The Importance of Consistent Local Business Information

The Importance of Consistent Local Business Information

local business information

Increase Local Traffic

Your local business listings can be very effective in driving prospective customers who are actively searching in your area to your store or business. Basic local business information such as your address, phone number and business hours can ultimately be what drives local traffic to your store. If your business has inconsistent or missing information, you will likely miss out on potential sales and more importantly, lose the trust of prospective (or current) customers who are in need of your product or service.

With so many consumers turning to search engines and online directories first for local business information, you want your business listings to be consistent and correct across all search engines and directories to ensure prospective customers are led to the right place. Below are some statistics that demonstrate the importance of consistent and accurate local business listings.

  • 50% of consumers searching for a local business on their smartphones visit a store within one day
  • 76% of local searches result in a phone call to the business
  • 71% of surveyed consumers say they use the internet to confirm business locations before visiting them

Improve Organic Search Ranking and Online Traffic

Accurate and consistent local business information not only helps prospective customers find your store, but it also boosts your organic search ranking, as well, which can ultimately increase web traffic and qualified leads. Google places a lot of weight on the consistency of a business’s name, address and phone number by listing those that appear to be the most reliable in their “local 3 pack,” which is the where Google features local businesses at the top of the search results.

However, managing your local business listings go beyond making sure your business name, address and phone number are correct. By ensuring your listings contain correct links and citations as well, you are more likely to boost your ranking in local and organic search rankings. Ultimately, ranking higher among search results leads to more qualified leads and higher conversion rates, providing you with a great return on investment. Citations can come from any number of sources, such as:

  • Data Aggregators
  • Local Directories
  • Consumer Review Sites

Manage Your Local Business Information with Ease

Successfully managing your local business listings allow your brand to be promoted where it really counts. Strategic Marketing has developed a local search management platform, SmartList, which makes building and managing your online presence simple and effective. SmartList makes it easy to control your business listing and ensures your local business information is accurate across more than 2,000 publishers including online business directories, consumer review sites, major search engines and GPS navigation systems.

To learn more about how you can increase online and offline traffic with SmartList, visit our website today or call us at 561-688-8155 to speak with one of our marketing specialists.

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