crisis communications to down and dirty media buying, Strategic Marketing has helped dozens of contracting and construction businesses over the years. CALL 561-688-8155 We understand that the best B2B strategies are the product of a diverse set of tools and services including:Website Design & DevelopmentSearch Engine Optimization (SEO)Pay-Per-Click Advertising (PPC)Content MarketingBranding & Logo CreationEmail MarketingBlog ContentTelevision & RadioOut-of-Home (OOH) AdvertisingDirect Mail The Strategic Process From traditional to digital advertising, Strategic Marketing covers every aspect of your contractor marketing needs. Our client-agency relationship always begins with a simple, yet strategic plan. Here is a basic outline of our process in four steps:Evaluation of your business’s current situation and goalsCreation of a marketing plan to achieve these goalsConceptualization and execution of your insight-driven creativeSelection of the most cost-effective advertising outlets that will maximize your reach and ROI Our Experience We’ve rebranded well-established companies, reimagining their identity and rebuilding their website in the process, as was the case with Spire Building Solutions. We’ve scored the best deals in media and crafted the most attention-grabbing creative... --- > Website accessibility vendors can save you from potential litigation if your website is not ADA or WCAG compliant | Strategic Marketing can help. - Published: 2022-09-29 - Modified: 2024-01-24 - URL: https://thinkstrategic.com/website-accessibility-2/ Website Accessibility Vendors Can Help You Escape Lawsuit Predators Is your website ADA compliant? If it isn’t, you may have an accessibility predator scouring your website right now, trying to sue you for ignoring Web Content Accessibility Guidelines (WCAG). We’re not saying that just to scare you, either. The number of Title III Federal Lawsuits filed have been steadily increasing every year, while website accessibility vendors remain readily available. Between 2013 and 2021, approximately 70,000 lawsuits were filed in total, with over 11,000 in the last year alone. We believe that most of these suits were preventable if these companies were informed and equipped beforehand. Strategic Marketing can provide you with the software you need to integrate accessibility features into your site and help manage them once they’re there. Please contact us if you’re interested in protecting yourself and your business. Don’t be scared. Be prepared. Make the best move with Strategic Marketing. Yes, I want to be ADA compliant Website Accessibility Vendors Can Help You Escape Lawsuit Predators Is your website ADA compliant? If it isn’t, you may have an accessibility predator scouring your website right now, trying to sue you for ignoring Web Content Accessibility Guidelines (WCAG). We’re not saying that just to scare you, either. The number of Title III Federal Lawsuits filed have been steadily increasing every year, while website accessibility vendors remain readily available. Between 2013 and 2021, approximately 70,000 lawsuits were filed in total, with over 11,000 in the last year alone. We believe... --- - Published: 2022-05-19 - Modified: 2024-01-24 - URL: https://thinkstrategic.com/thank-you/ Thank you! Your submission has been received. A representative will be in touch shortly. Having trouble? Contact us Continue to Homepage --- > An ecommerce marketing agency can be essential to online business growth. Let Strategic Marketing help you drive sales and retain customers. - Published: 2022-02-08 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/e-commerce-marketing/ Using an Ecommerce Marketing Agency is Essential for Most Retail Businesses Ecommerce has revolutionized the way retail companies are doing business. With the increase in demand for online purchasing, many businesses are transitioning from brick and mortar stores to e-stores. According to Statista, a site that researches online statistics, retail ecommerce sales worldwide are forecasted to nearly double between 2016 and 2022. In one of their 2017 surveys, it was found that 40 percent of internet users in the United States stated that they purchased items online several times per month and 20 percent said they bought items or services online on a weekly basis. This unstoppable trend in consumer behavior means that even companies who are already selling products or services online must prepare and plan for this growth. Strategic Marketing can help your business plan to start or grow its ecommerce marketing. Stay abreast of industry trendsBuild email listsAdvertise through several marketing channels including: SEM, display ads, social media ads, email and influencer marketingMonitor analytics, campaign success and customer conversion funnel journey to ensure optimal conversion ratesBuild an SEO strategy essential to create a successful ecommerce marketing plan including content creation, inbound and outbound linking, social media engagement, blogging and guest bloggingOptimize the checkout processEnsure users have an exceptional shopping experience on mobile devicesDevelop greater visibility across all marketing channelsEncourage optimal customer review generation by usersDevelop loyalty programsOffline Advertising for customer packaging and brand exposureImplement Affiliate MarketingIf your business is ready to develop or increase ecommerce marketing, contact... --- > Strategic Marketing is a conversion rate optimization agency that turns website visitors into customers and gets you the best ROI. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/conversion-optimization/ Turn Browses Into Buys with a Conversion Rate Optimization Agency Conversion optimization is the art of improving the percentage of website visitors that actually become customers. It relies on the design and functionality of your website, analyzing user behavior, testing, and adjusting to encourage visitors to take a desired action. These actions might include making a purchase, clicking on a contact link, subscribing to a newsletter, or requesting additional information. Strategic Marketing is a trusted conversion rate optimization agency that specializes in helping businesses to maximize their profitability and improving return on investment (ROI). You work hard to attract prospects to your website; we can help to turn more of them into customers. Why Conversion Rate Optimization MattersConversion rate optimization is essential for businesses looking to get the most out of their website. You invest significant time and resources to attract prospects to your site, but if those visitors aren’t converting into customers, your efforts are falling short. At Strategic Marketing, we are experts in optimizing websites to increase the likelihood of conversions, turning your traffic into leads and customers. We apply proven strategies and data-driven insights to help businesses like yours enhance their user experience and drive higher conversion rates. Simply having a website is no longer enough - you must stay competitive. Even the best-looking websites can fail to convert visitors if their design, messaging, or functionality doesn’t align with user expectations. Visitors often leave websites because of slow load times, confusing navigation, or a lack of clear... --- > Strategic Marketing is a pay per click agency that provides conversion optimization technology to drive the best leads to your business. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/pay-per-click/ SmartClick Enhanced Pay-Per-Click Agency At our Pay-Per-Click agency, we utilize proprietary technology; Strategic Marketing’s platform manages pay-per-click (PPC) campaigns across all of the major search engine publishers, including Google, Yahoo! , and Bing. SmartClick is the only programmatic PPC manager available that can track phone calls, emails, form submissions and other user interactions (like placing an order) back to the keywords that generated them. Understanding which keywords drive interested, relevant leads to your site enables SmartClick to prioritize keyword bidding accordingly, ensuring maximum ROI. 68% of all online experiences begin with a search engine81% of consumers browse the internet or research a product online before making a purchase decision64. 6% of searches that indicate someone is looking for products or services result in the user clicking a PPC ad75% of users never scroll past the first page of search resultsWhy use pay-per-click tools like SmartClick? The power is in the conversion optimization. By linking converting visitors to their search queries, SmartClick is able to evaluate which keywords are used by consumers who are looking for your products or services and are ready to make a purchase. Your SmartClick Pay-Per-Click campaign automatically optimizes 24/7 to adjust bidding on keywords that are proven to perform. Other unique SmartClick features: Records phone calls generated from your campaign, allowing you to establish ROI, mystery shop your business, or identify customer service training needsTransparent reporting available 24/7 through a dashboard displaying impressions, clicks, phone calls, emails, form submissions and other tracked interactions, in addition to... --- > Boost your brand's image and profitability with our brand reputation management services. Contact Strategic Marketing today to learn more. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/reputation-management/ Brand Reputation Management and Review Generation Even before visiting your website or contacting your business, it’s likely that a prospective customer has already determined whether or not they will invest their time and money based on your business’s online reputation. Online reviews and ratings determine the credibility of your business; with the majority of consumers owning a smart device, such as a phone or tablet, they can instantly see positive or negative comments that others have posted online about your business. Fortunately, Strategic Marketing offers proprietary brand reputation management solutions, including SmartRep, that can make generating and managing online reviews easier than ever before. Features of our reputation management service include:Automated management software – once you are set up, our software will automatically filter the reviews for you by pushing positive reviews to anywhere you want them displayed and routing negative reviews back to you to be addressed, without ever publishing them onlineBranded email marketing – our software provides an email template that enables us to add your logo and contact information, allowing you to provide a custom message so your customers can be assured the message is from youOne central dashboard – rather than jumping from review site to review site, our platform collects your reviews and ratings in one place, giving you a singular view of your online reputationStrategic Marketing has developed a solution for brand reputation management that allows you to focus on providing excellent customer service while our software handles the bulk of the review generation... --- > Strategic Marketing is a B2B SEO agency offering services from strategy to execution for proven results that will get your business ranking. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/search-engine-optimization/ Get Your Website Ranked with Our B2B SEO Agency Each year, the challenge of search engine optimization becomes more complex. As search engines evolve, the methods we use to dominate the top results pages without being penalized must evolve, as well. Do I need SEO? Historically, and increasingly, the vast majority of website traffic comes from search engines. In order for search engines to index your site quickly and easily, it needs to be built according to SEO technical standards, including intuitive design and clear labeling. Integrating SEO into your website is not only essential for visibility of search engines, but it also aligns with providing a good user experience for your site's visitors, making it a win-win investment. Simply put, if you want people to find your website and have a good experience using it, you will need to implement SEO practices. Why Strategic Marketing for SEO? The team at Strategic Marketing includes SEO specialists that are experienced in covering all areas of optimization. Starting at the foundation of SEO, our web developers ensure basic optimizations are made on-site, with continued implementation as site content is strategically bulked up to promote your services. Initially, a diagnostic analysis will be made along with preliminary solutions to ensure everything is up to the latest SEO standards. Then, a plan of action is created to build up any weak points with relevant internal pages designed to resonate with audiences and search engines. Your search engine marketing efforts are enhanced by tapping into... --- > Strategic Marketing provides an array of SEO Website Design and Development services that align with your digital marketing strategy. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/website-design/ SEO Website Design and Development Services Companies large and small know the importance of having a robust online presence. They spend significant amounts of money driving consumers to their sites but many businesses fail to see how staying current with website design and development updates can be the make-or-break difference to their digital marketing strategies. As a full-service marketing agency, Strategic Marketing is better equipped to oversee the design and development of your company’s website and to make sure it is fully compliant with the constantly changing search engine guidelines. Sales: Integrate a Marketing and Communications StrategyAssuming there are no functionality problems, the difference between a good website design and a successful one is all in a marketer’s touch. Many visitors will not trust a website that is poorly designed or looks outdated. An informed design process takes into consideration the kind of business the target market seeks and the purposes the company wants the website to fulfill, whether for entertainment, e-commerce or B2B. For instance, one would expect to see a stark contrast between the website design for a retirement community versus one for a video game company. The Art: Layout, Typography and Graphics OPTIMIZED for UXUser experience is the most important consideration in website design and development. When someone visits your website, the content and design should make sense, so that the user understands how to interact with the website. Skilled web designers plan layout and typography, choosing graphic imagery based on a typical user’s interaction, not on... --- > Showcase your brand and its unique identity with an innovative strategy and branding services from Strategic Marketing. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/branding/ Branding Services for Corporate Identity Building Branding is a NecessityYour brand is far more than a logo or tagline; it's the way you are perceived by your customers, vendors, and the public. This perception is influenced by every interaction and first impression you make, from your visual identity to your customer service and beyond. At Strategic Marketing, we are passionate about helping businesses cultivate strong, recognizable brands through our comprehensive branding services, setting them apart from the competition and fostering lasting relationships with their audience. On the surface level, the first encounter many have with a brand is through its logo. A successful logo will be the center of all of your marketing efforts, so it is important to develop one that is distinct, memorable, and instantly recognizable, conveying the essence of the business at a glance. Think about the golden arches of McDonalds, the red concentric circles of Target, and the apple of Apple. These companies have each developed a unique and recognizable corporate identity. You can see their symbols without seeing the company’s name, and know exactly who it is. Developing a distinguishable corporate identity is a crucial task in branding and is one that we are passionate about. At Strategic Marketing, we understand the importance of designing the type of logo and brand guide that embodies your brand's unique qualities. Through our expert branding services, we specialize in developing distinguishable corporate identities that resonate with audiences and create an immediate sense of familiarity and trust. Building a... --- > Brand messaging is how potential customers relate to your brand. Call Strategic Marketing for branding services that will drive conversions. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/brand-messaging/ What Is Brand Messaging? Brand messaging is the cornerstone of effective communication between a company and its audience. It embodies the values, identity, and purpose of your brand, shaping the language used in your marketing content. By capturing the attention of consumers and conveying a distinct brand identity, well-crafted brand messaging allows businesses to stand out from their competitors. This comprehensive guide will delve into the importance of brand messaging, covering customer-centric content, business alignment, and marketplace differentiation. The Customer-Oriented Approach Messaging focusing on customer needs will grab their attention and keep them engaged. We create content that inspires, convinces, and motivates them to buy your product or service once you’ve received their attention and support. Effective brand messaging begins with understanding your customers' needs, desires, and preferences. Content that resonates with their interests and priorities not only captures their attention but also fosters a connection between them and your brand. By developing engaging, persuasive content that speaks directly to your audience, you can inspire and motivate them to take action and invest in your products or services. The Business-Centric Approach Your content should reflect your company’s vision and goals. Our copywriters embrace your messaging and content, crafting content in the appropriate tone while accurately conveying the principles of your brand. While addressing customer needs is crucial, it is equally important for your brand messaging to align with your company's vision, mission, and objectives. Your content should reflect the core principles and values that your business stands for, ensuring that... --- > Strategic Marketing provides SEO copywriting services vital for marketing campaigns, turning mediocre advertising content to great content. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/copywriting/ SEO Copywriting Services That Flip the Script Professional copywriting can add value and effectiveness to your marketing content. Whether it’s for your company blog or a small pay-per-click ad, compelling copy is key. In reality, copywriting reaches far beyond just words; it is the art of strategically delivering written or spoken verbiage that persuade your audience to take action - a key component to your brand’s marketing success. Your goal might be to increase sales, generate leads, or just get your brand name out there. The content must be in sync with your objectives and communicate your value proposition effectively. Our expert copywriters at Strategic Marketing understand how to manage your reader’s perception, infusing your brand values and competitive advantage into the messaging. The Power of Professional SEO Copywriting ServicesAt its core, professional copywriting achieves three vital goals:Communicating Your Value Proposition: Effective content clearly conveys what sets your business apart. Aligning with Business Objectives: Every word is tailored to support your specific goals, whether that’s increasing sales, generating leads, or boosting brand awareness. Persuading and Converting: Strategic messaging encourages audiences to take desired actions, such as signing up for a newsletter or completing a purchase. SEO copywriting services from Strategic Marketing elevates your messaging to not only meet, but exceed these goals. Our SEO copywriting services can be used in the development of: Corporate Blogs Website Content Ads Corporate Blogs Website Content Ads Social Media Presentations Email Campaigns Social Media Presentations Email Campaigns Our ProcessHere’s how we deliver exceptional results... --- > Your logo is critical, so is choosing the right logo design agency. Contact Strategic Marketing for a logo that defines your business. - Published: 2022-02-08 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/logo-design/ More Than A Logo Design Agency As a prospective customer’s first impression of your company, your logo should both encourage consumers to buy your product and represent your brand’s mission and identity. Since your logo is the face of your brand and will appear in countless places, it is crucial that the design is appealing and memorable. Your logo design should be a statement about not only your brand, but about your business as a whole. Strategic Marketing has a wealth of experience in designing and creating logos for clients. With our veteran in-house creative team, you can rest assured that your logo design will incorporate the tone and values you want for your brand. At Strategic Marketing, we create logo designs that are both original and showcase your brand, ensuring that your logo design will work in synergy with other print and digital designs of your marketing campaign. You have goals for your business, and Strategic Marketing can turn your goals into inspired works of art that not only meet but exceed your expectations. From the design and drafting process through finalized approval, we will keep you updated on all stages of your logo design. Whether you need a redesign of a current logo or are starting from scratch, we have the ability and experience to provide you with designs that are sure to impress. Contact our logo design agency today to see how our creative professionals can boost your brand’s public image. --- > Contact Strategic Marketing for expert graphic design services and receive deliverables that support your brand’s personality and mission. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/graphic-design/ Graphic Design Services The digital age has significantly changed the way advertisers and marketers convey brand messages to the consumer. Regardless of the medium used, the graphic design that makes up your company’s marketing materials should support your brand’s identity. Strategic Marketing offers graphic design services, and has years of experience providing clients with graphic design work that conveys the story and message of their brands, while working in synergy with all other aspects of their marketing campaigns. Some of our graphic design services include: Logo Design We create a unique and visually appealing representation of your brand that communicates your brand promise. Stationery Items From letterheads to business cards, we create graphic designs that convey your brand in even the most ordinary situations. Web Design Our designs ensure visitors that land on your website will want to engage with your website, decreasing your site’s bounce rate and increasing conversions. Trade Show Displays We create designs for trade show materials that will ensure your company stands out from the competition. Brochures Compelling designs are key to memorable brochures, and we create brochures with engaging designs that reflect the content and your brand. Digital Display Ads Our display ad designs are sure to capture the attention of your digital audience. https://www. youtube. com/watch? v=ZHEKKlCw8b4Our graphic designs will achieve your company’s marketing goals and get your brand noticed by your customers, both online and offline. We strategically decide on fonts, images and layouts to ensure our graphic designs encompass all aspects of... --- > You need a video marketing agency that will tell your brand story. Contact Strategic Marketing for elite video marketing and ad production. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/video-marketing/ How a Video Marketing Agency Helps You Connect and Communicate Video marketing is arguably the most versatile form of advertising in today’s digital landscape. Video ads can be delivered in a variety of ways while dramatically increasing user engagement. At Strategic Marketing, we use video marketing to help your business communicate its brand story and easily connect with your target audience. Why choose Strategic Marketing as your video marketing agency? As a full-service advertising agency, we have the capabilities to handle your video ads from the pre-production process, scripting, casting, and location scouting, through the post-production process of editing with various visual and sound effects. With our extensive experience in multiple media outlets, we are able to make the most out of your video marketing dollars and strive to provide you with the highest return on your investment. From developing compelling content to producing appealing visuals, our team works tirelessly to ensure the end product is relevant to your message while also considering opportunities to repurpose the material, saving you time and money. Strategic Marketing can provide you with the tools to get your audience engaged with your brand. We ensure your video is professional and strategically planned with the right combination of images, words, and music to make your message memorable and engaging. Contact us today to learn how your company can benefit from using a video marketing agency. --- > Strategic Marketing employs the best commercial voice over talent to tell your story with the right voice so you get the best results. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/voiceover-talent/ Commercial Voice Over Work That Sells Brands Your company has spent hundreds of dollars to meet marketing objectives to sell your product or service. Now who is going to tell your story? Telling the right story with the right voice and the right background music can be just what you need to influence customers to consider your business or brand. Strategic Marketing has worked with many businesses using commercial voice over talent. Whether you’re in automotive, legal, or consumer goods, we’ve developed results and can help your business reach the same success. What to Expect from Professional Voice over TalentProfessional voice over talent is trained to act as the person you need (e. g. , business professional, college student or tradesman) and has knowledge of the field. They have a professional studio. The artist will confirm the desired tone and character. They create audio files in the format you need. The artist will do multiple "takes" of the voice over. Perhaps, most importantly, a professional will meet tight deadlines. Strategic Marketing’s Commercial Voice Over Talent TeamAt Strategic Marketing we team with the right voice over talent to ensure all of the client’s objectives are met by their deadline. We manage the project from beginning to end. Perhaps now is the right time to leverage professional voice over talent for your next campaign. Contact us today for information on how we can help grow your brand. --- > Strategic Marketing offers marketing collateral that supports your advertising and brand message. Contact us today. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/marketing-collateral/ What is Marketing Collateral? Marketing collateral is the material designed to support your brand and deliver a message that your customers can easily identify and consume. It can be either print or digital material used to support a greater advertising message, such as encouraging consumers to contact your business or visit your location. All marketing collateral typically incorporates your brand’s logo into the designs, and Strategic Marketing also has the expertise to create logos that reflect your marketplace identity. Strategic Marketing offers high-impact marketing collateral that will showcase your business concepts and set you apart from your competition. Our collateral design services can be used in the development of: Brochures Business Cards Tradeshow Designs Brochures Business Cards Tradeshow Designs Point of Sale Displays Letterheads & Stationery Infographics Point of Sale Displays Letterheads & Stationery Infographics Why Strategic Marketing for Your Marketing Collateral Needs? The design and creation of marketing collateral is vital in any marketing campaign, regardless of the channel of media used. At Strategic Marketing, we know your marketing collateral should not fall short of effectively conveying your brand story while capturing the attention of preoccupied consumers. Strategic Marketing knows the design tactics that create recognizable marketing collateral across the platforms that are best suited to meet your company’s unique goals. We create marketing collateral that correlates with all other areas of your campaign to ensure the message of your brand is consistent across all channels. For more information, contact us today to see how your marketing and advertising... --- > Exciting news to announce? Strategic Marketing has been supporting businesses' PR needs with our press release writing service since 1992. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/news-releases/ Capture Your Audience with Our Press Release Writing Services At Strategic Marketing, we understand the importance of grabbing your audience's attention with a news release that will leave a lasting impact. A captivating headline is crucial for capturing interest, but the story itself must be impactful and resonate with readers. We believe that every press release should be informative and share what is new or exciting in your organization, and we can deliver exceptional work to get your message across. Know Your AudienceOne key consideration is identifying the audience you want to reach, as well as determining the type of media exposure that aligns with your goals. At Strategic Marketing, our strategy can help your business effectively engage the right audience with the story you need to tell. Our experienced writers can create a concise, professional news release that will present your story from various angles and maximize its potential impact. Spread the News with Strategic MarketingIf you're ready to incorporate news releases into your strategy, we invite you to get in touch. Our dedicated team will provide you with detailed information on how our press release writing service can elevate your brand. We understand the power of a well-crafted news release in amplifying your message and generating valuable media coverage. Let us guide you in sharing your organization's achievements and innovations to a broader audience. Don't miss the opportunity to captivate your target audience and grow your brand. Contact us today and let us help you create compelling news... --- > Partner with a full-service agency like Strategic Marketing, we have the comprehensive tools to make your new product launch a successful one. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/product-launch/ New Product Launch Strategy When you’re launching a product, your end goal is probably to build awareness and grow your brand; there’s no question, it’s much easier said than done. As a full-service advertising agency, Strategic Marketing has experience in a vast array of marketing techniques that can contribute to your new product launch and brand awareness success. Our product launch strategies entail thorough market and consumer research, in-depth planning, and strategic implementation that engages today’s savvy consumer:-Public Relations-Email Marketing-Print Advertising-Direct Mail Marketing-Social Media Marketing-Digital Display AdvertisingHowever, we don’t stop once the product is launched. Many launches fail when the momentum begins to fade. At Strategic Marketing, we treat your new product launch with the same sense of urgency and importance throughout your campaign to ensure your brand and product continue to build customer awareness. By incorporating your new product launch campaign into predetermined marketing strategies, your new product will continue to make an impression on consumers long after the initial launch. What You Can Expect by Partnering with Strategic Marketing? We develop new product launch strategies that work in synergy with your existing marketing strategy. We will determine the most appropriate way to launch your product based on your brand’s values, marketing objectives, and target audience. Contact Strategic Marketing today for the best chance of a successful product launch and to learn more about our comprehensive new product launch strategies. Read our Package Design Case Study --- > Strategic Marketing's PR services shape opinions and connect companies with today's audience. Contact us for your public relations needs. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/public-relations/ PR Services: Connecting Your Business and Target Audience In today's digital and global marketplace, proper public relations can quickly connect your business with consumers in your target market. Despite the minute-by-minute news cycle, shaping public opinion and delivering key messages to your audience is still critical to the success of your business. Public relations services created and implemented by Strategic Marketing successfully combine new and traditional outlets in order to provide heightened awareness for your brand. Why does your company need public relations services? A good reputation and credibility are your business’s most valuable assets. Maintaining the trust of the public can keep customers loyal to your business for years to come. By making public relations a priority, we focus on how your business decisions impact your audience, including current and prospective customers. Our successful public relations services and strategies honestly and proactively manage the relationship between your company and the public. Newsletters We can create newsletters that will get the attention of your current customer base, keeping them informed about company news and updates Offers and Promotions Our designs reflect the urgency of your company’s current promotions and are sure to spark the interest of your email audience Invitations We can design eye-catching invitations for your current and potential customers that can increase brand awareness, boost your reputation, and drive conversions Reorder Emails Strategically designed, friendly reminders that keep customers coming back to your business when it may be time to reorder Strategic Marketing knows that your email list... --- > There's no substitute for a proper marketing research agency. Gain powerful insight and winning strategies today with Strategic Marketing. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/market-research/ How a Marketing Research Agency Makes the Difference Market research is essential to a new business, but is also important to continue while your business is growing. It helps evolve brands and keep businesses on track with short and long-term goals. It allows a business to discover new, relevant growth opportunities and prioritize business goals to keep your business focused on the right objectives. It keeps you aware of your number one priority — the customer. Discover Growth OpportunitiesThe right market research can help businesses gain market share. When market research is done right, it provides insight into consumer behavior, market needs and competition. It enables your business to discover growth opportunities, such as a segment of the market that is undiscovered or where a new product can be launched. This information can strategically position your business for growth within your industry. Strategic Marketing has helped many businesses plan their expansion and can help your business succeed as well. Market Research for Consumer GrowthWe know your priority is to create satisfied customers and grow your bottom line. To do this, it is important to know to whom you’re selling and how to keep them happy. Market research helps to determine your customer profile and market size and it helps to clarify demographics that assist in making marketing campaigns successful. Strategic Marketing performs market research in a way that determines these factors so we can develop a marketing plan that generates new customers and keeps them coming back. If your business... --- > Cause related marketing can promote sales while supporting your community. Contact Strategic Marketing for a campaign that makes a difference. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/cause-marketing/ Cause Related Marketing Cause related marketing is not only very important to consumers, but also helps to achieve business and sales objectives. People like to know that things are being done to make their communities and the world a better place; cause related marketing can make a powerful impact on your brand’s success and reputation. It is no longer a luxury - it’s a necessity. Consumers increasingly align themselves with brands that demonstrate a commitment to social responsibility. Strategic Marketing develops cause marketing campaigns that promote sales while supporting the cause of a non-profit organization that matters to your brand and your target consumers, resulting in long-term brand loyalty and growth. Our Cause Related Marketing Campaign StrategiesEstablish the Right AffiliationStrategic Marketing can help your business connect with your audience through purpose-driven content and strategies that engage and convert consumers. We ensure that your business supports a cause that is compatible with the message of your brand, as this proves to your target audience that your business sincerely cares for that specific cause and organization. Partnering with a non-profit organization that relates to your product or service will help your business establish a consistent marketing message that will be memorable among your prospective and existing customers. This strategic alignment not only conveys sincerity but also reinforces a consistent marketing narrative that captivates and retains your audience. Purpose-driven campaigns amplify your brand's impact, ensuring it remains memorable to prospective and existing customers. When your business supports a compatible cause, it goes beyond... --- > Maximize your ROI with a digital audience strategy that will reach the right people at the right time. Call Strategic Marketing to see how. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/audience-targeting/ Digital Audience Strategy and Corporate Identity Building Understanding and effectively targeting your desired audience is an important part of driving conversions and getting the most value from your marketing campaigns. By crafting advertisements to reach specific demographics based on location, behavior, and other unique characteristics, you can ensure your advertisements are seen by the most qualified leads, significantly boosting your chances of conversion. What good is your product or service if it’s unseen by those most likely to buy it? This is where a digital audience strategy fits; by effectively maximizing your advertising dollars, delivering your message to individuals most inclined to engage with your brand. At Strategic Marketing, our clients have succeeded and increased their bottom lines due to our relentless focus on creating tailor-made digital audience strategies. Audience segmentation is affected by a multitude of factors. Interests Knowing what a specific audience likes, dislikes, or is experimenting with can create new opportunities for your business to become top of mind in their decision-making process. Behavior Understanding your audience and how they behave – especially online – can help you get into the mind of your target consumer and tailor your marketing mix accordingly so they resonate. Demographics At the base level, you need to know who your product or service is for – old or young, male or female, single or family home, etc. – to craft your ads accordingly. Geographics Knowing the area of your target market – where they shop, and even nearby resources – is... --- > Strategic Marketing creates marketing plans that pave the road to success. Contact us to develop the perfect strategy for your business. - Published: 2022-02-08 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/marketing-strategy/ Strategic Marketing & Planning Regardless of industry, every business needs to have a marketing strategy and plan in place in order to increase brand awareness and drive revenue. Aside from increasing revenue, a strategic marketing strategy will build a cohesive and successful brand image that will create loyalty among your customers for years to come. Our well-structured and strategic marketing plans will pave the way for successful and attainable outcomes for your business. Product Sales Target Markets Industry Benchmarks Buying Decisions Developing a marketing strategy should be based on prior research and your company’s unique goals. Strategies we consider range from local networking and direct marketing to print advertising and social media, and cover a vast range of tactics designed to reach your target audience. Regardless of the type of plan developed, we will create compelling content that attracts your prospective customer and encourages them to make purchase decisions or inquiries into your business. Achieving brand awareness is a major factor in the success of your marketing plan. Whether it involves pricing or positioning, we will establish a marketing strategy that reaches for the highest level of brand awareness possible. All of this is done within your budget. Our philosophy is to spend our clients’ money as if it were our own, to ensure you are getting the most value. We develop a marketing strategy around your brand’s goals while providing the tools to achieve measurable results. Through meticulous research and focus, we build strategies and plans that are creative... --- > Partner with Strategic Marketing, an experienced franchise marketing agency, to help you grow your franchises easily and affordably. - Published: 2022-02-08 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/franchise-marketing/ Achieve the Perfect Balance With a Franchise Marketing Agency Many prospective entrepreneurs are drawn to franchise ownership because of the support and resources offered by the franchisor. One of the most valuable benefits is that most franchise organizations have marketing programs in place, and these are essential to the success of both the franchisor and the franchisees. However, it is not uncommon for there to be conflict over how marketing dollars should be spent, since the parties involved may have very different opinions and objectives in mind. While franchisees are concerned with having plenty of local visibility to capture leads and increase traffic, the franchisor is more focused on a national level and is interested in expanding into new markets and adding locations. As a franchise marketing agency, Strategic Marketing has a wealth of experience in franchise marketing and has developed franchise marketing campaigns for franchise organizations that satisfy the needs of both franchisee and franchisor. We provide unmatched support to both the franchisor and individual franchise owners, ensuring that brand messaging is consistent and corporate standards are maintained. We can segment your audience by: Branding Digital Marketing Media Planning Public Relations Web Development Why Strategic Marketing? With our knowledge and involvement in a variety of different marketing solutions, we develop franchise marketing campaigns that provide franchises with results. If a fully-integrated marketing strategy is what your franchise organization needs, contact us today. We have much experience in the area of franchise marketing and are prepared to help you bring... --- > Strategic Marketing offers transit advertising services that drive traffic to your business and engage consumers in public spaces. - Published: 2022-02-07 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/transit-advertising/ Transit Advertising: Capturing Audiences on the Move Transit marketing is a powerful way to advertise when you want to reach a wide audience. By advertising on buses, trains, or other transportation vehicles, you’re able to reach an audience of all ages. Transit advertising targets people as they commute to work, enjoy a night out, spend the day shopping, or drive around town. This type of advertising is unique because it allows for creative ways to deliver your message and geo-target your audience. And unlike online or broadcast advertising, it can’t be skipped over or turned off. Types of Transit Advertising Include: Bus Train Platform Bus Train Platform Shelter Station Commuter Vehicles Shelter Station Commuter Vehicles Can't Miss AdvertisingWhy is transit advertising an effective way to advertise? Transit advertising is strategically positioned to surround commuters on their travels. There are even new options, such as advertising on rideshare, delivery or high-mileage commuter vehicles. The marketing message goes with them as they travel, going about their daily life. One of the benefits of transit advertising is that the audience is unable to ignore the message in the same way they might ignore an online advertisement. The large colorful design of a transit ad ensures that it attracts attention. Transit advertising also has the added advantage of offering flexibility in ad size and location, providing exclusivity in that advertising space. Our ExperienceStrategic Marketing has developed and orchestrated transit advertising campaigns on the behalf of many clients. We have handled everything from interior and... --- > Drive new business and retain current customers with direct mail marketing that beats the competition. Contact Strategic Marketing today! - Published: 2022-02-07 - Modified: 2023-10-10 - URL: https://thinkstrategic.com/direct-mail-marketing/ Elevate Your Brand with Direct Mail Marketing Services Direct mail marketing allows your business to reach the perfect audience where you know they’ll be – at their mailbox. Direct mail offers one-on-one interaction between your business and current or prospective customers. Strategic Marketing has years of experience creating attractive designs and managing direct mail campaigns on a local and national level. Between our experienced creative team and marketing experts, we have the knowledge and expertise to target the appropriate audience with material that won’t be overlooked. Direct mail marketing can be used for a number of different promotional purposes. From brand awareness and product launch to event awareness and cause marketing, there are a number of instances where this cost-effective marketing solution can be put to use. There are two primary types of direct mail services: traditional and “every door. ” For a more precise and selectively targeted audience, the traditional method is the solution. Every door direct mail allows your business to reach a broader audience by targeting select zip codes. We begin by determining a suitable and relevant audience for your campaign based on business or consumer lists, demographic and geographic targeting. Once your mailing list is defined, we develop graphics and messaging that are designed to appeal to prospective customers and encourage contact with your business. Some of our direct mail advertising solutions include: Postcards and Flyers Brochures and Self-Mailers Business Cards Custom Mail Pieces Our goal is to create mailing materials that maximize the impact on... --- > Choose the media buying agency with fierce negotiation skills, media knowledge, and connections to outsmart the competition – not outspend. - Published: 2022-02-07 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/media-buying/ Your New Media Buying Agency From traditional to digital and online to offline, Strategic Marketing is an expert in the field of media planning and buying for our clients. As a media buying agency, our planning and buying services have proven to be successful through a range of channels, including TV, radio, print, and online media such as pay-per-click and digital retargeting. Strategic Marketing can help your company increase its reach through meticulous research, planning, and buying. We conduct comprehensive market research to determine when and where your ads will be the most effective, ensuring your ads are reaching the right people and demographics at the right times. Our traditional planning services include: Local and National Radio Local and National Television Syndicated Radio and Television Local Newspaper Advertising Digital Media Planning and BuyingAlthough we began as a traditional agency, we have developed our knowledge and expertise in digital media to be equal to that of traditional media. Through real-time bidding and programmatic buying, we ensure the correct parameters are set based on your target market, such as bid price and reach, so you achieve the maximum return on investment. We constantly monitor you campaign analytics and optimize as needed so your ads are achieving the best results. Our digital media planning services are used in the development of behavioral, contextual, and retargeting campaigns for a number of different clients. Why Strategic Marketing? Whether you need local or national coverage, the media planners at Strategic Marketing can help your brand reach... --- > Communicate your brand's message to millions through TV advertising that engages its audience and drives them to action. Contact us today. - Published: 2022-02-07 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/television-advertising/ TV Advertising is Still King Despite the emergence of streaming video platforms, the impact television has on today’s consumer still exceeds all other media outlets. Due to the number of networks and programs airing on broadcast and cable television at any given time, television can make it very cost-effective to reach your target audience in today’s market. Strategic Marketing offers integrated TV advertising services that are sure to capture your brand’s message and leave the audience with a lasting impression. Strategic PlanningBuying and placing TV advertising requires a strong and comprehensive knowledge of the market and various media channels. Our media buying team has extensive knowledge of local and national television markets. Based on your marketing objectives, we ensure your ads are placed on the most effective channels to reach your target audience. You can rest assured that your TV advertising dollars will be spent in the most cost-effective and influential way possible. Television Advertising with Strategic MarketingOver the course of our vast experience in the major television markets and our expertise in creating appealing designs, we have provided many clients with successful and cost-effective TV advertising campaigns. From billboard spots to full commercials, you can be sure that we will convey your brand’s message and capture the attention of your target audience. Contact us today to learn more about our TV advertising services and how we can expand your brand’s reach. --- > Maximize your reach with innovative out-of-home advertising. Contact Strategic Marketing to learn more about our inventive services. - Published: 2022-02-07 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/out-of-home-advertising/ Why Your Business Needs Out-of-Home Advertising Is your company reaching your target audience? Mobile, internet and television ads certainly deliver high and frequent visibility, but depending on your business, your advertising may not be reaching its maximum audience across these channels. Many consumers skip through television ads or opt out of internet marketing, but out-of-home advertising has remained one of the only advertising media that cannot be overlooked by consumers. Strategic Marketing offers out-of-home advertising services that engage your prospective customers without interrupting their daily routines. Outdoor Signage Portable out-of-home ads that are strategically placed alongside roads, at events and elsewhere, ensuring your brand is visible in many locations Traditional Billboards Eye-catching and quick to impress designs, traditional billboards are one of the most impactful and recognizable forms of out-of-home advertising Digital Billboards Similar to traditional billboards but revolutionized, digital billboards are memorable and appeal to a mass audience Street Marketing Eye-level ads, print or digital, that are sure to be noticed and communicate your brand’s message with minimal distraction in unconventional ways Retail Marketing Ads that reach consumers at a point-of-purchase, strategically placed where consumers are more likely to make purchases Direct Marketing Out-of-home ads that reach prospective customers without interruption and on a personal level, such as door-hanger or ATM ads Why Strategic Marketing? As one of the most established full-service advertising agencies in South Florida, we pride ourselves in the longevity and quality of service we provide to our clients. From traditional print to the latest innovative... --- > Strategic Marketing offers SEO blog writing services that will drive traffic and create authority for your business. Call us to learn more. - Published: 2022-02-07 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/blog-services/ SEO Blog Writing Services for Improving Online Visibility Blogging is an indispensable tool for businesses looking to enhance their online presence and engage with their target audience. Blog writing services primarily help with search engine optimization by finding keywords relevant to queries your desired customers might be seeking to rank higher in search results organically, which will attract more visitors to your website. Incorporating blogs into your marketing mix will also elevate your online presence while simultaneously increasing your credibility. When you write about topics or news related to your industry, consumers will trust you more as a thought leader, versus a competitor who only has their own products or services featured on their website. At Strategic Marketing, we offer blog writing services that can be tailored to meet the needs and goals of your business and position you as a leader. We have skilled writers and proofers on our team who are able to manage all aspects of your company’s blog. From ideation to execution of compelling content that resonates with your audience – and uploading it on your site – we take care of the entire process. Not only are our services cost-effective, but they will also provide long-term results as a continued part of your marketing strategy. The benefits of using our blog writing services include: Increasing traffic to your website Increasing your social media engagement Improving your ability to reach new customers Improving your organic ranking with search engines Positioning your business as a thought leader... --- > Strategic Marketing, a B2B content marketing agency, offers a content strategy that drives website traffic and promotes your brand online. - Published: 2022-02-07 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/content-marketing/ B2B Content Marketing Agency Content marketing is an important aspect of virtually every business’s marketing strategy. At Strategic Marketing, we take the time to understand your business and develop a content marketing plan based around the interests of your audience and your marketing objectives. Through social media post creation, onsite content curation, third-party blog posting, and more, we find the right mix to expand your digital footprint and drive engagement with your brand. Why Content Marketing Matters for B2B BusinessesAs a B2B content marketing agency, we understand the unique challenges that businesses face when marketing to other businesses. Unlike B2C marketing, B2B marketing often involves longer sales cycles, more complex decision-making processes, and a greater emphasis on building trust and credibility. Effective content marketing can address these challenges by providing valuable, insightful, and educational content that speaks directly to the needs and pain points of your target audience. Through strategic content creation, we can establish your business as an industry leader, increase brand awareness, and drive more qualified leads into your sales pipeline. High-quality content not only helps you attract potential clients but also nurtures relationships, supports SEO efforts, and ultimately contributes to the growth and success of your business. Content Marketing Done RightCompanies struggle with content marketing because good, effective writing is difficult to produce. Additionally, like any other business investment, companies need to be able to track the ROI on their content marketing initiatives. Our transparent and collaborative workflow with our clients means that nothing gets published without... --- > Strategic Marketing is an influencer marketing agency that can help you partner with the right marketer to hit the target audience you need. - Published: 2022-02-07 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/influencer-marketing/ Build Your Brand with Our Influencer Marketing Agency Using an influencer marketing agency is one of the best ways to quickly grow a brand and generate new leads for your sales funnel. Since influencers have already created trusted relationships with their fans, it’s a sound marketing strategy to leverage influencers to gain visibility for your brand. A good influencer marketer knows his or her audience’s wants and needs, and can extend credibility to a third-party brand. Moreover, aligning your brand with a trendsetting influencer can