Content marketing is one of the most important aspects of any business’s marketing strategy, but creating engaging and authoritative content isn’t easy. If you write for quantity rather than quality, your content is less likely to be successful and produce results. If done correctly, content marketing can increase leads and sales and greatly contributes to your search engine optimization (SEO) success. Content marketing can be used to supplement other areas of your marketing campaign, but as most marketers know, it comes with its own challenges. Below are some content marketing strategies and tips to help improve your business’s content marketing efforts.
Start With a Plan
Before you begin writing any content, make sure you have a solid plan on what you intend to do with the content and who you are targeting. The goal of your content is to subtly encourage your readers to convert into customers. If your content is too general and does not focus on a specific topic or solution, it may not have a strong enough influence on your target audience and it most likely won’t appeal to any one group. Creating a content calendar with predetermined topics and distribution plans will help ensure your content creation is both relevant and consistent and contribute to the success of other content marketing strategies.
Share Content on Social Media Sites
Social media undoubtedly has the power to get your content in front of the masses but sharing every blog or piece of content to every social media platform is not necessarily the best strategy. Where you post your content is important in determining who interacts with it. In order to engage your social media audience, be sure to share content on the most relevant platform based on the tone and topic of your content.
Repurpose Old Content
It’s not easy coming up with brand new content every time you need to produce something. Repurposing old content is one of the most effective content marketing strategies and is a good way to keep generating content without compromising on quality or relevancy. Repurposed content still needs to be unique from the original copy, providing the reader with new and valuable information that was not introduced in the original content. Consider referencing new influencers’ thoughts that relate to your content or adding and expounding upon videos or marketing material from other areas of your marketing campaign. Remember to keep it unique and engaging in order for your repurposed content to maintain its significance.
Don’t Forget About SEO
If you know the basics of SEO, then you know that content marketing is an important component of organic search success. For example, consistent and up to date content, optimal user experience, link building and keyword usage are all attributes content marketing and boost your SEO efforts. Your content should ultimately contain appropriate keywords and metadata, should be technically optimized to make it easy for users to access and read your content, and should be consistently created. You can also improve your SEO by updating old content with the most current information, earning your content historical credibility and maintaining its relevancy as times goes on.
Learn More Content Marketing Strategies from Strategic Marketing
Here at Strategic Marketing, content marketing is one of our specialties. If you are looking to begin a content marketing campaign or learn more about our content marketing strategies and how they can increase your business’s leads, contact us today! We have a wealth of experience in creating original and compelling content for many businesses and can provide you with content marketing success.