Conversion Rate Optimization
What is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the art of improving the percentage of website visitors that actually become customers. CRO is the marriage of a website’s design and functionality with the website’s calls-to-action. Your website should facilitate a desired action, such as making a purchase, filling out a form, or requesting additional information. You work hard to attract prospects to your website, and Strategic Marketing can help make those visitors profitable for your business.
Through research, analysis, and creativity, our team reviews all aspects of your current website and landing pages to determine where you may be losing prospective customers. The success of your website as a lead or sales generation tool depends on how well optimized it is for conversions.
Steps to Our Conversion Rate Optimization Process Include:
- Webpage Analysis
- User Experience Testing
- Landing Page Optimization
- Messaging & Content Refinement
- A/B Testing
- Design Updates
Design + User Flow = CRO
Today’s consumers need to be able to quickly and efficiently navigate your website, but there are a number of considerations to making your website a seamless experience for users. We make sure that your website’s design, interactive features, and individual pages work together properly on all devices to increase your conversion rate. By creating calculated content and effective design, visitors will immediately know what you do and how to contact you.