establish your company as an innovative leader. Strategic Marketing Influencer Marketing PartnershipStrategic Marketing can help find your niche audience and partner with the right influencer. While it is important that an influencer has some creative control to keep posts authentic, Strategic Marketing works to partner with the right influencer, ensures that content positively influences the brand, is engaging, meets client approval and monitors posts. If you’re ready to add an influencer marketing agency as part of your media strategy, contact us today. We’d be happy to provide you with more detailed information on how we can help grow your brand. --- > Interested in Facebook advertising, but not sure where to start? Strategic Marketing is the Facebook Ads agency you need. Contact us today. - Published: 2022-02-07 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/facebook-advertising/ Reach the Right Audience with a Facebook Ads Agency At its core, good marketing is all about getting the right message in front of the right audience at the right time. You can do precisely that with Facebook advertising. While managing a Facebook ad campaign can be daunting simply because of the scope and versatility they offer, right now it is among the most targeted and effective digital marketing tools available. Nowhere else can you reach as many consumers, and nowhere else can you do it with this kind of accuracy. https://www. youtube. com/watch? v=wiEs-8-OUYEBy the NumbersThere are over two billion monthly active usersFive new profiles are created every second, giving you an ever-growing audienceOne out of every five minutes on mobile phone is spent on Facebook or InstagramAd TypesAds can be delivered right to your prospective customer’s news feed and dominate the entire screen on mobile devices. Entice prospects with single images or a sliding carousel that includes custom messagesBrand your business and present a more engaging message with videoGenerate leads with specialized forms that are pre-populated with their informationTargetingFacebook relies on user data to offer some of the most detailed targeting available. Choose your audience based on their location, age, gender, interests, life events, income and profession to ensure your ads reach the right people. The Strategic AdvantageStrategic Marketing offers a full range of Facebook advertising and social media marketing solutions that get maximum results for your advertising budget. Our clients receive:A dedicated account manager to execute your... --- > Reach prospective customers you may be missing with a display advertising agency like Strategic Marketing that knows the ins and outs. - Published: 2022-02-07 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/display-advertising/ Why You Need A Display Advertising Agency Unlike text-based advertising, such as pay-per-click, display advertising is a form of online promotion that relies on images, video, and audio, in addition to text, to communicate a message to target consumers. As a focused display advertising agency, our display advertising is aimed at generating conversions, so we work to ensure the creative elements of your ads work together to encourage user engagement and drive qualified traffic. We serve up contextual advertisements that are positively viewed by users. To enhance the reach of your display ads, our campaigns can be integrated with third party data to capture more targeted prospects, allowing your advertisements to be seen by the right online users. By utilizing behavioral and contextual targeting strategies, you can be assured your ads are displayed only on websites and directed at prospects relevant to your business’s product or service. As a proficient display advertising agency, we are dedicated to even further optimizing display campaigns. We employ programmatic buying and real-time bidding to acquire the ad space that is most relevant to your business at the lowest possible price. With our sophisticated but logical display advertising process, you can rest assured that your ads will be in front of highly qualified consumers. Some of the most common types of display ads include: Banner Ads This form of display advertising presents graphics, text or video within a fixed square or rectangular box that directs traffic to a desired website or landing page Rich Media... --- > Strategic Marketing provides social media marketing services from profile creation and management to marketing plans and content calendars. - Published: 2022-02-07 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/social-media-marketing/ Social Media Marketing Services: Driving Consumer Engagement Social media marketing is a necessary venture for any business. Regardless of the industry, a company page on social media provides another way for consumers to connect with your business online and one more reference to your business for search engines to crawl. Why use Social Media Marketing Services? In today's market, social media services are vital, and here's why:Brand Awareness: Naturally, social media is a great way to introduce people to your brand. People spend time on it learning new things, making connections and sharing content, making social networks a popular avenue to discover brands, products and services. Brand Authenticity: A company can establish its existence online through its website, but most don’t make regular updates. In contrast, a brand with steady activity on social media represents an active business that is on top of its game, making consumers more likely to convert into customers. Customer Service: No matter how robust your customer service department, it’s important to use the preferred method of communication to resolve conflicts. Social media is a place for customer feedback and to prove your brand’s responsiveness to customer needs. Strategic IntegrationSocial networks can be tremendously effective in boosting the reach of other marketing initiatives. Our digital experts can build social media profiles optimized to resonate with your audience and get noticed by search engines. As social media is a critical customer-facing venture, Strategic Marketing specialists evaluate and formulate an approach to social media marketing services that’s tailored... --- > Strategic Marketing is a print advertising agency that attracts your target audience with effective ROI | Contact us today to learn more. - Published: 2022-02-04 - Modified: 2023-10-10 - URL: https://thinkstrategic.com/print-advertising/ Print Advertising Agency Print advertising is still necessary for many advertisers to increase brand awareness. Strategic Marketing is a print advertising agency that offers innovative and attention-grabbing print ads that correlate with your brand’s goals. Our content and designs are created to complement other areas of your marketing efforts that may not fall into the category of print advertising, such as retargeting or social media campaigns. Newspaper Ads Strategic Marketing has a wealth of experience in advertising across local newspaper publications. We create ads that get your brand noticed in your community. We also strive to get the best deal to ensure your media dollars are wisely spent, providing you with a high return on your investment. Directory Ads Directory advertising media, such as the Yellow Pages, has evolved to reflect the increased use of digital advertising. Print directory ads however, still provide your business with a great method for local, targeted advertising. As a digital and print advertising agency, we can create directory ads that interest consumers with a direct need for your service. Magazine Ads Magazines provide an effective way to market your business to a large, but niche audience. We can create high-quality ads that increase engagement between your brand and consumers in the market for your product or service. Additional Print Ads Our print advertising designs can be incorporated in additional channels, such as brochures, banners, flyers and postcards. Whether your print ad is being sent through direct mail or displayed at an event, our creative... --- > Strategic Marketing is an email marketing agency that provides integrated email marketing solutions that get results and grow your business. - Published: 2022-02-03 - Modified: 2025-05-07 - URL: https://thinkstrategic.com/email-marketing/ Why Do You Need an Email Marketing Agency? Email marketing is an excellent way to reach and connect with customers while driving them to your website or store. Strategic Marketing knows that the right email marketing campaign can deliver measurable results efficiently and affordably. Letting an email marketing agency handle your email campaigns saves you time and money. High Return on InvestmentAn email marketing campaign can be a cost-effective solution for communicating with your customers. With an average return on investment of $44 for every $1 spent, according to the Direct Marketing Association, there is no question that email marketing can be a very cost-effective marketing strategy. Strategic Marketing Email Marketing Agency SolutionsWe offer a range of email marketing solutions that can be tailored to meet your marketing goals, and we can create email designs and strategies unique to offers or promotions you are about to launch. Some of our email marketing tactics include: Newsletters We can create newsletters that will get the attention of your current customer base, keeping them informed about company news and updates Offers and Promotions Our designs reflect the urgency of your company’s current promotions and are sure to spark the interest of your email audience Invitations We can create newsletters that will get the attention of your current customer base, keeping them informed about company news and updates Reorder Emails Strategically designed, friendly reminders that keep customers coming back to your business when it may be time to reorder Strategic Marketing knows that your... --- > SmartRep is a review generation and reputation management tool that maximizes the value of positive customer experiences, creating reviews. - Published: 2022-01-06 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/smartrep/ https://www. youtube. com/watch? v=_zxjL7fkJIw&list=TLGGBev1RTcaC9kwNjAxMjAyMg Review Generation + Reputation Management SmartRep is a proprietary review generation and reputation management tool that allows your clients or franchisees to maximize the value of positive customer experiences by giving people a quick and easy way to leave online feedback. Many companies recognize the value of positive online reputations and the harm negative reviews can have on their business, but they don’t know where or how to get started managing their reputation. SmartRep aggregates reviews from around the web, automates the customer survey process and ensures that the best reviews make it to third-party websites. SmartRep puts your company’s best foot (and reviews) forward. SmartRep review generation can help your clients and franchisees easily manage their reputations through the following dynamic features: Automation of the customer feedback process, monitors progress and reminds those that haven’t submitted a reviewMonitoring your overall score across all the important review sites, including Yelp, TripAdvisor, Facebook, and many moreSolicitation of happy customers who leave positive reviews to go one step further and share the review on third-party review sites important to your businessReaching out to unhappy customers who leave negative reviews to resolve their issues and identify problem areas in your companyEvaluation of employee performance by tying customer reviews to specific employees and pulling reports that can be filtered by employee, rating and time periodDistribution of the management of your customer database by creating unique, limited-access logins for employees with their assigned customers already linked to them Search Engines Listen... --- > Our paid search marketing solutions automatically optimize keywords to get the best results and record calls for quality customer service. - Published: 2022-01-06 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/smartclick/ https://www. youtube. com/watch? v=aavR2xT1-98 A paid search marketing agency. SmartClick is a proprietary paid search platform that manages pay-per-click (PPC) campaigns across all the major search engines, including Google, Bing, and Yahoo! SmartClick is the only platform available that can track phone calls, emails, form submissions, and other web events (like placing an order) back to the keywords that generated them. Armed with this valuable data, SmartClick takes it one step further by using the data to automatically optimize for the keywords that are generating the best results. SmartClick can even record calls for ensuring quality in customer service. Partner with Strategic Marketing, a paid search marketing agency and Google Partner, and offer your clients or franchisees the most versatile and proven paid search platform available. SmartClick makes your PPC dollars work harder for you. SmartClick boasts the widest range of features of any paid search platform, including: Monitoring campaigns through a user-friendly dashboardReviewing phone calls for ROI evaluation, mystery shopping, and training purposesCompleting accountability and reporting that includes impressions, clicks, phone calls, emails, form submissions, and web eventsGetting clients on the top of search results without waiting for SEO tactics to gain tractionTrue performance-based marketing — pay only when an ad is clickedGetting access to all the major search engines and their partner networks, and serve text ads to more than 98% of places people search Proven to Produce Results The overwhelming majority of consumers begin the buying process with a search; so in order to succeed in today’s... --- > As a professional agency that offers display advertising services, we can help you drive traffic and build brand loyalty effectively. - Published: 2022-01-06 - Modified: 2024-07-12 - URL: https://thinkstrategic.com/smartdisplay/ https://www. youtube. com/watch? v=UgHpB6AUz48 Display Advertising Services with SmartDisplay Display advertising is a form of digital advertising that places image or video ads in front of consumers browsing the internet. The key to successful display advertising is accurately targeting your prospective customers with compelling imagery and messaging. Our display advertising services show ads on over 95% of places ads appear, delivering your messages to target audiences through premium, brand-safe websites and publishers. SmartDisplay puts more eyes on your advertising. Get the greatest return on ad spend for your business with our unique display advertising services. We tailor targeting strategies specifically to the needs of your business in order to get you the most qualified leads and web traffic. Site Targeting: The simplest form of display advertising, site targeting entails placing your ads on specific websites. This is best used in combination with other forms of targeting. Audience Targeting: Audience targeting leverages behavioral data, such as a user’s search and site visit history, to target prospects who have exhibited signs they may be interested in your products and services. Contextual Targeting: By scanning the internet for content relevant to your products and services, our platform places your ads on websites your prospective customers are likely to visit. Hyperlocal: Ads can be served to devices in specific locations where people may be interested in what you have to offer. For example, you can target gym-goers with ads for health supplements. In-App: A form of mobile device targeting that displays your ads inside... --- > SmartList is a proprietary search optimization program and an affordable local SEO services tool to maximize visibility and organic ranking. - Published: 2022-01-05 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/smartlist/ https://www. youtube. com/watch? v=YcPytdh5T0Q Affordable local SEO services SmartList is a cost-effective local search optimization program designed to build a vast online presence for virtually any standalone or multi-location business and maximize its online visibility. Our proprietary software will improve your clients’ rankings within organic results, directory listings, and online map listings. SmartList and its distribution partners are considered to be trusted data sources by all major websites that provide local citations. With SmartList, you can be confident that your contact data is being made available from the most authoritative sources possible, from GPS systems to 411. As a provider of affordable local SEO services, we ensure maximum reach for your business at cost-effective rates. SmartList keeps your business information accurate – effortlessly. SmartList automatically distributes a local business’s information every 30 days to hundreds of publishers, including: Directory assistance (411)Online business directoriesSearch engines, such as Google, Bing and Yahoo! OEM car navigation systems and aftermarket GPS systemsTelematics services, such as OnStarPortals and guides, like AOL and CitySearchMobile apps for AT&T, Verizon, T-Mobile and other providersConsumer review sites, including Yelp, Kudzu and YellowBot Give the Search Engines What They Want Not only does distribution through affordable local SEO services like SmartList save time and money, it ensures that every directory site is supplied with the same information. This maintains the accuracy of a company’s local citations and credibility with the search engines. Google and other search engines want to supply users with a good experience and accurate information. When search... --- > What's an investment without the return? Strategic Marketing campaigns bear measurable results that are observable through these digital marketing case studies. - Published: 2021-12-30 - Modified: 2023-08-24 - URL: https://thinkstrategic.com/casestudies/ Digital marketing case studies. Juvent Technologies Juvent Technologies manufactures a medical device in the health and fitness space for consumers and professional athletes. Under new ownership, the company needed rebranding for the corporation and its various target segments. To achieve this objective, we created a corporate umbrella brand as well as identities, printed materials, tradeshow elements and website presence for all of the divisions that fell under that umbrella while leveraging celebrity endorsements. Juvent Technologies Juvent Technologies manufactures a medical device in the health and fitness space for consumers and professional athletes. Under new ownership, the company needed rebranding for the corporation and its various target segments. To achieve this objective, we created a corporate umbrella brand as well as identities, printed materials, tradeshow elements and website presence for all of the divisions that fell under that umbrella while leveraging celebrity endorsements. ARS Arbitration Resolution Services For the vast majority of individuals in the United States, disagreements or disputes often wind up in lawsuits and courtrooms, costing everyone a lot of time and money. ARS offers a better alternative to resolving disputes, and they asked us to help launch the online presence of their brand. ARS Arbitration Resolution Services For the vast majority of individuals in the United States, disagreements or disputes often wind up in lawsuits and courtrooms, costing everyone a lot of time and money. ARS offers a better alternative to resolving disputes, and they asked us to help launch the online presence of their brand. NET Effect... --- > Strategic Marketing is a creative marketing agency that turns ideas into reality. Contact us for brand-building online creative services. - Published: 2021-12-29 - Modified: 2025-05-15 - URL: https://thinkstrategic.com/creative/ Empower Your Brand with Our Creative Marketing Agency At Strategic Marketing, our creative approach goes beyond producing visuals that are simply aesthetically pleasing. As a creative marketing agency, we specialize in crafting compelling narratives that resonate with your audience while aligning with your business objectives. We take pride in telling each client’s unique story, and our mission is to tell it in a way that is fresh, engaging, and results-driven to meet their marketing objectives. We know that marketing success requires more than just creativity - it demands a strategic foundation that ensures every design element supports your broader brand goals. We recognize that perceptions and tastes can vary among audiences. That’s why our team takes the time to truly understand your target market. We guide our clients with designs that not only capture attention but also inspire action. Every element of our creative output is tailored to evoke the desired response from your audience, whether that’s increased engagement, brand recognition, or conversions. As a trusted creative marketing agency, we don’t just focus on what looks good; we focus on what works. Our creative services team excels in transforming innovative ideas into tangible realities that reflect your brand’s identity and strategy. This process begins with collaboration. By meeting with our creative experts, we gain valuable insights into your company’s goals, mission, and vision. These insights allow us to brainstorm and develop concepts that are not only aligned with your objectives but also capable of cutting through the noise in today’s... --- > Strategic Marketing is a fully integrated marketing strategy agency that works hard to develop results to give your business an edge. - Published: 2021-12-29 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/strategy/ Your next marketing strategy agency. Regardless of industry, every business needs to have a marketing plan in place in order to increase brand awareness and drive revenue. As a top-tier marketing strategy agency, we understand that beyond just amplifying revenue, the right marketing strategy will build a cohesive and successful brand image that will create loyalty among your customers for years to come. Our well-structured marketing plans will pave the way for successful and attainable outcomes for your business. We work to uncover any possible market opportunities that can be used to give your business a competitive advantage. Through various forms of research, we will collect and evaluate data pertaining to:Market dynamics and trendsTarget marketsCustomer buying decisionsProduct salesIndustry benchmarksDeveloping a marketing strategy should be based on prior research and your company’s unique goals. Strategies we consider range from local networking and direct marketing to print advertising and social media, and cover a vast range of tactics designed to reach your target audience. Regardless of the type of plan developed, we will create compelling content that attracts your prospective customer and encourages them to make purchase decisions or inquiries into your business. Achieving brand awareness is a major factor in the success of your marketing plan. Whether it involves pricing or positioning, we will establish a marketing strategy that reaches for the highest level of brand awareness possible. All of this is done within your budget. Our philosophy is to spend our clients’ money as if it were our own, to... --- > Strategic Marketing is a full-service ad agency offering clients expert digital marketing solutions, integrating social, PPC, SEO, and more. - Published: 2021-12-28 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/digital/ Digital Marketing Solutions Strategic Marketing began its journey as a traditional agency in 1992. However, we have always made it a priority to embrace emerging technologies that can help businesses reach their potential customers. As the digital landscape evolved, we understood the necessity of incorporating digital marketing solutions into our service offerings. We strive to ensure that your traditional marketing efforts are harmoniously integrated with your digital strategies. Our goal is to consistently and coherently communicate your marketing and branding across all platforms. With our digital marketing solutions, we aim to amplify your online presence, thereby expanding your reach and influence. Digital Marketing Solutions Strategic Marketing began its journey as a traditional agency in 1992. However, we have always made it a priority to embrace emerging technologies that can help businesses reach their potential customers. As the digital landscape evolved, we understood the necessity of incorporating digital marketing solutions into our service offerings. We strive to ensure that your traditional marketing efforts are harmoniously integrated with your digital strategies. Our goal is to consistently and coherently communicate your marketing and branding across all platforms. With our digital marketing solutions, we aim to amplify your online presence, thereby expanding your reach and influence. Digital Marketing Solutions Strategic Marketing began its journey as a traditional agency in 1992. However, we have always made it a priority to embrace emerging technologies that can help businesses reach their potential customers. As the digital landscape evolved, we understood the necessity of incorporating digital marketing solutions... --- > Strategic Marketing is top-ranked in internet marketing West Palm Beach, managing all channels of marketing with 30+ years of expertise. - Published: 2021-12-27 - Modified: 2024-01-24 - URL: https://thinkstrategic.com/services/ Don’t Simply Outspend Your Competition. Outsmart. Outplan. Outperform. Creating a full business strategy requires a full-service team. When you become a partner of Strategic Marketing, you’ll gain access to all the resources needed to grow your business. Our experienced staff is ready to serve your marketing needs with creative, digital, media, and overall strategy. Your dedicated team is committed to understanding your brand and developing the strategies that will keep your business growing. Your Full Service Traditional and Internet Marketing West Palm Beach Agency. Strategy A strategic plan keeps you focused on goals and objectives, lays out specific tactics and actions and serves as a roadmap to success. All of Strategic Marketing's initiatives begin with an intensive research phase in which we identify the most relevant consumer insights, study the competition and uncover market opportunities. These insights shape the strategic framework that directs our creative thinking. Learn More Creative Our creative approach is more than just something pretty to look at. We take great pride in telling our clients’ stories in a way that is fresh and helps meet marketing objectives. We realize everyone’s perceptions and tastes are different and we guide our clients with design that their customers will respond to. Learn More Digital Strategic Marketing agency started as a traditional agency in 1992, but we have always been on the forefront when it comes to embracing new technologies that help businesses get in front of their prospective customers. We take great care in making sure that your traditional... --- > The media planning and buying agency with the fiercest negotiation, media knowledge, and relationships to outsmart – rather than outspend. - Published: 2021-12-27 - Modified: 2025-02-24 - URL: https://thinkstrategic.com/media/ A strategic media planning and buying agency. Toss away your preconceived notions about media planning and buying. Strategic Marketing is all about connecting your business to the consumer through old ways, new ways, and ways you may have never imagined. We also understand that clients need the maximum return out of their media investment. We treat your money like it’s our own, working to get more out of every dollar by negotiating the best prices, placements, and added value to help you reach your specific goals. This is where our media knowledge, strong relationships, and creativity help us to outsmart, rather than outspend, your competition. Our media planning and buying is dynamic. By continually performing thorough analysis, we are able to optimize our media to maximize results. Email Marketing Email marketing is a great way to stay in front of your customer base with calls-to-action and limited time offers. We execute email marketing campaigns that deliver measurable results and help businesses grow. LEARN MORE Print Advertising Print advertising is still a viable way to generate sales for many businesses. Our philosophy is to negotiate premium placements with the right publications and leverage them through compelling advertising creative. LEARN MORE Streaming Media Emerging technologies like streaming media only continue to grow in popularity for advertisers. We were among the first agencies to employ streaming platforms like Pandora, and we’ve further expanded our reach into digital TV. Radio Advertising Despite the emergence of streaming, radio advertising continues to hold its own as... --- > Looking for high impact marketing campaigns that are optimized to drive more traffic and lead gen? Contact Strategic Marketing today! - Published: 2021-12-21 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/blog/ Blogs about high impact marketing campaigns and the marketing industry. Today’s business landscape is continuously evolving, so it’s crucial to stay ahead of the curve. High impact marketing is all about making a significant impression and delivering substantial results. Here we’ll explore innovative strategies, share expert insights, and provide practical tips to help you leverage high impact marketing to drive your business growth. --- > Looking for marketing agency jobs? Join our dynamic advertising firm to kickstart your career. Your journey to success starts here. - Published: 2021-12-21 - Modified: 2024-12-31 - URL: https://thinkstrategic.com/careers/ Marketing Agency Jobs at Strategic Marketing. Are you seeking a rewarding advertising career with an innovative and forward-thinking marketing agency? At Strategic Marketing, we are always looking to build a team of talented, driven individuals who want to make an impact in the world of marketing. We offer a range of marketing agency jobs that provide opportunities for career growth, creative development, and meaningful client work. Since our founding in 1992, we have been a mainstay in Palm Beach County, Florida, but our client base extends beyond South Florida to reach across the U. S. and even into Canada. If you’re looking for marketing agency jobs that can serve as a stepping stone to a successful career, Strategic Marketing is the place for you. If you’re interested in marketing agency jobs, your search might end with us as we have several exciting opportunities available. One of them could be your next career move! Why Choose Marketing Agency Jobs at Strategic Marketing? When it comes to choosing a career in marketing, selecting the right workplace is critical. At Strategic Marketing, we value our employees and prioritize their growth and development. Our marketing agency jobs offer more than just a paycheck – they offer a chance to be part of a supportive and dynamic team committed to delivering outstanding results for our clients. We understand that our employees are at the core of our success, and we work hard to create an environment where each person can thrive and bring their best... --- > We create and renew brands with strategies that drive bottom line results. Contact the best full-service marketing agency, West Palm Beach! - Published: 2021-12-21 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/work/ We Turn Creative Ideas into Powerful Marketing Campaigns That Work. That Get Results. That Grow Businesses. Even clients in the same industry can have widely varying needs and audiences. We take the time to get to know your business, your product and service offerings, your company culture and your customer. This allows us to create a marketing plan that is carefully tailored to convey your message, reach the appropriate audience and attain your goals in the most cost-effective way possible. While other West Palm Beach marketing agencies may specialize in a particular industry, we've noticed that their work begins to look all the same, as if they are using a cookie-cutter approach to all of their clients. Although they may claim to be the expert in that particular vertical, we believe that one size does not fit all, which is why each of our clients gets very individualized attention and care. It may require more of a time investment on our part, but we're proud of the strategic approach we take to creating custom marketing programs for our clients. In fact, we invite you to review our roster of clients we're proud to have worked with, as well as a few case studies. The Best Marketing Agency – West Palm Beach, South Florida, and Beyond "For us, they have helped with marketing strategies, maneuvering through social media avenues, website design and hosting, graphic design and so much more! Their willingness to be constantly accessible and get the job done has been a life saver... "... --- > Strategic Marketing, a full-service agency in South Florida, delivers superior marketing strategies with an integrated omnichannel approach. - Published: 2021-12-21 - Modified: 2024-12-31 - URL: https://thinkstrategic.com/clients/ Make the best move and partner with our full service agency. Strategic Marketing is a full-service agency specializing in both traditional and digital advertising, marketing, and public relations. Since 1992, we have been delivering outstanding results for our clients by providing comprehensive marketing solutions that drive visibility, engagement, and growth. Let's Talk! Our Services As a full-service agency, we offer a wide range of solutions tailored to meet the unique needs of our clients. We have four core service areas:Strategy: We will help you create an effective plan with industry trends, market research, and more to get you the results you’ve been looking for. Creative: From graphic design to copywriting to video production and more, we can provide a plethora of creative services to match and uplift your brand. Digital: If you have an ecommerce business, want to run digital ads, or need an overhaul of your website, we will provide exceptional digital marketing services. Media: Our 30 years of experience with traditional media, our industry partnerships, and our ability to stay up-to-date with the digital media industry supports our media reputation. Strategic Marketing Clients Academy Services, Inc. Access Technologies Anspach Companies Area Agency on Aging Armory Art Center ArtiGras Atlantic Investment Advisors Atlantic Property Group BallenIsles BHD Builders and Contractors Billboard Connection Bookfest Bradford Septic Tank Service Braman Honda Broward Medical Association Bruce H. Berman M. D. /Palm Beach Holistic Center Business Development Board, Palm Beach County Capitol Carpet, Tile & Window Fashions Caritas of Birmingham Catholic Charities Palm... --- > Need a full-service digital marketing agency, West Palm Beach? See results with our expert traditional, social, and digital marketing. - Published: 2021-12-21 - Modified: 2024-06-04 - URL: https://thinkstrategic.com/products/ We're Here. Today. Tomorrow. More Than 30 Years. Strategic Marketing has remained on the cutting edge of marketing technology for over 30 years—and we’re not slowing down now. By infusing our own patented software with decades of industry experience, we’re the only digital marketing agency West Palm Beach who can provide these powerful products in combination with unrivaled service. Our unique suite of proprietary platforms can maximize your digital presence and revolutionize the way you advertise, all while getting the most out of your marketing budget. Learn more about each of our smart products and how they can enhance your marketing. Your One-Stop Digital Marketing Agency, West Palm Beach. Show up where consumers look for local businesses. SmartList is the most cost-effective solution for building a vast online presence and is an easy and effective way to enhance your online visibility. Our proprietary local SEO program is designed to maximize your presence in map listings, organic results and online directories. Learn More Automated reviews and reputation management. Whether you know it or not, your online reputation precedes you. With a few clicks, consumers are able to access hundreds of reviews and opinions about your business. Our software lets you leverage your customer base to increase positive reviews and improve your reputation. Learn More Target the right people at the right time. Display advertising puts your image or video ads in front of your customer on the sites and apps they visit most. The key to successful display advertising is accurately targeting your prospective... --- - Published: 2021-08-31 - Modified: 2021-08-31 - URL: https://thinkstrategic.com/portfolio/zoom/ Vintage photo collage Assemblage Client: NYC Theatre New typography Assemblage Client: NYC Theatre Raw photography Assemblage Client: NYC Theatre Form and function Assemblage Client: NYC Theatre Capturing life Assemblage Client: NYC Theatre Eye for excellence Assemblage Client: NYC Theatre Form and flow Assemblage Client: NYC Theatre Explore your way Assemblage Client: NYC Theatre Less is more concept Assemblage Client: NYC Theatre Running – White ArtCollage Client: NYC Theatre Running – Black ArtCollage Client: NYC Theatre Running – Blue ArtCollage Client: NYC Theatre --- - Published: 2021-08-25 - Modified: 2021-08-25 - URL: https://thinkstrategic.com/test-r/ Explore our projects --- - Published: 2021-06-23 - Modified: 2021-06-23 - URL: https://thinkstrategic.com/test-mina/ Welcome to our world Museum MoCA® Happening right now: Earth-shattering stories May 15 - Sep 15 Buy your ticket All exhibitions *Opening hours: Mon–Sat: 10 – 17 / Sun: 12 – 16 / Mon: Closed We are the museum Thinking, writing and planning earth-shattering brand stories are just a part of what we do. For design and websites to bring brand to life. Opening hoursMon–Sat: 10 – 17Sun: 12 – 16Mon: Closed Explore Now Ticket pricesTickets: €14Under 18 years old €5Discounts Explore Now Museum adressMuseum of ArtZürich, SwitzerlandBahnhofstrasse 7/1 Explore Now --- - Published: 2021-06-22 - Modified: 2021-06-22 - URL: https://thinkstrategic.com/portfolio/masonry/ A B E C D F G H I J --- - Published: 2021-06-22 - Modified: 2021-06-22 - URL: https://thinkstrategic.com/portfolio/info-follow/ Assemblage Vintage photo collage Assemblage New typography Assemblage Raw photography Assemblage Form and function Assemblage Capturing life Assemblage Eye for excellence Assemblage Form and flow Assemblage Explore your way Assemblage Less is more concept --- - Published: 2021-06-22 - Modified: 2021-06-22 - URL: https://thinkstrategic.com/portfolio/info-on-hover/ Assemblage Vintage photo collage Assemblage New typography Assemblage Raw photography Assemblage Form and function Assemblage Capturing life Assemblage Eye for excellence Assemblage Form and flow Assemblage Explore your way Assemblage Less is more concept --- > We're refreshing emails and standing by the phones waiting for a new marketing challenge – reach out to the best ad agency, West Palm Beach! - Published: 2021-06-21 - Modified: 2024-12-31 - URL: https://thinkstrategic.com/contact/ It's Time To Get Smart. Moving. Strategic. Strategic Marketing is your trusted ad agency, West Palm Beach, where we combine creativity, innovation, and strategic thinking to help businesses grow and succeed. With over three decades of experience, we specialize in delivering comprehensive marketing solutions that drive measurable results. Whether you’re looking to elevate your brand, attract new customers, or increase your online visibility, our team is here to help you achieve your goals. Questions? Let's Discuss! Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Talk to a marketing specialist at our ad agency, West Palm Beach. 561-688-8155 MARKETING THAT DELIVERSWe develop full-spectrum marketing plans that take brands and businesses from concept through launch, and into the future. DEDICATED ACCOUNT SERVICESWe treat your business as if it were our own, and are always here if you need us. DECADES OF EXPERIENCEOur team has worked for a variety of clients in every sector, from small niche businesses to Fortune 500 brands. Why Choose Us as Your Ad Agency, West Palm Beach? Strategic Marketing is not just another ad agency, West Palm Beach. We are a full-service agency with expertise in both traditional and digital marketing. Our integrated approach ensures that your marketing efforts are cohesive, impactful, and aligned with your brand’s values. We create campaigns and strategies that resonate with your target... --- - Published: 2021-06-21 - Modified: 2021-06-21 - URL: https://thinkstrategic.com/landing/ *for designers & innovators purchase now creative websites Laurits® - where all your creations truly thrive. * Main Home A Frame Slider Showcase B Creative Studio C Divided Project Slider D Floating Portfolio E Interactive Project Showcase F Art Gallery G Interactive Projects H Handicraft Shop I Portfolio Metro J Creative Magazine K Designer vCard L portfolio Innovative ways to present projects Laurits is designed to provide you with a huge array of creative approaches to showcasing your projects. The theme packs a versatile & flexible set of portfolio layouts. view more *diverse portfolio lists & singles shop Launch your shop with ease Not only do you get a superb collection of product list & single product templates, but you also get full compatibility with the free & powerful WooCommerce plugin. view more *Woo support & premade shop pages blog Your creative blog & magazine We made sure Laurits comes equipped with everything you’ll need to share stories with your readers. You get a collection of blog templates & a full-blown magazine demo. view more *modifiable single posts & blog lists purchase laurits now --- - Published: 2021-06-21 - Modified: 2021-06-21 - URL: https://thinkstrategic.com/get-in-touch/ Say hi Let’s work together! --- - Published: 2021-06-18 - Modified: 2021-06-18 - URL: https://thinkstrategic.com/right-sidebar/ Right Sidebar June 15, 2021 Meet all of the current artists Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu DesignModern https://thinkstrategic. com/wp-content/uploads/2021/06/b-audio-everytings-nice. mp3 June 15, 2021 Look forward in anticipation Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu DesignModern Quote “If you look for a meaning, you'll miss everything that happens” Andrei Tarkovsky Filmmaker June 15, 2021 A conference for new design Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu ArtDesign 01 02 03 ... 04 --- - Published: 2021-06-18 - Modified: 2021-06-18 - URL: https://thinkstrategic.com/without-sidebar/ Without Sidebar June 15, 2021 Meet all of the current artists Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu DesignModern https://thinkstrategic. com/wp-content/uploads/2021/06/b-audio-everytings-nice. mp3 June 15, 2021 Look forward in anticipation Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu DesignModern Quote “If you look for a meaning, you'll miss everything that happens” Andrei Tarkovsky Filmmaker June 15, 2021 A conference for new design Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu ArtDesign 01 02 03 ... 04 --- > Strategic Marketing is the top-ranked results-driven South Florida advertising agency since 1992. Let us drive results to your business. - Published: 2021-06-17 - Modified: 2024-10-14 - URL: https://thinkstrategic.com/about/ The Best South Florida Advertising Agency For Brand Strategy. For Media Buying. For Content Creation. Our story Strategic Marketing began with a single pioneering idea – bridging the gap between strategic consultative marketing and flawless execution. Our Founder and President, Terry Murphy, envisioned a world where businesses could access expert marketing solutions tailored specifically to their needs, fostering growth and driving tangible results. The solution? Start his own company where he could bring this dream to life. Terry’s idea has influenced the way we approach marketing as we continue to help more clients, forging strong partnerships with our clients and ensuring their success in an ever-evolving landscape. Read more Before founding Strategic Marketing, Murphy spent much of his career in broadcasting, gaining experience in promotion, advertising, station operation, commercial production, and programming. During this time, he produced thousands of commercials and placed millions of dollars in advertising on behalf of radio and television stations. This experience gave him insight into the relationships between client and agency, and how he wanted to change them. Leaving the broadcast world behind, Terry founded Strategic Marketing in 1992 and began putting his skills to work directly for clients. His past experiences in the media and broadcasting world drove him to change the definition of the client relationship, developing them into true partnerships, with client growth determining the agency’s successes. Terry’s philosophy of “Spend the client’s money like it’s our own and treat the client’s business like it’s our business,” has set the tone for the way we approach everything we... --- - Published: 2021-06-15 - Modified: 2021-12-16 - URL: https://thinkstrategic.com/portfolio/interactive-compact/ hello there Visually attractive design from concept to final result. We create solutions that are bold and forward-looking. Project Service Location Year Usability Engineering Architecture Stockholm SE 2021 Fronted Process Architecture Munich DE 2021 Design Thinking Enterier Bergen NO 2021 Smart System Architecture Paris FR 2021 Business Case Architecture Belgrade SRB 2021 Visual Studio Enterier London ENG 2021 Outside the Box Architecture Oslo NO 2021 3D Creations Architecture Moscow RU 2021 New Solutions Enterier Warsaw PL 2021 *feel free to get in touch with us --- - Published: 2021-06-15 - Modified: 2021-06-15 - URL: https://thinkstrategic.com/portfolio/floating/ Vintage photo collage Assemblage Client: NYC Theatre New typography Assemblage Client: NYC Theatre Raw photography Assemblage Client: NYC Theatre Form and function Assemblage Client: NYC Theatre Capturing life Assemblage Client: NYC Theatre Eye for excellence Assemblage Client: NYC Theatre Form & flow Assemblage Client: NYC Theatre Explore your way Assemblage Client: NYC Theatre Less is more concept Assemblage Client: NYC Theatre --- - Published: 2021-06-15 - Modified: 2021-06-15 - URL: https://thinkstrategic.com/portfolio/interactive/ Self evaluation in art Typography Client: NYC Theatre Explore the project Contemporary clean design Typography Client: NYC Theatre Explore the project New art inventions Typography Client: NYC Theatre Explore the project Print design studio Typography Client: NYC Theatre Explore the project Marketing strategy Typography Client: NYC Theatre Explore the project --- - Published: 2021-06-15 - Modified: 2021-06-15 - URL: https://thinkstrategic.com/portfolio-metro/ A B E C D F G H I J Apply to work with usMeet the Laurits team --- - Published: 2021-06-15 - Modified: 2021-06-15 - URL: https://thinkstrategic.com/three-columns/ Glass Vase $90 CreativePottery Add to cart Gray Vase $80 CreativePottery Add to cart Azure $40 CreativePottery Add to cart New Circular $75 CreativePottery Add to cart Sold Rustic $60 CreativePottery Read more Teal Vase $35 CreativePottery Add to cart --- - Published: 2021-06-15 - Modified: 2021-06-15 - URL: https://thinkstrategic.com/four-columns/ Glass Vase $90 CreativePottery Add to cart Gray Vase $80 CreativePottery Add to cart Azure $40 CreativePottery Add to cart New Circular $75 CreativePottery Add to cart Sold Rustic $60 CreativePottery Read more Teal Vase $35 CreativePottery Add to cart Sale Opaque $80 $55 CreativePottery Add to cart Russet $70 CreativePottery Add to cart --- - Published: 2021-06-15 - Modified: 2021-06-15 - URL: https://thinkstrategic.com/five-columns/ Glass Vase $90 CreativePottery Add to cart Gray Vase $80 CreativePottery Add to cart Azure $40 CreativePottery Add to cart New Circular $75 CreativePottery Add to cart Sold Rustic $60 CreativePottery Read more Teal Vase $35 CreativePottery Add to cart Sale Opaque $80 $55 CreativePottery Add to cart Russet $70 CreativePottery Add to cart Waves $85 CreativePottery Add to cart Lunar Vase $80 CreativePottery Add to cart --- > A full-service advertising agency West Palm Beach, with 30+ years of campaign development, creative concepts, mass media & digital marketing. - Published: 2021-06-14 - Modified: 2024-10-14 - URL: https://thinkstrategic.com/ Celebrating More Than 30 Years Of Brilliant Branding. Purposeful Planning. Impactful Impressions. Image Building. Maximum Exposure. Killer Creative. Insightful Strategy. Perfect Positioning. Driving Results. Thorough Analysis. Leveraging Technology. Superior Service. Community Involvement. Fostering Innovation. Cultivating Relationships. GET STARTED Make Every Move Count. Since 1992, clients have trusted Strategic Marketing to help grow their businesses. Strategy – Know the endgame before you make your first move. For over 30 years, we’ve developed winning strategies for our clients. No two businesses or brands are the same, so we tailor a unique marketing strategy for each and every one. Strategy Strategy – Know the endgame before you make your first move. For over 30 years, we’ve developed winning strategies for our clients. No two businesses or brands are the same, so we tailor a unique marketing strategy for each and every one. Strategy Creative – Tell the story of your brand in a way that gets results. Our creative development process is all about delivering dynamic content that gets your customer to act. Winning awards is great, but creative that actually drives revenues is king. Creative Creative – Tell the story of your brand in a way that gets results. Our creative development process is all about delivering dynamic content that gets your customer to act. Winning awards is great, but creative that actually drives revenues is king. Creative Media – Don’t just outspend your rivals. Outsmart them. Throw away any preconceptions about media. Strategic Marketing is all about connecting you to your customer through old ways, new ways, and ways you may never have imagined. Media Media... --- - Published: 2021-06-14 - Modified: 2021-06-14 - URL: https://thinkstrategic.com/portfolio/standard/ Vintage photo collage Assemblage Client: NYC Theatre New typography Assemblage Client: NYC Theatre Raw photography Assemblage Client: NYC Theatre Form and function Assemblage Client: NYC Theatre Capturing life Assemblage Client: NYC Theatre Eye for excellence Assemblage Client: NYC Theatre Form & flow Assemblage Client: NYC Theatre Explore your way Assemblage Client: NYC Theatre Less is more concept Assemblage Client: NYC Theatre Running – White ArtCollage Client: NYC Theatre Running – Black ArtCollage Client: NYC Theatre Running – Blue ArtCollage Client: NYC Theatre --- - Published: 2021-06-14 - Modified: 2021-06-14 - URL: https://thinkstrategic.com/portfolio/two-columns/ filter + Show All Abstract Architecture Art Assemblage Collage Print Typography Assemblage Vintage photo collage Assemblage New typography Assemblage Raw photography Assemblage Form and function Assemblage Capturing life Assemblage Eye for excellence Load More --- - Published: 2021-06-14 - Modified: 2021-06-14 - URL: https://thinkstrategic.com/portfolio/three-columns/ filter + Show All Abstract Architecture Art Assemblage Collage Print Typography Assemblage Vintage photo collage Assemblage New typography Assemblage Raw photography Assemblage Form and function Assemblage Capturing life Assemblage Eye for excellence Assemblage Form and flow Assemblage Explore your way Assemblage Less is more concept Load More --- - Published: 2021-06-14 - Modified: 2021-06-14 - URL: https://thinkstrategic.com/portfolio/three-columns-wide/ Assemblage Vintage photo collage Assemblage New typography Assemblage Raw photography Assemblage Form and function Assemblage Capturing life Assemblage Eye for excellence Assemblage Form and flow Assemblage Explore your way Assemblage Less is more concept --- - Published: 2021-06-14 - Modified: 2021-06-14 - URL: https://thinkstrategic.com/portfolio/six-columns-wide/ Assemblage Vintage photo collage Assemblage New typography Assemblage Raw photography Assemblage Form and function Assemblage Capturing life Assemblage Eye for excellence Assemblage Form and flow Assemblage Explore your way Assemblage Less is more concept ArtCollage Running – White ArtCollage Running – Black ArtCollage Running – Blue --- - Published: 2021-06-08 - Modified: 2021-06-08 - URL: https://thinkstrategic.com/main-home/ Welcome to our world This is Laurits, the next big step in your creative projects NL Explore more Instagram Behance Twitter Dribbble About us We are a digital agency working together with young talents on delivering truly unique aesthetic solutions to brands big & small. 01Excepteur commodo sint occaecat cupidatat non proid sunt in culpa qui officia mollit consequat anim to ullamco entere di unente. 