The Future of TV Advertising Archives - Strategic Marketing

Database Marketing for SMBs: How to Build a Database to Drive Your Campaigns Online

One of the advantages of a small business is personalized service; however, so many SMBs still do not maintain a manageable customer database.  A small business can spend years developing relationships with customers and collecting their information in an effort to nurture loyalty; but if that customer data is stored improperly, it will never be […]

How to Communicate without Saying a Word

If a picture is worth a thousand words, then this Nike TV commercial is worth a million. Using compelling images and dramatic music instead of spoken words, the entire 60-second spot is completely devoid of any dialogue whatsoever. The commercial does not advertise any particular Nike product; it instead enhances the solid brand identity Nike […]

Back to School

Even if you don’t have kids, you probably couldn’t help but notice that it’s back-to-school time. Students may have a sliver of time left before they have to get back to hitting the books, but by this point in the summer, TV commercials have already been hard at work advertising back-to-school sales. It’s challenging to […]

Bye-Bye Baby?

It might be time to say “bye-bye, baby.” E-Trade, the company whose TV commercials feature talking, stock-trading babies, has had seven different chief executives in the last six years (including interims). There is speculation about whether the most recent changing of the guard, along with a new marketing strategy, will mean an end to the […]

Am I Still Going to Like the Way I Look?

If you were in the market for voiceover talent with a gravelly, most-interesting-man-in-the-world-type of sound, you might soon have a new option. It will not come cheaply, though. George Zimmer, the founder, face and voice of Men’s Wearhouse for 40 years, is no longer the executive chairman of the well-established retail chain. Since he is […]

“If it bends, it’s funny. If it breaks, it’s not.” – Woody Allen

In any creative endeavor, there is always potential for a concept to go over the edge. “Funny” can turn into mean the same way “avant garde” can become just plain weird. The line between funny and not is one that artists have been tip-toeing on for years. Kmart’s creative team seems to have found the […]