Social Media Archives - Strategic Marketing

Weaving Public Relations into your Digital Presence

With the boom of social media, most businesses have leaped into the digital space to add to their marketing mix. And with the rapidly changing digital landscape, it’s challenging to keep up. The phrase “content marketing” has replaced the well-established term “editorial content,” but if you want to create a buzz around your business, public […]

Appealing to Consumers

As a result of active and demanding schedules, many of us are going mobile. Consumers want to be able to easily access business services online or information from their cellular device. That’s why having a mobile app for your business is imperative for today’s on-the-go lifestyle. Take Walgreens for example. Walgreens’ app allows the consumer […]

Would You Like That for Here or to Go?

Americans are a quick-moving people. We like three-minute microwave meals and 20-minute workouts. Most of us have begun texting instead of phoning because who has time to wait for the phone to ring six times? And leaving a voicemail? Forget about it – voicemail takes too long to check. While these may be extreme examples […]

Customers Beget Customers

Many business owners will tell you that the most effective advertisement in the world is a chatty customer who is pleased with a product. Harley-Davidson is making good use of this resource by combining the best of two worlds; they’re taking old fashioned word of mouth and mixing it with modern social media to create […]

“If it bends, it’s funny. If it breaks, it’s not.” – Woody Allen

In any creative endeavor, there is always potential for a concept to go over the edge. “Funny” can turn into mean the same way “avant garde” can become just plain weird. The line between funny and not is one that artists have been tip-toeing on for years. Kmart’s creative team seems to have found the […]

Quiz: Is Your Business a Social Butterfly or Stuck in a Cocoon?

Quiz: Is Your Business a Social Butterfly or Stuck in a Cocoon? 1. My business has been on Facebook: a) for quite some time now b) it’s not yet, but I’d like it to be c) I thought Facebook was only good for looking at pictures of my sister’s neighbor’s hairdresser’s nephew 2. My Pinterest […]