02Excepteur commodo sint occaecat cupidatat non proid sunt in culpa qui officia mollit consequat anim to ullamco entere di unente. Running – White ArtCollage Client: NYC Theatre Running – Black ArtCollage Client: NYC Theatre Running – Blue ArtCollage Client: NYC Theatre Running – Crimson ArtCollage Client: NYC Theatre Running – Maroon ArtCollage Client: NYC Theatre Explore All Projects What we do To exploit the potential of the digital, we develop memorable websites and help brands with their visual image strategy. Our Services User experience User interfaceCMS-SystemWebshop-SystemNative-Apps Awards Chagall DesignNature / IdentityDKL / Liene ChihentRome Design Award Design An expression of our creativity Excepteur sint occaecat cupidatat non proident sunt in culpa qui officia deserunt mollit anim id est enim ad minim veniam, quis nostrud exercitation ullamco. Explore Now *feel free to get in touch with us Play out clients We work with over 30 top-tier brands and industry leaders. We could also work with you! Dolore Magna Veniam12 Nostrud Exercitation Ullamco-Lab Aliquip EA Reprehenderit testimonials Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. John Smith Creative... --- - Published: 2021-06-08 - Modified: 2021-06-08 - URL: https://thinkstrategic.com/typography/ H1 55 - Lorem ipsum dolor sit amet, habeo semper repudiare eum ut. Ut eum error inermis. Cum mundi tincidunt ea, eius nobis facilis usu te. H2 39 - Lorem ipsum dolor sit amet, habeo semper repudiare eum ut. Ut eum error inermis vituperata. Cum mundi tincidunt ea, eius nobis facilis usu te, nusquam gloriatur elaboraret. H3 28 - Lorem ipsum dolor sit amet, habeo semper repudiare eum ut. Ut eum error inermis vituperata. Cum mundi tincidunt ea, eius nobis facilis usu te, nusquam gloriatur elaboraret. Eum ne case verterem disputationi, ex laoreet albucius mediocritatem mei. Natum omnium lucilius. H4 21 - Lorem ipsum dolor sit amet, habeo semper repudiare eum ut. Ut eum error inermis vituperata. Cum mundi tincidunt ea, eius nobis facilis usu te, nusquam gloriatur elaboraret. Eum ne case verterem disputationi, ex laoreet albucius mediocritatem mei. Natum omnium lucilius ad pri, dico falli pri te. Hinc aeque vituperata ea eos. Vis equidem democritum ea nostro tritani. H5 14 - Lorem ipsum dolor sit amet, habeo semper repudiare eum ut. Ut eum error inermis vituperata. Cum mundi tincidunt ea, eius nobis facilis usu te, nusquam gloriatur elaboraret. Eum ne case verterem disputationi, ex laoreet albucius mediocritatem mei. Natum omnium lucilius ad pri, dico falli pri te. Hinc aeque vituperata ea eos. Vis equidem democritum ea. Nostro tritani dissentiet usu in, prodesset disputationi ne qui. Paragraf 16 - Lorem ipsum dolor sit amet, habeo semper repudiare eum ut. Ut eum error inermis vituperata. Cum mundi tincidunt ea, eius nobis... --- --- ## Posts > Discover how expert media planning services help brands eliminate waste, improve targeting, and get the most out of every dollar spent. - Published: 2025-05-30 - Modified: 2025-06-02 - URL: https://thinkstrategic.com/how-media-planning-services-help-you-maximize-ad-spend/ - Categories: Uncategorized Your advertising budget should be working smarter, not harder. Without the right media strategy, it’s easy to overspend, miss your audience, or get stuck chasing vanity metrics. That’s where professional media planning services come in. Hiring a media buying agency takes the weight off of planning and buying services through the range of channels like TV, radio, print, and online media like pay-per-click and digital retargeting. The Hidden Costs of Poor Planning Most brands don’t realize how much budget is quietly slipping through the cracks until it’s too late. Poor media planning leads to scattered strategies, missed audiences, and overspending on placements that don’t deliver. When there's no clear alignment between your business goals and your media strategy, even high-budget campaigns can fall flat. Without a structured plan, you risk:Wasting money on the wrong channelsPaying inflated rates without negotiationOverexposing your message to the same audienceMissing key windows of opportunity due to unclear timelinesAt Strategic Marketing, we’ve seen the damage that reactive planning causes. That’s why we take a strategy-first approach which maps out where, when, and how your message should appear before a single dollar is spent. This upfront investment in planning isn’t just smart, it’s what protects your budget from waste and drives measurable results. Strategic Audience Targeting One of the fastest ways to waste ad dollars is by speaking to the wrong audience, or even trying to speak to everyone. Effective media planning starts with understanding exactly who your ideal customer is, where they spend their time, and... --- > Strategic Marketing is the media planning agency you need to help drive results and grow your business the right way. - Published: 2025-04-28 - Modified: 2025-04-28 - URL: https://thinkstrategic.com/the-role-of-a-media-planning-agency-in-a-multi-channel-world/ - Categories: Uncategorized Today’s consumers are exposed to a staggering number of messages across countless platforms — TV, social media, streaming, podcasts, digital ads, and more. For brands trying to break through the noise, strategy isn't just important; it's essential. That’s where a media planning agency becomes a critical partner in your success. Strategic Marketing is the agency you can trust to expertly manage every aspect of your media strategy — here’s how we can help. What is Media Planning? At its core, media planning is the process of deciding where, when, and how to deliver your brand’s messages to the right audience. It involves evaluating media channels, setting campaign goals, managing budgets, and aligning media placements with consumer behavior patterns. A well-executed plan ensures maximum reach, frequency, and effectiveness — ultimately driving the highest possible return on investment (ROI). Every media channel has unique nuances. That’s why working with a media planning agency like Strategic Marketing, with expertise across the entire media landscape, matters. We understand the critical differences between traditional and digital media. For instance, television provides broad reach, while streaming services offer hyper-targeted, flexible options. Buying auction-based digital media like programmatic display ads or Facebook campaigns requires entirely different strategies than securing radio or TV spots. Even within digital, running a YouTube pre-roll ad is very different from negotiating a homepage takeover on a news site. Each platform demands a specialized strategy, unique tools, and a specific mindset — and Strategic Marketing knows how to maximize results across them all.... --- > Some media agencies may offer a few valuable services to increase your visibility, but Strategic Marketing can do it all. - Published: 2025-03-31 - Modified: 2025-03-31 - URL: https://thinkstrategic.com/understanding-media-agency-services-what-they-can-do-for-you/ - Categories: Uncategorized In the ever-changing and complex world of advertising and marketing, businesses will turn to the professionals to ensure their campaigns reach the right audience, at the right time, and through the most effective channels. Media agencies provide a range of services designed to maximize advertising impact while optimizing budgets – especially when it comes to media buying or planning. Strategic Marketing stands out among media agencies with our comprehensive services paired with meticulous attention to detail, ensuring every client gets the most from their advertising investments. Media Strategy and Planning Effective media campaigns begin with a solid strategy. Media agencies should always analyze a client's business goals, target audience, and industry landscape to craft tailored media plans. This includes selecting the best channels, timing, and messaging to maximize campaign success. The team at Strategic Marketing conducts in-depth market research and audience analysis to create customized strategies that align with your brand’s objectives. By leveraging data insights and consumer behavior patterns, we ensure your campaigns are targeted for maximum ROI. Plus, we have over 30 years of experience buying and planning media, so we know how to properly plan and place campaigns. Media Buying and Placement Media buying is the process of purchasing ad space across various platforms, including digital, television, radio, print, and social media. Successful media buying requires strategic negotiation to secure the best rates and premium placements. At Strategic Marketing, we negotiate aggressively on your behalf, ensuring you receive competitive rates while maximizing exposure. It helps that we... --- > There is no denying that the advancements of Ai in digital marketing have changedthe advertising game. But what does the future hold? - Published: 2024-12-30 - Modified: 2024-12-30 - URL: https://thinkstrategic.com/ai-in-digital-marketing-revolutionizing-strategies-and-creativity/ - Categories: Uncategorized The digital marketing landscape is experiencing a groundbreaking transformation, driven by the integration of artificial intelligence (Ai). Advancements in Ai technologies, such as machine learning and generative Ai, have unlocked new possibilities, enabling businesses to create, target, and optimize campaigns with precision. This blog will look at the remarkable strides Ai has made in marketing, highlights its current applications, and provides real-world examples of generative Ai in digital marketing. Advancements in Ai Technology Ai's role in digital marketing has evolved significantly, driven by advancements in language processing, computer vision, and predictive analytics. Machine learning algorithms analyze vast datasets to uncover patterns, predict outcomes, and personalize consumer experiences. Tools like OpenAi's GPT-4 and image-generation models such as DALL-E are reshaping how marketers generate creative content. These technologies allow businesses to craft hyper-personalized messaging, improve campaign efficiency, and enhance customer engagement while saving time. Generative Ai in Marketing Ai is transforming every facet of digital marketing, from customer targeting to content creation:Personalization at Scale: Ai algorithms analyze consumer behavior to deliver tailored recommendations. Platforms like Netflix and Amazon rely heavily on Ai to suggest content or products based on user preferences, a technique that digital marketers adopt across industries. Programmatic Advertising: Programmatic advertising platforms leverage Ai to automate media buying, ensuring that ads reach the right audience at the right time. This approach optimizes ad spend while increasing ROI. Content Generation and Curation: Ai tools like Jasper and ChatGPT assist marketers in generating compelling ideas and copy for ads, emails, and blog... --- > Strategic Marketing has claimed its spot on another South Florida Business Journal list of the Top Advertising Agencies of 2024. - Published: 2024-11-20 - Modified: 2024-11-20 - URL: https://thinkstrategic.com/strategic-marketing-is-among-the-top-advertising-agencies-of-2024/ - Categories: Uncategorized West Palm Beach, FL – – Strategic Marketing, a leading advertising agency in South Florida known for its innovative marketing solutions, proudly announces its inclusion in the prestigious Top Advertising Agencies List for 2024 from The South Florida Business Journal. This recognition follows the agency's prior accomplishment of being featured in another of the business journal’s lists: the top website design and development companies in 2024, further solidifying Strategic Marketing's position as a key player in the advertising and marketing industry. The Top Advertising Agencies List 2024 is an annual compilation from The South Florida Business Journal, a highly esteemed and influential publication that has been a go-to source for local business news and insights in South Florida for over four decades. With a dedicated focus on the tri-county area covering Miami-Dade, Broward, and Palm Beach counties, the publication covers a wide array of topics such as real estate, banking, technology, and lifestyle. As a part of the larger American City Business Journals network, which includes publications in over 40 cities across the United States, the South Florida Business Journal boasts a strong national presence and reputation. Being included in this list of the most influential and successful advertising agencies in the industry is a testament to Strategic Marketing's unyielding pursuit of excellence, commitment to client satisfaction, and its ability to adapt to the ever-evolving world of advertising. Strategic Marketing has consistently pushed the boundaries of creativity and effectiveness in delivering impactful advertising campaigns for clients across various industries. With... --- > See how Strategic Marketing transformed clients' ecommerce branding and consumer marketing strategies to drive sales and increase revenue. - Published: 2024-09-28 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/successful-ecommerce-branding-a-strategic-marketing-case-study/ - Categories: Uncategorized Successful ecommerce branding is crucial in today’s competitive market and requires more than just a great product and a website. A strategic approach to ecommerce marketing is crucial for driving traffic, building customer loyalty, and generating sustainable growth. In this blog, we’ll explore the essential steps for creating a thriving ecommerce brand and a successful consumer marketing strategy, drawing from our experience with two of our clients whose brands we helped launch and scale to success. What You Need for Successful Ecommerce Branding Creating a successful ecommerce brand starts with a user-friendly website that offers a seamless shopping experience across all devices. It should include clear navigation, high-quality product images, compelling descriptions, and easy checkout options. But building the site is just the beginning – an effective consumer marketing strategy is essential to drive traffic and convert visitors into loyal customers. This involves utilizing a mix of ecommerce marketing techniques, such as search engine optimization (SEO), social media marketing, email campaigns, and pay-per-click (PPC) advertising. ChillyBox Before Branding After Branding ChillyBox, the world’s coldest lunchbox, came to us as a completely new brand from scratch. The goal was to create a bold and inviting brand from the ground up, including a user-friendly website so customers can easily learn about and purchase the product. It was important that this website be accessible on all platforms and match the other marketing collateral we would later create for online and offline promotion. The whole process started with a brainstorming session to develop a... --- > Website accessibility lawsuit cases have risen by over 53% since 2018. If you want to protect your business, contact Strategic Marketing. - Published: 2024-08-27 - Modified: 2024-08-27 - URL: https://thinkstrategic.com/be-compliant-and-avoid-a-website-accessibility-lawsuit/ - Categories: Uncategorized Be Compliant and Avoid a Website Accessibility Lawsuit Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherWebsite *Submit With the tangible advancements made for people with disabilities since the Americans with Disabilities Act (ADA), it is important to consider the intangible things they might not be able to access without assistance. There has been major discussion and recent law amendments that websites must include to ensure disabled people can access them, but some companies are slow to adapt. Not implementing these changes can cause businesses to be faced with a website accessibility lawsuit, which can be detrimental to business. In fact, there were 19 lawsuits filed in California, 44 in Florida, and 123 in New York alone during the month of June. Strategic Marketing is here to help by shedding light on what website accessibility means, highlighting some examples of recent lawsuits, and explaining how to make a website accessible with the help of our services. CALL 561-688-8155 With the tangible advancements made for people with disabilities since the Americans with Disabilities Act (ADA), it is important to consider the intangible things they might not be able to access without assistance. There has been major discussion and recent law amendments that websites must include to ensure disabled people can access them, but some companies are slow to adapt. Not implementing these changes can cause... --- > Choosing between what software to use for your media planning? Strategic Marketing reviews the best media planning tools and presents their top choice. - Published: 2024-07-31 - Modified: 2024-08-08 - URL: https://thinkstrategic.com/reviewing-the-top-media-planning-tools/ - Categories: Uncategorized As an agency that places millions of dollars in media for its clients each year, Strategic Marketing understands the importance of choosing the best software to handle your media planning, buying, and reporting needs. There are numerous options out there, but there are a select few that have been widely adopted in the advertising agency and media buying industries. We review the top media planning tools available today, go through their strengths and weaknesses, and name our top overall choice. These are the top media planning tools based on our own review. GaleForceMedia – the overall best media planning and buying software Strata – the most well-known and widely used media software Bionic – optimized specifically for media planning Mediaocean – omnichannel media planning software tailored to large corporations 1. GaleForceMedia GaleForceMedia is designed to streamline the media planning and buying processes, allowing media buyers to manage and optimize all their mass media buying in a single, easy-to-use platform. It offers AI-assisted technology to help deliver flawless media plans, appealing flowcharts, and easy to produce RFPs and IOs. Strengths The user-friendly interface results in an enjoyable and efficient experience, ensuring that you can focus on the planning and buying process for your clients, instead of struggling to find features and functions buried in menus or other screens. Their superior customer support is one of top selling points for us. We can give them a call and get support in no time no matter what issue may arise. Integrations with widely-used... --- > Are you a medical practice looking to get more patients in the door? Strategic Marketing can help with our medical advertising expertise. - Published: 2024-06-21 - Modified: 2024-06-21 - URL: https://thinkstrategic.com/maximize-your-practices-potential-with-medical-advertising/ - Categories: Uncategorized Medical providers will always be in demand, but making sure you are the top choice in the sea of options in your area is a challenge. As a medical professional, it's crucial for your practice to adopt effective medical advertising strategies to attract new patients and retain existing ones. The right approach to marketing can significantly increase your practice's visibility and credibility, and ensure long-term success. This blog will delve into the importance of medical advertising and explore the most effective methods Strategic Marketing offers to reach and engage potential patients. The Significance of Medical Advertising for Your Practice There are many advantages to adding medical advertising to your business strategy. The biggest reasons for finding an agency like Strategic Marketing to help with these tactics include:Enhanced Visibility: Medical advertising broadens your practice's reach, making it more visible to those seeking healthcare services. Strategic ad placements – digital or out-of-home – help ensure that your practice is easily discoverable by potential patients in your area. Competitive Advantage: In a saturated market, advertising can give your practice an edge over competitors. By showcasing your unique selling points and specialties and maintaining a consistent strategy, you can set your practice apart and demonstrate why patients should choose you over other providers. Building Trust and Credibility: Consistent branding and messaging through medical advertising are invaluable to medical practices everywhere. It is crucial to establish your practice as reliable and trustworthy, as a strong reputation fosters patient loyalty and encourages positive word-of-mouth referrals. Top... --- > Tradeshow marketing is important for businesses of all kinds. But to see results, you need an experienced partner on your side. - Published: 2024-05-17 - Modified: 2025-04-21 - URL: https://thinkstrategic.com/creating-an-effective-tradeshow-marketing-strategy/ - Categories: Uncategorized Tradeshow marketing has long been a valuable strategy for businesses seeking to increase brand visibility, generate leads, and forge strong industry connections. By participating in tradeshows, companies can showcase their products or services to a highly targeted audience, establish credibility, and engage with potential customers, partners, investors, and industry leaders in a dynamic, face-to-face environment. Who Would Use Tradeshow Marketing? Tradeshow marketing is particularly effective for businesses in the B2B sector, as it allows them to connect with industry professionals and decision-makers directly. However, companies across various industries can benefit from the exposure and networking opportunities provided by tradeshows. Whether you’re a small startup or an established corporation, tradeshows can help you gain valuable insights into your market, build brand awareness, and establish a strong industry presence while growing your customer base. The Importance of Tradeshow Marketing for Companies Tradeshow marketing is crucial to get your information across quickly, efficiently, and to express your brand in a consistent manner. Tradeshows can be a powerful tool for businesses looking to expand their reach, engage with potential customers, and build strong industry connections. By understanding the value of tradeshows and leveraging them strategically, companies can unlock new growth opportunities and drive long-term success. Targeted exposure: Tradeshows attract attendees who are already in or are genuinely interested in your industry, ensuring your marketing efforts are focused on a relevant audience that is more likely to convert into customers. Lead generation: By engaging with attendees, companies can generate high-quality leads, nurture new business relationships,... --- > Strategic Marketing has claimed its spot on the South Florida Business Journal list of the Top Web Design Agencies of 2024. - Published: 2024-04-29 - Modified: 2024-11-04 - URL: https://thinkstrategic.com/strategic-marketing-named-among-the-top-web-design-agencies-of-2024/ - Categories: Uncategorized West Palm Beach, FL – – Strategic Marketing, a distinguished full-service advertising agency based in South Florida with over 30 years of experience, has secured its spot on the 2024 Top Website Design Development Companies list from the reputable South Florida Business Journal. This notable achievement is a testament to the dedicated team at Strategic Marketing, whose unwavering commitment to creating effective websites aimed at client success proves they are deserving of being among the top web design agencies. With a rich portfolio featuring a diverse range of client projects, Strategic Marketing meticulously tends to every detail, from the overall design, layout, domain name, and functionality of each site they produce. They have positioned themselves as a prominent player among the top web design agencies. The abundant experience they have accumulated over the last three decades instills a sense of confidence in both longstanding and prospective clients, showcasing their ability not only to meet but surpass expectations consistently. Reflecting on this milestone achievement, Terry Murphy, President and CEO of Strategic Marketing, stated, “While it is gratifying to be recognized as one of the top web design agencies for our work, we are most appreciative to our clients that make our success possible. ”The skills of Strategic Marketing go beyond website development. As a full-service agency, they are well-equipped to take on any aspect of your marketing plan, or help you build a brand from the ground up. This recognition joins to lineage of past achievements that trace back to 2011.... --- > Discover how a short-form content agency like Strategic Marketing can craft content that can elevate your brand and drive results. - Published: 2024-03-25 - Modified: 2024-03-25 - URL: https://thinkstrategic.com/elevate-your-brand-with-a-short-form-content-agency/ - Categories: Uncategorized In the realm of digital marketing, content is the currency that drives engagement, fosters connections, and ultimately leads to conversions. In recent years, there has been a significant shift toward consuming short-form content, prompting brands to reconsider their content strategies. In fact, 57% of Gen Z and 42% of millennials prefer to learn about a product or service through short-form videos. But what exactly is short-form content, and how can brands leverage its power to their advantage? Strategic Marketing, a renowned short-form content agency, provides everything you need to know in this blog. What is Short-Form Content? Short-form content refers to bite-sized pieces of information that can be quickly and easily consumed by the audience. This type of content is typically concise, brief, and to the point, often consisting of a few minutes of video or just a couple of hundred words of text. It encompasses various formats, including written, visual, and audio content, catering to the diverse preferences of modern consumers. It is the most popular way that brands are expressing themselves and increasing awareness, making short-form content agencies a useful ally among companies that need to enhance their online presence. The Rise of Short-Form ContentThe popularity of short-form content has soared in response to the evolving preferences and behaviors of online audiences. With the proliferation of social media platforms, such as TikTok, Instagram, and Facebook, the consumption of quick, engaging snippets of content has become the norm. Additionally, the fast-paced nature of our digital world has led to... --- > Strategic Marketing has been voted one of the top creative agencies of 2024 by Manage Marketing. - Published: 2024-02-16 - Modified: 2024-02-16 - URL: https://thinkstrategic.com/strategic-marketing-amongst-the-top-creative-agencies/ - Categories: Uncategorized Palm Beach Gardens, FL - 2/16/2024 – Manage Marketing, the business and technology magazine for marketing professionals, has come out with their awards for 2024, including the awards for the Top Creative Agencies. Strategic Marketing has the honor of being recognized within this category. This recognition is a testament to the relentless dedication, innovative strategies, and creative excellence demonstrated by the entire team at Strategic Marketing – earning them a spot amongst the top creative agencies. Manage Marketing Awards is known for keeping marketing professionals on top of the latest trends and best practices in the industry to drive growth and achieve business and client goals. The Top Creative Agencies awards highlight agencies like Strategic Marketing's commitment to delivering outstanding results for their clients with impactful creative. “It's an honor to be recognized by a respected online publication such as Manage Marketing for the creative work we produced for our clients throughout the last year,” says Christopher Sommella, General Manager at Strategic Marketing. “Our clients trust us with their toughest branding and marketing challenges, and we are fortunate to have a team talented enough to not only meet those challenges but to exceed our clients' expectations. I send my appreciation to our team, our clients, and everyone at Manage Marketing for this recognition. " Strategic Marketing has consistently demonstrated an unwavering commitment to creativity, originality, and strategic thinking in crafting compelling marketing campaigns that resonate with the target audiences of their many clients. The agency's ability to combine cutting-edge creativity... --- > Strategic Marketing gives you a breakdown of data privacy compliance regulations you need for your website, why they matter, and how we can help. - Published: 2024-01-15 - Modified: 2024-01-24 - URL: https://thinkstrategic.com/data-privacy-compliance-the-basics/ - Categories: Uncategorized Virtually every business that has a website collects and uses—and potentially even discloses—consumer information, even if it is as little as a name and email address. Consequently, it is crucial to have privacy regulations in place in order to protect consumers’ personally identifiable information (PII). These regulations not only protect your customers' data, but also shield you from liability once they agree to your policies. This post reviews the significance of data privacy compliance for your website and the policies you need to protect your business. Consumer Protection Consumers have become increasingly cautious when sharing their information with websites, so it’s important to have all the required policies in place, including a cookie policy, consent solution, privacy policy, and terms of service. Data privacy compliance regulations are not only important for protecting consumer information, but also for building trust by demonstrating that you prioritize their personal data and its security. In recent years, consumers have limited sharing of their PII, and some may even switch to a company that has better privacy policies in place. In fact, about 93% of Americans would actually switch to a company with better privacy practices, and many are frustrated with the lack of control over their own data. Having sufficient privacy policies in place can give you a competitive advantage, so it is in your best interest to address all potential consumer concerns in your policies. A big concern with consumers is the use of cookies, which are small pieces of data stored in... --- > Grow your online presence and meet your donation goals when you hire a knowledgeable marketing agency for nonprofits like Strategic Marketing. - Published: 2023-12-01 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/benefits-of-hiring-a-marketing-agency-for-nonprofits/ - Categories: Uncategorized With the number of nonprofits competing for attention, the significance of effective marketing cannot be overstated. These organizations often face challenges in reaching their audience and securing the support they need to fulfill their noble goals. Enter Strategic Marketing - an experienced marketing agency for nonprofits that can increase your visibility and donations to reach your goals. At its core, marketing for nonprofits is about storytelling. You need to convey a compelling narrative that resonates with people's hearts and minds by translating your mission into a message that will inspire action. Nonprofits are unique in the sense that you need to promote your brand and rally support for your cause. This is where we come in. An effective nonprofit marketing strategy involves creativity and empathy. It's not just about spreading the word; it's about connecting with the right audience, forging meaningful relationships, and fostering a community passionate about making a change. It all begins with understanding who cares about the cause you are fighting for. You need to target these people by tailoring a message that resonates with their beliefs and lifestyles. You then must share impactful stories about lives that have been touched by your efforts and the difference you’ve made. This will inspire people to want to get involved with your cause. These meaningful posts and campaigns must be shared using various platforms - social media, email campaigns, events, and partnerships - to ensure more awareness and engagement. The more tools you use, the more successful you will... --- > With the transition from cable TV to streaming, OTT advertising is the new way to reach your audience. Let Strategic Marketing be your guide. - Published: 2023-11-21 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/what-to-know-about-ott-advertising/ - Categories: Uncategorized Streaming TV platforms have dominated the entertainment industry, making them the preferred choice for viewers, especially for the millennial and Gen Z demographic. In fact, 90% of 25–34-year-olds and 87% of 18–25-year-olds watch TV content via the internet and streaming. With a wide selection of choices of platforms, streaming has opened up an entirely new market for Over-The-Top (OTT) advertising. This transition from cable TV to streaming requires marketers to adopt a new strategy. At Strategic Marketing, we stay up-to-date with changes in the marketplace. Let’s go over some benefits and best practices for OTT advertising. Direct Targeting Streaming TV has allowed for more niche markets to make themselves increasingly accessible. Understanding the values and lifestyles of consumers has sparked the creation of channels for specific content, including gaming, real estate, travel, and so much more. Giving people options eliminates the irrelevant content they don’t want to see and gives you the chance to pique their interest. These valuable targeting opportunities can also increase customer engagement. When a consumer sees an ad related to their immediate needs or wants, they are more likely to follow up with the brand on their website and social media, and conduct research to start the buying process. Low Risk Another great advantage to OTT advertising is the low-risk opportunity for high reward. Unlike competitive cable TV, streaming ads require a low up-front investment. This is because rates are based on CPM, meaning you only pay if someone views your ad. TV advertisement rates are... --- > It’s easy to disregard traditional transit and outdoor advertising in a mostly digital world. Strategic Marketing explains why they’re valuable assets. - Published: 2023-10-10 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/using-transit-and-outdoor-advertising-to-your-advantage/ - Categories: Uncategorized In today's fast-paced world, advertising can reach consumers through multiple touchpoints. To stand out from the clutter, it is crucial to consider your industry and audience when choosing the best way to advertise your business. While online campaigns may be a common approach, transit and out-of-home ads like billboards and posters can reach people of all ages and demographics every day, building brand recognition and visibility. In this article, we will provide you with valuable insights on how you can use outdoor advertising to your advantage and increase your brand exposure. Types of Outdoor Ads There are a multitude of outdoor advertising options to choose from when planning your marketing strategy. It’s important to discuss your overall goals for these ads to determine what type and placement is going to be the most effective for your company. The most common types are: Street ads: These can come in the form of flyers, posters, or artwork placed inside public transportation stations, on a building, or anywhere that is eye-level and easy to read. These allow your message to be placed with minimal distraction, but are sure to be noticed. Billboards: Usually placed along highways or busy roads, these are the most common and impactful forms of outdoor advertising. Thanks to technological advancements, these can be digital – allowing for multiple ads to be displayed on a loop, or even short videos – or static ads. Transit ads: Placed on buses, trains, and even around their stations and stops, there are sure... --- > Do you want to rank higher and increase your business’s SEO ROI? Turn prospects into customers with compelling brand storytelling. - Published: 2023-09-01 - Modified: 2024-01-24 - URL: https://thinkstrategic.com/beyond-keywords-how-authentic-brand-storytelling-drives-seo-roi/ - Categories: Uncategorized The pursuit of better search engine optimization (SEO) to bring about a better return on investment (ROI) has compelled businesses to explore innovative strategies beyond the conventional territory of keywords. One successful method has risen to the top: authentic brand storytelling. Crafting a compelling narrative that reflects your company’s genuine identity has proven to positively impact SEO ROI, surpassing the effects of keywords alone. The best marketers know that authentic brand stories heighten consumer trust. This notion is backed by multiple studies, including a Public Relations Review study regarding what makes for an effective blog. Q. What is brand storytelling? A. Brand storytelling is the art of conveying a brand's identity, values, and mission through a compelling and cohesive narrative. Authentic Brand Storytelling At the heart of every business is a story waiting to be told, a narrative that goes beyond product features and value propositions. Authentic brand storytelling delves into the ethos, history, and aspirations that shape a company's identity. It bridges the gap between business and consumer, fostering an emotional connection that transcends transactional relationships. This connection, when effectively maintained, influences SEO ROI, resonating with both search algorithms and human sentiments. Effective brand storytelling extends beyond a single piece of content. It forms a system of interconnected narratives that provide depth, clarity, and context. This interconnectedness enhances SEO ROI by creating an environment of relevance. From Algorithms to Emotions Best practices for SEO have developed from simple keyword matching to the more semantic aspect of search queries. That... --- > What is an eblast, why should you use this marketing tactic, and how can you optimize it for the best results? Let Strategic Marketing be your guide. - Published: 2023-08-18 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/dos-and-donts-of-eblast-marketing/ - Categories: Uncategorized One of the most powerful tools businesses have at their disposal is email marketing. You may ask yourself, what makes an email so useful? Maybe it’s the fact that nearly all email users check their emails between 1 and 20 times a day. Or, is it because 46% of smartphone users prefer to receive business communications via email? Whatever the reason, sending an eblast to customers has taken over the way businesses reach their customers with news or a call-to-action. Now, before you start spamming your email list left and right with products, information, or discounts, it is important to understand there is a difference between sending frequent emails in hopes of increased sales or traffic, and optimizing them to garner the best and most desirable results. Don’t worry - Strategic Marketing is here to help with a list of the dos and don’ts of sending an eblast campaign. Do: Segment your list. Not all of your customers are looking for the same product or service, so it is important to do some internal research on who reacted to what type of advertisements or social media posts. This will prompt you to create different lists of who would benefit the most from a certain email. There’s nothing wrong with sending a general eblast about company news or industry updates, but be sure to get the most ROI on your emails by sending the right information to the right audience. Be aware of the type of language you use. Believe it... --- > Plumber Marketing is a crucial part of the pipeline for your plumbing business. Strategic Marketing shares our expertise to help you achieve your goals. - Published: 2023-07-31 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/how-plumber-marketing-can-help-your-plumbing-business/ - Categories: Uncategorized Running a successful plumbing business is no easy task. With fierce competition in the market, it's essential to stand out from the crowd and reach potential customers effectively. That's where plumber marketing comes into play - a strategic approach to promoting your plumbing business and driving growth. Reaching Your Target Audience As a plumber, your services cater to a specific group of customers who require plumbing assistance. However, reaching these potential customers can be challenging without effective marketing. Plumber marketing enables you to identify your target audience and devise marketing strategies tailored to their needs. Through digital marketing techniques such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, you can increase your online visibility and ensure that your plumbing business appears when potential customers search for plumbing services in your area. Building Trust and Credibility In the plumbing industry, trust is crucial. Customers want to hire someone reliable, experienced, and professional to handle their plumbing needs. An effective plumber marketing strategy can help build trust and credibility for your business. One way to achieve this is by showcasing customer testimonials and reviews on your website and social media platforms. Positive reviews from satisfied customers act as powerful endorsements and can influence potential clients to choose your services over your competitors. Additionally, creating informative content through blogs and videos can position you as an industry expert, further enhancing your credibility. Showcasing Your Services Plumber marketing allows you to showcase your range of services in a compelling way.... --- > What are third party cookies, why are they going away, and how will marketers survive after they’re gone? Strategic Marketing explains it all in this blog. - Published: 2023-06-22 - Modified: 2024-01-24 - URL: https://thinkstrategic.com/surviving-the-death-of-third-party-cookies/ - Categories: Uncategorized When cookies were first created in 1994, marketers thought they were delicious. These simple yet powerful tools revolutionized digital marketing overnight, making it into the booming multi-billion-dollar industry we know today. Even with all that success, however, nothing stays hot and fresh forever. Recently, as personal privacy concerns have grown – the decision was made to throw cookies in the trash. As a marketer or business owner, it would be wise to start planning your next steps for what is to come without third party cookies. In this blog post, we’ll discuss what third party cookies do, when they’re going away forever, and what you can do to stay ahead of the upcoming changes. What are Website Cookies and How Do They Work? Cookies, also known as HTTP cookies, website cookies, or internet cookies, are small pieces of data stored in your web browser. They allow a website to keep information about you when you visit it, including remembering log-in info, items in your shopping cart, things you expressed interests in, and even which other websites you’ve visited. Cookies are the main reason you get served retargeting ads after visiting a website, and also why you don’t need to remember your Amazon password every time you log in. There are two major types – first party cookies and third party cookies. First Party CookiesThese are created by the website’s publisher and only that domain can access the information stored. Users have the ability to block websites from storing cookie data... --- > Learn how to increase your revenue, generate more leads, and get an edge over your competitors with a law firm marketing agency like Strategic Marketing. - Published: 2023-05-23 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/why-you-need-a-law-firm-marketing-agency/ - Categories: Uncategorized While marketing is essential to growing your business, it’s not always obvious where to start. With so many strategies and tactics available, how do you get the best ROI for your budget? Well, that's where law firm marketing agencies can be a big help. It’s literally why they exist! Agencies that specialize in effective marketing strategies for law firms are rare – but if you find one with the right experience and resources, they can help you to stand out from the competition and attract clients like never before. What Can a Law Firm Marketing Agency Do for You? Primarily, the purpose of hiring an agency is to turn your marketing budget into increased revenue – effectively growing your business to new heights. A law firm marketing agency can help you to do this by providing a wide range of services designed to increase your online visibility and generate more quality leads. While there are more to list, here some of the most beneficial and commonly offered services: Website design and development: Your website is often the first point of contact between you and potential clients. A law firm marketing agency can create a professional, user-friendly website that accurately reflects your brand and effectively communicates your message. Search engine optimization (SEO): SEO is the process of optimizing your newly designed website to rank higher on search engine results pages (SERPs) like Google. By improving your search engine rankings, you can increase traffic to your website, attract more clients, and establish... --- > Everything you need to know about the new Meta Verification process – the pros, the cons, and the businesses that need to get Meta Verified today. - Published: 2023-04-19 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/everything-you-need-to-know-about-getting-meta-verified/ - Categories: Uncategorized You’ve probably heard the term “Meta Verification” buzzing about lately, but what exactly are these little blue checkmarks and why should you invest in one? To put it simply, Meta Verification is a paid, subscription-based social media badge that verifies your identity to both users and platforms alike. Similar to Twitter Blue which relaunched in 2022, Meta Verification applies specifically to Meta social platforms – Facebook and Instagram – which is far from the only distinction. Below we’ll discuss the unique benefits of getting verified, who should have it, the cost, and how to get it. Benefits of Meta Verification Authenticity The most obvious benefit of getting Meta Verified is safeguarding your authenticity. Having a blue Meta Verification checkmark next to your Facebook or Instagram profile is now essentially equal to presenting your real-life photo ID. It provides the same level of assurance that you are who you say you are, because obtaining the blue checkmark requires a valid government-issued identification in the first place. Twitter Blue, in contrast, requires two-factor authentication via your mobile phone. If you’ve ever had your phone hacked, stolen, or lost, however, you can see how this is not the most foolproof method. Still, having either of these checkmarks will provide better protection than not – and protecting your brand’s social image is paramount online. Security Aside from letting users know that your profile is legitimate, Meta Verification also warns off potential hackers from attempting to gain access. The Meta platform boasts robust security features... --- > In this blog post, Strategic Marketing explores some of the best AI copywriting software options available, so you can choose the right one for your business. - Published: 2023-03-30 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/finding-the-best-ai-copywriting-software-for-your-business/ - Categories: Uncategorized Creating effective marketing content can be a difficult task because filling a blank page is an intimidating and time-consuming part of the creative process. With advancements in artificial intelligence (AI), however, businesses have suddenly gained access to powerful copywriting solutions that are faster than ever before. Everyone, from the smallest to the largest companies, is currently experimenting with different AI software products to find the most effective solution for their business. With the right one, they could cut their content creation time in half and potentially save a ton of money in the process. But which of the many options is the best AI copywriting software to choose? In this blog post, we'll explore some of the best AI options available so you can choose the right one for your business. How AI Copywriting is Changing the GameAI-powered tools are able to take almost any command, then find and analyze data from across the web, before quickly generating high-quality copy for new projects. This eliminates the “blank page” issue and enables companies to focus on research, strategy, and creative direction – letting the machine-learning algorithms do the heavy lifting. With the best AI copywriting software, businesses can simply provide the parameters of their project, include any details and keywords, and watch as the program takes care of the rest. Hundreds of words can be generated per minute! While we will never recommend copy-pasting AI-generated content and publishing it, there is a lot that can be written on your behalf without... --- > Strategic Marketing has experience crafting email subject lines for sales since email marketing was popularized over 30 years ago. Learn how you can, too. - Published: 2023-02-28 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/how-to-optimize-your-email-subject-lines-for-sales/ - Categories: Uncategorized By 2025, more than half of the world’s population will be using email. That’s over four billion people! Email marketing is an easy choice for most businesses because it is affordable, easy to use, and incredibly effective – boasting an average return on investment (ROI) of $40 per dollar spent. And unlike direct mail, email marketing has no printing costs, links more easily to digital platforms, and is accessible from anywhere, at any time. The problem is, with a less-than-20% average open rate, four out of every five emails will never be opened by a consumer. With over 333 billion emails sent daily, many of which aren’t flagged as spam, consumers have understandably become selective about which they open. If you can’t grab their attention with a subject line, your budget for content and promotional offers won’t matter at all. The problem is, not everyone is clear on the best practices. In this blog, we’ll discuss how to improve open rates and avoid spam filters by writing effective email subject lines for sales. Avoiding Spam Filters Before a consumer gets a chance to read your subject line – a spam filter does. These algorithms are specific to the mailing platform and designed to prevent unwanted and/or malware-ridden emails from appearing in a user’s inbox. Consumers love spam filters because they keep their inboxes clean, but marketers find them difficult and frustrating to circumvent. First you optimize for spam filters, and then for clicks, but both require you to choose your... --- > Real Estate Marketing companies like Strategic Marketing can offer the solutions property managers and developers need to avoid common marketing mistakes. - Published: 2023-01-03 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/pitfalls-that-real-estate-marketing-companies-help-you-avoid/ - Categories: Uncategorized Real estate may be about “location, location, location”, but it’s a competitive business to market regardless of where you are. Whether you’re a large company or an individual realtor, finding your place in such a saturated market can be difficult. Realtors often fall into traps they don’t even realize they’re in, and that’s where professionals can help. Resolving these common mistakes so you can focus on closing deals is the main reason real estate marketing companies exist. In our 30 years of marketing highly successful clients in the industry, we’ve compiled three crucial tips to prevent frequently-made mistakes in real estate marketing below. If you are already finding success with your current marketing, capitalize on it, but never stop identifying new opportunities. #1 Differentiate - don’t emulate your competition. The first major mistake that most companies make, in almost every industry, is thinking that what worked for another brand will also work for theirs. Your real estate business has unique strengths that you can talk about to stand out from the crowd. Use them. Positioning your business as the leader in a particular niche or simply playing to your biggest selling points are the best ways to find the right clients. You should be inspired by the success of others, but never try to mimic or fit your brand into their marketing strategy. Make your own mark on the real estate landscape and clients will find you and appreciate you for it. You have to know who you are before... --- > Learn how contractor marketing services can make all the difference for your new or long-standing general contracting business | Let Strategic Marketing help - Published: 2022-12-29 - Modified: 2024-06-27 - URL: https://thinkstrategic.com/six-reasons-you-need-contractor-marketing-services/ - Categories: Uncategorized In the same way that you would not call on a marketer to renovate your home, one would not call on a general contractor to do their marketing. You know your business better than anyone, but that does not automatically make you a pro at marketing it. That’s why so many companies hire professionals who offer contractor marketing services. The field is highly competitive, with both small and large players vying for an edge. Marketing strategies that work for one contractor may not work for another. Nothing is “one size fits all,” and the term “contractor” itself can vary in meaning. Experience matters, and with over 30 years in the field, Strategic Marketing is here to help. Here are six reasons why you need contractor marketing services. #1 – To Make Sure Your Brand Stands Out Ask yourself – do your name and logo accurately represent your business and brand? If the answer is yes, make sure you have branded merchandise with your number and website on it. Brand everything you can from T-shirts to business cards. Make brochures, branded invoices, and decaled company vehicles. Every time someone sees a client wearing your jersey or simply driving by – you get “free” advertising. Trade materials are a great way to build awareness and solidify brand recognition, so do not cut corners on their quality. These items should be well-designed using proper materials. On the other hand, if you feel like your brand does not fully represent your company and desired... --- > Strategic Marketing celebrates their 30th anniversary by giving back to the community! - Published: 2022-12-05 - Modified: 2024-10-31 - URL: https://thinkstrategic.com/local-company-triples-down-on-giving-back/ - Categories: Uncategorized West Palm Beach, Florida (December 5, 2022) Strategic Marketing LLC, a leading advertising and media solutions provider in South Florida, announced today that it will be commemorating its milestone 30-year anniversary by continuing its tradition of giving back to the local communities it serves, and beyond. “We have a long-standing history of supporting non-profit organizations,” said Terry Murphy, president of Strategic Marketing. “We have always felt that it is crucial to provide pro bono and financial support to worthwhile causes. As we commence our fourth decade in business, we want to celebrate and show gratitude for how good this community has been to us. ”Some of the ways Strategic Marketing is giving back include:Planting 30 trees for 30 days at a local national park. Organizing a staff beach cleanup to collect at least 30 pounds of trash. Feeding 30 sheltered animals without a loving family of their own. Giving 30 boxes of joy to 30 children in need this holiday season. Planting 30 butterfly plants to attract the endangered Monarch butterfly. Helping 30 families with food donations through the Adopt a Family Foundation. Serving a hearty Thanksgiving meal to 30 families in need. Building a water well to service 6,000+ people in a drought-stricken area of Africa. Providing 30 single mothers with diapers for their babies. Supporting local athletes who compete in the Special Olympics. Feeding 30 hungry families this Christmas. The company, which was founded in 1992 by Murphy and his wife, Mary, has always had a heart for... --- > Learn what the terms AI marketing and programmatic advertising mean, how they work, and how you can add them to your mix of marketing tools. - Published: 2022-11-30 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/the-benefits-of-ai-marketing-programmatic-advertising/ - Categories: Uncategorized Despite the rapid growth of Artificial Intelligence (AI) in marketing tech, many marketers remain daunted by the complexity and perceived risks of the concept. Well, we’re here to set things straight. First of all, contrary to popular sci-fi movies and conspiracy theories, the world is nowhere near being overrun by Terminators. Secondly, AI marketing does not have to be complicated at all, and it can greatly increase your business’s ROI. Our advice is to worry less about your AI becoming self-aware and more about how you can incorporate it into your marketing strategy in 2023. Below we define AI marketing and how it relates to programmatic advertising, and we explain how you can use both to your business’s advantage. What Is Programmatic Advertising? The main qualifier is that the process is essentially automated. The main objective programmatic advertising achieves is taking the human error out of the media buying process. Programmatic platforms can systematically select, bid/negotiate, purchase, and place the best media based on your target audience and budget. And, because it’s automated by a machine, placing targeted content on websites and apps can occur within milliseconds! Sure, a media buyer could itemize and select hundreds of sites to target, but in reality, the process simply isn’t scalable. Programmatic allows you to achieve real scale with targeting in a cost-efficient way. The second thing that programmatic platforms accomplish is the ability to do all of this instantly – at all times – every time someone navigates to a website. Each... --- > A recent Department of Justice ruling means there could be consequences if your business doesn’t have an ADA compliant website | Strategic Marketing can help. - Published: 2022-10-30 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/a-guide-to-having-an-ada-compliant-website/ - Categories: Uncategorized In case you weren’t aware, we are living in a litigious world. Even when you mean well, the law can still drop its gavel down on you for one misstep. As a business owner, crossing every “t” and dotting every “i” is essential to avoiding court cases while trying to manage a profitable company. Recently, with the prioritization of inclusivity to certify a level playing field for all, the Department of Justice ruled that all websites by companies qualifying as “places of public accommodation” need to be ADA (Americans with Disabilities Act) compliant. In laymen’s terms, if you operate a website in the United States, this ruling most likely applies to you and you need to take it seriously. If not, civil penalties of up to $55,000 for first-time violations and $110,000 for subsequent ones may occur. With that being said, if you don’t have an ADA compliant website, you’re probably wondering what one looks like and are eager to quickly rectify your potentially compromising position. With over 11,400 ADA Title III lawsuits filed in 2021 alone (that is, lawsuits against businesses opened to the public), don’t simply assume your website can fly under the radar. Lawyers known as accessibility predators are actively pursuing legal action against sites not meeting ADA standards. Ignoring the surge of these money-hungry accessibility predators could threaten your small – or large – business, if and when they find your website. What Defines an ADA Compliant Website? Nearly 61 million American adults, or about 26%,... --- > Video productions can be applied to a wealth of advertising tactics and mediums, allowing one production to serve many purposes – saving both time and money. - Published: 2022-09-01 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/the-versatility-of-video-productions-in-marketing/ - Categories: Uncategorized Video marketing is a powerful tool that has only become more important with time, shorter attention spans, and the multitude of platforms it now applies to. While video production is typically associated with high costs and a campaign strategy of its own, this is not the way to view it in 2022. Nowadays, integration is the name of the game, and if possible, video should be woven into your overall campaign strategy to get the best results. With the right budget, but more importantly – the right strategy – video can be the most versatile marketing tool today. Let’s take a look at how video productions can help to enhance all of your content, across every platform, and save you some money in the process. Why Video is So Important Video content is one of the most effective ways to reach large audiences, and marketers are not slowing in their usage of it anytime soon. In 2020, digital video spending amounted to $49. 8 billion, making up 30% of total display spend worldwide. Across all online platforms, over 244 million people viewed digital and mobile videos that year – coinciding with the early stages of the pandemic. Imagine, with the world confined to their homes and various screens, how much it could have grown since then. And that’s only online. We haven’t even considered TV and other non-digital platforms. YouTube is still the king of digital video, but TikTok and Instagram are thriving. Combined with tools like augmented reality (AR),... --- > How can direct mail retargeting increase lead generation? Find out with Strategic Marketing’s direct mail retargeting tips. - Published: 2022-08-07 - Modified: 2024-10-31 - URL: https://thinkstrategic.com/direct-mail-retargeting-tips/ - Categories: Uncategorized You may be familiar with retargeting in digital marketing campaigns, but did you know you can retarget your prospects with direct mail pieces? Reaching out to your potential leads with a physical mailer may be five times more effective than doing so online. In fact, direct mail retargeting has a nearly 37% higher response rate than email or other forms of retargeting. Direct mail retargeting is more unique to the receiver than online retargeting, and it shows more effort on behalf of the business. When Should You Retarget? Businesses should retarget prospects with a direct mail piece when a certain interaction occurs online. Maybe a user viewed your website, downloaded your document, abandoned their cart, or clicked on your ad without submitting a lead form. If one or more of these actions apply to your business, it may be the right trigger to warrant direct mail retargeting. New Dog, Old Tricks You may be thinking that a younger demographic wouldn’t respond to snail-mail in a digital age, but individuals between 18 and 21 actually have a response rate of about 12. 