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Five Benefits of a Customer Database

Tiffany Kennedy
Monday, 18 February 2019 / Published in Marketing Strategy

Five Benefits of a Customer Database

Knowing your customer base is a crucial component of a successful business. A customer database is a collection of information about all the customers that have made a purchase from your business. It is the most powerful tool at your disposal. After all, what’s better than repeat business? If you’re not taking advantage of your customer database you’re missing out on potential sales. Here are the top 5 benefits to using your customer database for your marketing efforts.

Create Brand Affinity

Today’s customers want to buy from businesses they know and love. When armed with a customer database, you have the ability to build brand affinity by sending out marketing emails to people that have opted to receive them. Reaching out to customers by sharing new products, special offers or company news can help them feel connected to your business and nurture a relationship of trust.

Develop Customer Loyalty

A customer database allows your business to identify the most loyal and profitable customers. You’ll be able to target and give the red carpet treatment to this segmented audience. An effective way to reach these customers is through email marketing that takes the preferences of the customer into account. This engages customers, building further brand loyalty, and can inspire them to share your brand with friends and family. Not to mention, sending them special discounts and offers is a great way to encourage new purchases.

Provide Better Customer Service

Happy customers equal good business. Database marketing allows you to develop a stronger relationship with your customers. Having information like buying behavior, post-purchase feedback and reviews allows businesses to take a consumer-centric approach to customer service. Keeping up to date with the wants of your customer base allows the insight necessary to personalize communication so you can serve them better.

Direct Channel to Customers

One of the key benefits of a customer database is that it is a collection of actual customers that have purchased from you in the past. The foremost benefit of leveraging these names is that because they are verified customers, they are already interested in your product or service. The desire to purchase from your business is higher than it would be if you were prospecting for new customers.

Launching New Products

Rolling out new products to a small segment of your audience is a great way to test the water before launching it on a wider scale. You can target an audience based on information from your customer database. Selecting a group of your most trusted customers can allow a business to gather constructive feedback that can help improve later versions of the product. Keeping a pulse on what customers think and want is a great way to enhance the products you offer and how you offer them.

Take Your Brand to the Next Level with Strategic Marketing

Strategic Marketing is a full-service advertising agency, offering over 25 years of experience. We’ve helped businesses across many different industries establish powerful branding strategies within their relevant markets. Through various traditional and digital marketing tactics, our specialists can determine the most effective strategy based on your goals. Whether you’re looking to launch a new brand or update what you already have, we can help get your brand noticed. Contact us today by visiting our contact page or calling (561) 688-8155 to learn more.

Tagged under: customer database, Marketing

5 Comments to “ Five Benefits of a Customer Database”

  1. 4 Digital Tips For New Business Owners - Women's Life Link says :Reply
    November 3, 2019 at 3:30 pm

    […] Data is powerful and holds keys that can skyrocket your business into another league. But let’s look at the basics first before we get carried away…lol. There are many platforms available through plugins, social media, and software that track the when, why, where, and who of the clicks on your site or profiles. Though you likely already know who you want to reach, this real-time data is crucial for understanding who is interested in what you have. It can help you to launch your business, connect with potential customers, and even know what type of products to sell for maximum profit. […]

  2. How to Reactivate Inactive MLM Distributors That Quit Your Team says :Reply
    March 15, 2020 at 8:14 pm

    […] Knowing your customer base is a crucial component of a successful business. A customer database is a collection of information about all the customers that have made a purchase from your business. It is the most powerful tool at your disposal. After all, what’s better than repeat business? If you’re not taking advantage of your customer database you’re missing out on potential sales. ~ ThinkStrategic.com […]

  3. mukesh says :Reply
    March 17, 2020 at 2:56 am

    thank you

  4. 3 pasos para hacer SEGUIMIENTO y REACTIVAR a tus PROSPECTOS inactivos | Multinivel y Network Marketing says :Reply
    March 27, 2020 at 10:18 am

    […] Conocer tu base de clientes es un componente crucial de un negocio exitoso. Una base de datos de clientes es una recopilación de información sobre todos los clientes que han realizado una compra en tu empresa. Es la herramienta más poderosa a tu disposición. Después de todo, ¿qué es mejor que repetir negocios? Si no estás aprovechando tu base de datos de clientes, te estás perdiendo ventas potenciales. ~ ThinkStrategic.com […]

  5. rachel frampton says :Reply
    September 8, 2020 at 12:18 am

    It’s interesting to learn that a customer database will help the company build a bard affinity that will help engage their customers further. It’s great to learn that this type of strategy will also build customer loyalty. Well, if ever I’ll be given the chance to run my own company, I’ll make sure to incorporate a postal mailing list so the clients’ needs will be addressed immediately.

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