How to Communicate without Saying a Word - Strategic Marketing

How to Communicate without Saying a Word

If a picture is worth a thousand words, then this Nike TV commercial is worth a million. Using compelling images and dramatic music instead of spoken words, the entire 60-second spot is completely devoid of any dialogue whatsoever. The commercial does not advertise any particular Nike product; it instead enhances the solid brand identity Nike has already established. With such creative imagery and a widely recognized brand image, the audience doesn’t need to be spoon-fed information in order to understand what Nike is all about. A visual at the end of the commercial features Nike’s 25-year-old slogan, Just Do It, and with a great economy of words, says it all.