4% with direct mail. Retargeting with physical mail pieces may be unexpected and, as a result, may be more likely to catch the attention of the receiver. Don’t shy away from retargeting younger individuals with your direct mail pieces – they are likely not getting as many marketing messages by mail as older audiences, potentially giving you a greater share of voice. Don’t Put All Your Eggs in One... --- > Both in house marketing and agency marketing can be effective, depending on your business goals | Here’s why we think agency marketing is better overall. - Published: 2022-07-29 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/four-ways-in-house-marketing-falls-short/ - Categories: Uncategorized Whether to outsource marketing or internally manage your marketing is an age-old debate that can be disputed ad infinitum. It’s an everlasting topic because marketing is an ever-evolving field with many facets. The pandemic showed businesses that there were other ways to get things done and that remote work was not only feasible, but reliable. With companies reevaluating their methods, and new small businesses popping up everywhere, the topic of internal versus agency marketing is more relevant now than ever. A ‘TLDR’ answer to which of the two is better is – it depends. While some businesses are better suited to in house marketing, those few are in the minority. Below we explain why internal marketing often can’t compete with an agency, so you can make an educated decision for your business. 1) Potential for Growth Startups often want to keep their emerging brand close to their chest, thus opting for a marketing team they can manage themselves. Even if you had the expertise to do so effectively, the problem is that an internal marketing team doesn’t easily permit rapid expansion. If you suddenly start growing, it might not be as easy to scale your miniature marketing department to suit that growth. The overhead cost of hiring new employees, the time for finding the right ones, and the effort involved in managing it all, cuts into how much your business can grow as well. Time is money, and opportunity cost is expensive. The time invested into setting up your company’s... --- > A lead generation marketing agency can be the difference between obtaining qualified leads that drive conversions, and leads that do nothing for your business. - Published: 2022-06-30 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/lead-generation-marketing-agency/ - Categories: Uncategorized Every business is in the business of lead generation. New leads are the lifeblood of every business, because without them, your business can’t grow. And if your business isn’t growing, then you’re probably shrinking. But are all leads created equal? The simple answer is no. Quality counts. A qualified lead comes from a customer with a genuine interest in your business. These higher quality leads will lead you to higher quality customers, and those customers are the best ones for your bottom line over the long term. But don’t take our word for it – take our case study on Statewide Windows & Doors. The Statewide Situation Statewide Windows & Doors offers impact windows and doors for both residential and commercial customers across South Florida. Their expertise and product knowledge are well-known, having established their brand over a decade in the industry. In 2020, Statewide ranked #6 for Google impression share, purchased a total of 6,755 leads, and earned a total of $6. 2 million that year. That’s not terrible, but it could have been much better. Their main issue was their strategy, which was primarily based around purchasing leads from aggregators who sell their databases to other companies. Another issue with purchased leads is that there are a ton of overhead expenses between purchasing the lists, setting up call centers, and then maintaining them. Not to mention, the leads you garner aren’t necessarily interested in your business to begin with. Statewide found themselves wasting time and resources chasing dead... --- > How do some companies manage to prosper during a period of intense hardship for their competitors? Find out with our Recession 2022 Marketing Tips. - Published: 2022-05-15 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/recession-2022-marketing-tips/ - Categories: Uncategorized Recession 2022: How to Thrive in an Economic Downturn First of all – calm down. Panic is bad for business. So, before downsizing your marketing budget, pulling your advertising, and/or discounting your prices – take a deep breath. While financial institutions are predicting that current inflation levels are indicative of a recession later this year, or early next year, there is still no proof of a “Recession 2022” just yet. Being wary is good, but being prepared is better. Despite the fact that many businesses will be rushing to decrease their advertising budgets in preparation for this economic downturn, we’re here to tell you that you should consider increasing it instead. Or, at the very least, don’t reduce it. There’s an old adage that says: in times of prosperity, you should advertise; but in times of hardship, you must advertise. As a marketing firm whose clients saw their most prosperous financial years during the coronavirus pandemic, we can attest to this statement, and our clients agree. Below are a few ways to survive and potentially thrive in any financial slump. Be a friendly and familiar light in dark timesMarketing is the most important form of communication between a business and the consumer. It forms the bond that hopefully turns into a loyal and trusting relationship. When you stop talking to your audience in times of economic uncertainty, you’re essentially abandoning them in their hardship. Much like personal relationships, being there for your audience is better than disappearing. In fact, if... --- > Start getting more conversions with lead generation services by effectively building and maintaining a growing list of prospective customers. - Published: 2022-04-01 - Modified: 2024-10-31 - URL: https://thinkstrategic.com/lead-generation-services-for-success-strategic-marketing/ - Categories: Business Tips, Client Why Your Business Needs Lead Generation Services to Grow Most business owners would agree that finding prospective customers is no easy task. If you have been struggling with developing new business for your company, you’re not alone! Despite being a core and crucial part of the marketing process, businesses of all sizes can have difficulties generating leads. This is where lead generation services and agencies come in. How Do Lead Generation Services Work? From contact forms on direct mail and email communications, to content marketing and live events, there are many avenues to explore when generating leads. Too many in fact. In a perfect world, the more “lead gen” methods you can employ the better, as you would technically have access to more potential buyers. But which ones will drive the most sales for your business; which ones are internally manageable or qualified? While the scope of your lead generation activities will depend on how much you’re willing or able to spend, and who or where your audience is, experts can help to pinpoint the most effective lead generation methods to utilize. Smaller companies may not have the budget or know-how to effectively produce leads across all available platforms, but this does not mean larger companies don’t struggle also. And since not everyone is familiar with the ever-changing best practices to obtaining quality prospects, lead generation services can be a big help. Lead generation agencies source and consolidate data on consumers and present it to businesses in search of new... --- > Client Mary Montgomery Tribute - Published: 2022-03-01 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/mary-montgomery-tribute/ - Categories: Client Today, Strategic Marketing pays tribute to a remarkable woman who passed away last week – Mary Montgomery. We knew Mary due to the many years of advertising and public relations work done for her husband Bob’s prestigious law firm. We also helped with some of the causes that Bob and Mary were heavily involved with, including the Children’s Place at Home Safe, Armory Art Center, Palm Beach Institute for Contemporary Art, and the Palm Beach Opera – to name a few. To say that Mary and Bob were a power couple in our community is a gross understatement. They were visionary leaders who were extraordinarily generous with their time and money. They were the financial support and driving force behind many organizations that still serve our community today. In short - they made things happen. “Bob’s passing in 2008 was a sucker punch to the gut. I loved working with him and admired him immensely. I definitely can tell a number of stories if you have the time,” says Terence Murphy, Founder & President of Strategic Marketing. “Mary was the wind under his wings, and their combined passion elevated arts and cultural and humanitarian causes in Palm Beach County to new heights. ” We can only imagine that Bob has been impatiently awaiting a reunion with the love of his life - and how ecstatic they must be to spend eternity together. Rest in peace, Mary Montgomery. You and Bob are greatly missed and fondly remembered. --- > A good franchise marketing plan focuses on both end customers and franchisees - learn the best techniques for lasting impressions and get expert insider tips. - Published: 2022-02-10 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/a-strategic-guide-to-franchise-marketing/ - Categories: Advertising, Digital Marketing, Strategic Marketing - Tags: content, marketing agency When your dream of becoming a successful business owner becomes a reality, the next step is usually expansion. Many entrepreneurs choose franchising as a method of expansion, joining over 750,000 franchise establishments as of 2021. These businesses began with effective franchise marketing, an essential piece to growing your business partners as well as your customer base. Franchise Marketing Basics Whether you’re thinking of developing a new business with future franchise opportunities or have a business and are considering franchising, it’s ideal to create a model that can be easily replicated with branding that is easy to maintain. Because the goal of expansion is not only through customers, but business partners, franchise marketing should be approached in two ways: Franchise development marketing is the marketing to attract franchisees to become partners of your businesses. Operational franchise marketing is the marketing to the end consumer for franchisee growth. Both methods are equally important to both the franchisor and franchisee. In either case, the path to franchise success is brand development. The formula is simple: brand development = franchise development = franchise growth. Brand Development Creating a company brand is a challenge in and of itself. When building a brand with the intention of franchising, other factors need to be considered. Brand positioning is a crucial step to developing a brand that will resonate with, not only end customers, but the franchisees that will become partners by investing in your business. An effective primary strategy is to imagine how people will view the... --- > Connected TV, or CTV advertising is quickly becoming a more accessible way for advertisers to get more eyes on their product or service – here’s what you need to know to begin. - Published: 2021-12-29 - Modified: 2024-07-12 - URL: https://thinkstrategic.com/your-ctv-advertising-qustions-answered/ - Categories: Advertising, Digital Marketing, Strategic Marketing - Tags: content, marketing agency If you’ve ever seen an ad on Hulu, YouTube TV, or Sling TV, you’ve seen CTV advertising in action. As per its definition, Connected TV (CTV) advertising allows advertisers to reach target audiences via smart TVs and other OTT (Over-the-Top) devices. CTVs are part of the overall OTT universe that encompasses any video content or service that can be streamed via the internet, such as Netflix, Disney+, and Amazon Prime Video. The term “Over-the-Top” refers to the method in which the content is served – meaning over the top of the “box” services like traditional cable or satellite TV. It’s important to make the distinction, as these two terms often get mixed up. It helps to think of the two as working together – OTT delivers the content and CTVs are the some of the outlets or devices that the content is served on. CTV advertising is the ad content you’ll see on CTVs. Why CTV Advertising? As the world binge-watched while we were all stuck indoors in the early part of 2020, the rate of streaming content viewers skyrocketed. A study revealed that as of 2020, 82% of U. S. TV households had at least one internet-connected TV device. As a result, regular “linear” TV viewing is down to one-third of all TV viewing, compared to 60% just two years ago. Advertisers went where the viewers were to get in front of their target audiences using these emerging media sources, while smaller brands were able to launch their own... --- > Strategic Marketing Named to Chief Marketer’s 200 Top National Marketing Agencies for Third Straight Year - Published: 2021-12-14 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/strategic-marketing-named-to-chief-marketers-200-top-national-marketing-agencies-for-third-straight-year/ - Categories: Advertising, Digital Marketing, Strategic Marketing - Tags: content, marketing agency FOR IMMEDIATE RELEASE Media Contact: Mary Murphy, Vice President561-688-8155mmurphy@thinkstrategic. com Strategic Marketing Named to Chief Marketer’s 200 Top National Marketing Agencies for Third Straight Year Palm Beach Gardens, FL – December 13, 2021 – For the third consecutive year, South Florida’s Strategic Marketing, a major player in the South Florida advertising industry for close to 30 years, has been selected as one of Chief Marketer Magazine’s CM200 – the top 200 marketing agencies in the United States. The list, curated by the editors of the renowned magazine, spotlights the “best brand engagement and activation agencies across 11 categories and specialties serving the U. S. --- > If cybersecurity marketing isn’t a priority for your online business, it should be – build client confidence during a time of distrust with proper messaging. - Published: 2021-11-30 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/the-importance-of-cybersecurity-marketing-for-your-business/ - Categories: Advertising, Digital Marketing, Strategic Marketing - Tags: content, marketing agency People and businesses all over the world took more of their work online last year, bringing cyber attacks to an all-time high and costing each business $25,000 on average. When your business is vulnerable to any kind of online security breach (and let’s face it, every business is), anyone that does business with you can benefit from the right messaging. From small shops to giant corporations, cybersecurity marketing is an opportunity to keep your customers feeling secure. Why Do I Need Cybersecurity Marketing? Whether you conduct 10% or 100% of your business online, chances are you still use digital means to market your business, and that means gathering information from prospects. As such, businesses large and small must understand the risks posed to their customers, clients, and vendors when they do so. Because most business owners don’t prioritize the importance of cybersecurity until it’s too late (e. g. , there’s a breach), it’s a clear marketing opportunity for communication that can only benefit the client relationship and strengthen the trust they have in your business. Here’s how: Target Customers Based on Their Security Concerns/Needs Does your business operate an online shop or marketplace? Most customers in this situation are worried about identity theft and credit card fraud. Share your plan on how you plan to combat these issues and send updates to remind them it’s always top of mind for your company. If your business shares online resources with vendors or clients, chances are data breaches are where your customers... --- > After the recent social media outages, it’s clear that cross media marketing is crucial to your business – here we are some ways to diversify your media strategy. - Published: 2021-10-13 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/cross-media-marketing/ - Categories: Digital Marketing, Marketing Strategy, Strategic Marketing - Tags: content, marketing agency When a social media site used by more than a third of the world’s population goes dark for several hours, the results can be disastrous for those who have all of their eggs in the Facebook/Instagram basket. We learned that businesses lost revenue, leads were lost, customers were left hanging, and merchant events got canceled. During those six hours, businesses large and small began to reevaluate their single media strategy and look toward a comprehensive cross media marketing plan. What IS Cross Media Marketing and Why Do I Need It? Relying on one sole marketing platform (such as Instagram) to sell your service or wares is an ill-advised practice, even for small businesses. Cross marketing is the opposite of that – marketing across several methods to spread your brand, links, and products – building visibility. With this integrative approach, brand communication with effective and consistent messaging is pushed simultaneously through multiple channels. Different advertising formats in various media outlets reach the audience and provide more opportunities to develop leads. Ideally, reaching the right user at the right time using the right type of media should be the goal of your cross media campaign. As the “Rule of Seven” indicates, it takes at least seven times for your message to be seen by your audience before a purchase is made. These seven “impressions” are most effectively made across a variety of different mediums. How Do I Build a Cross Media Marketing Campaign? Whether it’s a new slogan, product launch, cause marketing,... --- > If done right, content marketing can yield an increase in web traffic, leads, and sales – content marketing services by industry experts can be the answer. - Published: 2021-10-01 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/content-marketing-services/ - Categories: Digital Marketing, Marketing Strategy, Strategic Marketing - Tags: content, marketing agency The age of merely pitching your products and services is over. Prospects and customers are looking for real solutions to their problems and expert marketers are providing relevant and useful information to help solve their issues, rather than engaging in a sales pitch. It comes in the form of content marketing services. What is Content Marketing and Why Do I Need Content Marketing Services? Content marketing is the sharing of online meaningful information that doesn’t explicitly promote a brand but rather intends to stimulate engagement and interest in products or services. With several types of content marketing to choose from, the right mix of content can increase traffic, boost conversions, and increase sales, at a lower cost than traditional marketing strategies. To effectively manage this type of strategy, you’ll need expert content marketing services by industry veterans. Social Media Content Marketing With over four billion social media users, it’s obvious why so many businesses invest in a social media content strategy. Whether it’s a business platform like LinkedIn or a social platform like Instagram or Snapchat, there are various ways to create and share photos, videos, stories, and live streams to drive interest. Infographics Ideal for quick and easy consumption, infographics display data in a bold, simple, easy-to-understand graphic format. They’re a great way to get complicated information boiled down to a digestible piece of information that all audiences can understand. Blogs A creative way to connect with your prospects, blogs allow for long-form storytelling and a variety of topics... --- > 7 small business marketing ideas that will help you achieve results for your company from Strategic Marketing. - Published: 2021-08-30 - Modified: 2024-07-12 - URL: https://thinkstrategic.com/small-business-marketing-ideas/ - Categories: Digital Marketing, Marketing Strategy, Strategic Marketing - Tags: content, marketing agency As a small business owner, marketing may seem overwhelming. You may ask yourself “What’s the best strategy? What will help my business grow? ” We’re here to tell you that there’s no magic bullet, but rather a blend of what works for your company. There are dozens of creative ways to get your business noticed and attract customers, but a blend of what works for your business is what is going to put money in your pocket. The trick is finding out what works, and staying the course. We’ll introduce you to what we have determined to be the more successful small business marketing ideas and strategies and explain what makes them so crucial to success. Creative That Tells Your Story Building your brand is the first step you’ll take as a small business owner. The feel of your brand will be shaped by the colors, styling, and design of your corporate logos, website, and creative assets. These assets, along with the mission, vision, and brand message, will help your brand appear as one cohesive identity. No matter the type of business, polished marketing materials will help you portray a professional, trustworthy image to your future customers. If your audience cannot clearly understand your brand identity or your offer, they are more likely to choose your competitor instead. Small Business Marketing Ideas in the Press Someone else’s voice singing your praises is always more powerful than you doing it yourself. Press releases and earned media is a great and cost-effective... --- > Recent business trends are no longer trends but common practice - B2B digital marketing strategies have evolved - We show you what offers the best ROI - Published: 2021-07-09 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/b2b-digital-marketing-in-the-age-of-agility/ - Categories: Digital Marketing, Marketing Strategy, Strategic Marketing - Tags: content, marketing agency The past 18 months have forced organizations to meet the rapidly evolving needs of consumers and businesses in a digital environment; our prediction is the trend won’t be changing back. Technology will continue to play a central role in how businesses interact. It’s not a question of whether your technology budget should increase, but rather, by how much, and what it should be spent on. Let’s take a look at what our biggest takeaways were from the lessons of 2020. For one, B2B companies across the board became more ROI-focused. Budgets became tighter, resulting in a more-critical look at what marketing components were delivering and which ones were not. Virtual events took center stage out of sheer necessity and hybrid events have now become an additional option in today’s business climate. Above all, what became apparent was a concentration on retention marketing efforts. Because maintaining business relationships always cost less than obtaining new customers, it’s no surprise that a 5% increase in customer retention translates to a 25-95 percent increase in profits, as Harvard Business Review indicates. From surveys and discounts to social media mentions and reposts, your B2B customers saw more engagement and attention over the past year. Once businesses held their footing, these are the B2B digital marketing practices that proved profitable: Account-Based Marketing (ABM) Targeting top prospects requires a solid partnership between your sales and marketing team. Together, they can identify the best target audience and drill down into the best prospects. With a solid account plan,... --- > Branding, enhancing websites and email marketing are just a few of the many realtor marketing strategies that can be used to improve results for your clientele and get them to keep coming back - Published: 2021-06-07 - Modified: 2024-07-17 - URL: https://thinkstrategic.com/realtor-marketing-strategies-that-get-clients/ - Categories: Marketing Strategy, Technology - Tags: branding, branding strategy, content, marketing agency Realtor Marketing and Branding Branding is key in realtor marketing. To effectively brand yourself, consider how you are different than other realtors. Perhaps you specialize in a certain niche of real estate, such as only with certain types of individuals or investors. Creating unique messaging for marketing materials allows you to differentiate yourself from others. Using these materials at open houses or networking events with branded promotional items can help promote your brand and get potential clients and colleagues to notice you. The Power of Website and Testimonials Most people associate a website with a business, but not all realtors do. Having a website allows you to really show off your real estate listings, take more control over your content, images, and Search Engine Optimization (SEO) which helps clients to find you on organic search. You can also capture emails to send out new listings to clients or just to keep in touch in case they know someone who is interested in purchasing a home. One crucial aspect of any realtor website is testimonials from happy clients. So many people research reviews and testimonials before they choose an agent, so having testimonials on your website lets clients know you are good at what you do and that the people you have worked with left feeling happy with your services. Some additional ideas to add to your website are Google Maps for your listings, a mortgage calculator, and a blog that keeps your clients coming back to you when they want... --- > Learn the important factors to consider when marketing for construction so you can increase sales & ROI. - Published: 2021-05-20 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/marketing-for-construction-tips/ - Categories: Marketing Strategy, Technology - Tags: branding, branding strategy, content, marketing agency Whether you are a small residential company or a large business-to-business (B2B) servicer in construction, you’ll find that marketing for construction presents certain unique challenges. In particular, the construction industry is filled with competition. Standing out from your competitors to get in front of the necessary decision makers is imperative to your success. However, many construction company owners are working long hours and don’t have the time to focus on marketing and branding. If this sounds like you, marketing agencies like Strategic Marketing can help you with marketing for construction while you focus on running your team and finishing projects. Below are just some of the ways to ensure your company is on the right track with its marketing efforts. BE FOUND EASILY A key component for your business will be to make sure that you can be found easily almost anywhere, and that people can contact you at the press of a button. This means ensuring your Google My Business listing is up to date (appropriate address, number and hour information), being present for local searches and ensuring you have click-to-calls or other contact buttons directly at the top of your website. The fewer obstacles you can give a customer to reach you – even if it is one less click – the more likely it will be that they will turn into a lead. INVEST IN SEO When marketing for construction, you need to be able to show up (preferably above your competitors) in Google for the services... --- > Taglines Set the Tone for Your Brand Identity - Published: 2021-05-03 - Modified: 2024-06-27 - URL: https://thinkstrategic.com/why-having-a-tagline-is-important-to-your-brand-identity/ - Categories: Marketing Strategy, Technology - Tags: branding, branding strategy, content, marketing agency Taglines Set the Tone for Your Brand Identity What is a Tagline? A tagline gives a voice to your brand. It’s the immediate message your customer learns about your business. Having a tagline is an easy way to set the tone of your brand identity and every brand should have one. So, what is a tagline? It is the mission, value or culture of your company in one short phrase. It is what sums up your business’s purpose and why you do what you do. What is Brand Identity? Your brand identity is how your customers envision you. Having a strong brand identity is important for success and to make your business stand out amongst the competition. Strong brand identity: Communicates your company culture and expresses your company mission Allows customers to differentiate you from your competition Portrays a positive image of your product and/or services that influences purchasing decisions Builds trust and loyalty with your customers Communicates the message of quality, service and sustainability of your product Why Taglines Are Important to Brand Identity A great tagline is both value-driven and memorable. These two components drive customer loyalty. The customer needs to see the value of your product or service and then be able to define you quickly amongst the competition. In one simple phrase, you can leave a memorable mark of your brand identity. Think of all the memorable taglines stuck in your head that immediately recall a brand. Classics such as “Just do it” or “It melts... --- > Discover how personal branding can help you develop your story, what you’re known for and to stand out from the crowd. - Published: 2021-04-19 - Modified: 2024-07-12 - URL: https://thinkstrategic.com/personal-branding-strategies/ - Categories: Marketing Strategy, Technology - Tags: branding, branding strategy, content, marketing agency Your personal brand is your story. Similar to how corporate brands communicate value to the customer, a personal brand does the same for the individual. Businesses, influencers, coaches, actors and many others benefit from personal branding. This paints a picture for others of what your values are, what you stand for, how you communicate, your brand personality and more. It is the unique story that makes you... you! How you promote this is how people will perceive your brand and how they will relate to you. Developing a personal brand is now crucial for cultivating customer relationships and is integral in your online presence. Below are just some ways that you can evolve your personal brand whether you are a business owner, social media influencer or any other public entity. WHO ARE YOU? The first step in personal branding is to identify who you are. This can be done systematically by asking questions like:What things are important to me? Which core values apply to me? What motivates me every day? Which interests do I have passion for? What do I want people to know about you? How do I want people to see you? What do people compliment me on? What drains my energy? Use these and other questions to develop a framework for who you are. This is going to be the foundation of how you will interact with others and how you wish to be seen. Answering some of these can be tough. A good trick is to... --- > Learn the benefits of blogging that can make a huge impact on the success of your business without breaking the bank. - Published: 2021-03-08 - Modified: 2024-07-12 - URL: https://thinkstrategic.com/6-benefits-of-blogging-for-business/ - Categories: Marketing Strategy, Technology - Tags: branding, branding strategy, content, marketing agency Gone are the days of keyword stuffing and pushy sales websites. Today’s consumers and the search engines they use are looking for relevance, content and value. It is imperative to engage your audience and develop a strong web presence to build trust with your users. These measures will hopefully convert them to customers. The main benefits of blogging support these core values, providing a boost to your business with minimal investment. Listed below are the six benefits of blogging for your business and how leveraging them can score more customers. BLOGS DRIVE WEBSITE TRAFFIC One of the most noteworthy benefits of blogging is the noticeable impact to search engine optimization (SEO). Think of your core website pages, how many there are and how often these are updated. The answer to both of these is likely – not a lot. Each blog added creates pages for search engines to index, fresh content for crawling and “gold stars” for your website's presence. Additionally, each blog is an opportunity to leverage keywords that would otherwise be awkwardly included on your website's front end. In years past, SEO practices involved inserting every desired keyword search into one page, so your website would show up for searches, relevant or not. Algorithms have since evolved to penalize this technique and recognize pages utilizing keywords in a more natural, relevant manner. Now that best practices call for one keyword per page, where to put the additional keywords you’d like to use? The blog, of course! The benefits... --- > Learn how to increase social engagement on your business social media profiles so you can turn your followers into sales. - Published: 2021-02-15 - Modified: 2024-07-17 - URL: https://thinkstrategic.com/10-social-engagement-tactics/ - Categories: Marketing Strategy, Technology - Tags: branding, branding strategy, content, marketing agency Social engagement is going to be the key to cultivating a true following on your business social media profiles. Many businesses have finally come around to establishing a social media presence online but are failing to engage with their followers, or other social media users, in a meaningful way. Social engagement is any kind of interaction that someone may have with your brand on social media – such as posting on your pages or ads, “liking” your posts, direct messaging and more. By being proactive in your responses, facilitating conversations and encouraging engagement, your users come to know, recognize and interact with your brand. Not only is this good from a customer loyalty perspective and generally translates into more sales, but it is how you stay fresh within the social network’s algorithms. Just posting content (even if it’s really good) is no longer enough. The less people engage with your posts, the less you will show up in their feed. This means that over time, you could systematically become invisible to your entire following – even if you continue to post regularly. If you want to increase social engagement on your social media efforts, here are 10 ways to make an impact and to stay in your customer’s feed. Start & Strategy Are you aware of what your social engagement currently looks like? It’s important to do an introductory evaluation of what is happening across your social media profiles using your profile insights. Are people commenting? What portion of your... --- > Find out how to leverage branding strategies that will improve customer recall, brand awareness and value of your business. - Published: 2021-02-03 - Modified: 2024-10-31 - URL: https://thinkstrategic.com/9-branding-strategies-that-work/ - Categories: Branding, Marketing Strategy, Technology - Tags: branding, branding strategy, content, marketing agency There is a reason why you will never confuse Walmart and Target or mistake Chick-fil-A for McDonald’s. These companies go through great trouble to develop branding strategies that are woven into the fabric of their operations, sales, and marketing. Cohesive branding will increase your credibility, reputation, recognizability and overall awareness of your product or service with your audience. Even your employees are likely to be proud of, and be more organized behind, a strong brand presence. This process of creating a unique voice and image of your company helps to distinguish your business from your competitors, builds value in the eyes of the consumer and communicates trust. As a marketing agency that has been helping brands establish themselves for almost 30 years, Strategic Marketing is keenly aware of the branding strategies necessary to build a business vision. Below are nine branding strategies that really work if you work them. Develop Your Brand Assets Step one to building any brand is to come up with unique, relatable and impressive brand assets like a logo, color scheme, tagline, established values and mottos. Identify what you want your company to convey and what your ideal customer is interested in. Is it trust? Is it adventure? Is it leadership? Develop your logo and other brand elements with your identity in mind and then implement these assets throughout all parts of your business. Creating taglines and catchy brand elements will help your audience to tie a catchy phrase with the quality of your product or... --- > Web accessibility optimization can help visually impaired visitors to your website easily navigate it, while improving SEO and Google ranking - Published: 2021-01-29 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/web-accessibility/ - Categories: Media, Web Design We have just updated the Strategic Marketing website with new web accessibility tools. This enables visually-impaired viewers several ways to adapt how our website is displayed to make reading the content and navigating the site easier. If your website does not yet have this feature, we will be happy to help you to implement it. In fact, having a site with optimized web accessibility will improve your SEO and Google ranking, so it is definitely something that we strongly recommend. If you would like to see how it works, go to www. thinkstrategic. com and click on the blue wheelchair icon on the left side of each page. --- > Video marketing adds life to your digital campaigns and boosts results from your paid tactics. Strategic Marketing helps execute video marketing strategies that grow your business. - Published: 2021-01-18 - Modified: 2024-10-31 - URL: https://thinkstrategic.com/create-video-marketing-campaigns/ - Categories: Advertising, Digital Marketing, Media, Video Marketing - Tags: Advertising Agencies, content creation, digital marketing, video marketing If you haven’t started using video marketing as a consistent component of your campaigns, then you are likely behind your competitors. Thanks in large part to social media, video content consumption has been on the rise for several years and is now crucial to your paid campaigns. Not just ANY video either. Marketers, business owners and entrepreneurs are looking for new ways to engage their viewing audience with a variety of video tactics and are developing content that is tailor-made for their specific audience. Paired with a streamlined follow-up strategy, video is guiding customers right into the sales funnel and having a big impact on businesses’ return on investment (ROI). An agency like Strategic Marketing will help you to finetune your video marketing strategy, backend logistics and creative development to make sure you are getting the best results from your content. Below are some things to consider when developing your video marketing strategy. Creating Video Content From interviews and explanation videos to webinars and entertainment, if you can think it – you can make it. Make one of every style if you want! Your video content should showcase your brand while being relevant to the viewer. The more you cater to your ideal audiences’ interests and needs, the more success you will find with your video strategy. Make sure to opt for “suitable” instead of “salesy. ” Be mindful that your video brings something of value to the customer and is not just about your product or service. There is... --- > Local SEO helps local customers find your services faster and easier by placing your business into search results | Find out how local SEO can help your business. - Published: 2020-12-21 - Modified: 2024-10-31 - URL: https://thinkstrategic.com/use-local-seo-to-get-more-customers/ - Categories: Media - Tags: branding Help Customers Find Your Services with Local SEO The same way you want to find a prime physical location for your brick-and-mortar business, you should strive to have a prime location in search results online. Local customers tend to be higher converting and more loyal than other traffic that you may draw to your website. In order to make sure your services are easily found by those who search for them, you have to set up your online presence using local search engine optimization (SEO) best practices. Improving local SEO will help your business profile rise to the top of the results page in Google. The higher your profile is above competitors, the better the chances are that a searcher will solicit your services. Local SEO helps you bridge the gap between local searches and an ultimate sale, and luckily for all of us, it is simpler than it seems. What is Local SEO? Local SEO is the practice of making technical improvements to your online business profile which help search engines identify your business and services. When this is successful, they will display your business as relevant search result for potential customers. This is specific to only local searches and differs from a generic search for goods, which can be much harder to rank in. For example, if a customer searches “best car services”, your small business may be out-ranked by larger chains. However, if a customer searches “oil changes near me”, Google will populate a list of relevant... --- > The future of ecommerce in 2021 is sure to be booming | Here are six trends to watch for | Prepare your business with a strategic partner. - Published: 2020-11-30 - Modified: 2024-07-12 - URL: https://thinkstrategic.com/future-of-ecommerce-2021/ - Categories: Advertising, Media - Tags: E-commerce There are a variety of forecasts for the future of eCommerce in 2021 but the one thing we all know for sure – it’s booming. The convenience and ease of online shopping has prompted a surge in online purchase habits from consumers. Coupled with the pandemic, 2020 has seen some of the highest-recorded numbers for online activity and these numbers are still growing exponentially. As more and more consumers move away from in-store experiences, they are looking for equal-quality online shopping experiences. Previously, the direct-to-consumer space was taken up by cheap razors and makeup samples. Today, even the most luxurious brands are making the shift to eCommerce to provide their luxury goods online. Here are six trends to look out for, so your business can be prepared to navigate this shifting consumer environment. The Role of Artificial Intelligence What better way to execute a rich online buying experience worthy of comparison to an in-store experience than through the use of Artificial Intelligence (AI) and Augmented Reality (AR) technologies? Be ready for future online shopping to include an AI associate to provide a personalized shopping experience! Using past purchase histories and browsing behavior, these AIs will be able to make recommendations and offer a personalized online shopping experience. To support businesses, AI technology and algorithms will be able to analyze data to help you find the best channels, placements and times to advertise your products. Using trends, customer behavior and other customer data, AI will help boost return on investment (ROI)... --- > New changes are coming up for 2021 | Google’s new release will be one of the top 2021 SEO trends | Keep up with the changes and optimize now. - Published: 2020-11-13 - Modified: 2024-10-31 - URL: https://thinkstrategic.com/2021-seo-trends/ - Categories: Media - Tags: branding SEO is changing in 2021. While some SEO strategies will remain, Google will be looking at SEO in a whole new way to rank pages. It is time to prepare for the upcoming 2021 SEO trends now before the update is released next year. Get Ready for Google’s Update in 2021 Google plans on releasing a “Core Web Vitals” update in 2021 which will affect SEO and how pages will be ranked on Google. Google’s main focus is to constantly improve their user’s experience. They want their customers to go to a website and find what they need immediately with the best experience possible. With the “Core Web Vitals” update, Google will be ranking pages according to how those needs are met. The best ways to ensure your website meets these standards is to make sure your site's pages are running at optimal speed. Three seconds is acceptable, but one second is preferable. Additionally, you want to ensure that your website does not have any broken pages. These are pages where a user would not get content, but instead a 404 error page. Also, it is essential for a website to be mobile friendly and have Accelerated Mobile Pages (AMP). Because most users are using mobile devices, it is necessary that mobile is optimized to the best user experience possible. Heatmap software, such as Crazy Egg, can monitor your customers’ use to determine if improvements need to be made to a website. Heatmaps track how users are using your website.... --- > A media planning and buying agency will help you improve your multi-channel media plan | Partner with an agency to ease this complex process and maximize ROI - Published: 2020-11-02 - Modified: 2024-06-12 - URL: https://thinkstrategic.com/challenges-to-media-planning/ - Categories: Media - Tags: branding A Media Planning and Buying Agency Improves Your Chances of Campaign Success Many companies place their own advertising media, and a lot of them take the proverbial spaghetti and throw it at the wall, trying a variety of media tactics without considering an overall strategy. What many don’t realize is the amount of research, experience, and time it takes to pull off a successful multi-channel marketing approach. This is where a strong media planning and buying agency will save you from the pitfalls of media planning and bring you from initial concept to provable success. A well-executed media plan will put your product, service, or proposition in front of the right people, at exactly the right time. This yields better results and return on investment (ROI) for your company. Here are some challenges that a media planning and buying agency will help you navigate. So, What is Media Planning? Put simply, media planning is the strategy by which you develop and deploy your paid messaging. This includes the timing, placement and audience for your message. Media planning is the careful research, analysis of channels and markets and strategic planning of how and when your paid content reaches your audience. All of this, of course, must conform to any budget constraints and with strategic goals in mind. The ability to balance these variables and the available tactics is both an art and a science. A seasoned agency can help you avoid some of the common pitfalls in the media planning process.... --- > Branding is constantly evolving | Companies have to stay updated on current marketing climate, trends, customer needs and more-Strategic Marketing is a trusted brand strategy agency that offers tips on a winning brand strategy for your company | Learn more here - Published: 2020-10-20 - Modified: 2024-10-31 - URL: https://thinkstrategic.com/a-trusted-brand-strategy-agency-offers-tips-for-a-winning-brand-strategy/ - Categories: Branding - Tags: branding Why is it Necessary to Have a Brand Strategy? Every business should develop a long-term plan to help their brand succeed. The brand should be defined with consumer needs, sales journey and competition in mind. Without a brand strategy it is difficult to meet goals or even know where to start. One simple way to create your brand strategy is by asking your audience. Who is Your Audience and What Do They Think of You? Before you begin your brand positioning, it is important to find out what your audience thinks of your company and your product. Develop a focus group on your products to get valuable feedback on what customers like or dislike about you or your products and what improvements they recommend. This information allows you to reformulate, repackage or replace whatever else customers may not have liked before increasing the marketing budgeting on the product. Another way to get feedback from your audience is through a short survey. Having customer feedback can help your company build a roadmap to a great brand strategy, allowing you to understand your unique positioning in comparison to your competition. If you are unsure where to start, a brand strategy agency can assist you. Through your findings in your focus groups and surveys, you can get data that will help you understand your potential audience. This information is not only necessary for your brand strategy but also for digital campaigns that help you target a specific market with your ads. You don’t... --- > Social media marketing agencies can save businesses time and money | Look at how you are managing your social media – if you’re spending too much time without seeing growth, it may be time to search for one - Published: 2020-09-29 - Modified: 2024-10-31 - URL: https://thinkstrategic.com/social-media-marketing-agency/ - Categories: Marketing Strategy, Technology - Tags: marketing strategy, voice search The simple answer is when your social media management begins to take too much time from managing your business or it is not experiencing growth. Social media is an important communication tool that allows a business to get in front of customers. An active social media program allows you to introduce new products and services, build relationships with potential customers and promote trust, potentially leading to sales. Besides being time-consuming, social media management can be a complex process. Not every business has a dedicated team with the necessary skills to grow a business’s social media “following”. That’s where a social media marketing agency comes in. It is important that your business consistently posts on social media. It allows your customers to know what you are promoting and what you care about. When you post about things other than sales it gains trust with your customers. Business posts let your customers know what your company cares about and that you are “human. ” Being “human” in social media is important. “Human” posts gain a sense of trust with the customer which is essential for future sales. I mean if you think about it, how many sales people really get a sale by telling a customer all about a product without establishing a rapport with the customer first. It works the same way with social media. To increase sales you have to build the rapport through regular communication in organic social media. So, while you may think “human” posts are not gaining... --- > Meta Description: Voice search is increasing more and more every day. Is your business optimized to voice search? Did you know 58% of people in the U.S. are using it? Here are a few simple steps to get your business optimized. - Published: 2020-09-16 - Modified: 2024-07-17 - URL: https://thinkstrategic.com/voice-search/ - Categories: Marketing Strategy, Strategic Marketing, Web Design - Tags: marketing strategy, voice search People are relying on voice search more and more these days, and it is essential that local businesses are set up so they get included voice search. It’s believed that two out of five adults use voice search daily and it is expected that half of most searches will move from the keyboard to voice. Voice speakers like Google and Alexa are most frequently used and 62% of people using these voice-activated speakers expect to buy something through them within the next month. This means that businesses that are optimized for local search have a better chance for ranking at the top of the search results page. This is why it is important for your business to be prepared for voice search. Let’s dive a little deeper. What is Google 3-Pack and Why Does it Matter to Voice Search? Local Pack is a section of Google’s search results that shows the local businesses related to your search query. Whenever your query has a local intent, Google will show three local businesses that might answer it. Why is it important to be among the 3-Pack? It shows in the #1 position 93% of the time.  Also, the “near me” search query has increased 34x since 2011. So, it is important that your local business is on Google My Business and other local directories like Yelp. If you are not set up yet, here is how to do it. Voice search can help a small local business beat larger chains, and it... --- > Marketing is changing and the age-old question still exists, Which is better, an In-house marketing vs. agency. Learn the pros and cons of both to make the best decision for your company. - Published: 2020-09-08 - Modified: 2020-09-08 - URL: https://thinkstrategic.com/in-house-marketing-vs-agency/ - Categories: Marketing Strategy, Strategic Marketing, Web Design The age-old debate of using in-house marketing vs. an agency is still being discussed because marketing is ever evolving. Take a look at how COVID-19 has changed the way businesses are marketing now. Brick and mortar businesses are finding the value of online marketing and are ramping up their marketing efforts to improve traffic to their business. There are many pros and cons to both that may be helpful in scaling or growing your business. Listed below are just a few things to think about before making that difficult decision. #1 – Resources Your customers need to know that you are available and are still providing the services or products they need to maintain their business. While businesses may not be functioning as usual, many are working remotely and are focusing more on their online communications. Let your customers know how to reach you and advise them of the services or products that may have changed due to the complications of the pandemic. #2 – Mastered Skillset It is possible to find well-rounded marketing employees when developing an in-house marketing team, but it does indeed take a team to have mastered skillsets. Not all start-up businesses have a marketing budget or enough revenue to hire a full-service team so it makes sense to outsource certain pieces, or all of their marketing to an agency. An in-house marketing team in a large-scale business may have the resources for a mastered team but it must be determined if the ROI outweighs the... --- > Marketing During COVID-19 – A New Outlook on Marketing - Published: 2020-07-09 - Modified: 2024-07-17 - URL: https://thinkstrategic.com/marketing-during-covid-19/ - Categories: Strategic Marketing, Web Design If you have not already developed a new marketing plan due to COVID-19 then now is the time. All points of marketing have been affected by the COVID-19 pandemic and being sensitive to your customers and their budget is essential. There are several marketing tips to help maximize a budget and connect with customers. Here are a few that may assist with your marketing strategy. Marketing During COVID-19 - Share What Your Company is Doing to Handle the Pandemic Your customers need to know that you are available and are still providing the services or products they need to maintain their business. While businesses may not be functioning as usual, many are working remotely and are focusing more on their online communications. Let your customers know how to reach you and advise them of the services or products that may have changed due to the complications of the pandemic. Stay Connected with Your Customers Online Support your customers by reaching out with resources that can help their marketing and sales. Staying connected online is of the upmost importance for businesses that have been closed during the pandemic. Check in with your customers frequently to answer any questions and help them navigate through the daily changes and challenges. Incorporate Empathy in Your Marketing Communications The key to communicating while you are marketing during COVID-19 is to make sure you are empathetic to your customer’s business situation and budget. Many business owners have to make tough choices and budgets are tighter than... --- > Whether you’re tweaking your marketing strategy or creating one from scratch, the following Guide to Marketing After COVID-19 will assist you with elements to consider when it’s time to start advertising your business again - Published: 2020-06-05 - Modified: 2024-07-12 - URL: https://thinkstrategic.com/marketing-after-covid/ - Categories: Digital Marketing, Marketing Trends, Web Design Your Old Plan is Not Useless, But it Must be Re-examined Chances are, you had a marketing plan before COVID-19. If you didn’t, that’s okay too. Whether you’re needing to tweak your marketing strategy or create one entirely from scratch, the following Guide to Marketing After COVID-19 will assist you with key elements to consider when it’s time to start advertising your business again. User Behavior Has Changed The world you advertised in before does not exist anymore. People are not going to snap back into the exact same place before Coronavirus. We have been through a trauma and this will affect how we return to daily life. We will continue to go about our lives, but there will be a mindfulness that didn't exist before and it will change how we behave. Take something as innocent as a birthday party. There will no longer be someone blowing on a cake just before it’s served. We will adapt, however, and continue the tradition. There will be a similar routine with the birthday song and cupcakes. Our lives will return but we will adapt to new circumstances. It’s these nuances that you'll need to consider when developing your messaging and honing your new strategy. The experience we have been through and the awareness we now have on how quickly germs can spread will create a deep-seated impact on our daily lives; therefore, every message you send and keyword you bid on must be rethought. During quarantine, we learned new behaviors either... --- > Two months into 2020 and already several Google shifts have been released and taken back affecting the ranking algorithms and displays - Published: 2020-03-25 - Modified: 2020-03-25 - URL: https://thinkstrategic.com/google-shifts/ - Categories: Digital Marketing, Marketing Trends, Web Design With only two months of 2020 under our belts we’ve already seen quite a bit of changes on the SEO front as Google has released and taken back several updates both affecting the way the algorithms evaluate pages and the way the ranked results are displayed to users. Although Google maintains that they have not released any core updates following the January core update, reports suggest that smaller updates have been rolled out and tweaked on an ongoing basis- an approach Google confirmed we will see continue via Twitter: “Some have asked if we had an update to Google Search last week . We did, actually several updates, just as we have several updates in any given week on a regular basis. ” – Google comments following the November Update. With many websites throughout the internet feeling the impact of the updates released so far this year, we at Strategic Marketing are stepping back to review the past two months of changes, big and small, in order to adjust our strategies as these small updates shed light on what types of website formatting and content Google shifts are assigning value to.   