One of the primary goals of digital marketing is to establish internet authority and be a thought leader in your respective market. This means you have to create memorable and shareable content that distinguishes your company from competitors. Companies with more internet authority also tend to rank higher in search engine results. Below are just a few simple ways to make an impact on the online community and become an industry leader.
In the marketing business, content is king. When it comes to posting content a number of different methods can be used. Blogs, videos, infographics and whitepapers are all effective ways to publish shareable content online and earn internet authority. Whichever outlet you are using, the content needs to be unique and provide value to the consumer.
Once your company is established in its field, hosting webinars is a great way to build internet authority. Webinars allow you to educate and share valuable information with your audience while acquiring more prospective customers. Since most participants voluntarily sign up for webinars, they are showing interest in becoming a customer if they are not already. If your webinar offers enough valuable information, it can help encourage viewers to follow through with the purchase cycle.
Link building also plays a crucial role in establishing internet authority. The more inbound links you have to your website from other reputable areas of the internet, the more likely you are to be seen as an authority by search engines. Creating content that references external sources can increase brand awareness by asking your sources to backlink in return. Guest posting on high-quality sites can also create awareness of your brand and is an easy way to generate links to your website.
Social media, perhaps the most obvious way of getting content shared on the internet, also plays a part in earning authority. Social media platforms allow you to connect with users who can instantly access and share content that you post. Social media is the most viral way to share content over the internet and can contribute to link building strategies. It is important to remember that managing social media platforms is an around-the-clock job and requires continuous engagement with your followers in order to keep your brand’s image intact.
As an industry source of information, you will attract more online and offline leads, gain trust from your customers and potentially earn new business partnerships. Many companies trust Strategic Marketing to manage their digital marketing campaigns and gain authority for their brands. Contact Strategic Marketing today and see for yourself how we can help earn your company the authority it deserves.