In February of 2016, Google confirmed it is removing ads that are shown on the right side of desktop search results. This means the total number of text ads that can appear on a SERP will shrink from as many as 11 to a maximum of seven. With less real estate available we expected to […]
There are billions of people on the planet, and every single of them experiences things differently and goes about their daily lives differently. This means that the user experience for one person online is unlikely to be exactly the same as another person. Search results on Google and Bing are proof of this. Research shows […]
There’s no question that Google has a huge impact on the digital marketing landscape, and is the first place consumers go when they need to find a product or service. This means that ad space on Google is valuable real estate, and that where and how you show up on the search engine results pages […]
Americans are a quick-moving people. We like three-minute microwave meals and 20-minute workouts. Most of us have begun texting instead of phoning because who has time to wait for the phone to ring six times? And leaving a voicemail? Forget about it – voicemail takes too long to check. While these may be extreme examples […]
Many business owners will tell you that the most effective advertisement in the world is a chatty customer who is pleased with a product. Harley-Davidson is making good use of this resource by combining the best of two worlds; they’re taking old fashioned word of mouth and mixing it with modern social media to create […]
Quiz: Is Your Business a Social Butterfly or Stuck in a Cocoon? 1. My business has been on Facebook: a) for quite some time now b) it’s not yet, but I’d like it to be c) I thought Facebook was only good for looking at pictures of my sister’s neighbor’s hairdresser’s nephew 2. My Pinterest […]
Gone are the days of wondering and waiting. Nobody has had to wonder about anything since the advent of the internet search engine. If you want information, just point and click, and with a few keystrokes, you’ll have your answer almost immediately.