Shifts:January 13th and Beyond Following Google’s twitter announcement, there was the usual commotion in the SEO community with experts reporting large swings in traffic. Although there was no consensus on exactly the impact of the update, the fluctuations were observed in the health sectors and on dictionary websites.   January 13th also marked the roll out of the... --- > We’ve compiled 5 marketing trends to watch in 2020 and what we believe our partners should be investing in their marketing budgets next year. - Published: 2019-11-21 - Modified: 2019-11-21 - URL: https://thinkstrategic.com/marketing-trends-for-2020/ - Categories: Business Tips, Digital Marketing, Marketing Trends Staying up to date with your marketing strategies is not an easy task, especially if you want to stay ahead of your competitors. In this technology driven social environment, you need to be able to keep up with shifting consumer interests by incorporating unique and effective digital marketing strategies. However, identifying the successful tactics and platforms out of the plethora of ineffective technologies claiming to be the “best” can be a full-time job. Put more resources towards product development instead of the time-consuming vetting process warranted by budding digital marketing proposals by staying on top of the latest trends. We’ve compiled five marketing trends to keep an eye on in 2020 and where we believe our partners should be investing their marketing budgets next year. 1. Influencer Marketing You have probably heard about famous YouTubers like Logan Paul and Ryan’s Toys Review, as well as Instagrammer Kylie Jenner. These are monumental voices in the current social world with a following so large, that their simple endorsement can cause notable shifts in consumer behavior. Although getting one of these personalities to endorse your brand would be an incredible amount of money, a more affordable option is available. For those with more modest budgets, a micro-influencer may be able to give you results on a smaller, more local scale. You might be asking yourself “Why should I invest in a social media influencer? ” The answer is simple: it gets results. Micro-influencers may not have the clout of the big names above,... --- > Juliana is from Brazil and she brings many ideas to the table. With an interesting background, she fits like a glove in our ever-evolving team of tech professionals. - Published: 2019-03-22 - Modified: 2019-03-22 - URL: https://thinkstrategic.com/the-women-of-strategic-marketing-juliana-katz/ - Categories: West Palm Beach Advertising Agencies, Women of Strategic Marketing In our series to celebrate Women’s History month, this week we will get to know a bit more about our Web Developer, Juliana Katz. Juliana is from Brazil and she brings many ideas to the table. With an interesting background, she fits like a glove in our ever-evolving team of professionals. In our series to celebrate Women’s History month, this week we will get to know a bit more about our Web Developer, Juliana Katz. Juliana is from Brazil and she brings many ideas to the table. With an interesting background, she fits like a glove in our ever-evolving team of professionals. How did you get to the position you have today? Can you share your professional story? I went to school for Media Communications with an emphasis in Advertising & Marketing, so it was a lot of theory, reading, and writing. However, I saw so many more opportunities for designers in the job market so I started to learn design. After I learned enough to do my homework, my classmates started asking me to do their graphics homework, too. That’s when I figured I would not be jobless after graduating because what I was learning was in demand. After graduating I got a job at an ad agency as a Junior Art Director. After that, I was offered a job with a company I interned with two years before. That was a great opportunity to get a 360-degree overview of digital marketing. It was a “learn-as-you-go” experience. While there, one of the projects I was in charge of was project managing the rebuild of the company’s new website that a third party was doing. That was a big challenge in many ways, but I learned a lot about web development, user experience, cybersecurity and the tech industry. After that, I... --- > In our series to celebrate Women’s History Month this week, we discover a little more about women leadership at Strategic Marketing with Emily O’Dea. - Published: 2019-03-14 - Modified: 2019-03-14 - URL: https://thinkstrategic.com/the-women-of-strategic-marketing-emily-odea/ - Categories: Marketing Strategy, Women of Strategic Marketing In our series to celebrate Women’s History Month this week, we discover a little more about Emily O’Dea. Emily moved up the career ladder at Strategic Marketing from Account Manager to Director of Account Services and now Vice President. On March 8th, at 31 years old she was granted a seat on Strategic Marketing’s Board of Directors and promoted to Vice President of Account Services. Having worked with a variety of industry clients, Emily’s leadership contributes to the success of the team and getting the job done. In our series to celebrate Women’s History Month this week, we discover a little more about Emily O’Dea. Emily moved up the career ladder at Strategic Marketing from Account Manager to Director of Account Services and now Vice President. On March 8th, at 31 years old she was granted a seat on Strategic Marketing’s Board of Directors and promoted to Vice President of Account Services. Having worked with a variety of industry clients, Emily’s leadership contributes to the success of the team and getting the job done. How did you get to the position you have today? Can you share your professional story? Hard work, patience, great ideas and sheer tenacity. I’ve always been an all or nothing person. If something is worth doing, then I put 150% effort into it. I learn everything that I can, and I apply that knowledge while working as hard as I possibly can. I take this approach with both short- and long-term goals. My professional story started when I took my first class in marketing. I was not a marketing major; however, my school required that in our freshman year we take a “learning community” class in a major different than the one we had chosen. I was a psych major at the time so I chose to take a marketing class called Consumer Behavior. I was fascinated. I wanted to learn more about marketing so I set myself up with a summer internship in the advertising department of Conde Nast. While untangling... --- > To celebrate Women’s History month in 2019, we are dedicating a space in our blog to share some interesting stories from the female professionals at Strategic Marketing. Entrepeneur Mary Murphy grew up in Texas and worked her way up in the radio business before founding Strategic Marketing in 1992. - Published: 2019-03-08 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/the-women-of-strategic-marketing-mary-murphy/ - Categories: Marketing Strategy, Strategic Marketing, Women of Strategic Marketing To celebrate Women’s History month in 2019, we are dedicating a space in our blog to share some interesting stories from the female professionals at Strategic Marketing. Discover why we are so fortunate to have such an amazing group of women as part of our advertising agency. Vice President and Founder Mary Murphy grew up in Texas and worked her way up in the radio business before founding Strategic Marketing in 1992 with her husband Terry Murphy. To celebrate Women’s History month in 2019, we are dedicating a space in our blog to share some interesting stories from the female professionals at Strategic Marketing. Discover why we are so fortunate to have such an amazing group of women as part of our advertising agency. Vice President and Founder Mary Murphy grew up in Texas and worked her way up in the radio business before founding Strategic Marketing in 1992 with her husband Terry Murphy. How did you get to the position you have today? Can you share your professional story? My first job was when I was in fifth grade. My father was an insurance agent in central Texas, and he paid me 25 cents an hour to clean out boxes and boxes of expired insurance policies in a dusty storeroom over the course of about three weeks. I worked there through high school and summers, so I learned a lot about insurance. While I was in college, my father bought several radio stations, and I dove right in after graduation. Several years later, he started a bi-weekly newspaper, and I served as assistant editor. I also worked a short time at a small ad agency and worked for one of my cousins in our family’s real estate business. When I moved to Palm Beach County, I landed a position at a radio station here and eventually moved to the corporate office. All of this experience gave me a broad base of knowledge to do what I... --- > The benefit of customer databases is that it allows a business to build brand affinity, develop loyalty, enhance customer service, learn from feedback and provide a direct link to customers. Read more about the top 5 benefits of customer databases. - Published: 2019-02-18 - Modified: 2022-10-25 - URL: https://thinkstrategic.com/five-benefits-of-customer-databases/ - Categories: Marketing Strategy - Tags: customer database, Marketing Knowing your customer base is a crucial component of a successful business. A customer database is a collection of information about all the customers that have made a purchase from your business. It is the most powerful tool at your disposal. After all, what’s better than repeat business? If you’re not taking advantage of your customer database you’re missing out on potential sales. Here are the top 5 benefits to using your customer database for your marketing efforts. Create Brand Affinity Today’s customers want to buy from businesses they know and love. When armed with a customer database, you have the ability to build brand affinity by sending out marketing emails to people that have opted to receive them. Reaching out to customers by sharing new products, special offers or company news can help them feel connected to your business and nurture a relationship of trust. Develop Customer Loyalty A customer database allows your business to identify the most loyal and profitable customers. You’ll be able to target and give the red carpet treatment to this segmented audience. An effective way to reach these customers is through email marketing that takes the preferences of the customer into account. This engages customers, building further brand loyalty, and can inspire them to share your brand with friends and family. Not to mention, sending them special discounts and offers is a great way to encourage new purchases. Provide Better Customer Service Happy customers equal good business. Database marketing allows you to develop a... --- > A well-designed website is a crucial component to the success of a business’s online presence. We’ll clue you in on what consumers expect from website design so you can turn them into customers. - Published: 2019-02-05 - Modified: 2019-02-05 - URL: https://thinkstrategic.com/what-does-your-website-design-say-about-your-business/ - Categories: Marketing Strategy, Web Design - Tags: business, design, web, website, website design Studies show that the credibility of a website is determined within the first few seconds of interaction. Consumers demand a certain standard when it comes to the user experience of a website. Website design that is easy to navigate and beautiful to look at can mean the difference between gaining or losing business. If your business website isn’t quite up to par, you could be missing out on potential business opportunities. Here are some crucial factors to consider. A User-Friendly Experience Websites are a resource for customers, allowing interaction with a business 24 hours a day. This means that a website should be easy for them to use. Some of the key elements of a good user experience is a simple design, easy navigation, readability, and distinct messaging. Also crucial to both the user’s experience and your bottom line are clear calls-to-action and contact information. Simple design: The overall appearance of a website should be uncluttered and organized, as well as consistent. There may be several styles that you like but refuse the temptation to experiment with them on the website. Use colors and images that are consistent with your brand and design collateral. Easy navigation: Give customers the ability to search the website. This only makes it easier for them to find what they’re looking for. Another important feature is making the navigation bar easily accessible on the homepage. They’ll be thankful they don’t have to spend time looking for it. Readability: Are the fonts on your website legible... --- > Advertising that compels customers to take a second look is a crucial component to any marketing campaign. Use our creative advertising tips to stay top of mind with consumers. - Published: 2019-01-22 - Modified: 2019-01-22 - URL: https://thinkstrategic.com/creative-marketing/ - Categories: Advertisements, Advertising, Branding, Marketing Strategy - Tags: Advertising, brand, branding, creative advertising, creative marketing, marketing strategy, strategy In order for a business to stand out, it has to capture the imagination of potential customers. People come in contact with advertisements on a daily basis and are saturated with marketing messages. It can take a bit of trial and error but it’s possible to build an ad campaign that really stands out from the competition and talks to consumers. Here are five of our top recommendations to be successful at creative advertising: Use a Headline to Grab Their Attention When you only have a second to grab the attention of potential customers, every moment counts. A powerful headline that makes a statement is an effective way to attract consumers. When developing creative advertising it’s important to ask “Who am I trying to attract and what would get their attention? ” Once you’re able to identify your audience and what’s important to them, you’ll discover the most effective ways to reach them. Encapsulate the idea in a short, bold statement that expresses something specific about your company and value proposition. Just remember to keep it concise and to the point. Visuals That Make a Statement Another great way to achieve a double take is by using strong imagery that has a layered meaning. When crafting the concept for an ad, make part of the message obvious at first glance and pair it with something that is more subtle. This will disrupt the viewers thought pattern and allows your brand to communicate meaning in a fraction of a second. The... --- > Have you Seen the trending Gillette commercial? It went viral and has been trending all over the news and YouTube. If you need a refresher on a new view point of masculinity then you must take a look. - Published: 2019-01-16 - Modified: 2025-03-14 - URL: https://thinkstrategic.com/gillette-commercial/ - Categories: Advertisements, Advertising, Marketing Trends - Tags: Advertising, Marketing Trending for a Reason: Gillette Goes Viral If you haven’t seen Gillette’s newest commercial “The Best Men Can Be” then you are missing Gillette’s view new take on male role modeling. This commercial is definitely getting people talking and there is a lot of controversy about whether the ad is modeling good behavior in men or simply attacking their masculinity. The ad talks about bullying, cyber bullying and sexual harassment by men but also shows men standing up for one another. So, what is your view on this ad? What Makes a Man Masculine Anyways? Many men are raised to believe that being tough is about showing strong masculinity. This is partially true; however, Gillette’s commercial displays a different view of masculinity. Men can still be tough, have strong masculinity AND model good behavior. Standing up for what is right and being at your best can exhibit the strength of a man’s character while still sustaining his masculinity. This ad simply shows men modeling bad behavior as well as men modeling good behavior, and I think the message here is that we need to see more of the latter. Being a mom of two boys, I can say the scenes with the mothers hugging their boys hit home with me. It’s a mom’s gut instinct to always protect her children, and I know I am not alone when I say that bullying is out of control. The man in the video helping that child being bullied is what all of... --- > Although Google AdWords, now called Google Ads, is an effective route for generating leads and revenue for your clients, is has its disadvantages. - Published: 2018-11-05 - Modified: 2018-11-05 - URL: https://thinkstrategic.com/google-adwords/ - Categories: Digital Marketing, Strategic Marketing - Tags: Google, google adwords, pay-per-click, search engine marketing, smartclick Pay-per-click (PPC) advertising is a common tactic for just about every business, as it is a surefire way to reach the top of the search engine results page. This can increase website traffic, which ideally drives more sales. Oftentimes, Google AdWords, now called Google Ads, is considered the king of PPC advertising. It promotes itself as an easy-to-use, DIY way to break into search engine marketing. While this can be a powerful and effective method for your business, there are some limitations to keep in mind. If not managed properly, your AdWords campaign could turn into a money pit. However, there are other ways to run a successful PPC campaign. Here are a few reasons why AdWords might not be enough for your business. Learning Curve Although at first glance Google AdWords seems like an intuitive and straightforward tool, it is quite the contrary. AdWords is a game you have to master through experience, testing, and diligence. For those with limited time and small budgets, this isn’t always an option. Failing to select the right keywords and optimize your bids correctly could be a costly mistake. Potential to Lose Money Without the tested knowledge and familiarity of Google AdWords, your campaigns could be spending more money than they make. If your PPC ads neglect to meet Google’s evolving guidelines, your quality score will decrease. The lower your quality score, the more you have to pay for the keywords you want. Keyword selection can be a challenging task that requires the... --- > Sometimes a new branding strategy is in order, depending your audiences’ perception of you – learn if it’s time for a rebrand. - Published: 2018-10-12 - Modified: 2024-07-17 - URL: https://thinkstrategic.com/new-branding-strategy/ - Categories: Marketing Strategy - Tags: brand, branding, branding strategy, Marketing, marketing strategy, rebranding, Strategic Marketing, strategy Rebranding is can be a common business move for companies both big and small. There are several reasons why a company might consider a new branding strategy, whether it’s to shift the perception of their brand or display their progression with an evolving market. Your brand and corporate identity are crucial aspects of your business, which relies on these messaging cues to make the connection between your customers and the company. It’s important to continuously evaluate your brand to see if it’s still making a profitable impact on the market. Here are several reasons why your company might want to consider a new branding strategy. Your Brand Name No Longer Reflects Your Brand Vision As your business grows, what seemed like a great name and logo 10 years ago may not be so effective today. Sometimes changes in cultural context, audience recognition, or simply a shift in company vision merits a new branding strategy. Whatever the case, a dated brand can slow you down if it’s not keeping up with the overall mission of your company. Repositioning in the Market Your branding should always reflect your company values, identity and the particular market you’re trying to reach. If you’re attempting to reposition yourself by providing a new product line or altering your audiences’ perception of you, a rebrand should also take place. This may call for a logo or tagline change, all the way up to a complete website makeover. A strong branding strategy will move in harmony with your... --- > Using a full-service advertising agency is great for businesses in many different industries – here are the important benefits of employing these services. - Published: 2018-09-17 - Modified: 2024-07-12 - URL: https://thinkstrategic.com/full-service-advertising-agency/ - Categories: Advertising, Strategic Marketing - Tags: digital marketing, full-service advertising agency, Marketing, marketing agency, marketing consulting, Strategic Marketing A full-service advertising agency can provide your business with an entire range of marketing tools and resources. Rather than going it alone, many businesses partner with an agency in order to improve the planning and execution of their marketing strategy. Effective advertising requires a holistic approach, one which exploits many forms of promotional activity to maximize the connection with the target audience. Choosing a full-service agency to help facilitate this approach will make your life easier while producing measurable results. Here are several important benefits that an advertising agency has to offer your business. In-House Expertise A full-service advertising agency typically employs with specialists in a variety of marketing mediums and practices. The experts employed by these agencies are those whose careers are invested in the art and science advertising. This means that you’ll be working with a team that has experience tackling many different campaigns with clients across a variety of industries. Agencies with creative and media departments use their knowledge and experience to develop campaigns that produce results and increase the efficiency of your marketing. Time Savings If you’re running a business, then you know the importance of time management. Sometimes we wish there were more hours in the day to focus on every aspect of our company. Hiring a full-service advertising agency can ensure that your team allocates enough time toward their primary functions. Leaving the marketing and ad campaigns to a dedicated agency, frees up more time to focus on your customers and the strategy of... --- > To get the most out of your advertising spend, media planning is crucial – here are some tips and tricks to prepare you for success. - Published: 2018-09-10 - Modified: 2024-07-17 - URL: https://thinkstrategic.com/media-planning/ - Categories: Advertising, Strategic Marketing - Tags: how to media buy, how to media plan, media, media buying, media planning, planning, Strategic Marketing Media planning is the process of selecting the ideal mix of media channels for your marketing message. It involves research, analysis, and properly allocating your budget. Media planning is a vital aspect of any marketing campaign, whether it’s print, television, radio or digital. The planning process is a time-consuming task that must be handled carefully in order to ensure the highest return on investment (ROI). There are proven methods that can help you determine the best combination of media to meet your business’s goals and objectives. If you’re brand new to media planning, it’s helpful to learn the dos and don’ts. DO Understand Your Audience One of the initial steps of media planning is to understand your audience. Conducting market research is a great way learn about your target demographic and ensure that your marketing strategy is designed to reach the right people. A thorough understanding of your audience requires awareness of how your customers typically find your business and where they’re most engaged with ad content. What type of information are they searching for? Do they go online or offline? What media channels are they accessing throughout their day? From here, media objectives can be established. DO Establish Media Objectives Once you have a solid understanding of your target audience and the market they’re in, it’s time to dig deep into the media space to determine which channels will be most effective for reaching said audience. Does your audience gravitate toward traditional media like television, print, radio, or newspapers?... --- > Strategic Marketing, in West Palm Beach, announces that they are the agency of record for BigShots Golf in Vero Beach, FL. - Published: 2018-08-31 - Modified: 2024-08-28 - URL: https://thinkstrategic.com/bigshots-golf-vero-beach-announces-official-media-agency/ - Categories: Client, Strategic Marketing - Tags: marketing agency, marketing firms in south florida, social media campaign, South Florida, Strategic Marketing, West Palm Beach Advertising Agencies Palm Beach Gardens, August 13, 2018- Strategic Marketing is happy to announce that they are the agency of record for BigShots Golf in Vero Beach, FL. Opening at the end of the summer, this state-of-the-art golf and entertainment facility will be a can’t miss destination for family outings. Located on 10 acres of land in Vero Beach, BigShots is a two-story family entertainment venue that offers a full-service restaurant, sports bar, private event space and 30 climate-controlled tee boxes with ball tracking technology. BigShots looks to provide a fun, unique golf and entertainment experience while facilitating player advancement to the next level of the game. They have something for golfers of all skill levels and even non-golfers just looking to come out and have a good time. (more... ) --- > Building an online presence doesn't have to be time consuming - read our valuable reputation management tips and best practices - Published: 2018-08-20 - Modified: 2024-07-03 - URL: https://thinkstrategic.com/reputation-management-ultimate-guide-to-building-an-online-presence-part-2/ - Categories: Digital Marketing, Strategic Marketing - Tags: digital marketing, online reputation, reputation, reputation management, review generation, reviews Your business’s online reputation precedes you when it comes to consumer purchase decisions. That’s great news if your business has a strong reputation but can be a major issue if your reputation is less than stellar. While negative reviews can sting, they don’t have to prevent your business from reaching its highest potential. With the right reputation management strategy at the helm, you can put the bad reviews in the past and move your business forward. Thanks to social media and countless review sites, word of mouth travels fast. This makes reputation management crucial for growing your business and increasing your customer base. Read on to learn how an effective reputation management strategy can help your business as well as some best practices. Build Trustworthiness Online When the rubber meets the road, consumers trust people more than ads. Your online presence can become trusted and credible if customers have encouraging things to say about your business. Managing your reputation properly will keep your record clean by highlighting the positive aspects of your brand. A positive online reputation is powerful enough to establish your business as a dependable leader in its industry. Enhance SEO Rankings Not only do online shoppers trust people more than ads, Google and other search engines do as well. Search engines are smart enough to promote the best possible websites on the results page, and take into account what people have to say about your business via reviews and social media sites. A solid reputation management strategy... --- > Local Search Management is crucial to building an effective online presence – get started by learning how it can impact your business - Published: 2018-08-13 - Modified: 2024-07-12 - URL: https://thinkstrategic.com/local-search-management/ - Categories: Digital Marketing, Strategic Marketing - Tags: build an online presence, digital marketing, local search, local search management, local seo, seo When attempting to build your online presence, local search management is a vital component to consider. At its core, local search management creates a valuable opportunity for businesses to market to local customers and prospects. This is extremely important, particularly if you have a business with a brick-and-mortar store, or one that provides a service in a certain area. Properly managing local search ensures that your business is discovered online by local users searching for your goods and services. These also include searches with certain geo-qualifiers, such as city, state, zip code and even “near me” searches, where Google detects the geo-location of the person and delivers search results from that area. Read on to learn how local search management can impact your business as well as some best practices. Rank Higher in Search Engine Results Search engines, such as Google, Yahoo and Bing, only generate local results that are relevant to the desired search term and geographic vicinity. Hence, if your business’s local information isn’t present, search engines will overlook your business and move on to ones that effectively manage their local search optimization. By updating your business information and distributing it to third party directories, search engines will reward this behavior by ranking you higher on the results page. Gain Qualified Leads A large majority of people who perform local searches end up visiting the business location on the exact same day, ready to make a purchase decision. Local search management provides potential customers the power to take... --- > Are your PPC advertising campaigns optimized to their fullest potential? Learn about several tips that will improve your PPC results right out of the gate. - Published: 2018-08-06 - Modified: 2018-08-06 - URL: https://thinkstrategic.com/ppc-advertising-campaigns/ - Categories: Digital Marketing - Tags: Marketing, ppc, ppc advertising, ppc advertising campaigns, Strategic Marketing Pay-per-click (PPC) advertising is an effective way to bring qualified traffic to your website. If you want your target audience to find your business and convert into customers as soon as possible, PPC is the way to go. Your ads will reach the top of the search engine results page almost as soon as your campaign is launched. Relevant keywords, compelling ad copy and well-designed landing pages will help to ensure the success of your PPC advertising campaign. However, there are more things to keep in mind if you plan to optimize your campaigns to the fullest. Below are several important tips that will help you drive the best results for your PPC advertising campaigns. Set Your Goals Before you dive into optimization tactics for your PPC advertising campaigns, you should first define your goals. What exactly are you trying to accomplish with your PPC campaign? Do you want to communicate a branding message, get more traffic to your website, generate sales, leads, downloads, conversions and so on? Once you set these goals, you’ll be able to implement tactics that are tailored to your predetermined objectives. Holding your campaigns accountable to your goals will also keep your PPC advertising streamlined and relevant to the interest of your target audience. Optimize Landing Pages Your landing pages greatly contribute to the success of your PPC advertising campaigns. Thoughtful design and applicable messages go a long way. It is important to make sure that visitors get exactly what they clicked for on the... --- > Outdoor advertising is a great way to improve your sales this summer – learn about the best tactics to use in order to enjoy a successful outdoor campaign - Published: 2018-07-13 - Modified: 2018-07-13 - URL: https://thinkstrategic.com/outdoor-advertising/ - Categories: Classic Advertising - Tags: Advertising, Billboards, Marketing, outdoor ads, Outdoor Advertising, Strategic Marketing Although digital advertising has gone mainstream, traditional outdoor advertising can still have a strong influence on your target audience. With all of the summer activities that South Florida has to offer, more consumers will be embracing the outdoors, becoming receptive to your outdoor advertisements. This is the time to put your business front and center in the minds of consumers and attract attention to your brand. With careful thought and precision, outdoor advertisements can have a positive impact on your bottom line. Here are some outdoor advertising tips that you can use to improve your sales this summer. Choose the Right Location No matter how genius, engaging or eye-catching your outdoor advertisements are, if they’re not in the right location then all of your hard work could be proven ineffective. Allocating enough time to researching the most relevant places to hit your audience will prove to be beneficial. Focus on your target audience and the locations they frequently traffic. This will maximize exposure and effectively communicate your message to the right people, at the right time. Catch Their Eye This might go without saying, but in a world where so many distractions are competing for the attention of your target audience, there is no room for advertising that doesn’t catch the eye. Consumers are not actively seeking the influence of billboards and bus ads that they pass on a daily basis, so unless your outdoor advertising stands out, you’ll be lucky for a first glance let alone a second one.... --- > With so many marketing firms in South Florida to choose from, you’ll want to be able to separate the good from the great – here’s what you need to look for - Published: 2018-06-22 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/marketing-firms-in-south-florida-2/ - Categories: West Palm Beach Advertising Agencies - Tags: marketing firms in south florida, South Florida The sunshine state is home to many great marketing firms, all looking to earn your business. With so many players in the game, you’ll want to quickly rule out the weaker firms if you intend to work with the best. Although every business has different needs and goals, the common denominator is the need to produce results. The best marketing firms in South Florida provide a range of services that will produce for their clients the best possible results for the investment. Read on to learn about several offerings and attributes that separate the great from the merely good. Traditional and Digital - The Perfect Mix While current marketing philosophies are undoubtedly trending toward the digital space, we shouldn’t neglect the power of traditional advertising, such as television, radio and print. Rather than pitting the two against each other, the best marketing firms in Florida will make sure that your traditional efforts work in synergy with your digital presence. For example, featuring your ads on the best radio and TV stations in South Florida while showing up on local maps in Google will keep your business both top-of-mind and easy to find. With integrated branding and communications across these mediums, you can expect to see positive results. Truly Automated Services Marketing automation has become a surefire way to reach your goals more efficiently. The best marketing firms in South Florida offer turnkey solutions such as fully automated review generation, directory listings management and pay-per-click services. Firms that take advantage of... --- > Conversion Rate Optimization is a must for any business looking to boost sales and grow their customer base - here's how you can increase conversions - Published: 2018-04-09 - Modified: 2018-04-09 - URL: https://thinkstrategic.com/conversion-rate-optimization-tips/ - Categories: Digital Marketing, Strategic Marketing Getting lots of traffic to your website is great, but how beneficial is the traffic if your leads aren’t converting to customers? Conversion rate optimization (CRO) focuses on how businesses can create more positive impressions on their prospective customers and increase conversions. Getting lots of traffic to your website is great, but how beneficial is the traffic if your leads aren’t converting to customers? Conversion rate optimization (CRO) focuses on how businesses can create more positive impressions on their prospective customers and increase conversions. Of course, like other marketing tactics, you must adjust your conversion rate optimization strategy as digital trends shift to accommodate optimal user experience. Below are some conversion rate optimization tips that businesses can utilize for more effective marketing and increased conversions. Website Functionality For any business, especially e-commerce businesses, your conversion rate often comes down to site functionality. If users are brought to your site only to find the page loads slowly or it’s not optimized for mobile devices, they’re going to leave your site and probably won’t give your business a second thought. In other words, first impressions are everything when it comes to your website and its role in increasing conversions. It’s been said that your website is your virtual storefront, and as with any storefront, maintenance is required to keep it eye-catching and draw in customers. The same is true for your website. Most consumers make online purchases and research businesses on the internet because they don’t have time to go store-to-store comparing and searching for products or services. Therefore, your website needs to be designed to provide convenient and hassle-free browsing for busy, multi-tasking consumers. Properly maintaining your site, such as improving your site speed, optimizing it for mobile devices and making sure it’s... --- > South Florida businesses running online advertising campaigns can boost their ROI with these tips - find out more about South Florida online advertising - Published: 2018-04-02 - Modified: 2018-04-02 - URL: https://thinkstrategic.com/south-florida-online-advertising-tips/ - Categories: Digital Marketing, West Palm Beach Advertising Agencies Whatever your business’s goals are, there are digital tactics that can help you reach your target audience, drive traffic to your site and increase conversions. Here are some tips on how you can get the most out of South Florida online advertising. South Florida is a densely-populated area, and with millions of users accessing the internet and searching for particular products or services any time of day, many local businesses can utilize online advertising to reach prospective customers. However, aside from the large consumer population, many businesses are faced with a substantial amount of competition, as well. The South Florida online advertising landscape can be especially competitive, but local businesses can still find success with various online advertising techniques, such as: Pay-Per-Click Advertising Social Media Advertising Display Advertising Retargeting Whatever your business’s goals are, there are digital tactics that can help you reach your target audience, drive traffic to your site and increase conversions. Here are some tips on how you can get the most out of South Florida online advertising. Accurate Audience Targeting There is no shortage of consumers in South Florida. In fact, South Florida cities are among the fastest growing in the state according to a study by Florida International University’s Metropolitan Center. With much of Florida’s population residing in South Florida, it is easy for businesses to strive for quantity rather than quality when it comes to choosing their target audience. However, the key to increasing conversions and your return on investment (ROI) is to reach qualified leads with your ads. When you’re setting up your South Florida online advertising campaigns, take the time to identify your target audience and make sure you are segmenting the South Florida population appropriately. For example, businesses trying to reach millennials might... --- > Video is a powerful tool to acquire consumer engagement - here's how video production can be a versatile marketing tool for your business - Published: 2018-03-26 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/video-production-versatile-marketing-tool/ - Categories: Advertising, Strategic Marketing Although video marketing can be considered its own separate campaign strategy, the process of video production can play an integral role in other marketing strategies you may already be employing. Whether it’s search engine optimization and content marketing, social media marketing, email marketing or any of the other marketing strategies out there, videos can be beneficial to your campaign and help to increase your return on investment. Here are some instances of how you could use videos in new and existing content: Product or service demos Training and how-to videos Customer testimonials Repurpose written blogs DIY and instructional videos Boost SEO One of the most important marketing strategies for many businesses to utilize is search engine optimization (SEO). SEO can be a cost-effective way to boost your brand’s online visibility and get customers to find you when they’re searching the web. Video has consistently been a factor in SEO, but it will be even more essential in 2018. Recent studies have shown that Google is placing more emphasis on video content by increasing the number of videos that appear in search engine results pages (SERPs), on both mobile and desktop devices. One way that Google shows video in the SERPs is through the video carousel that appears at the top of the page, which is most prevalent on mobile devices. Since Google is shifting to favor mobile-friendly content and websites over others, factoring video production into your SEO strategy could provide the extra boost in SEO you need to increase... --- > Graphic design plays an integral role in your overall marketing strategy - here are some ways to use graphic design to boost existing marketing efforts - Published: 2018-03-19 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/creative-ways-graphic-design-boost-marketing/ - Categories: Advertising, Marketing Strategy Graphic design can play a significant role in the overall effectiveness of your marketing campaigns. Appealing visual content allows your brand to connect with prospective customers quickly and keep them engaged for longer periods of time. Whether your business has its own design department in house or you utilize an agency, you want your designs to not only accompany all of your marketing efforts, but also be creative enough that they make your brand stand out from the competition. Below are some creative ways to use graphic design to boost your marketing campaigns. In Content If you want to increase your page or blog views and boost engagement in your content, incorporate a fair amount of rich media into your posts. Aesthetically appealing blog articles with custom graphics could increase traffic to your website, either through increased social media engagement or improved search engine optimization (SEO) rankings. Utilizing graphic design to enhance your content can also increase the time users spend on your website, which may result in more people contacting your business. Consider supplementing your content marketing strategy with infographics, as well. This is a great way to repurpose old content and present new content in an engaging and unique way, all through the use of images and design as opposed to written material. On Your Website Getting people to your website is important, but making sure they stay there is another obstacle. Your website is a key component of all of your marketing efforts, so you want to... --- > Public relations can be a useful marketing tool for your business - here are some PR strategies that can help boost your marketing campaign - Published: 2018-03-12 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/public-relations-strategies-help-marketing/ - Categories: Advertising, Classic Advertising, Strategic Marketing Public relations is a field of its own, but thanks to the rise of social media as an audience engagement tool, it now plays a large role in the effectiveness of integrated marketing campaigns, as well. Not only is PR a valuable resource for businesses looking to gain publicity, but it is especially useful for marketing new businesses or ones with tight budgets because of its cost-effectiveness. If you’re looking to get the most out of your marketing dollars, consider incorporating these public relations strategies into your future campaigns. Endorsements for Brand Reputation Public relations plays a significant role in shaping the reputation of your brand, which is a crucial part of your overall marketing strategy. One of the main factors determining consumer purchase decisions is credibility, and endorsements such as positive customer reviews are key to giving prospective customers the confidence to buy your product or service. Collaborating with industry professionals and gaining positive press coverage are just a couple of ways to use endorsements for marketing your business. Not only will this help you gain exposure and increase your customer base, but your brand will also grow to be seen an authority in its respective industry. Press Releases for SEO and Content Marketing When you think of PR strategies, press releases are probably one of the first things that come to mind. Even though the reason for drafting a press release has not changed, such as announcing an event, a major milestone or the development of a new... --- > Logo designer apps and DIY design services aren't always the best option - read about the disadvantages of free DIY logo designs with Strategic Marketing - Published: 2018-03-05 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/avoid-free-logo-designer-apps/ - Categories: Strategic Marketing, Technology Many logo designer apps and DIY services allow you to design your logo for free, or almost free, without needing any design knowledge or prior experience. This may seem like a bargain when it comes to saving time and money, but it may not be the best option to pursue when creating a logo. Many logo designer apps and DIY services allow you to design your logo for free, or almost free, without needing any design knowledge or prior experience. This may seem like a bargain when it comes to saving time and money, but it may not be the best option to pursue when creating a logo. There are a number of disadvantages to designing your organization’s logo on your own. Whether your business is a startup or you’re in the process of rebranding, it’s often best to consult with an expert logo designer. Below are some reasons why you should avoid DIY logo design services and apps. Lack of Creativity and Originality When you choose to make a logo without the help of expert designers, you’re most likely going to be limited to existing templates, layouts and design schemes. Consequently, there may be other businesses or organizations with logos that end up looking very similar to yours. If your logo blends into the market and lacks originality, consumers are less likely to distinguish you from competitors. Consulting with an expert can ensure your logo is as unique and original as the brand itself. Expert logo designers will also have a number of other resources available to them and won’t be limited to preformatted images and graphics, meaning there are no creative restrictions and your design will be truly unique. It Doesn’t Reflect Your Brand’s Identity Your logo is the face of your brand and a large part of your business’s image and... --- > South Florida advertising agencies have vast capabilities when growing local businesses - find out how South Florida agencies help local business - Published: 2018-02-26 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/south-florida-advertising-agencies-grow-local-businesses/ - Categories: Strategic Marketing, West Palm Beach Advertising Agencies How South Florida Advertising Agencies Benefit Local Biz South Florida is known for being a fantastic vacation destination, as well as being home to millions of people who live here full time. With so many consumers from different demographics with varying interests, South Florida is a great place for businesses. Whether you’re starting a business, adding a location or moving your entire enterprise here, South Florida advertising agencies can help your business grow and ensure it thrives in the unique consumer landscape. Tourism South Florida advertising agencies know that tourism plays a large role in the state’s economy and the success of local businesses. With picturesque beaches and warm temperatures year round, tourists flock to the southern part of the state month after month. Whether they’re coming from across the country or just upstate, the continuous influx of new prospective customers provides countless opportunities for local businesses to boost sales. Local agencies are aware of this and know that appealing to tourists is a large part of their strategies. South Florida agencies use certain advertising and marketing tactics, such as Facebook advertising and social media marketing, to reach consumers across the country who are planning a trip to South Florida. Loyal Locals Gaining new customers is only half the battle. Repeat customers contribute to the success of local businesses, and for South Florida, that means retaining locals as loyal customers. With such a dense population, there are boundless opportunities for businesses to focus on customer retention. There are a number... --- > Even with a tight budget, small business marketing doesn't have to be a challenge - read about our small business marketing tips perfect for SMBs - Published: 2018-02-19 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/5-small-business-marketing-tips/ - Categories: Classic Advertising, Marketing Strategy 5 Big Tips for Small Business Marketing Many businesses struggle to determine the most effective way to market their brand and reach their target audience, and for small businesses that have a tight budget, this can be even more challenging. With the help of some digital marketing tactics, there are a number of cost-effective ways for small businesses to grow their brand while becoming established and recognized in their industry. Below are five small business marketing tips that are perfect to use on a tight budget. Create Content Fresh, relevant content is something that will never go out of style when it comes to small business marketing, and it will only cost a little bit of your time. Consumers value content that is insightful and that they can relate to. Whether it’s in the form of blog posts, videos or infographics, content that provides valuable information or helps solve a particular problem is valuable in getting the attention of your prospective customers. The key with content is to be consistent. In other words, don’t go weeks without providing any content. If you’re struggling with coming up with new topics and ideas, consider sharing something about current events or repurpose old content. In the long run, this helps establish your brand as an authority in your industry and can be a key tool in growing your business. Social Media Presence Nearly everyone is on social media, including much of your target audience. A great way to reach them while establishing brand... --- > Managing your business's online reputation doesn't have to be time consuming - read our time-saving online review management tips from Strategic Marketing - Published: 2018-02-13 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/online-review-management-tips-save-time/ - Categories: Digital Marketing, Technology How to Save Time with Online Review Management Your business’s online reputation precedes you when it comes to consumer purchase decisions. Word of mouth travels fast, especially online, thanks to social media and the countless review sites that allow consumers to post their experiences and opinions. This makes online review management crucial for not only building a positive online reputation, but for growing your business and increasing your customer base, as well. However, keeping up with your online reviews takes time, which is hard to come by when you’re a business owner. Below are some tips on how to save time with online review management. Follow the Rules Many review sites have rules and general content regulations that businesses must follow in order to be listed and have reviews published on the site. The way you respond to reviews could determine whether they stay published or get removed. For example, responding to reviews with advertising messages, breaches of privacy or criticisms of the publisher are just some instances that could cause your responses to be removed. Save time from having to address the same review more than once simply by following the site’s rules. Don’t Bribe Customers for Positive Reviews Not only is this unethical and a violation of FTC regulations, but it would be a great waste of your time to ask your customers for positive reviews by offering incentives and bribes because they won’t be genuine reviews, and this can give past and prospective customers a negative impression... --- > Your product launch contributes to its success and future sales - read about how you can make your product launch memorable with Strategic Marketing - Published: 2018-02-05 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/make-product-launch-memorable/ - Categories: Advertising, Strategic Marketing Strategies for a Product Launch that Resonates When preparing for a new service or product launch, there are a number of technical things you’ll need to plan for in order to make it happen. Perfect timing and crafting creative advertising pieces are all necessary things to consider. However, making sure your new product or service resonates with your target audience takes a little more thought and effort. Below are some tips on how to make your next product launch successful and memorable. Create a Buzz Early On You don’t want to wait until right before your product launch to start talking about it. Build up the anticipation and get people talking about your new product or service long before it is launched. Many well-known businesses turn to news outlets, bloggers and other thought leaders months before a product launch happens. Not only will this get people talking about your product, but it simultaneously grows your brand’s following, which can help increase brand awareness and recognition in the future. Focus More on People than the Product Of course you are excited about your new product and want to share its features with the rest of the world, but there is a certain way to do it if you want your product to really appeal to your audience. Rather than focusing on the product itself, place an emphasis on how it benefits people. In other words, don’t just state what your new product does, but explain how it fits into the lives... --- > Don't waste money on a PPC agency that isn't the right fit - find out what to look for when choosing a PPC agency with Strategic Marketing - Published: 2018-01-29 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/look-ppc-agency/ - Categories: Digital Marketing Things to Consider When Choosing a PPC Agency Whether you’re new to pay-per-click (PPC) advertising and are looking to start a new campaign or your current campaign isn’t performing as well as you need it to, there are many things to consider when choosing a PPC agency. All businesses and industries are different when it comes to PPC campaigns; however, the process of choosing an agency is similar across the board. Below are some things to consider when looking for a PPC advertising agency. They’re Experienced One of the first things you’ll want to consider in a PPC agency is their level of experience. A successful PPC campaign does more than drive clicks, which is what you’re paying for, so you want to make sure the clicks are leading to conversions and a positive return on investment (ROI). This can make managing a PPC campaign a complicated process, so you want to be sure you’re putting your trust in an agency that knows what they’re doing. Everything from placing bids to creating dynamic ads and landing pages has to be done in line with