Commercial Pop is Not Just Good for Commercials - Strategic Marketing

Commercial Pop is Not Just Good for Commercials

Have you ever found yourself humming the chorus of a song, only to be embarrassed when you realize you’ve been strolling around singing a commercial? Well, don’t be embarrassed; songs in commercials are really good these days – like Grammy-nominated good. It turns out, featuring good music in commercials isn’t just good for the featured brand, it’s also good for the musician.

Chevy’s Silverado Strong commercial
is a recent example of “real” music being used for the purpose of advertising. It’s a song that is well crafted enough that you would listen to it voluntarily even if it wasn’t in a commercial. (The spot was also strategically placed; it debuted during the Major League Baseball Chevrolet Home Run Derby and All-Star Game in July of 2013.) The singer-songwriter responsible for the song is Will Hoge, a seasoned, Grammy-nominated musician. A select group of people knew his name before July of 2013, but millions of people know it now.

Musical acts like Jet and Feist were virtually unheard of in the U.S. until they were featured in Apple commercials a few years back, after which their sales skyrocketed. The same goes for singer LP; her song Into the Wild would never have been heard on mainstream radio, but her popularity significantly increased after being featured in Citi’s “rock climbing” commercial. For some reason, the “somebody left the gate open” line was impossible for people to get out of their heads, which was why it was such a good fit for a commercial.

So, the good news: singing along to a commercial no longer qualifies you as a great big cheese ball – you’re just a lover of good music.