your campaign goals, business industry, and with an expert knowledge of the paid search landscape. There’s Open Communication It is important that your agency is available to you and that there is an open line of communication between you and your account manager. You should be updated regularly on your campaign’s performance, either through phone calls or in-person meetings. It also is important that you take... --- > Local business listings pack a powerful punch when it comes to your business's success - learn why local listings are so important with Strategic Marketing - Published: 2018-01-22 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/role-local-business-listings-businesss-success/ - Categories: Digital Marketing The information that is available to consumers on the web says a lot about your businesses, and it often determines whether or not a prospective customer will take the time to contact you or visit your store. Prioritizing local search management in your marketing efforts will benefit your business and play a large role in your business’s success. Here’s Why Local Business Listings Are Important The days of flipping through the yellow pages of the phone book to find a business are long gone. Consumers today go straight to the internet, usually on a mobile device, to find businesses that provide a particular product or service in their area. The information that is available to consumers on the web says a lot about your businesses, and it often determines whether or not a prospective customer will take the time to contact you or visit your store. Prioritizing local search management in your marketing efforts will benefit your business and play a large role in your business’s success. Below are three main reasons why local business listings are important and why all businesses, especially small businesses, shouldn’t ignore their local business listings. They’re Valuable to SEO Local business listings are a key component to any search engine optimization (SEO) strategy. Many factors go into determining the ranking of search engine results, and having consistent business information across the web is an important one. Search engines find business information so significant that most have their own local business directories, such as Google my Business, Bing Local and Yahoo LocalWorks. However, it isn’t enough to be listed only on the search engines’ directories. When ranking search results, third-party data is also considered, and businesses with the most consistent and largest presence across the web tend to be ranked higher than those with incorrect or missing business information. In order to rank... --- > Banner ads can be an effective way to boost website traffic and sales, as long as you avoid these common mistakes - read about what not do with banner ads - Published: 2018-01-15 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/common-mistakes-banner-ads/ - Categories: Digital Marketing Banner advertising has become a popular method for increasing traffic to websites while increasing brand awareness and generating more leads. Whether you’re using static banner ads or animated ones, this form of advertising has the potential to stand out because of its targeting capabilities. If you’re just starting out with this form of advertising or currently have a campaign running, you’ll want to make sure you avoid these mistakes that are often made with banner ads to ensure you get the highest return on investment. Common Mistakes Made with Banner Ads Banner advertising has become a popular method for increasing traffic to websites while increasing brand awareness and generating more leads. Whether you’re using static banner ads or animated ones, this form of advertising has the potential to stand out because of its targeting capabilities. If you’re just starting out with this form of advertising or currently have a campaign running, you’ll want to make sure you avoid these mistakes that are often made with banner ads to ensure you get the highest return on investment. Excessive Ad Copy The main reason why banner ads stand out more to consumers is because they are generally more visually appealing and less wordy compared to other forms of advertising. However, many people make the mistake of incorporating too much text into the banner, which can take away from the overall design of the ad and make it appear cluttered. Excessive copy will likely irritate your prospective customer since it interrupts what they’re doing and they won’t click on the ad, or they will ignore the ad altogether. Be careful to not leave out information though, as you don’t want to leave users guessing. Use text that is essential for the message you are trying to convey and make it easy to understand. Irrelevant and Uninformative Landing Pages Your landing page is where you get to go into more detail that is specific to the message of your banner ad. Be careful not to get carried away when... --- > Don't be afraid to seek help from the experts when it comes to building your brand - learn when you should consult with a South Florida marketing agency - Published: 2018-01-08 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/when-consult-south-florida-marketing-agency/ - Categories: West Palm Beach Advertising Agencies Many business owners, especially those with small to medium-sized businesses, get accustomed to doing everything in house with their own team of employees. There is a common mentality that no one knows the customer as well as the business itself, so many business owners opt to do their own marketing and advertising on top of everything else that is involved with running the business. A South Florida marketing agency can help take some of the stress away that comes from marketing and growing your business. Signs You Might Need a South Florida Marketing Agency Many business owners, especially those with small to medium-sized businesses, get accustomed to doing everything in house with their own team of employees. There is a common mentality that no one knows the customer as well as the business itself, so many business owners opt to do their own marketing and advertising on top of everything else that is involved with running the business. A South Florida marketing agency can help take some of the stress away that comes from marketing and growing your business. Below are some scenarios and signs that you might need the help of a South Florida marketing agency. Your Business is a Startup South Florida is a very competitive marketplace. When you’re just starting out, you want to invest all of your time, money and effort into all of the things that will make your business function on a day-to-day basis. This means you most likely won’t have the time, resources, or possibly the experience to properly market your business which is crucial, especially for startups that want to boost brand awareness and get new customers to your store. In this case, it is usually best to get help from a South Florida marketing agency. They will have the resources and capabilities to micromanage your campaigns while your business is starting out, allowing you to focus on getting your business up and running. You’re Going Through a Rebranding Phase Whether it’s because of competitive influences, merging... --- > It can be a challenge getting people to open and click your emails - read our email marketing tips to make sure your emails aren't considered junk mail - Published: 2018-01-02 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/email-marketing-tips/ - Categories: Digital Marketing Getting the most out of your email marketing campaign isn’t always easy. Coming up with the perfect subject line, crafting stimulating content and getting recipients to click through to your website can be a challenge. Generally speaking, you can create a more effective email marketing campaign when you tone down your corporate voice and create more friendly, personalized emails for your recipients. Tips for Effective Email Marketing Getting the most out of your email marketing campaign isn’t always easy. Coming up with the perfect subject line, crafting stimulating content and getting recipients to click through to your website can be a challenge. Generally speaking, you can create a more effective email marketing campaign when you tone down your corporate voice and create more friendly, personalized emails for your recipients. Below are some tips on how you can optimize your email marketing campaign to make it more effective, making sure your emails aren’t considered junk mail by current and prospective customers. Send Emails from a Real Person If you are sending out emails from your company’s name rather than your own personal name, then chances are they are being overlooked. People are more likely to open emails that are from a person rather than a business because they tend to trust individual senders more than generic, business accounts. Whether you send emails from yourself or another employee in your company, this will give your messages a greater likelihood of being opened and clicked. Short and Sweet Subject Lines Sometimes creating witty and clever subject lines causes them to be too long and unclear. Unfortunately, your customers don’t always have the time to read (or re-read) a lengthy email subject and decide whether or not it’s something worth reading or not. Create a subject line that they can’t help but be interested in, and one that is short and to the point. More precisely,... --- > New year, new branding strategy? Read our tips for developing a branding strategy that will get your brand noticed in 2018. - Published: 2017-12-26 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/new-year-branding-strategy/ - Categories: Strategic Marketing If you’re looking for a way to boost brand awareness in the New Year, maybe it’s time to consider an entirely new brand strategy. Developing a new branding campaign isn’t just for new businesses and organizations, but it is also for businesses that have defined brands that don’t accurately portray their values and goals. Whether you’re an established company that is considering rebranding or you’re a new business ready to launch your brand for the first time, your branding strategy is crucial if you want your brand to resonate with your target audience. Tips for a Memorable Branding Strategy If you’re looking for a way to boost brand awareness in the New Year, maybe it’s time to consider an entirely new brand strategy. Developing a new branding campaign isn’t just for new businesses and organizations, but it is also for businesses that have defined brands that don’t accurately portray their values and goals. Whether you’re an established company that is considering rebranding or you’re a new business ready to launch your brand for the first time, your branding strategy is crucial if you want your brand to resonate with your target audience. Below are some tips for creating a brand strategy that gives your audience a memorable and lasting impression of your brand. Have a Purpose Consumers often expect brands to make a promise, but if you want your brand to stand out and have a lasting impression on them, you’ll need to do more than that. In other words, know what your brand’s purpose is and how it differentiates your business from competitors. You’re in business to make money, but you don’t want your brand strategy to be focused solely on this aspect. Working to provide value beyond the point of sale will go a long way in achieving a loyal following and profitability. Customers will appreciate the attention and care you’ve put into improving their everyday lives. Consistent Messaging Brand recognition is crucial for long-term success, and consistent and cohesive messaging is key to achieving brand recognition. Everything from the tone... --- > Are you getting the most out of your retargeting campaign? Read about retargeting strategies that can improve your campaign's ROI. - Published: 2017-12-18 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/retargeting-strategies-improve-roi/ - Categories: Digital Marketing, Strategic Marketing How to Get the Highest ROI from Retargeting Retargeting is one of the most effective ways to get traffic back to your website and increase conversions because it allows you to reach consumers who have already been introduced to your brand. However, you could be wasting money and spending your marketing and advertising dollars on users that may never convert, which is hurting your return on investment (ROI). To get the most out of your retargeting efforts and improve your ROI, here are some strategies that you can implement in your campaign. Segment Your Audience Serving the same retargeting ads to every user may be causing you to overspend. Each consumer has different interests and most are at different points of the purchase cycle. When you segment your audience into groups based on their search habits, past purchases and general interests, you can retarget users with ads that are tailored to each of them individually. By creating a more personalized message, they will be more likely to click on the ad, visit your website or potentially make a purchase. This strategy will require different ads to be created, but it will have a positive impact on user engagement and ROI. Coordinate with Other Campaigns If you’ve ever done an email marketing campaign or have an email list from past research, you could use it to your advantage in your retargeting campaign. For example, users who recently opened or clicked on an email could be retargeted with an ad that corresponds... --- > Using multiple channels for direct marketing can increase your clients and sales - here's how this direct marketing approach is beneficial to business - Published: 2017-12-11 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/multichannel-approach-direct-marketing/ - Categories: Strategic Marketing Boost Business with Multichannel Direct Marketing If you’re looking to optimize your media strategy and get the most out of your campaign spend, multichannel direct marketing might be the way to go. Direct marketing allows you to tailor your messaging so it appeals specifically to your prospective customers, resulting in a highly targeted marketing approach. This can result in a growing customer base, more consumer engagement and an increase in overall sales. Below are some ways that a multichannel direct marketing approach can grow your business and boost sales. Behavioral Targeting Different demographics use specific devices and media channels differently. In a multichannel direct marketing campaign, you are reaching consumers based on their behavior and, most importantly, when it is convenient for them. For example, someone on a computer who comes across a message or advertisement for your brand may not be ready to contact you at that time. However, when they see it again on their smartphone while they’re out running errands, they decide to stop into your store or call your business. If you were not running a campaign that included mobile marketing tactics, you could have missed out on a sale. Increase Brand Awareness Multichannel marketing can also help increase brand awareness and recognition that can help boost sales. A multichannel campaign will allow you to reach your target audience in more places more frequently. Even if they do not make a purchase or contact your business immediately, your brand’s messaging is more likely to resonate with... --- > Shopping around for a South Florida advertising agency? Here's why a full-service South Florida advertising agency might be your best choice. - Published: 2017-12-04 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/full-service-south-florida-advertising-agency/ - Categories: Strategic Marketing Why Choose a Full-Service South Florida Advertising Agency? When businesses are looking for advertising and marketing solutions, they have the option of partnering with full-service agencies or boutique agencies that specialize in specific advertising and marketing methods. A full-service South Florida advertising agency handles everything from market research and account management to media buying and creative web design. Businesses who have a handle on their marketing and advertising efforts and know exactly what type of service they need might find that a specialized agency is the best choice. For many businesses, that is not the case and choosing a specialized agency could limit your business’s growth potential. Below are some benefits of partnering with a full-service advertising agency. Multi-Media Solutions One of the benefits of using a full-service South Florida advertising agency is the ability to have multiple media solutions at your disposal. In other words, you have a wider range of marketing and advertising solutions to choose from based on your specific business and your goals. With a full-service agency, you won’t have to worry about being pressured or talked into a “one-size-fits-all” solution. Once the specialists evaluate your brand’s goals, they will determine the solution or solutions that best suit your business’s needs to ensure you’re getting the most out of their services and a high return on investment (ROI). Consistency When you work with a full-service agency, you get the benefit of working with experts in both traditional and digital marketing and advertising efforts. This means the... --- > You may be limiting the ROI of your video advertising if you're making these common mistakes - learn more about what to avoid with video advertising - Published: 2017-11-27 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/mistakes-avoid-video-advertising/ - Categories: Strategic Marketing Avoid These Common Video Advertising Mistakes Video advertising is one of the most effective ways to capture the attention of your audience and keep them engaged in your brand’s message. Video is easily consumable compared to text ads and other content. If done correctly, it can be more effective in leaving a lasting impression on your target audience as well. However, there are many mistakes that are often made when setting up a video advertising campaign, and if you’re new to this advertising method, you could be causing your campaign to perform poorly without knowing it. Read on to learn about common video advertising mistakes to avoid so you can get the highest return on investment (ROI) from your video ads. Bad Timing For certain brands, timing can be everything. If you aren’t paying attention to where your target consumers are at the time your video ads are running, you could be unknowingly hurting your campaign’s performance. Aligning your video ads with your target audience’s schedule can help ensure your video is actually being viewed. This can also cause an increase in website traffic, social media engagement or conversion rates because your ads are appearing at the right time and in the right place. Too Long Even though video ads tend to grab the attention of your audience easier than other ad types, they are still temporarily disrupting your viewer’s intended action. To ensure you’re attracting viewers to your ad and keeping them engaged, remember to keep your ads short... --- > Engage prospective customers and elevate your brand by tailoring these cause marketing campaign strategies for your business - Published: 2017-11-20 - Modified: 2024-07-17 - URL: https://thinkstrategic.com/cause-marketing-ideas/ - Categories: Uncategorized - Tags: branded products, Cause Marketing, cause marketing campaign, Marketing Strategies, social media campaign, sponsorship Cause marketing can inspire people from all walks of life to unite for a meaningful cause and establishes a mutually beneficial relationship between a business and a nonprofit organization. As one of the most powerful ways to elicit support, cause marketing allows companies to demonstrate their social responsibility. Through a philanthropic voice, companies are able to attract prospective customers and generate business for a cause they value. Here are some strategies that companies of all sizes can utilize for an impactful cause marketing campaign Pledge to Donate a Portion of Sales This is one of the simplest cause marketing strategies and does not require too much effort on behalf of the businesses. Designate a certain product or service your business offers and pledge to donate a percentage of sales or a specific dollar amount to your chosen nonprofit. Make sure the nonprofit you choose is one that your target audience can identify with and will want to support. Donations add up quickly through this method of cause marketing because its quick and easy for people to give while already in the sales process. Before implementing this cause marketing strategy, teach your employees about the cause, why it’s a good cause for your business and display encouraging advertisements to interest customers. Sponsor an Event Sponsor a walk, run, concert or other charity event to raise awareness about a cause and show your company’s support. As an official sponsor of an event, your company can build real in-person relationships and create positive... --- > To get the most out of your advertising spend, media planning is crucial - here's why you shouldn’t tackle media planning on your own - Published: 2017-11-13 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/business-shouldnt-tackle-media-planning/ - Categories: Strategic Marketing Media planning is crucial to the success of any campaign, whether it’s print, digital, television or radio. However, the planning process can be a time-consuming task and one that a business owner may not have the time to carry out and ensure the highest return on investment (ROI). As experts in the field, a professional media planner or media buying agency has the ability to use various resources and tools to determine the best combination of media to meet your business’s goals and objectives. Media Planning is Best Left to the Professionals Media planning is crucial to the success of any campaign, whether it’s print, digital, television or radio. However, the planning process can be a time-consuming task and one that a business owner may not have the time to carry out and ensure the highest return on investment (ROI). As experts in the field, a professional media planner or media buying agency has the ability to use various resources and tools to determine the best combination of media to meet your business’s goals and objectives. Below are some reasons why your business shouldn’t tackle media planning on your own, and why you should consider utilizing the services of a professional media planner or agency. Digital vs. Traditional Methods Media has transformed over the years, giving buyers various platforms and channels to choose from. Whether you’re buying digital or traditional media, each platform or channel offers different benefits depending on your business and its objectives. For instance, if your business wants to reach a mass audience across certain geographical areas, traditional media channels, such as television or radio, might be the best choice. On the other hand, digital methods give you a cost-effective way to reach a more targeted audience. A professional media planner can research and determine the most valuable advertising methods for your business and which media channels are most effective in reaching your goals. Successful Combination of Media Most businesses have success when placing media across a variety of different channels.... --- > Make customer reviews work for your business by doing more with them - here are some ways your business can take advantage of customer reviews - Published: 2017-11-06 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/make-customer-reviews-work/ - Categories: Strategic Marketing By now you’ve probably heard that customer reviews are important to your business’s success. You know you have to acquire reviews, but then what? Many business owners work on getting customer reviews, but not many know what to do with them once they come in. Online reviews have many benefits, but you may be missing out if you are letting your reviews go unnoticed and unused. Here are some ways you can make customer reviews work for you. Are You Using Customer Reviews to Your Business’s Advantage? By now you’ve probably heard that customer reviews are important to your business’s success. You know you have to acquire reviews, but then what? Many business owners work on getting customer reviews, but not many know what to do with them once they come in. Online reviews have many benefits, but you may be missing out if you are letting your reviews go unnoticed and unused. Here are some ways you can make customer reviews work for you. Build a Positive Online Reputation Every business wants a positive online reputation, and actively working to increase the number of reviews your business has online is the first step to building a positive online reputation. Your online reputation requires constant attention, which is why many businesses put this on the back-burner. Responding to reviews, both positive and negative, shows consumers that your company cares about its customers. This is a great way to earn the trust of prospective customers and retain current ones, all while creating and maintaining a positive online reputation. Boost Sales and Conversions with Reviews Customer reviews can be a useful tool to drive sales and increase conversions in your paid advertising campaigns. Reviews help consumers make purchase decisions, so why not incorporate reviews into ad copy and marketing materials? Putting customer testimonials on certain pages of your website or in proposals and other sales materials can help you acquire new business. Major search engines already show your average rating... --- > Is your PPC campaign costing your business time and money? Here are some of the best PPC advertising tips and techniques to help ensure maximum ROI. - Published: 2017-10-30 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/best-ppc-advertising-techniques-boost-roi/ - Categories: Strategic Marketing If you’re overwhelmed with pay-per-click (PPC) advertising, you’re not alone. Many businesses struggle when it comes to running a successful campaign that provides a favorable return on investment (ROI). Whether you don’t have the time to commit to a successful PPC campaign or you’re just not sure what the best PPC advertising techniques are, you can turn non-performing PPC campaigns into profitable ones with the right resources and tactics. The “Secrets” to the Best PPC Advertising Campaign and High ROI If you’re overwhelmed with pay-per-click (PPC) advertising, you’re not alone. Many businesses struggle when it comes to running a successful campaign that provides a favorable return on investment (ROI). Whether you don’t have the time to commit to a successful PPC campaign or you’re just not sure what the best PPC advertising techniques are, you can turn non-performing PPC campaigns into profitable ones with the right resources and tactics. Here are some of the best PPC advertising tips and techniques to run a successful PPC campaign that grows your business and ensures maximum ROI. Utilize Negative Keywords Negative keywords focus on users that you specifically don’t want to target. They prevent your ad from being served based on a specific word or phrase. For example, a business could put in the names of certain cities as negative keywords to avoid advertising in a specific location. Or, if you want to exclude a certain age group or demographic, you could do so with negative keywords. This is helpful to your campaign because it prevents your ads from being served to unqualified leads who are least likely to purchase from your business, which saves money on your ad spend and increases your ROI... . And Long-Tail Keywords Users who are searching for a product or service using three or four word phrases typically are more likely to make a purchase. Since their search is more specific, they are usually further along... --- > There are many marketing firms in South Florida to choose from - here are some tips on how to choose the right marketing firm for your business - Published: 2017-10-23 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/marketing-firms-in-south-florida/ - Categories: Strategic Marketing Narrowing Down Marketing Firms in South Florida Searching for a marketing firm to partner with can be a time-consuming task. Marketing firms in South Florida each have their own unique approach and specialize in different industries and tactics. As a business owner, you want to make sure you choose the firm that is most aligned with your brand’s goals and values. However, that is easier said than done. There are many marketing firms in South Florida to choose from, which can make it difficult for a business to come to a final decision. Below are some tips on how you can narrow down the search and choose the right marketing firm to partner with. Their Services Match Your Immediate Needs If you’re searching for a marketing firm, then you probably have a general idea of what your business needs. For example, you may have noticed that you’re not receiving as many phone calls as you should or in-store traffic has dropped over the last few months. The right marketing firm should have the solutions to address your business’s immediate needs and concerns. If you have an idea of the particular services you’re interested in, such as pay-per-click (PPC) advertising or social media marketing, then you’ll want to make sure you choose from agencies that specialize in those services. They Understand Your Industry Different industries require different marketing approaches. You’ll want to look for marketing firms in South Florida that can quickly learn or understand your industry’s audience, language and your... --- > Determining the most cost-efficient choices for advertising local businesses can be tricky - read about low-cost advertising local businesses can count on - Published: 2017-10-16 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/cost-efficient-advertising-local-businesses/ - Categories: Strategic Marketing Low-Cost Advertising Local Businesses Can Count On Local businesses usually don’t have the budget and resources that large multi-location businesses have, but that doesn’t mean they can’t be competitive and grow their brands. When it comes to advertising local businesses, it is all about choosing the right media channels and advertising techniques. Many local businesses find themselves overwhelmed when it comes to choosing which techniques of marketing and advertising they will use, which causes it to be overlooked or unsuccessful. Below are some of the most inexpensive and effective forms of advertising that local businesses can benefit from. Facebook Ads Making sure you are active on social media provides many benefits to your local business, such as boosting your SEO efforts and improving your brand’s image. However, your social media presence doesn’t have to stop there. Facebook offers cost-effective advertising local businesses can benefit from. Facebook advertising allows you to reach an exact demographic and users that fit a particular profile, making this a great tool for local businesses that are trying to target highly-segmented users. For example, a local catering company could have the advantage of serving its ads to users who live in a certain area and have recently changed their status from “single” to “engaged. ” In this instance, the local catering company is reaching brand new consumers almost instantaneously who are now well-qualified leads. Whatever type of local business you have, Facebook advertising ensures your dollars are not going to waste and you are spending money... --- > Blogs have become an important aspect of just about every type of business - here are some reasons why your business can benefit from a blog writing service - Published: 2017-10-09 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/blog-writing-service-benefit-business/ - Categories: Strategic Marketing Benefits of a Blog Writing Service for Businesses Years ago, blogs were just a hobby for many consumers to post opinions, share ideas and connect with others. However, they have grown into an extremely beneficial tool for businesses of all sizes and types. Blogs are a necessity for businesses today, as consumers are drawn to brands that provide and share relevant content that is useful in their everyday lives. Whatever kind of product or service your business offers, there are countless topics and ideas you can incorporate into a blog that will benefit your brand and boost your web presence. However, if you don’t have the time or resources to devote to it, a blog writing service may be the best option for your business. Read on to find out how a blog writing service can benefit your business. Drive Traffic to Your Website Showing up in the search results is a must if you want to increase your brand’s online visibility and drive traffic to your website. Blogs are one of the main assets to a successful search engine optimization (SEO) strategy, and you need to focus on SEO if you want to be found online. Whenever you post a blog to your website, you’re giving search engines more content to index; which can improve your ranking in organic search results. Your blogs also give you the chance to rank for more long-tail keywords when users are searching the internet. Posting high-quality content can help you generate inbound links,... --- > There are many South Florida SEO companies to choose from - here's what to look for and how to choose a South Florida SEO company perfect for your business - Published: 2017-10-02 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/look-south-florida-seo-company/ - Categories: Strategic Marketing Partner with the Right South Florida SEO Company Search engine optimization (SEO) is crucial for just about every type of business. It’s cost-efficient and is one of the most effective ways to increase your brand’s online presence. If you’re new to SEO, it is important to know that it is a long-term strategy and investment. It can take months for your SEO campaign to yield noticeable results, and it requires a lot of time and attention to ensure your business is being seen in the search engine results. This is why it is important to partner with a South Florida SEO company your business can trust and depend on, not only now but in the future. Here’s what to look for and questions to ask when shopping around for a South Florida SEO company. Are They a Well-Rounded Company? There are many aspects to a successful SEO strategy, so your SEO company should be well-rounded in all things digital. When you’re researching the company, take a look into other services they offer, such as web design, social media marketing, content marketing and local search management. You also want to make sure they go beyond search engine ranking to focus on conversions. This will prove they understand that SEO is just one piece to a much larger picture, with many different factors determining the success of your SEO campaign. It is best to use an SEO company that knows the ins-and-outs of many different digital strategies. How Long Have They Been... --- > Websites are one of the most important aspects of businesses and should be left to experts - here's why hiring a website builder is necessary for business - Published: 2017-09-25 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/hiring-website-builder-necessary-business/ - Categories: Strategic Marketing Reasons to Hire an Expert Website Builder For many business owners, especially small business owners, it is common to be lured into free or low-cost website builder templates. While it may seem that is the most efficient way to get a website up and running, it isn’t necessarily the best. Your website is likely the first place that prospective customers will go to learn more about your brand and the products or services that you offer, so you want to make sure your website stands out, reflects your brand’s identity and is user friendly. Without the proper knowledge of design and development, your website might be doing more harm to your business than good. Whether you’re building a new website from scratch or updating an existing one, below are some reasons why you should hire a professional website builder. Get a Custom Look Think of your website as an extension of your physical storefront. Chances are, your business’s physical location doesn’t look strikingly similar to another, so why should your website? When you choose a do-it-yourself website builder, such as Wix or Squarespace, you choose from pre-existing templates and images. This means that your website is not 100% unique, nor is it customized to reflect your brand’s identity. WordPress is a content management system that offers more customization than the previously mentioned website builders while still appealing to the DIY-ers. However, you should have knowledge of coding in order to edit the themes and plugins on the WordPress platform. This... --- > Developing a successful marketing strategy takes a lot of time and knowledge - read about some of the secrets to creating an unbeatable marketing strategy - Published: 2017-09-18 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/secrets-unbeatable-marketing-strategy/ - Categories: Strategic Marketing Create an Unbeatable Marketing Strategy Whether you’re handling your business’s marketing strategy in house or you have an agency doing it for you, creating one that is not only successful but also resonates with consumers can be a challenge. There are many different platforms and tactics that need to be considered if you want to cultivate a strategy that resonates with your target audience. All of this can be overwhelming and cause even the most seasoned marketers to overlook some key concepts when developing a strategy. Below are some “secrets” to creating an unbeatable and unforgettable marketing strategy. Make Your Messages Personal Personalization is one of the basics of successful marketing and one of the most effective ways to retain customers and keep a loyal following. Personalizing your messages gets prospective customers to trust you, and it establishes a bond between your brand and the customer. In the age of automation, it can be especially difficult to create a marketing campaign and strategy that is personalized to each individual consumer. When you’re writing content, have a clear idea of who your target audience is and add in personal touches that can appeal to the majority of readers you are targeting. Another way to personalize your marketing strategy is to take advantage of social media. Since social media allows you to interact with each user individually, your messages are already personalized with little effort. Don’t Forget to Use Images Yes, copy is very important, but it needs to be in conjunction... --- > Marketing companies in South Florida have many different tasks and responsibilities to their clients - here's what marketing companies want clients to know - Published: 2017-09-11 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/marketing-companies-in-south-florida/ - Categories: Strategic Marketing Advice from Marketing Companies in South Florida There are hundreds of marketing companies in South Florida, and they have similar ideas when it comes to establishing a bond between agency and clients, even though many specialize in different areas of marketing. When working with a marketing company, you are trusting them to grow your business through tactics that you may not be familiar with. This can result in a number of situations that strain the bond between agencies and clients. Whether you’re a long-standing client of a particular agency or you’re shopping around for the right partnership, here’s what all marketing companies in South Florida (and beyond) want their clients to know. Have Realistic Expectations When consulting with a marketing company, you accept that they are experts in the field and deliver the best results based on the needs and goals of your business. However, great marketing results don’t happen overnight. Your marketing campaign will likely undergo many changes and optimizations over time to get you the best results possible. Before agreeing to a campaign strategy, make sure your agency educates you on the process so you know what to expect. This will help to keep everyone on the same page in terms of timelines and outcomes. Communication is Key Your marketing agency needs to be kept in the loop if you want to see them deliver results. Communication is key to establishing a solid marketing strategy. Everything from contributing images and other creative material to advising them of upcoming... --- > A brand’s online reputation is shaped by consumers’ opinions and can help or hurt business - find out how your online reputation affects your brand - Published: 2017-09-05 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/online-reputation-affects-brand/ - Categories: Strategic Marketing Is Your Brand’s Online Reputation Helping or Hurting Business? Your brand’s online reputation is key to gaining the trust of consumers who are searching for your products or services on the web. Consumers often base their purchase decisions on customer reviews, which is in large part what shapes your brand’s reputation. What consumers say about your brand and how you handle online reviews can either inspire consumers to learn more about your business, or it can prompt them to look for that particular product or service elsewhere. In fact, almost 90% of consumers trust online reviews as much as personal recommendations, making reviews a critical factor to the success of your business. Below are some factors that affect your business and its online reputation. Receiving Positive Reviews Every business loves getting positive reviews, but aside from the satisfaction they bring, positive reviews have a larger impact on the success of your business. Positive reviews are beneficial to your business in many ways, from improving your search engine optimization (SEO) efforts to increasing traffic to your website and physical store location. What many businesses fail to do, however, is respond to positive reviews. You should always follow up with positive reviews that your business receives online. This shows consumers that your brand has a genuine interest in customer service and gives prospective customers peace of mind that they are purchasing from a reputable and authoritative company. The Occasional Negative Review Whether one of your employees delivered poor service, a defective product... --- > Local listing services allow small businesses to remain competitive in their industries - read about other benefits of local listing services - Published: 2017-08-28 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/benefits-local-listing-services-small-businesses/ - Categories: Uncategorized Why Local Listing Services is Perfect for Small Businesses Building brand awareness is not an easy task, especially for small businesses that often have to compete with larger organizations and multi-location stores. Businesses need to be found online in order to increase their brand awareness and reach prospective customers, which is why local search engine optimization (SEO) is such an important strategy for small businesses. Local listing services help small businesses stay competitive while allowing prospective customers to find exactly what they’re looking for when they are in the market for a particular product or service. Below are some benefits and advantages of local listing services for small businesses. Cost-Effective One of the many hurdles that small businesses are faced with when it comes to advertising and marketing is budget. It can be difficult for small businesses to find a cost-effective way to boost brand awareness and increase their online visibility; however, local listings and local SEO offer a solution to this problem. Many online directories allow you to list your business for free, including Google My Business, which is one of the most impactful online listings that a business can have because it increases your chances of showing up in local search results. When placing your business on local directories, you are getting high-quality brand exposure that is not going to waste, which provides a great return on investment. Increased Visibility Investing in local listing services greatly increases your brand’s online visibility. There are many directories and publishers available... --- > AdWords Express makes it easy to launch a paid advertising campaign, but you may be selling your brand short - here's why AdWords Express may not be enough - Published: 2017-08-21 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/adwords-express-may-not-be-enough/ - Categories: Strategic Marketing Is Adwords Express Limiting Your ROI? By now, businesses know that in order to be successful, they need to be found online. There are numerous digital advertising and marketing strategies that can help boost a business’s online presence, but for many businesses, it can be difficult to know where to start. To combat this issue, Google developed AdWords Express, a simplified version of Google’s pay-per-click (PPC) platform, AdWords. Although AdWords Express is aimed at making it quick and easy for small, local businesses to get started with PPC, it may not be the best solution. Below are some reasons why AdWords Express may not be enough for your business to succeed online. Too Much Automation Automation is a good thing, but too much of it may not be. AdWords Express automatically chooses keywords and creates your ads, all based off of only three lines of business information you provide. While this may seem like it’s saving you time, you could be missing out many customers that are searching other terms and keywords. For most businesses, it is hard to capture every product or service they provide with a limited number of characters. This means you’re missing out on showing up for additional searches that may be relevant to your business. Limited to Local Another pitfall of Google’s AdWords Express platform is the inability to target customers outside of one specific location. AdWords Express might be okay for small, local businesses with only one location, but for businesses with multiple locations... --- > Print advertising isn't dead, and neither are these techniques - read more about print advertising techniques that digital advertising can't provide - Published: 2017-08-15 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/print-advertising-techniques-digital-cant-provide/ - Categories: Strategic Marketing Long Live These Print Advertising Techniques With the popularity of smartphones, tablets and other mobile devices, many advertisers and businesses put a lot of their time and budgets into digital advertising methods to ensure they are capturing consumers virtually anytime and anywhere. For many businesses, digital advertising is crucial to a successful and all-inclusive advertising strategy; however, it may not be wise to completely replace print advertising methods. Print ads appeal to consumers in a unique and distinctive way. Below are some examples of print advertising techniques that digital methods can’t provide. Eye-Catching Graphics Print ads are most recognized for their formatting and visual elements. Designers combine many different elements when creating a print ad in order to engage viewers and keep brands in the forefront of consumers’ minds. From strategically choosing colors and composition to using direct gaze and association, the design, formatting and graphics that print advertising provides is often more successful in evoking emotional responses and connections between brands and consumers than digital advertising tactics. Powerful Headlines Powerful and compelling headlines are crucial to any type of advertisement, but even more so with print. Technology and our on-the-go lifestyles have contributed to short time and attention spans. A print ad has to be compelling enough to get consumers to take time out of their schedules to complete some sort of action, without the help of corresponding links and landing pages. A Loyal Viewership The digital landscape is full of all types of consumers from all over the... --- > Brand messaging is crucial to the success of your business - find out if you're making these common brand messaging mistakes with Strategic Marketing - Published: 2017-08-07 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/common-brand-messaging-mistakes/ - Categories: Strategic Marketing Are You Making These Brand Messaging Mistakes? Brand messaging is an important and ongoing part of branding. Your brand messaging needs to capture the attention of consumers, distinguish your brand from competitors and most importantly, compel consumers to complete some sort of action. Your brand’s messaging is what instills trust in prospective customers and gets them to understand and connect with your brand. Ineffective messaging can prevent you from building meaningful relationships with current and prospective customers. Read on to find out if you’re making these common brand messaging mistakes. Focusing Too Much on Selling Even though your goal is to increase sales, you still need to make sure your messaging is focused more on what your brand values rather than what your brand offers. Many brands also make the mistake of leaving out what their customers value. An effective messaging strategy connects your brand’s values with those of the consumer, creating a connection that would compel them to trust your brand. Get to know your target audience and their values, then you can tailor your messages to what is important to them. Remember, your customers come first, and that is also what your messaging should reflect. TMI: Too Much Information Consumers today are busier than ever. Between multi-tasking and constantly being on-the-go, they rarely have time to sort through lengthy branding and marketing messages. When developing your messaging, one of your goals should be to summarize the values that connect your brand to your target audience. Keep your messages... --- > South Florida advertising helps local businesses grow and increase sales - read about South Florida advertising trends with Strategic Marketing - Published: 2017-08-01 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/current-south-florida-advertising-trends/ - Categories: Strategic Marketing South Florida Advertising Trends Local Businesses Should Use Consumer trends determine how businesses advertise their products and services, especially in South Florida. The lifestyles and travel behaviors of not only South Floridians, but also those who visit South Florida, play a crucial role in the success of local businesses. Regardless of which industry your business is in, how you market your brand and the advertising tactics you choose determine its ultimate success. Make sure your local business is knowledgeable of current South Florida advertising trends to ensure you’re getting the most out of your advertising efforts. Read on to learn more about South Florida advertising trends that can help local businesses maximize their overall marketing efforts to continuously grow their brand. Take Advantage of the Global Market South Florida is a destination that people from all over the world come to year round. This allows local businesses to remain profitable even when other parts of the U. S. are experiencing market declines. One of the South Florida advertising trends that local businesses can take advantage of is marketing to out-of-state travelers. Your business doesn’t have to be in the hospitality or tourism industry to appeal to traveling consumers. Just about any local business can expand their reach just by utilizing digital advertising methods. Digital advertising techniques, such as display or pay-per-click advertising, allow you to set geographical parameters on your campaigns so you can target certain consumers virtually anywhere. Depending on your business, you may choose traditional advertising methods instead.... --- > Is your brand's content marketing strategy bland and lacking creativity? These unique content marketing ideas aren't blogs and will get your brand noticed. - Published: 2017-07-24 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/content-marketing-ideas-arent-blogs/ - Categories: Strategic Marketing Content Marketing That Goes Beyond Blogging When you think of ways to create content for your brand, blogs or landing pages for your website probably come to mind first. However, content comes in many different forms, some of which have nothing to do with posting copy to your website. While blogs and landing pages are important to your overall content marketing strategy, you don’t have to rely solely on them. Below are some content marketing ideas that your brand can utilize to increase brand awareness and improve your online marketing efforts. Create Podcasts for Entertainment Podcasts are an underutilized marketing medium but are quite popular among consumers. A podcast is simply an audio file, similar to a radio broadcast without commercials, that users can access online. If a user subscribes to your channel, any new content that you upload is automatically downloaded to their device and made available to the user. Podcasts are relatively easy and inexpensive, and if they’re done correctly, they are effective tools to get consumers engaged with your brand. A creative and unique podcast gives your brand the potential to obtain a large and dedicated following, so long as you maintain a frequent and ongoing podcast schedule. Organize or Speak at Conferences When you organize or attend a conference, you expect to show up, participate or take in the surroundings and maybe wait until the following year to experience it again. What you might not realize is that conferences are great forms of content marketing. Conferences... --- > Local search and directory listings help your local business stay competitive - here are some tips for local SEO that your local business needs to succeed - Published: 2017-07-17 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/local-business-needs-succeed/ - Categories: Strategic Marketing Local Business Marketing Solutions Local search engine optimization (SEO) is crucial to maintaining a comprehensive online presence and to the success of your local business. A well-executed local SEO strategy gets your business to show up in maps and in local search results when consumers are searching in your area. This is important because these searches are often made with the intent to immediately contact the business or visit a location to make a purchase. If your business isn’t showing up in local search results, you could be missing out on reaching many prospective customers at crucial times. Here are some things your local business needs to do in order to have a successful local SEO strategy. Claim Your Google My Business Listing You may have heard of Google My Business (GMB), which is Google’s own directory listing service for local businesses. Since the majority of local searches take place on Google, claiming your Google My Business listing is crucial to ranking high in search and map results. Once you’ve claimed your business, optimize your listing with up-to-date business information, such as business description, business hours and payment types accepted. Verify All Listings Are Consistent Google My Business is important, but that’s just the beginning. You should ensure your business is listed on all other major search engines and directory listing sites, such as Bing Places for Business, Yelp, CitySearch and the Yellow Pages. Once you’re on other sites, make sure your business name, address and phone number (NAP) are... --- > Get the most out of your PPC campaign by using effective PPC optimization strategies - read more about PPC optimization with Strategic Marketing - Published: 2017-07-10 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/ppc-optimization-strategies-that-work/ - Categories: Strategic Marketing Must-Do PPC Optimization Strategies Whether you’re managing your pay-per-click (PPC) campaign yourself or having an agency do it for you, properly optimizing the campaign is crucial to making sure you’re getting the most out of your marketing dollars. Without PPC optimization, it is easy to over spend and waste money on ads that aren’t performing. PPC optimization can help ensure you’re getting the best return on investment (ROI) and that your ads are delivering clicks, calls or web events and most importantly, increasing conversions. Below are some PPC optimization strategies that can boost the performance of your PPC campaign. Ad Optimization If your campaign is performing poorly, one of the first things you should look at are your ads. Your headline and description may not be grabbing the attention of your audience. Although space in your ad is limited, you want your ad copy to convey what makes your business unique. You can include special offers or provide a short explanation of the benefits of your product or service. If you aren’t using ad extensions, you may want to consider adding these into your ad design. Ad extensions, such as sitelink extensions and call extensions, put pertinent information right in front of the user, which can increase the likelihood that they click on either the extension or the ad itself. Your ad should always include a call-to-action (CTA) that is reinforced in the landing page. Keyword Optimization Optimizing for keywords has many benefits, such as driving qualified traffic to your... --- > If your business wants to leverage everything that a full-service ad agency has to offer, here's why you need an ad agency West Palm Beach businesses trust. - Published: 2017-07-03 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/ad-agency-west-palm-trusts/ - Categories: Strategic Marketing Grow Your Profits with the Ad Agency West Palm Businesses Trust Whether you’re launching a new brand or implementing a new marketing strategy, a full-service ad agency that is local to your West Palm Beach business can help achieve your goals and provide long-term success. Many agencies specialize in certain traditional or digital marketing trends; however, few can successfully integrate both digital and traditional into a seamless and memorable marketing strategy. That is where a full-service agency comes in. Below are some reasons why your business needs an ad agency West Palm businesses trust. Consistency One of the keys to a successful marketing strategy is that your branding and brand messaging is consistent across all platforms, both digital and traditional. This includes everything from your social media channels and your website, to your letterhead and business cards. Since full-service agencies will likely handle all areas of your marketing and advertising, you won’t have to worry about inconsistent branding. A consistent brand is a memorable one, and an experienced full-service ad agency in West Palm can ensure your campaign is harmonious. Efficiency With different specialists working toward the same goal under the same roof, tasks are often accomplished quicker and much more efficiently in full-service agencies. Departments can communicate directly with one another and account managers are kept in the loop on campaign progression, such as that of a pay-per-click campaign or a traditional advertising campaign. You want to work with an ad agency West Palm Beach businesses know has the... --- > Social media marketing is crucial to a comprehensive marketing strategy, but don't make these common mistakes - find out more with Strategic Marketing - Published: 2017-06-26 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/social-media-marketing-mistakes/ - Categories: Strategic Marketing Social Media Marketing Mistakes to Avoid Social media marketing is a must for businesses looking to increase brand recognition and improve their search engine optimization (SEO) efforts. Executing a successful social media strategy isn’t always easy, especially if your business does not have a designated team to manage your social accounts. This can lead to mistakes that may not only weaken your social strategy, but potentially cost you customers as well. Below are some common social media marketing mistakes you should avoid. Overselling If your social media channels are used as another form of advertising rather than a way to interact with your followers and customers, they will quickly lose interest. Many consumers think of social media as an escape from the consumer marketplace and they want businesses on social media to be sensitive to that. While the end game of your social media strategy should be to increase conversions, you don’t want that to stand in the way of building relationships with your audience. Instead of using your social channels to sell your product or service, post creative and conversational content to your social media channels as a way to engage and communicate with your audience. Using the Same Approach Across Platforms Much like different marketing and advertising platforms, each social media channel has its own “personality,” and the style of your content and posts should reflect each. You can deliver a similar message across all platforms, but the style and tone should be different. On the other hand,... --- > Investing in media buying services can maximize your ROI and get the most out of your media spend - learn more about the benefits of media buying services - Published: 2017-06-19 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/benefits-using-media-buying-services/ - Categories: Strategic Marketing Beat DIY Media Buying with Media Buying ServicesTaking into consideration the many different forms of complex media buying channels and strategies, it can be an overwhelming task for business owners to undertake on their own. Agencies that specialize in media buying services can put you on the right track and increase the effectiveness of your campaign. Whether you’re looking to advertise on digital or traditional platforms or if you aren’t sure which medium is best for you, an agency that specializes in media buying services can help determine the best route to take in order to reach your brand’s goals. Below are a few benefits of professional media buying services and why hiring an agency for your media buying needs can be a great choice. ExpertiseThere are many factors that go into planning and developing a successful media strategy. For instance, a professional media buyer will take into account your target audience, available ad space, desired reach and frequency as well as your budget to come up with the most impactful campaign. An expert media buyer will evaluate your overall goals and determine which media outlets are best suited for generating qualified leads or raising awareness for your campaign. Professional media buyers will have the knowledge of both traditional and digital marketplace trends, and they will have experience working in various markets to ensure your campaign includes the most relevant media channels. Better RatesMedia buyers typically bring a high volume of business to their vendors. This allows buyers to successfully... --- > Reputation management and review generation go hand-in-hand but are distinctly different - learn how reputation management differs from review generation - Published: 2017-06-12 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/reputation-management-different-review-generation/ - Categories: Strategic Marketing Reputation Management and Review Generation You’ve heard about online reviews and the importance of review generation and reputation management, and while these two strategies are related, they affect your brand and your marketing efforts in different ways. Your brand’s reputation is everything, but it’s difficult to manage your reputation if you don’t generate online reviews. Below is an explanation of the difference between review generation and reputation management, and how each strategy plays a role in the success of your business. Review Generation: Getting your Brand Noticed and Building Credibility Review generation refers to the method of collecting online customer reviews for the purpose of boosting your brand’s online presence while increasing your authority and credibility among consumers. Search engine rankings are also influenced by the number of online reviews that a business has, making review generation an integral part of your search engine optimization (SEO) strategies. As a business owner, you should constantly be generating new reviews to stay competitive in search engine rankings and relevant in the eye of the consumer. Not only do search engines take into account the quantity and frequency of online reviews, but stale or outdated reviews may also be irrelevant to consumers and is almost as bad as not having any reviews at all. Review generation gets your brand noticed and opens the door to having a rewarding online reputation. Reputation Management: Shaping Your Brand Once you have a solid ongoing review generation strategy intact, you can focus on the process of managing... --- > There are many benefits of working with West Palm advertising agencies - find out how West Palm advertising agencies can be a perfect partner for your brand - Published: 2017-06-05 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/benefits-working-west-palm-advertising-agencies/ - Categories: Strategic Marketing Working with West Palm Advertising Agencies Has its Perks When it comes to shopping around for an advertising agency that will showcase your brand, you want to make sure you’re choosing an agency that will pair well with what your business represents. With so many different agencies located across Florida and the U. S. , it can be difficult to narrow down the playing field. Whether you’re looking for digital advertising, traditional advertising or both, there are many benefits of working with West Palm advertising agencies. Experience Reaching a Wide Range of Consumers West Palm Beach has a unique market profile compared to other cities, both in and outside of Florida. As of 2015, the population of West Palm Beach was just over 104,000, and of course this number has increased since then. There are a myriad of different ethnicities, cultures and ages that make up the population. So what does this mean for West Palm advertising agencies? This gives us exposure to a broad and eclectic consumer market, providing us with the expertise to reach the appropriate audience for many different types of businesses and industries. The Ability to Adapt Advertising agencies must adapt to industry, seasonal and other local trends in order to maximize on advertising for their clients. West Palm advertising agencies are especially used to this, thanks in part to a thriving tourism industry that has the potential to increase a client’s sales and customer base if used to their advantage. There is also the factor... --- > Blog services have a number of benefits for businesses - read about the importance of blog services and how they can boost your business's online visibility - Published: 2017-05-30 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/blog-services-boost-online-visibility/ - Categories: Strategic Marketing Blog Services are Important for Growing Your Business What was once a simple way for individuals to share their own thoughts and opinions is now an important tool for businesses to grow their brand. Making sure your business can be found online is one of the most important ways to increase brand awareness, and blog services can help make that happen. Consistently posting engaging and informative blogs is crucial to boosting your business’s online visibility. Below are some ways that blog services are important for growing your business. Improve Your Ranking in Search Results Showing up in search results is crucial if you want to boost your brand’s online visibility. You could have the best-designed website in the world, but if you’re not ranking high in the results, who’s going to see it? This is where blogging helps tremendously. Each time you write a blog, it adds another page to your website. This means another page is being indexed by search engines, giving you more chances to show up in the search results. Search engines also love to see fresh content added and tend to rank those who post up-to-date content higher in the search results. Support Your Social Media Presence Blog services can help your business maintain an active presence across your social media platforms. Sharing blog posts on your social media pages can help you reach a larger audience and keep your followers engaged. Blogs can also make sure you always have something to share on your social... --- > Do you know the importance of local search solutions for your business's success? Read about the 4 reasons why your brand needs local search solutions - Published: 2017-05-22 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/brand-needs-local-search-solutions/ - Categories: Strategic Marketing Local Search Solutions are Good for Business If your business hasn’t yet focused on local search solutions or developed a sound local search engine optimization (SEO) strategy, you could be missing out on prospective customers. Local search solutions aren’t just for large corporations with many locations. A sound local SEO strategy can benefit practically all types of businesses in terms of both in-store traffic and online visibility. Read on to find out why your brand needs local search solutions. The Majority of Searches are Mobile It’s no secret that consumers use mobile devices more often than desktop searches to find products or services in their area. Smartphones, tablets and wearable devices, such as the Apple™ watch, are the go-to products for searching the internet and finding businesses because of their mobility and convenience for busy, on-the-go consumers. Local search solutions are a great way to reach more prospective customers because it puts your brand in front of those who are specifically searching in your area from their mobile devices. Search Engines Favor Local Businesses Another factor to the importance of local search is how it can benefit your current SEO strategy. Search engines are highly aware of how prominent mobile and “near me” searches are, and therefore, tend to rank businesses with consistent local listings higher in organic search results. Consistent business information also provides search engines with further proof that your business is a trusted and reliable source, giving your brand more of a chance to be at the... --- > South Florida ad agencies are an integral part of growing your Florida business - find out why Florida-based businesses should choose South Florida agencies - Published: 2017-05-17 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/south-florida-ad-agencies-local-businesses/ - Categories: Strategic Marketing The Importance of South Florida Ad Agencies The South Florida business landscape is very competitive, so being a business owner here can be challenging. There are millions of people from a number of different demographics that visit or live in South Florida throughout the year. According to recent census information, the population of South Florida surpassed six million as of 2016 and continues to grow. That’s roughly 30 percent of the state’s total population residing in Miami-Dade, Broward and Palm Beach counties, not to mention the tourists that visit South Florida. Needless to say, your South Florida business has a large target audience to reach. In order for your business to really thrive and expand, it is best to seek the advice and expertise of South Florida ad agencies. South Florida ad agencies, such as Strategic Marketing, are more capable of understanding the challenges and competitive nature of South Florida. Below are a few reasons why businesses here should work with South Florida ad agencies that know the landscape. Knowledge of the South Florida Lifestyle It’s true that the lifestyle of South Florida is much different than that of New York, Chicago or Los Angeles. This not only affects the lives of consumers, but also how businesses need to market and appeal to their target audience. Making sure your brand is perceived by consumers so that it fits into their lifestyle is crucial. In South Florida, that might mean making your product or service relevant to seasonal trends, housing and... --- > Is your pay-per-click platform performing as well as it should? Read about three elements that make for an effective pay-per-click platform and campaign. - Published: 2017-05-08 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/effective-pay-per-click-platform/ - Categories: Strategic Marketing Is Your Pay-Per-Click Platform Getting You Results? If your business wants to boost online traffic to your website and get more calls and form fills, pay-per-click (PPC) advertising might be the solution. PPC advertising can help your business reach more of your target audience and convert them into customers by bidding on specific search terms and creating compelling ad designs and landing page content. PPC can offer top ad placement almost as soon as your campaign begins. However, there are many considerations that go into PPC advertising in order for your campaign to be effective, and your pay-per-click platform itself is a major factor in your PPC campaign’s success. Below are three elements that make an effective pay-per-click platform and campaign. Conversion Tracking A lot of testing goes into PPC advertising, such as testing different keywords, ad copy, landing page content and applicable geo-targeting. This is why a pay-per-click platform should be able to track conversions based on campaign elements previously tested. This allows you to determine where your campaign performs well and where you need to re-evaluate or test other options. Tracking conversions will help you gain a better understanding of your customers, as well as helping to determine what to consider testing in the future. Ongoing Optimization Once you’ve performed tests and can track conversions, your PPC platform should offer ongoing optimization to continuously improve your campaign’s performance. PPC optimization can be a lengthy process, so a platform that optimizes automatically can save time and money. In order... --- > Online reviews are increasingly important, but how you generate online reviews is just as important - read about some unique ways to generate online reviews - Published: 2017-05-01 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/3-unique-ways-generate-online-reviews/ - Categories: Strategic Marketing Think Outside the Box and Generate Online Reviews There are a number of reasons why a business needs to generate online reviews. Improving organic search ranking, standing out from the competition and boosting customer loyalty are just a few reasons why online reviews are good for your business. The more reviews your business has, the better off you’ll be. Even if your business has negative reviews, whether they are on Google, social media or your website, as long you respond timely and make a genuine attempt to try and resolve the issue, customers will most likely have a positive impression of your business. However, actually getting customers to leave reviews can be an overwhelming task and many businesses aren’t fully aware of just how beneficial reviews can be to their brand. Here are some unique and efficient ways that any business can generate online reviews for their brands. Integrate Reviews with Other Campaigns If you’ve launched an email marketing or direct mail campaign, then you already have a wealth of customers available to reach out to, as well as a way to contact them and get their feedback. You could send out emails to those on your list who have recently gone to your store, visited your website or made a purchase, and ask them to leave a review. Make sure the email provides a quick and easy way for its reader to leave a review. Directing them somewhere else, such as your website or a separate review site, will... --- > Hiring a branding agency is beneficial to the success of both new and established brands - find out more about why you should hire a branding agency - Published: 2017-04-24 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/benefits-hiring-branding-agency/ - Categories: Strategic Marketing A Branding Agency can Boost your Business’s Success Launching a new brand can be overwhelming, and so is repositioning or creating a new visual identity for an existing brand. Consumers have changed the way they interact with brands, creating more challenges for businesses trying to get their brands in front of the right audience and stand out from the competition. Branding involves everything from your logo, website, social media presence and advertising to your customer service, and pretty much any other way that consumers can connect with you. It’s no easy feat for a business to continually develop ways to stay competitive and make sure that its branding is consistent across all channels. So, whether you’re reinventing an established brand or launching a new one, here are some reasons why you should hire a branding agency. Experience with Multiple Technologies and Methods If you want to take advantage of digital strategies and emerging technologies that are relevant to consumers today, then a branding agency is your best bet. Agencies can extend the reach of your brand by putting together a comprehensive branding strategy that includes a combination of tactics, ensuring your brand is connecting with targeted consumers across a wide range of platforms. Additionally, an agency can ensure that your brand messaging is consistent across all channels, which is crucial to the success of your campaign and your business. Inconsistent branding can result in losing your customers’ trust, becoming unrecognizable in your market and can hurt your search engine optimization... --- > Get your SMS campaign up and running by building an effective SMS marketing database - find out how to build your SMS database with Strategic Marketing - Published: 2017-04-17 - Modified: 2024-07-12 - URL: https://thinkstrategic.com/building-useful-sms-marketing-database/ - Categories: Strategic Marketing The “Dos and Don’ts” of Building an Effective SMS Marketing Database Consumers are using their mobile devices more than ever before, making SMS marketing a potential gold mine for businesses looking to reach current and prospective customers virtually anytime and anywhere. However, if you want to leverage the benefits of SMS marketing, you’ll need to build an effective SMS marketing database first. As with virtually any marketing tactic, your campaign will not live up to its full potential without the proper application of data. However, you may have found that consumers are more reluctant to give up their mobile phone numbers as opposed to email addresses, making SMS data retrieval a more difficult task. Whether you’re new to the SMS marketing game or looking to expand your current SMS marketing database, read on to find out the most effective methods for building or growing your SMS marketing database. Make it Worthwhile Consumers tend to have their cell phones within arm’s reach nearly every hour of every day, usually reserving who can contact them to their closest friends, family members and other important contacts. In order for them to share this information with you, you’ll need to give them a good reason. Never use SMS marketing to send information that can be found on your website, social media pages or in an email. After all, texting is one of the most personal ways to communicate, especially from a business-to-consumer perspective. Reserve the use of SMS communication for special reminders or exclusive... --- > Using video for SEO can help boost your search rankings and website visits - find out how you can use video for SEO purposes with Strategic Marketing - Published: 2017-04-10 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/video-for-seo/ - Categories: Strategic Marketing Using Video for SEO Can Boost Your Ranking and Online Presence Search engine optimization (SEO) can be a very cost-effective strategy for many businesses that want to be found online. However, there is a lot of competition when it comes to ranking on the first page of the search results. There are many different strategies that can help, but one that is often overlooked is using video for SEO. Videos can quickly capture the attention of your audience and keep them engaged longer than text. Additionally, videos are more memorable and can drive return traffic back to your website better than other SEO strategies and tools. Below are five different ways you can use video as a tool for SEO. Repurpose Content Content is really the backbone of SEO, and video is an effective way of sharing it with your audience. Rather than spending additional time coming up with ideas for new topics, try repurposing old content into video for SEO purposes. For example, turn an old and popular blog post into a video tutorial or create “how-to” videos. Share on Social Media Social media presence and social signals are still factored into SEO rankings, so sharing videos on your social media pages will have a positive impact on your SEO strategy. Social media also allows your videos to be easily shared by followers, so once you post them, they can be viewed by virtually anyone who may have an interest in your business. The more exposure your video gets,... --- > Marketing small businesses offers competitive advantages over larger corporations - learn more about how your small business can offer a marketing edge - Published: 2017-04-03 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/advantages-marketing-small-businesses/ - Categories: Strategic Marketing Marketing Small Businesses: Being Small is Better Than You Think If you’re under the impression that your small business can’t reach your target audience as effectively as a big business, then you’re in for a pleasant surprise. Small businesses tend to possess more of the qualities that customers are looking for, qualities that appeal to consumers on a more personal level. This means marketing small businesses requires a much different strategy than marketing large businesses. Before you’re tricked into following the marketing strategies of big businesses, read on and find out the competitive advantages of marketing small businesses, and why being a small business can be your biggest asset. Connections with Your Community Consumers appreciate businesses that have close ties to their community because it shows a more personal side to your company. Larger businesses and corporations often struggle to establish a strong local presence because they are so tied up in making sure their different locations or many employees are meeting company standards and protocol. As a small business, there are more opportunities for you to make appearances in community events or spread the word of your business just by being there. Making these efforts to connect with those in your community proves to consumers that your small business has great intentions that aren’t solely focused on getting their money. For example, partnering with a local non-profit organization or participating in a community 5K can greatly improve your brand’s image among consumers that are in your area, while not... --- > Are you replacing or just forgetting about traditional marketing? Find out when your business should go traditional with Strategic Marketing. - Published: 2017-03-27 - Modified: 2023-12-18 - URL: https://thinkstrategic.com/advantages-traditional-marketing/ - Categories: Strategic Marketing Businesses are constantly looking for the most effective ways to market their brand online and drive more traffic to their website, which can often lead to the abandoning of traditional advertising methods altogether. Why Businesses Still Need Traditional Marketing Businesses are constantly looking for the most effective ways to market their brand online and drive more traffic to their website, which can often lead to the abandoning of traditional advertising methods altogether. While online and digital advertising can increase brand exposure, there are still many advantages of traditional marketing that your business may be missing out on. Television, radio, print and out-of-home advertising are still some of the most effective marketing strategies for many businesses. Below are just a few reasons why you may want to consider incorporating traditional marketing methods into your future marketing efforts. Greater Exposure Online advertising can increase your brand’s reach and exposure, but that doesn’t mean all of your prospective customers are online. Even though the majority of consumers turn to the internet first to find a product or service, there are still consumers who either don’t have immediate access to the internet or just aren’t as tech-savvy. Using traditional marketing methods can help to supplement your brand’s exposure and make up for the prospective customers you miss out on by only using online marketing methods. New Audiences Traditional mass media, such as billboards, television and radio, allow you to reach a large population across many different demographics. The audiences of mass media are spread across a vast geographical area, and by reaching such a large number of them, your brand is bound to get noticed by new audiences that you may not have been targeting. This wide... --- > Is your business showing up in the right local directories? Find out how to make sure your business is being listed in all the right directories online - Published: 2017-03-20 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/right-local-directories/ - Categories: Strategic Marketing Make Sense of Which Local Directories Your Business Needs Maximizing your business’s online visibility is crucial to growing your business, especially since most consumers turn to the internet first to find local businesses. Showing up in local directories, such as Yellow Pages, Citysearch, Yelp and MerchantCircle, greatly improves your brand’s online visibility and boosts your search engine optimization (SEO) efforts. There are many different directories out there, some of which aren’t local directories themselves, but rather get your business information onto other sites. This can make it difficult to manage your listings while also making sure your listings are showing up. Below are some tips to finding out which local directories your business should focus on. Search Your Business Searching your business in popular search engines, such as Google, allows you to see which local directories your business is currently listed on. Keep in mind these are also the listings that users will see when searching your business; therefore, you will want to make sure to update or claim your listing on these directories. Ensure all of your listings are consistent with your business’s hours, phone number, location and other pertinent business information. Consistent listings can also boost your ranking among organic search results, helping to increase online visibility. Search Your Product or Service Many prospective customers, who do not know of your business specifically, will search for your product or service. Once you determine which keywords pertain to your business, you can search for them to identify which directories... --- > The one thing you want your content to do is to increase conversions - find out 5 ways you can make sure your content is effective in boosting conversions - Published: 2017-03-14 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/5-ways-increase-conversions-content/ - Categories: Strategic Marketing How to Write Content that Increases Conversions Are you getting the most out of your content? When it comes to tracking real data and conversions, you are most likely focusing on bounce rates or shopping cart abandonment, but do you know how your content marketing strategy affects your conversion rate? Content has an impact on virtually every aspect of your brand, both online and offline, and can help your conversion rate if you’re providing consumers with interesting and valuable information. Below are five ways to increase conversions and make sure your content is effective while maximizing your ROI. Create Conversations Content that promotes conversation is frequent in social media, but it shouldn’t stop there. Develop a comments section on each blog, video or other piece of content that encourages readers to post their thoughts and potentially share your content to other sites or social profiles. You can do this by posing questions at the end of your content, making sure your contact information is clearly visible or inviting guest bloggers and influencers to join your conversation, allowing you to reach a larger audience. By encouraging conversations and interaction, you are helping to drive traffic, and therefore, increase conversions. Use Customer Feedback Content has to be useful in order to be effective. When you’re creating content, you want to make sure you’re providing your readers with information or tools they need. The best way to do this is to utilize customer feedback and comments to find out what type of content... --- > Read about our 5 database tips to make sure yours is powerful and effective - make sure your database is working for you with Strategic Marketing - Published: 2017-03-06 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/5-database-tips/ - Categories: Strategic Marketing Get the Most out of your Database with these Database Tips In today’s data-driven world, it isn’t enough just to have a database for customer and client information. Your business relies on data that is accurate and up-to-date, and this is especially true for customer database. Your database should be one of the most powerful tools that your brand has to maintain relationships with existing customers, and as any business owner knows, repeat customers are an easier sell than new customers. This is why you want your database to make nurturing those relationships as easy as possible, while also being an effective tool for reaching prospective customers. Whether you’re implementing an email or direct mail campaign, sending out recurring newsletters or working on a new branding strategy, a powerful database is crucial to your business’s success. Below are five database tips you can use to make sure your database is working for you. Less is More The first of our database tips is to simplify your data by creating and using standard abbreviations and data entry processes. This allows your database to be easily filtered because there will be less data in the fields. Be careful not to confuse less data with no data. You want to have complete data and as much information as possible without adding clutter to your database. Organization is Key An organized database is one that will be much easier to maintain and work with, which can save you time so you can focus on... --- > Strategic Marketing How to Create Successful TV Ads - Published: 2016-10-31 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/how-to-create-successful-tv-ads/ - Categories: Strategic Marketing Many businesses are intimidated by the cost of television advertising; however, successful TV ads can greatly increase the effectiveness of other marketing campaigns while increasing brand awareness. Television is still one of the few media channels that allows you to combine visual and audio, making it very powerful in establishing emotional connections with your target audience. As a business owner, you have a unique brand, and television advertising allows you to effectively express your brand while establishing a connection with your target audience. Today’s consumer has the ability to skip or fast forward through commercials, making it more challenging for your ad to reach its intended audience. This doesn’t mean that television advertising should be ignored; however, it does mean that your ad has to be strategically planned and executed to ensure your ad captures the attention of its audience. Below are some components and guidelines for creating distinct and successful TV ads among today’s consumers. Research and Plan Before creating and placing any television ad, make sure your business has a clear understanding of who your target audience is. Your brand should know exactly what type of television viewer you want your ads to appeal to, as well as knowing the message and image you want to convey. Successful TV ads work best when they can be implemented into other areas of your marketing efforts. Planning television ads that can be utilized or referenced in other marketing strategies will reinforce your brand’s identity and make your brand stand out.... --- > Learn why local business citations are important to SEO and your business's success – Learn how to obtain local business citations with Strategic Marketing - Published: 2016-10-24 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/succeed-with-local-business-citations/ - Categories: Strategic Marketing Why Local Business Citations Are Important Local business citations refer to any mention of your business name and location across the web. This can be just your business name by itself or your business name in accordance with your address, or your address and phone number. Local business citations do not have to have links; however, they are still greatly important to search engine optimization (SEO) ranking with popular search engines. Search engines strive to provide users with the most accurate and valuable information possible, which is why business citations are a key component in ranking algorithms. The more local citations your business has, the more reputable you are seen by search engines, which will likely increase your ranking in the search engine results. Ultimately, these citations help to confirm the legitimacy of your business’s location and industry classification. How to Get Local Business Citations There are many different places where your business can be cited across the web. We have compiled a list on the most valuable sources for building business citations. Data Aggregators Data aggregators compile information from various places, such as traditional phone books, banking and phone records, group memberships and other traditional and online databases, to provide indexes of business locations all across the country. The primary aggregators include Infogroup, Neustar Localeze, Acxiom and Factual. These data aggregators cover a majority of the local search network, so this is a good place to start when trying to build local business citations. Online Directories Google, Bing and... --- > Automated prospecting can increase sales and grow your business - learn more about automated prospecting strategies from Strategic Marketing - Published: 2016-10-17 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/automated-prospecting-grows-your-business/ - Categories: Strategic Marketing Drive Sales with Automated Prospecting New businesses, established businesses and entrepreneurs are constantly seeking one thing: new revenue streams. With the help of automation and web-based software, many marketing and lead acquisition tactics have been streamlined and integrated into other areas of advertising. Look-a-like prospecting and automated prospecting are a few examples of this phenomenon. While there are many marketing techniques that assist in increasing sales with existing and past customers through either traditional or digital methods, the fact remains that if you’re not acquiring new customers, you will always be limiting your business’s growth potential. The Goldmine of Automated Prospecting Prospecting in general refers to targeting consumers who genuinely have an interest in your product or service, but what is the best way to find them? The best prospecting strategies can drive high-quality prospects to your website and increase the chance of them becoming customers, but often requires too much time and research to perform optimally. By utilizing look-a-like modeling with automated prospecting strategies, you can drive new prospective customers to your website or business through untapped communication channels. Look-a-like prospecting or modeling is a form of automated prospecting that gathers data on current customers, such as product attractions, price sensitivities, device usage and other attributes. This data is accrued by tracking their shopping behaviors, whether online or in store. The data is then used to find prospective customers who have not done business with you yet and display behaviors and characteristics similar to your current customers. Since this... --- > Online reviews may affect more than just your reputation - learn more about online reviews and how they impact your business - Published: 2016-10-12 - Modified: 2024-07-17 - URL: https://thinkstrategic.com/the-impact-of-online-reviews/ - Categories: Strategic Marketing You’ve probably heard by now that online reviews are a major factor in consumers’ purchase decisions. In fact, according to a study by Dimensional Research, almost 90% of consumers confirm they are influenced by reviews. With such an overwhelming majority of consumers taking reviews into account, search engines have made them a top factor in how they rank search engine results. With reviews in general now being so important, negative reviews can be especially damaging to not only your reputation, but to your local search engine optimization (SEO) success, as well. Online Reviews and Their Impact on Local and Organic Search Results The importance of showing up in local search results when consumers are searching in your area can’t be stressed enough. Consumers searching for a product or service in your area typically have high purchase intent; therefore, they are most likely researching which company near them can provide the highest quality product or service with the utmost attention to customer satisfaction. The best way for prospective customers to find this information is through prior customers’ reviews. Many popular search engines have since made reviews easily accessible to consumers in local search results, displaying the company’s overall star rating underneath the business name. Businesses with the most recent and largest number of reviews have better chances of ranking higher in local and organic search results. While other local SEO factors, such as on-page signals, Google My Business information, social signals and external links or citations, are highly important in determining... --- > PPC optimization is not as straight forward as it seems - optimizing to clicks may be damaging your campaign - learn more about PPC optimization tactics - Published: 2016-10-03 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/ppc-optimization-tactics/ - Categories: Strategic Marketing If you know the basics of pay-per-click (PPC) advertising, then you know that last-click keywords are what trigger conversions, and since you’re paying for each click, you want to make sure the keywords you select are ones that are more likely to produce conversions. PPC optimization is crucial to the success of your campaign, but some optimization strategies can produce unanticipated results. Since your ad’s clicks are really what drive your campaign, you may be thinking that optimizing to clicks is the best strategy, but this isn’t necessarily the case. Avoid Optimizing to Clicks For each last-click keyword, there are a number of keywords that assisted in obtaining the click or conversion; however if you’re optimizing to clicks, you may be overlooking or pausing these highly valuable assisted keywords. Since many PPC programs only track last-click conversions, assisted keywords that are actually quite valuable to your campaign may appear as under-performing. Don’t be quick to weed out under-performing keywords, as they may be contributing to valuable conversions. Optimizing to clicks may reduce the performance of your campaign and can cause a drastic decrease in conversions, making this one of the least-effective PPC optimization tactics for many businesses. Effective PPC Optimization Tactics to Consider Keywords You should be continuously tracking your keywords, click-through rate (CTR) and quality score throughout your PPC campaign. This will help to determine the keywords that are assisting and leading to conversions through phone calls or web events. With PPC optimization for keywords, a good rule of... --- > Strategic Marketing Rock On Groupon - Published: 2011-02-09 - Modified: 2024-07-03 - URL: https://thinkstrategic.com/rock-on-groupon/ - Categories: Strategic Marketing, West Palm Beach Advertising Agencies - Tags: groupon What happens when you turn down a $6,000,000,000 offer from Google? Looking into my crystal ball, there are two potential outcomes: 1. They become your biggest competitor and eat you for breakfast. 2. Your two year old company, which has experienced the fastest growth of any company, EVER, currently valued at around $7. 8 billion and still experiencing unprecedented growth rates, prepares for a $15 billion IPO (and thumbs its nose at the internet giant). How do you see this playing out? Keep this in mind – the week after they turned down Google’s offer, Groupon signed up 4 million new email subscribers. --- > Radio Advertising 101 part III - Published: 2011-01-14 - Modified: 2024-07-03 - URL: https://thinkstrategic.com/radio-advertising-101-part-iii/ - Categories: Media, Radio Advertising - Tags: Audience, Demographics, Estimates, Radio Advertising Let’s say a telemarketer calls from Arbitron and asks for your participation in keeping a diary for a week. Statistics show that whether you agree will depend on your demographics. Then if you agree, will you bother to fill it out and send it back... If so, did you remember to diligently record every time and for how long you heard the radio... How about when you were in the store... Wait, what station was that... Driving in the car and your kids keep changing the station... This widespread criticism has led to a new system of data collection known as portable people meters (PPM). I know you are hanging on the edge of your seat, but more on this next week. I’ll just leave you with the disclaimer from a radio schedule that was sent to me this week, just bear in mind that the criteria for allocation of money spent was based on the PPM rating points: “PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market. ” --- > Radio Advertising 101 Part II - Published: 2011-01-10 - Modified: 2024-07-03 - URL: https://thinkstrategic.com/radio-advertising-101-part-ii/ - Categories: Advertising, Radio Advertising, Strategic Marketing, West Palm Beach Advertising Agencies - Tags: ad agencies in South Florida, Advertising Agencies, Radio 101, Radio Advertising Radio ratings are determined through the very inexact science that is ruled by the god of ratings - Arbitron. Arbitron wields immense powers in radio land, can make or break stations, careers and drive up or down spot prices by the power of their ratings. Since 1949, this research company has held a monopoly over the research that stations and advertisers must purchase in order to be rated. Until very recently, the research was conducted using a random sample of the population in each metro area, who after agreeing to participate, were sent a diary, one for each household member older than 12. Information about time spent listening to radio stations are filled out for a week and sent back to Arbitron. Over the years there has been considerable criticism about the accuracy of data collected by Arbitron, namely stemming from the high percentage of the sample not sending the diaries back (response rate is 30%) and from information that is provided not accurately representing actual listening. Next time I’ll explain why. advertising agencies South Florida, advertising agencies South Florida, Miami, Ft. Lauderdale, ad agencies in South Florida, Miami, Ft. Lauderdale, South Florida, Miami, Ft. Lauderdale ad agencies --- > Radio Advertising 101 Part I - Published: 2011-01-05 - Modified: 2024-07-03 - URL: https://thinkstrategic.com/radio-advertising-101-part-i/ - Categories: Radio Advertising, Strategic Marketing - Tags: Radio 101, Radio Advertising, Radio Station, Super Bowl What happens then when we try to put value on something intangible like radio advertising time? In general, the same rule applies. The more listeners tuned in to a certain station during different times of the day or week, the more valuable they are deemed and the more advertisers have to shell out for commercials. Ever wonder why you pay more for certain things than others? Who is to say what makes one commodity more valuable than another and who sets the criteria? And who is to say why someone would shell out $200 or more for UGG boots or a Coach purse when you could pay a fraction of that for something that is just as functional. Any college freshman will tell you the answer is supply and demand, namely if more people put higher value on one thing over another, chances are it will cost more. What happens then when we try to put value on something intangible like radio advertising time? In general, the same rule applies. The more listeners tuned in to a certain station during different times of the day or week, the more valuable they are deemed and the more advertisers have to shell out for commercials. The concept is parallel to the obscene amounts advertisers pay to air their messages during shows that the most people are watching like the Super Bowl or American Idol. But how do we know how many more thousands of people are listening to one radio station versus another? Check back next week to find the answer to this question where the god of Arbitron will be revealed in all his glory. --- > When Good Sports Go Bad - Published: 2010-08-27 - Modified: 2024-07-03 - URL: https://thinkstrategic.com/sports-endorsements-gone-bad/ - Categories: Business Tips, Funny Advertisements - Tags: Broadcast Entertainment, Endorsement Deals Professional athletes get paid a lot. According to USA Today, the average salary of a New York Giant was $923,000 in 2009 compared to $475,100 in 2000. Total payroll for that franchise was $51 million in 2000. By 2009 it had almost tripled. Where does all that money come from? As professional sports becomes more about the money and an increasingly expensive form of broadcast entertainment with salaries ridiculously inflated, Professional athletes get paid a lot. According to USA Today, the average salary of a New York Giant was $923,000 in 2009 compared to $475,100 in 2000. Total payroll for that franchise was $51 million in 2000. By 2009 it had almost tripled. Where does all that money come from? As professional sports becomes more about the money and an increasingly expensive form of broadcast entertainment with salaries ridiculously inflated, corporate sponsorships become necessary to infuse cash into the equation. These multi-million dollar endorsement deals have been increasing yearly by a rate of 17% and have become a very popular way for large corporations to market themselves and gain exposure. The sheer numbers are astronomical. But what happens when the golf legend and role model to millions, endorser of cars, watches, breakfast cereal, gold cards, athletic shoes, sports drinks etc. etc. becomes a social outcast causing his corporate buddies to run for the nineteenth hole? What is the price when an athlete such as Tiger Woods commits a faux pas or a little marital indecency? Katerina Thanou was a Greek sprinter and poster child for the 2004 Olympic games in Athens. Representing Adidas in their global “Impossible is Nothing Campaign,” there were billboards of the athlete plastered all over Greece. Unfortunately, for the shoe company, she got caught up in a drug scandal the night before her race and the connotations of the campaign took a nasty turn. Kobe Bryant’s tangle with a 19 year old woman who accused him... --- > Product Placement - Published: 2010-08-20 - Modified: 2024-07-03 - URL: https://thinkstrategic.com/product-placement-advertising/ - Categories: Advertising, Strategic Marketing, West Palm Beach Advertising Agencies - Tags: Advertising, West Palm Beach Advertising Agencies Last week’s blog featured movies about advertising. This week we’ll explore advertising in movies also known as product placement or embedded advertising. Last week’s blog featured movies about advertising. This week we’ll explore advertising in movies also known as product placement or embedded advertising. When we watch a movie are we viewing a world full of products or products placed into this world? Is there a difference? When we notice familiar branded objects such as automobiles in movies, aren’t we seeing an accurate depiction of life as if we were looking out the window? What if all the cars in the scene are of the same manufacturer who has offset production expenses by supplying the vehicles? This trend in advertising leans toward real life scenarios where the product is not the star of its advertisement, rather subtly placed into the action as part of the scene. Take the classic example in the movie E. T. in which Elliott leaves a trail of Reese’s Pieces to lure the extraterrestrial out of the forest. The candy had been on the market for two years. Product recognition was negligible and sales were sagging. Hershey spent $1 million over six weeks to promote the film, and in turn was given permission to use the film to promote its candy. Within two weeks of the release date, Reese’s Pieces sales had tripled, eventually making a 65% jump (some sources say as high as 85%). Steven Spielberg’s 1982 blockbuster broke the dam and completely changed the rules about product placement. Today this practice is commonplace and products are written into scenes in exchange for hefty fees in what... --- > Let's explore advertising in the movies. Follow me as we take a look at advertising as portrayed by Hollywood on the silver screen. - Published: 2010-08-13 - Modified: 2024-07-03 - URL: https://thinkstrategic.com/advertising-as-entertainment/ - Categories: Advertising, Funny Advertisements, Strategic Marketing This week we will explore advertising in the movies. Follow me as we take a look at advertising as portrayed by Hollywood on the silver screen. These are my favorites: 1) Crazy People – Our first film stars Dudley Moore as Emory Leeson, an advertising executive whose “honest ads” don’t go over too well with his boss: “Volvo, they’re boxy but they’re good. ” After experiencing a nervous breakdown, he is sent to an insane asylum. In the meantime his ads are accidentally sent to the clients, who of course love them and want more of the same. His boss tries unsuccessfully to recreate the campaign and is forced to go to the asylum to ask Leeson to deliver more of the same. This results in a new branch of the agency with Leeson and fellow patients comprising the loony but successful new team. 2) The next movie involves an overworked advertising executive, wrapped up in his work to the neglect of his family. Dustin Hoffman stars alongside Meryl Streep in the much acclaimed Kramer vs. Kramer from 1979. Ted Kramer is just awarded the account of his life when he comes home to find that his wife is leaving him and their son. 3) We move on to Mel Gibson who stars as an advertising executive who believes he is God’s gift to women in What Women Want. A freak accident empowers him with the ability to hear what women are thinking (including female dogs), which he uses to... --- > Learn more about walking advertisements with Strategic Marketing. - Published: 2010-08-06 - Modified: 2024-07-17 - URL: https://thinkstrategic.com/walking-advertisements/ - Categories: Advertising, Funny Advertisements, Strategic Marketing, West Palm Beach Advertising Agencies - Tags: Going Out Of Business Walking Advertisements Advertising comes at us in a variety of forms. We can see and hear ads over a wide range of formats: print, radio, TV, mobile and stationary billboards, internet, embedded messages, mobile, in-store, celebrity branding, aerial, etc. Lately, one of the oldest forms of advertising has been making a comeback while adapting new variations. We’ve all seen the Statue of Liberty standing on the street corner during tax time pointing drivers into Liberty Tax locations. There has been a recent insurgence of “human directionals” enthusiastically twirling their signs and directing us into a new development, cell phone store or going out of business sale. “Human directionals,” “human billboards,” “sign walkers,” “sign holders” or “sign twirlers” have been around for centuries. They became prevalent in the early 1800s after a tax was excised on outdoor poster ads in London and businesses had to compete over the limited amount of wall space. Ads were worn on hats, human poster boards or on outrageous costumes. Later in the 1930s when the t-shirt began to be worn as an outer garment, it became a popular tool for advertisements. Companies that are apt to get their message across not only display their messages by being worn or held up by people, but recently have found other innovative ways to display their walking billboards: The controversial GoldenPalace. com has paid athletes to display their web domain at sporting events in the form of temporary tattoos on their backs. The back of Jim Nelson’s head... --- > Learn why Jingle sells here with Strategic Marketing - Published: 2010-08-02 - Modified: 2024-09-05 - URL: https://thinkstrategic.com/jingle-sells-classic-advertising-jingles/ - Categories: Advertising, Classic Advertising, Funny Advertisements, Strategic Marketing - Tags: Jingles, old commercials, Radio Advertising Isn’t it amazing that I can remember the words and melody to hundreds of songs from dozens of years ago but can’t seem to remember what I had for lunch? If I said to you “I don’t want to grow up,” chances are you would come back with “Cause I’m a Toys R Us kid.” Isn’t it amazing that I can remember the words and melody to hundreds of songs from dozens of years ago but can’t seem to remember what I had for lunch? If I said to you “I don’t want to grow up,” chances are you would come back with “Cause I’m a Toys R Us kid. ” It is a well recognized fact that words, when accompanied by music, increase our recall and make us feel better. Hence the advertising jingle, many of which stay with us long after the campaign has ended. The jingle had its musical beginnings in 1926 featuring the Wheaties Quartet singing: Have you tried Wheaties? They’re whole wheat with all of the bran. Won’t you try Wheaties? For wheat is the best food of man. They’re crispy and crunchy The whole year through, The kiddies never tire of them and neither will you. So just try Wheaties, The best breakfast food in the land. It might sound old fashioned and corny to us now, but back then it essentially caused a complete turnaround for the failing brand of cereal and revolutionized radio advertising. --- > Strategic Marketing Overcoming Advertising Depression - Published: 2010-07-23 - Modified: 2024-12-05 - URL: https://thinkstrategic.com/overcoming-advertising-depression/ - Categories: Advertising, Strategic Marketing, West Palm Beach Advertising Agencies - Tags: Advertising, Marketing, reputation In the late 1920s there were two dominant players in the packaged cereal market – Kellogg and Post. While Post cut its advertising expenditure, Kellogg doubled theirs, aggressively going after the radio market to advertise its new product, Rice Krispies. The end result: Kellogg’s sales rose more than 30% over the next few years, allowing it to dominate the market until this day. During economic downturns, history has proved again and again that while most companies cut back, it is the smart ones that advertise. More sales have been rung up by companies that out-advertised their competitors. Consumers don’t go away during tough times, they merely become more selective in their choices. If the advertising presence for a company that consumers have come to rely on has simply vanished, what message are they sending their customers? While your competitors are reducing their advertising budget, augmenting yours will increase your reach over your customers and theirs. Here are a few examples of how increased advertising budgets during the Great Depression helped companies weather stormy times: In the late 1920s there were two dominant players in the packaged cereal market – Kellogg and Post. While Post cut its advertising expenditure, Kellogg doubled theirs, aggressively going after the radio market to advertise its new product, Rice Krispies. The end result: Kellogg’s sales rose more than 30% over the next few years, allowing it to dominate the market until this day. Aggressive advertising turned the tide for Camel cigarettes whose top position began to slip in the 1930s in favor of Lucky Strike and Chesterfield. Aggressive advertising made the difference for Camel when they smoked the competition and regained the top spot in 1935. Proctor and Gamble is a great example of how innovation and increased expenditure not only helped the company sail their way through the Great Depression, but changed the entire medium as well. Using... --- > Advertising slogans and jingles used to promote these brands inevitably become ingrained inside of our heads and as much a part of our culture as the brands themselves. Read a very funny list of blunders whose messages literally didn’t make it to their intended markets. - Published: 2010-07-12 - Modified: 2024-07-03 - URL: https://thinkstrategic.com/advertising-goofs-from-america-with-love/ - Categories: Funny Advertisements, Strategic Marketing - Tags: Funny Advertisements Globalization pushes American brands into virtually every corner of the globe – McDonalds, Microsoft, Coca Cola, Nike, Starbucks, Disney, and Ford to name a few. Here at home, all of us can identify with these brands and as they are part of our culture. Advertising slogans and jingles used to promote these brands inevitably become ingrained inside of our heads and as much a part of our culture as the brands themselves. We all know the exact connotations of Plop, Plop, Fizz, Fizz, I Wish I Were an Oscar Meyer Weiner, and the Energizer Bunny. But what happens when a brand is shipped across the seas to a foreign land and the advertising message gets lost in the translation? The following is a very funny list of blunders whose messages literally didn’t make it to their intended markets. Read on and enjoy: 1. Pepsi’s slogan “Come alive with the Pepsi generation" translated in Taiwan to "Pepsi brings your ancestors back from the dead. " 2. The Coca Cola company used Chinese characters to spell out the sounds Co Ca Co La. The characters in Chinese translated to "Bite the wax tadpole. " 3. Perdue's chicken slogan, "it takes a strong man to make a tender chicken" appeared on billboards across Mexico in Spanish as "it takes an aroused man to make a chicken affectionate. ” 4. Parker Pen’s slogan "it won't stain your pocket and embarrass you" came out as "it won't stain your pocket and get you pregnant” in... --- --- ## Floating Elements ## Floating Elements --- ## My Templates - Published: 2024-10-16 - Modified: 2024-10-16 - URL: https://thinkstrategic.com/?elementor_library=ppc-header-form-only - Type: header Fill Out Form --- - Published: 2024-10-16 - Modified: 2025-01-02 - URL: https://thinkstrategic.com/?elementor_library=ppc-form-footer - Type: footer Make The Right Move Schedule your free consultation today. Fill Out Form Copyright © 2025 Strategic Marketing --- - Published: 2024-10-14 - Modified: 2025-01-02 - URL: https://thinkstrategic.com/?elementor_library=ppc-footer-red - Type: footer Make The Right Move Schedule your free consultation today. Call Us Today Copyright © 2025 Strategic Marketing --- - Published: 2023-12-19 - Modified: 2025-01-02 - URL: https://thinkstrategic.com/?elementor_library=test-footer - Type: footer "Strategic Marketing has been handling our advertising for over 30 years. They do a fantastic job with our account. They have proven to get us the best prices and value every year for media buys. They have a great staff and have developed a great marketing strategy to create continuous, fantastic growth in our company. They have developed and produced our TV campaign that has produced excellent results. I would highly recommend Strategic Marketing. " Lou MoranoCapitol Carpet & Tile and Window Fashions “I’ve worked with Terry Murphy and Strategic Marketing for well over 20 years and I’ve never known an agency that cared more about their clients, secured more media for their budgets, and was able to secure more added value for their clients than Strategic Marketing. ” Bill WilmotRadio and Television Executive “Strategic Marketing is a company that you come to know, like, and trust. We’ve worked with them for over 10 years now. They are a company that stays ahead of the curve. They pay attention to detail, and they have truly gotten to know our brand to make the most of our advertising dollars. ” Christine MarionDirector of Marketing & Retail Operations – United Franchise Group "Strategic Marketing has been our go-to for some years now. They have always been super responsive and are always there when we have any questions or requests. I highly recommend working with them as they take care and value their customers. " Robert SchwartzThe Law Offices of Robert Schwartz "We... --- - Published: 2023-12-19 - Modified: 2024-01-18 - URL: https://thinkstrategic.com/?elementor_library=test-header - Type: header CALL 561-688-8155 --- - Published: 2023-12-04 - Modified: 2025-01-02 - URL: https://thinkstrategic.com/?elementor_library=happy-holidays-2 - Type: footer Copyright © 2025 Strategic Marketing --- - Published: 2023-10-13 - Modified: 2023-10-13 - URL: https://thinkstrategic.com/?elementor_library=banner - Type: section Celebrating More Than 30 Years Of Brilliant Branding. Purposeful Planning. Impactful Impressions. Image Building. Maximum Exposure. Killer Creative. Insightful Strategy. Perfect Positioning. Driving Results. Thorough Analysis. Leveraging Technology. Superior Service. Community Involvement. Fostering Innovation. Cultivating Relationships. GET STARTED --- - Published: 2023-09-26 - Modified: 2023-09-26 - URL: https://thinkstrategic.com/?elementor_library=gallery - Type: section Our Success Stories --- - Published: 2023-08-14 - Modified: 2024-01-24 - URL: https://thinkstrategic.com/?elementor_library=ppc-landing-page - Type: header Let's Talk 561-688-8155 --- - Published: 2023-08-14 - Modified: 2025-01-02 - URL: https://thinkstrategic.com/?elementor_library=ppc-landing-page-2 - Type: footer Make The Right Move Schedule your free consultation today. Let's Talk 561-688-8155 Copyright © 2025 Strategic Marketing --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=home-1 - Type: section Celebrating 30 Years Of Brilliant Branding. Purposeful Planning. Impactful Impressions. Image Building. Maximum Exposure. Killer Creative. Insightful Strategy. Perfect Positioning. Driving Results. Thorough Analysis. Leveraging Technology. Superior Service. Community Involvement. Fostering Innovation. Cultivating Relationships. GET STARTED --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=home-2 - Type: section Make Every Move Count. Since 1992, clients have trusted Strategic Marketing to help grow their businesses. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=home-3 - Type: section Strategy – Know the endgame before you make your first move. For over 30 years, we’ve developed winning strategies for our clients. No two businesses or brands are the same, so we tailor a unique marketing strategy for each and every one. Strategy --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=home-4 - Type: section Strategy – Know the endgame before you make your first move. For over 30 years, we’ve developed winning strategies for our clients. No two businesses or brands are the same, so we tailor a unique marketing strategy for each and every one. Strategy --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=home-5 - Type: section Creative – Tell the story of your brand in a way that gets results. Our creative development process is all about delivering dynamic content that gets your customer to act. Winning awards is great, but creative that actually drives revenues is king. Creative --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=home-6 - Type: section Creative – Tell the story of your brand in a way that gets results. Our creative development process is all about delivering dynamic content that gets your customer to act. Winning awards is great, but creative that actually drives revenues is king. Creative --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=home-7 - Type: section Media – Don’t just outspend your rivals. Outsmart them. Throw away any preconceptions about media. Strategic Marketing is all about connecting you to your customer through old ways, new ways, and ways you may never have imagined. Media --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=home-8 - Type: section Media – Don’t just outspend your rivals. Outsmart them. Throw away any preconceptions about media. Strategic Marketing is all about connecting you to your customer through old ways, new ways, and ways you may never have imagined. Media --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=home-9 - Type: section Digital – Stay ahead of the curve... and the competition. Strategic Marketing started as a traditional advertising agency in 1992, but we have always been on the forefront when it comes to embracing new technologies. Digital --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=home-10 - Type: section Digital – Stay ahead of the curve... and the competition. Strategic Marketing started as a traditional advertising agency in 1992, but we have always been on the forefront when it comes to embracing new technologies. Digital --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=home-11 - Type: section Why are we the best advertising agency, West Palm Beach? --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=home-12 - Type: section Strategy Great marketing isn’t made of taking unrelated advertising tactics and throwing them against the wall to see what sticks. It’s about creating a singular message that resonates with your target audience and putting it in front of them through varied but synergistic methods. Great marketing is the result of taking a strategic approach, and this is where we stand head and shoulders above the competition. Here are just some of the strategic marketing services we offer: News Releases Product Launch Public Relations Market Research Cause Marketing Communications Industry Marketing Audience Targeting Marketing Strategy Franchise Marketing Analytics & Reporting Campaign Development Media Media comes in many flavors, each with its own advantages. Does your campaign call for massive frequency? Perhaps radio is the right choice. Maybe you need a more targeted approach? Then let’s look at some streaming services. Perhaps you just want to get your message in front of as many eyeballs as possible. Even today no other medium comes close to TV. You don’t need to answer those questions alone. Here are just some of the media marketing solutions we offer: Email Marketing Print Advertising Streaming Media Radio Advertising Mobile Advertising Transit Advertising Digital Media Buying Direct Mail Marketing Television Advertising Media Planning Out-of-Home Advertising Programmatic Media Buying Creative Distinguishing your business from the competition isn’t easy if you aren’t distinct from them. We position our clients apart from their competitors through the right mix of clever messaging, dynamic design, and compelling advertising. We can deliver one-off creative... --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=about-1 - Type: section The best advertising agency in South Florida And Palm Beach County. And Beyond. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=about-2 - Type: section Our story Strategic Marketing began with a single idea—to combine a strategic consultative approach to marketing with expert execution. This vision of closely partnering with our clients to get them results and to grow their businesses originated with Founder and President, Terry Murphy. Read more Before founding Strategic Marketing, Murphy spent much of his career in broadcasting, gaining experience in promotion, advertising, station operation, commercial production, and programming. During this time, he produced thousands of commercials and placed millions of dollars in advertising on behalf of radio and television stations. This experience gave him insight into the relationships between client and agency, and how he wanted to change them. Leaving the broadcast world behind, Terry founded Strategic Marketing in 1992 and began putting his skills to work directly for clients. His past experiences in the media and broadcasting world drove him to change the definition of the client relationship, developing them into true partnerships, with client growth determining the agency’s successes. Terry’s philosophy of “Spend the client’s money like it’s our own and treat the client’s business like it’s our business,” has set the tone for the way we approach everything we do, dating back to the inception of Strategic Marketing. His 30 years in the industry have provided solid leadership to his team as well as access to strategic oversight, planning, and media relations. In a market crowded with agencies under the ownership of corporate giants, Strategic Marketing has continually ranked as one of the top 10 advertising agencies... --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=about-3 - Type: section Experience Feeds Innovation A mainstay in Palm Beach County, Florida since 1992, Strategic Marketing has built a client base that extends well beyond South Florida. In fact, we not only have clients across the United States and Canada, but overseas as well, fortifying our reputation as a full-service advertising agency known for superior account service, high-quality creative work, performance-driven digital content, and expert media buying. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=about-4 - Type: section Experience Feeds Innovation A mainstay in Palm Beach County, Florida since 1992, Strategic Marketing has built a client base that extends well beyond South Florida. In fact, we not only have clients across the United States and Canada, but overseas as well, fortifying our reputation as a full-service advertising agency known for superior account service, high-quality creative work, performance-driven digital content, and expert media buying. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=about-5 - Type: section How We Work We start with a strategic plan, one that will keep us focused on goals and objectives, lays out specific tactics and actions, and serves as a roadmap to success. All of our initiatives begin with an intensive research phase in which we identify the most relevant consumer insights, uncover emerging trends, study the competition, and reveal market opportunities. These insights shape the strategic framework that directs our creative thinking. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=about-6 - Type: section How We Work We start with a strategic plan, one that will keep us focused on goals and objectives, lays out specific tactics and actions, and serves as a roadmap to success. All of our initiatives begin with an intensive research phase in which we identify the most relevant consumer insights, uncover emerging trends, study the competition, and reveal market opportunities. These insights shape the strategic framework that directs our creative thinking. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=about-7 - Type: section Awards We're proud to say that Strategic Marketing has been among the top 15 advertising agencies in South Florida for almost a decade running. The awards we've received over the years have been an honor, but even more rewarding is knowing how much we've helped our clients grow their businesses. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=about-8 - Type: section Awards We're proud to say that Strategic Marketing has been among the top 15 advertising agencies in South Florida for almost a decade running. The awards we've received over the years have been an honor, but even more rewarding is knowing how much we've helped our clients grow their businesses. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=work-1 - Type: section We Turn Creative Ideas into Powerful Marketing Campaigns That Work. That Get Results. That Grow Businesses. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=work-3 - Type: section Even clients in the same industry can have widely varying needs and audiences. We take the time to get to know your business, your product and service offerings, your company culture and your customer. This allows us to create a marketing plan that is carefully tailored to convey your message, reach the appropriate audience and attain your goals in the most cost-effective way possible. While other agencies may specialize in a particular industry, we've noticed that their work begins to look all the same, as if they are using a cookie-cutter approach to all of their clients. Although they may claim to be the expert in that particular vertical, we believe that one size does not fit all, which is why each of our clients gets very individualized attention and care. It may require more of a time investment on our part, but we're proud of the strategic approach we take to creating custom marketing programs for our clients. In fact, we invite you to review our roster of clients we're proud to have worked with, as well as a few case studies. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=work-5 - Type: section The Best Marketing Agency – West Palm Beach, South Florida, and Beyond --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=work-6 - Type: section "For us, they have helped with marketing strategies, maneuvering through social media avenues, website design and hosting, graphic design and so much more! Their willingness to be constantly accessible and get the job done has been a life saver... " Meredith Quimby BigShots Golf Over 30 years of satisfied customers. CLIENTS --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=work-7 - Type: section Over 30 years of satisfied customers. "For us, they have helped with marketing strategies, maneuvering through social media avenues, website design and hosting, graphic design and so much more! Their willingness to be constantly accessible and get the job done has been a life saver... " Meredith Quimby BigShots Golf CLIENTS --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=work-8 - Type: section Read about our success stories. CASE STUDIES "Strategic Marketing has been our go-to for some years now. They have always been super responsive and are always there when we have any questions or requests. I highly recommend working with them as they take care and value their customers. " Laura Urbina Law Offices of Robert Schwartz --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=work-9 - Type: section Read about our success stories. "Strategic Marketing has been our go-to for some years now. They have always been super responsive and are always there when we have any questions or requests. I highly recommend working with them as they take care and value their customers. " Laura Urbina Law Offices of Robert Schwartz CASE STUDIES --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=clients-1 - Type: section Make the best move and partner with our full service agency. Strategic Marketing is a full-service traditional and digital advertising, marketing and public relations agency that has been delivering amazing results to clients since 1992. Let's Talk! --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=services-5 - Type: section Welcome to your full service traditional and internet marketing agency, West Palm Beach. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=services-3 - Type: section Creating a full business strategy requires a full-service team. When you become a partner of Strategic Marketing, you’ll gain access to all the resources needed to grow your business. Our experienced staff is ready to serve your marketing needs with creative, digital, media, and overall strategy. Your dedicated team is committed to understanding your brand and developing the strategies that will keep your business growing. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=services-1 - Type: section Don’t Simply Outspend Your Competition. Outsmart. Outplan. Outperform. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=media-5 - Type: section A strategic media planning and buying agency. Toss away your preconceived notions about media. Strategic Marketing is all about connecting your business to the consumer through old ways, new ways, and ways you may have never imagined. We also understand that clients need the maximum return out of their media investment. We treat your money like it's our own, working to get more out of every dollar by negotiating the best prices, placements, and added value to help you reach your specific goals. This is where our media knowledge, strong relationships, and creativity help us to outsmart, rather than outspend, your competition. Our media buying and planning is dynamic. Utilizing ongoing results analysis, we optimize programs to maximize results. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=media-4 - Type: section This is where our media knowledge, strong relationships, and creativity help us to outsmart, rather than outspend, your competition. Our media buying and planning is dynamic. Utilizing ongoing results analysis, we optimize programs to maximize results. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=media-3 - Type: section Toss away your preconceived notions about media. Strategic Marketing is all about connecting your business to the consumer through old ways, new ways, and ways you may have never imagined. We also understand that clients need the maximum return out of their media investment. We treat your money like it's our own, working to get more out of every dollar by negotiating the best prices, placements, and added value to help you reach your specific goals. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=media-2 - Type: section A strategic media planning and buying agency. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=media-1 - Type: section A strategic media planning and buying agency. Toss away your preconceived notions about media. Strategic Marketing is all about connecting your business to the consumer through old ways, new ways, and ways you may have never imagined. We also understand that clients need the maximum return out of their media investment. We treat your money like it's our own, working to get more out of every dollar by negotiating the best prices, placements, and added value to help you reach your specific goals. This is where our media knowledge, strong relationships, and creativity help us to outsmart, rather than outspend, your competition. Our media buying and planning is dynamic. Utilizing ongoing results analysis, we optimize programs to maximize results. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=digital-1 - Type: section Digital Marketing Solutions Strategic Marketing started as a traditional agency in 1992, but we have always been on the forefront when it comes to embracing the new technologies that help businesses get in front of their prospective customers. We take great care in making sure that your traditional marketing efforts work in synergy with your digital presence, and that your marketing and branding is communicated in a consistent and unified fashion. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=digital-2 - Type: section Digital Marketing Solutions Strategic Marketing started as a traditional agency in 1992, but we have always been on the forefront when it comes to embracing the new technologies that help businesses get in front of their prospective customers. We take great care in making sure that your traditional marketing efforts work in synergy with your digital presence, and that your marketing and branding is communicated in a consistent and unified fashion. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=digital-3 - Type: section Digital Marketing Solutions Strategic Marketing started as a traditional agency in 1992, but we have always been on the forefront when it comes to embracing the new technologies that help businesses get in front of their prospective customers. We take great care in making sure that your traditional marketing efforts work in synergy with your digital presence, and that your marketing and branding is communicated in a consistent and unified fashion. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=creative-1 - Type: section Online creative services (and offline, too) Our creative approach is more than just something pretty to look at. We take great pride in telling each client's story in a way that is fresh and helps meet marketing objectives. We realize everyone’s perceptions and tastes are different, and we guide our clients with design that their customers will respond to. Our creative services team takes innovative ideas and creates realities that correlate with your brand strategy. Meeting with our creative services team allows them to better understand your company's goals and mission, and brainstorm ideas that are most helpful in reaching the audience you desire. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=creative-2 - Type: section Online creative services (and offline, too) --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=creative-3 - Type: section Our creative approach is more than just something pretty to look at. We take great pride in telling each client's story in a way that is fresh and helps meet marketing objectives. We realize everyone’s perceptions and tastes are different, and we guide our clients with design that their customers will respond to. Our creative services team takes innovative ideas and creates realities that correlate with your brand strategy. Meeting with our creative services team allows them to better understand your company's goals and mission, and brainstorm ideas that are most helpful in reaching the audience you desire. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=creative-4 - Type: section Online creative services (and offline, too) Our creative approach is more than just something pretty to look at. We take great pride in telling each client's story in a way that is fresh and helps meet marketing objectives. We realize everyone’s perceptions and tastes are different, and we guide our clients with design that their customers will respond to. Our creative services team takes innovative ideas and creates realities that correlate with your brand strategy. Meeting with our creative services team allows them to better understand your company's goals and mission, and brainstorm ideas that are most helpful in reaching the audience you desire. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=strategy-1 - Type: section Your next marketing strategy agency. Regardless of industry, every business needs to have a marketing plan in place in order to increase brand awareness and drive revenue. Aside from increasing revenue, the right marketing strategy will build a cohesive and successful brand image that will create loyalty among your customers for years to come. Our well-structured marketing plans will pave the way for successful and attainable outcomes for your business. We work to uncover any possible market opportunities that can be used to give your business a competitive advantage. Through various forms of research, we will collect and evaluate data pertaining to:Market dynamics and trendsTarget marketsCustomer buying decisionsProduct salesIndustry benchmarksDeveloping a marketing strategy should be based on prior research and your company’s unique goals. Strategies we consider range from local networking and direct marketing to print advertising and social media, and cover a vast range of tactics designed to reach your target audience. Regardless of the type of plan developed, we will create compelling content that attracts your prospective customer and encourages them to make purchase decisions or inquiries into your business. Achieving brand awareness is a major factor in the success of your marketing plan. Whether it involves pricing or positioning, we will establish a marketing strategy that reaches for the highest level of brand awareness possible. All of this is done within your budget. Our philosophy is to spend our clients’ money as if it were our own, to ensure you are getting the most value. We develop... --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=strategy-2 - Type: section Your next marketing strategy agency. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=strategy-3 - Type: section Regardless of industry, every business needs to have a marketing plan in place in order to increase brand awareness and drive revenue. Aside from increasing revenue, the right marketing strategy will build a cohesive and successful brand image that will create loyalty among your customers for years to come. Our well-structured marketing plans will pave the way for successful and attainable outcomes for your business. We work to uncover any possible market opportunities that can be used to give your business a competitive advantage. Through various forms of research, we will collect and evaluate data pertaining to:Market dynamics and trendsTarget marketsCustomer buying decisionsProduct salesIndustry benchmarksDeveloping a marketing strategy should be based on prior research and your company’s unique goals. Strategies we consider range from local networking and direct marketing to print advertising and social media, and cover a vast range of tactics designed to reach your target audience. Regardless of the type of plan developed, we will create compelling content that attracts your prospective customer and encourages them to make purchase decisions or inquiries into your business. Achieving brand awareness is a major factor in the success of your marketing plan. Whether it involves pricing or positioning, we will establish a marketing strategy that reaches for the highest level of brand awareness possible. All of this is done within your budget. Our philosophy is to spend our clients’ money as if it were our own, to ensure you are getting the most value. We develop a marketing strategy around your... --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=products-5 - Type: section Your One-Stop Digital Marketing Agency, West Palm Beach. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=products-3 - Type: section Strategic Marketing has remained on the cutting edge of marketing technology for over 30 years—and we’re not slowing down now. By infusing our own patented software with decades of industry experience, we’re the only agency who can provide these powerful products in combination with unrivaled service. Our unique suite of proprietary platforms can maximize your digital presence and revolutionize the way you advertise, all while getting the most out of your marketing budget. Learn more about each of our smart products and how they can enhance your marketing. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=products-1 - Type: section We're Here. Today. Tomorrow. More Than 30 Years. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=contact-5 - Type: section Questions? Let's Discuss! Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastPhone *Company Name *Email *How Did You Hear About Us? *Choose oneSearch EngineReferralLinkedInGoogle MapsOtherComment or Message *Submit Talk to a marketing specialist at our ad agency, West Palm Beach. 561-688-8155 MARKETING THAT DELIVERSWe develop full-spectrum marketing plans that take brands and businesses from concept through launch, and into the future. DEDICATED ACCOUNT SERVICESWe treat your business as if it were our own, and are always here if you need us. DECADES OF EXPERIENCEOur team has worked for a variety of clients in every sector, from small niche businesses to Fortune 500 brands. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=contact-3 - Type: section Creating a full business strategy requires a full-service team. When you become a partner of Strategic Marketing, you’ll gain access to all the resources needed to grow your business. Our experienced staff is ready to serve your marketing needs with creative, digital, media, and overall strategy. Your dedicated team is committed to understanding your brand and developing the strategies that will keep your business growing. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=contact-1 - Type: section It's Time To Get Smart. Moving. Strategic. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=careers-4 - Type: section Advertising agency jobs at Strategic Marketing. Are you looking for an advertising career? At Strategic Marketing, we are always on the lookout for the best and brightest candidates to become a part of our team. We encourage qualified individuals to forward their resumes, samples of creative work (if appropriate), and salary history and requirements for consideration to careers@thinkstrategic. com. We are an innovative traditional and digital marketing agency. A mainstay in Palm Beach County, Florida since 1992, our client base extends beyond South Florida, across the U. S. and into Canada. Learn more about us. Strategic Marketing is an equal opportunity employer, and we place a high value on diversity. CONTACT INFO(561) 688-8155careers@thinkstrategic. com --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=careers-3 - Type: section Are you looking for an advertising career? At Strategic Marketing, we are always on the lookout for the best and brightest candidates to become a part of our team. We encourage qualified individuals to forward their resumes, samples of creative work (if appropriate), and salary history and requirements for consideration to careers@thinkstrategic. com. We are an innovative traditional and digital marketing agency. A mainstay in Palm Beach County, Florida since 1992, our client base extends beyond South Florida, across the U. S. and into Canada. Learn more about us. Strategic Marketing is an equal opportunity employer, and we place a high value on diversity. CONTACT INFO(561) 688-8155careers@thinkstrategic. com --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=careers-2 - Type: section Advertising agency jobs at Strategic Marketing. --- - Published: 2023-06-14 - Modified: 2023-06-14 - URL: https://thinkstrategic.com/?elementor_library=careers-1 - Type: section Advertising agency jobs at Strategic Marketing. Are you looking for an advertising career? At Strategic Marketing, we are always on the lookout for the best and brightest candidates to become a part of our team. We encourage qualified individuals to forward their resumes, samples of creative work (if appropriate), and salary history and requirements for consideration to careers@thinkstrategic. com. We are an innovative traditional and digital marketing agency. A mainstay in Palm Beach County, Florida since 1992, our client base extends beyond South Florida, across the U. S. and into Canada. Learn more about us. Strategic Marketing is an equal opportunity employer, and we place a high value on diversity. CONTACT INFO(561) 688-8155careers@thinkstrategic. com --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=specialty-advertising-part-1 - Type: section Specialty Advertising Campaigns At Strategic Marketing, we believe producing creative work that gets results for clients is more important than winning awards. While we have received a great deal of recognition for our work throughout the years, our focus has always been on the success and satisfaction of our clients. As part of our commitment to helping clients from a wide range of industries achieve their marketing goals, we offer specialty advertising services. Every industry--and every business--is unique, and we take the time to understand your business environment and its challenges. Whether you're in real estate development and need to build a marketable portfolio of work or a software developer in need of trade show assets or something completely different, we work with you to craft the perfect message and media to speak to your prospective customers. Our team of experts has over 30 years of experience developing specialty advertising campaigns that build upon our clients' strengths and exploits their opportunities to improve brand recognition, generate leads, and increase sales. --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=specialty-advertising-part-2 - Type: section Specialty Advertising Campaigns At Strategic Marketing, we believe producing creative work that gets results for clients is more important than winning awards. While we have received a great deal of recognition for our work throughout the years, our focus has always been on the success and satisfaction of our clients. As part of our commitment to helping clients from a wide range of industries achieve their marketing goals, we offer specialty advertising services. Every industry--and every business--is unique, and we take the time to understand your business environment and its challenges. Whether you're in real estate development and need to build a marketable portfolio of work or a software developer in need of trade show assets or something completely different, we work with you to craft the perfect message and media to speak to your prospective customers. Our team of experts has over 30 years of experience developing specialty advertising campaigns that build upon our clients' strengths and exploits their opportunities to improve brand recognition, generate leads, and increase sales. --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=specialty-advertising-part-3 - Type: section Specialty Advertising Campaigns --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=specialty-advertising-part-4 - Type: section At Strategic Marketing, we believe producing creative work that gets results for clients is more important than winning awards. While we have received a great deal of recognition for our work throughout the years, our focus has always been on the success and satisfaction of our clients. --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=specialty-advertising-part-5 - Type: section As part of our commitment to helping clients from a wide range of industries achieve their marketing goals, we offer specialty advertising services. Every industry--and every business--is unique, and we take the time to understand your business environment and its challenges. Whether you're in real estate development and need to build a marketable portfolio of work or a software developer in need of trade show assets or something completely different, we work with you to craft the perfect message and media to speak to your prospective customers. Our team of experts has over 30 years of experience developing specialty advertising campaigns that build upon our clients' strengths and exploits their opportunities to improve brand recognition, generate leads, and increase sales. --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=specialty-advertising-part-6 - Type: section Retail Capitol Carpet & TileWhen Strategic Marketing began working with Capitol Carpet & Tile in 1994, the owner was doubtful about the effectiveness of advertising agencies. By conducting research and developing a marketing plan, we identified television and print as the primary media to effectively reach his target audience. Our periodic direct mail campaigns to promote sales in certain stores have also proved successful, resulting in steady sales increases, with an impressive 17% increase in 2001 despite a 5% decrease in Palm Beach County’s flooring industry. We keep the message fresh by developing new and humorous themes to the commercials while maintaining the consistent copy points of the best selection, best service, and financing offer. The company’s president, Lou Morano, has become a local celebrity due to his appearance in the commercials. Our efforts have made Capitol Carpet & Tile the largest flooring retailer in Palm Beach County with four store locations. Palm Beach Golf CenterPalm Beach County has more golf courses than any other county in the USA. So while the retail golf business is prosperous, there is a lot of competition from big box sporting goods stores and national chains, like Edwin Watts. When we took over the Palm Beach Golf Center account, we knew we needed to differentiate this locally owned, upscale golf equipment and apparel store from its competitors. We created TV spots and print ads that were distinctive and clever. The result was a dramatic increase in floor traffic and sales. Miromar Outlets & Design... --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-9 - Type: section Engineering When it seems like your business is crumbling – or the walls are closing in – call Strategic Marketing. That’s what Spire Building Solutions did when they were still called Ross De Pass Building Services. A once renowned construction and engineering company was struggling due to a split between partners. Learn how Strategic Marketing fully rebranded their business for the better. LEARN MORE --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-8 - Type: section B2B Software Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. LEARN MORE --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-7 - Type: section B2B Software From building a company’s brand from the ground up, to translating a complex white-labeling service into language that is recognizable and relatable to mailing business owners – Strategic Marketing can do it all. Check out these studies to see how our full-service agency can do it all – through it all. LEARN MORE --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-6 - Type: section Home Improvement Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. LEARN MORE --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-5 - Type: section Home Improvement Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. LEARN MORE --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-4 - Type: section Lifestyle Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. LEARN MORE --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-21 - Type: section Non-Profit Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. LEARN MORE --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-20 - Type: section Non-Profit Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. LEARN MORE --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-2 - Type: section Success Stories and Digital Marketing Case Studies Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-19 - Type: section Medical Device Manufacturing Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. LEARN MORE --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-18 - Type: section Medical Device Manufacturing Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. LEARN MORE --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-17 - Type: section Package Design Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. LEARN MORE --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-16 - Type: section Package Design Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. LEARN MORE --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-15 - Type: section Legal Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. LEARN MORE --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-14 - Type: section Legal Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. LEARN MORE --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-13 - Type: section Governmental / Environmental Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. LEARN MORE --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-11 - Type: section Governmental / Environmental Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. LEARN MORE --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-10 - Type: section Engineering Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. LEARN MORE --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-1 - Type: section Success Stories and Digital Marketing Case Studies Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. --- - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://thinkstrategic.com/?elementor_library=casestudy-part-3 - Type: section Lifestyle Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. LEARN MORE --- - Published: 2023-04-18 - Modified: 2023-04-18 - URL: https://thinkstrategic.com/?elementor_library=red-bar - Type: section Celebrating 30 years of brilliant branding. purposeful planning. impactful impressions. image building. maximum exposure. killer creative. insightful strategy. perfect positioning. driving results. thorough analysis. leveraging technology. superior service. community involvement. fostering innovation. cultivating relationships. --- - Published: 2023-04-18 - Modified: 2024-07-12 - URL: https://thinkstrategic.com/?elementor_library=new-header-sticky - Type: header Ranked by South Florida Business Journal as the largest multi-industry marketing and advertising firm in Palm Beach County. CALL 561-688-8155 --- - Published: 2022-12-22 - Modified: 2022-12-22 - URL: https://thinkstrategic.com/?elementor_library=rotating-text - Type: section Celebrating 30 years of brilliant branding. purposeful planning. impactful impressions. image building. maximum exposure. killer creative. insightful strategy. perfect positioning. driving results. thorough analysis. leveraging technology. superior service. community involvement. fostering innovation. cultivating relationships. --- - Published: 2022-12-22 - Modified: 2022-12-22 - URL: https://thinkstrategic.com/?elementor_library=section-1 - Type: section Market expertise for a well-planned attack. Regardless of industry, every business needs to have a marketing plan in place in order to increase brand awareness and drive revenue. Strategy https://thinkstrategic. com/wp-content/uploads/2021/12/SMI-Animations-3d. mov --- - Published: 2022-12-22 - Modified: 2022-12-22 - URL: https://thinkstrategic.com/?elementor_library=section-1b - Type: section Market expertise for a well-planned attack. Regardless of industry, every business needs to have a marketing plan in place in order to increase brand awareness and drive revenue. Strategy https://thinkstrategic. com/wp-content/uploads/2021/12/SMI-Animations-3d. mov --- - Published: 2022-10-17 - Modified: 2025-02-20 - URL: https://thinkstrategic.com/?elementor_library=contact-pg - Type: footer "Strategic Marketing has been handling our advertising for over 30 years. They do a fantastic job with our account. They have proven to get us the best prices and value every year for media buys. They have a great staff and have developed a great marketing strategy to create continuous, fantastic growth in our company. They have developed and produced our TV campaign that has produced excellent results. I would highly recommend Strategic Marketing. " Lou MoranoCapitol Carpet & Tile and Window Fashions “I’ve worked with Terry Murphy and Strategic Marketing for well over 20 years and I’ve never known an agency that cared more about their clients, secured more media for their budgets, and was able to secure more added value for their clients than Strategic Marketing. ” Bill WilmotRadio and Television Executive “Strategic Marketing is a company that you come to know, like, and trust. We’ve worked with them for over 10 years now. They are a company that stays ahead of the curve. They pay attention to detail, and they have truly gotten to know our brand to make the most of our advertising dollars. ” Christine MarionDirector of Marketing & Retail Operations – United Franchise Group "Strategic Marketing has been our go-to for some years now. They have always been super responsive and are always there when we have any questions or requests. I highly recommend working with them as they take care and value their customers. " Robert SchwartzThe Law Offices of Robert Schwartz "We... --- - Published: 2022-10-06 - Modified: 2025-01-02 - URL: https://thinkstrategic.com/?elementor_library=site-accessibility - Type: footer "Strategic Marketing has been handling our advertising for over 30 years. They do a fantastic job with our account. They have proven to get us the best prices and value every year for media buys. They have a great staff and have developed a great marketing strategy to create continuous, fantastic growth in our company. They have developed and produced our TV campaign that has produced excellent results. I would highly recommend Strategic Marketing. " Lou MoranoCapitol Carpet & Tile and Window Fashions “I’ve worked with Terry Murphy and Strategic Marketing for well over 20 years and I’ve never known an agency that cared more about their clients, secured more media for their budgets, and was able to secure more added value for their clients than Strategic Marketing. ” Bill WilmotRadio and Television Executive “Strategic Marketing is a company that you come to know, like, and trust. We’ve worked with them for over 10 years now. They are a company that stays ahead of the curve. They pay attention to detail, and they have truly gotten to know our brand to make the most of our advertising dollars. ” Christine MarionDirector of Marketing & Retail Operations – United Franchise Group "Strategic Marketing has been our go-to for some years now. They have always been super responsive and are always there when we have any questions or requests. I highly recommend working with them as they take care and value their customers. " Robert SchwartzThe Law Offices of Robert Schwartz "We... --- - Published: 2022-08-17 - Modified: 2022-11-09 - URL: https://thinkstrategic.com/?elementor_library=elementor-popup-14077 - Type: popup Since 1992, Strategic Marketing has been a mainstay of the South Florida advertising landscape, providing unmatched service to its clients for 30 years. Follow Us for Advertising Insight Facebook-f Twitter Instagram Linkedin Since 1992, Strategic Marketing has been a mainstay of the South Florida advertising landscape, providing unmatched service to its clients for 30 years. Follow Us for Advertising Insight Facebook-f Twitter Instagram Linkedin --- - Published: 2021-12-16 - Modified: 2025-01-02 - URL: https://thinkstrategic.com/?elementor_library=elementor-footer-13147 - Type: footer Join the ranks of our satisfied clients and discover what Strategic Marketing can do for you. We are confident our award-winning strategies and passion for helping businesses thrive will be just as effective for you. Get in touch with us today for a free consultation on how we can help grow your business. "Strategic Marketing has been handling our advertising for over 30 years. They do a fantastic job with our account. They have proven to get us the best prices and value every year for media buys. They have a great staff and have developed a great marketing strategy to create continuous, fantastic growth in our company. They have developed and produced our TV campaign that has produced excellent results. I would highly recommend Strategic Marketing. " Lou MoranoCapitol Carpet & Tile and Window Fashions “I’ve worked with Terry Murphy and Strategic Marketing for well over 20 years and I’ve never known an agency that cared more about their clients, secured more media for their budgets, and was able to secure more added value for their clients than Strategic Marketing. ” Bill WilmotRadio and Television Executive “Strategic Marketing is a company that you come to know, like, and trust. We’ve worked with them for over 10 years now. They are a company that stays ahead of the curve. They pay attention to detail, and they have truly gotten to know our brand to make the most of our advertising dollars. ” Christine MarionDirector of Marketing & Retail Operations –... --- - Published: 2021-11-23 - Modified: 2024-01-24 - URL: https://thinkstrategic.com/?elementor_library=elementor-header-13004 - Type: header CALL 561-688-8155 CALL 561-688-8155 --- - Published: 2021-11-10 - Modified: 2021-11-23 - URL: https://thinkstrategic.com/?elementor_library=elementor-header-12986 - Type: header Youtube Instagram Facebook-f Schedule Now --- - Published: 2021-06-23 - Modified: 2021-06-23 - URL: https://thinkstrategic.com/?elementor_library=h7fisrt - Type: section Welcome to our world Museum MoCA® Happening right now: Earth-shattering stories May 15 - Sep 15 Buy your ticket All exhibitions *Opening hours: Mon–Sat: 10 – 17 / Sun: 12 – 16 / Mon: Closed --- - Published: 2021-06-21 - Modified: 2021-06-21 - URL: https://thinkstrategic.com/?elementor_library=hi - Type: section Say hi Let’s work together! --- - Published: 2021-06-17 - Modified: 2021-06-17 - URL: https://thinkstrategic.com/?elementor_library=h1video - Type: section Showreel Peace & quiet art - Explore now Excepteur sint occaecat cupidatat non proident sunt in culpa qui officia deserunt mollit anim id est enim ad minim veniam, quis nostrud exercitation ullamco. Explore Now *feel free to get in touch with us Play --- - Published: 2021-06-17 - Modified: 2021-06-17 - URL: https://thinkstrategic.com/?elementor_library=clients - Type: section out clients Thinking, writing and plan earth shat tering brand stories are just of what we do. Dolore Magna Veniam12 Nostrud Exercitation Ullamco-Lab Aliquip EA Reprehenderit --- - Published: 2021-06-17 - Modified: 2021-06-17 - URL: https://thinkstrategic.com/?elementor_library=form-tekst - Type: section Newsletter Be up to date with Museum news --- - Published: 2021-06-17 - Modified: 2021-06-17 - URL: https://thinkstrategic.com/?elementor_library=h4-title - Type: section What we do We are award-wining digital the agency story just a part of minim what we do thinking the entire shattering brands. --- - Published: 2021-06-17 - Modified: 2021-06-17 - URL: https://thinkstrategic.com/?elementor_library=h4-iwt - Type: section Design Excepteur sint occaecat cupidat non proident sunt in culpam qui the officia deserunt mollit the anim id est enime aliquip ex ea comm caecat cupta in culpam ullamco. Branding Excepteur sint occaecat cupidat non proident sunt in culpam qui the officia deserunt mollit the anim id est enime aliquip ex ea comm caecat cupta in culpam ullamco. Mapping Excepteur sint occaecat cupidat non proident sunt in culpam qui the officia deserunt mollit the anim id est enime aliquip ex ea comm caecat cupta in culpam ullamco. Thinking Excepteur sint occaecat cupidat non proident sunt in culpam qui the officia deserunt mollit the anim id est enime aliquip ex ea comm caecat cupta in culpam ullamco. --- - Published: 2021-06-17 - Modified: 2021-06-17 - URL: https://thinkstrategic.com/?elementor_library=our-process - Type: section Our process Thinking, writing and planning earth-shattering brand stories are the just entered domenikus parts part of what we do. Accumsa & amet nullafacil Excepteur sint occaecat cupidatat non proident sunt in culpa qui officia deserunt mollit anim id est enim a minim veniam, quis nostrud ullamco. Accumsa & amet nullafacil Excepteur sint occaecat cupidatat non proident sunt in culpa qui officia deserunt mollit anim id est enim a minim veniam, quis nostrud ullamco. Accumsa & amet nullafacil Excepteur sint occaecat cupidatat non proident sunt in culpa qui officia deserunt mollit anim id est enim a minim veniam, quis nostrud ullamco. --- - Published: 2021-06-17 - Modified: 2021-06-17 - URL: https://thinkstrategic.com/?elementor_library=h4-last-section - Type: section Want to work with usWant to join the team --- - Published: 2021-06-17 - Modified: 2021-06-17 - URL: https://thinkstrategic.com/?elementor_library=h6-form-i - Type: section Newsletter Be up to date with Museum news --- - Published: 2021-06-17 - Modified: 2021-06-17 - URL: https://thinkstrategic.com/?elementor_library=h1-svg-sekcija - Type: section About us Thinking, writing and planning earth-shattering brand stories are just a part of what we do. For design and websites to bring brand to life. 01Excepteur commodo sint occaecat cupidatat non proid sunt in culpa qui officia mollit consequat anim to ullamco entere di unente. 02Excepteur commodo sint occaecat cupidatat non proid sunt in culpa qui officia mollit consequat anim to ullamco entere di unente. --- - Published: 2021-06-14 - Modified: 2021-06-14 - URL: https://thinkstrategic.com/?elementor_library=h1bottom - Type: section Want to work with usWant to join the team --- - Published: 2021-06-11 - Modified: 2021-06-11 - URL: https://thinkstrategic.com/?elementor_library=port-home1 - Type: section Running – White ArtCollage Client: NYC Theatre Running – Black ArtCollage Client: NYC Theatre Running – Blue ArtCollage Client: NYC Theatre Running – Crimson ArtCollage Client: NYC Theatre Running – Maroon ArtCollage Client: NYC Theatre Explore All Projects --- - Published: 2021-06-11 - Modified: 2021-06-11 - URL: https://thinkstrategic.com/?elementor_library=h1infosection - Type: section Showreel Peace & quiet art - Explore now Excepteur sint occaecat cupidatat non proident sunt in culpa qui officia deserunt mollit anim id est enim ad minim veniam, quis nostrud exercitation ullamco. Explore Now *feel free to get in touch with us Play --- --- --- --- ---