Studies show that the credibility of a website is determined within the first few seconds of viewing. Consumers demand a certain standard when it comes to the appearance and experience of a website. Website design that is easy to navigate and beautiful to look at can mean the difference between losing or gaining business. If your business website isn’t quite up to par, you could be missing out on potential business. Here are some of crucial factors to consider:

A User-Friendly Experience

Websites are a resource for customers, allowing interaction with a business 24 hours a day. This means that a website should be easy for them to use. Some of the key elements of user experience design is a simple design, easy navigation and readability.

Simple design: The overall appearance of a website should be uncluttered and organized, as well as consistent. There may be several styles that you like but refuse the temptation to experiment with them on the website.

Easy navigation: Give customers the ability to search the website. This only makes it easier for them to find what they’re looking. Another important feature is making the navigation bar easily accessible on the homepage. They’ll be thankful they don’t have to spend time looking for it.

Readability: Are the fonts on your website legible and large enough to read? What about the color of the font and the background colors? It’s also important to not bombard the user with information they might not need at the moment. Instead, allow them to delve deeper by using dropdown menus and additional pages.

A Responsive & Mobile Compatible Website

Considering that more people use their phone than a desktop computer to connect to websites, it’s no surprise that a website should be optimized for viewing on a mobile device. Having a mobile-friendly site means that it loads onto a mobile device, but it can still have flaws like making users pinch and zoom for a closer look. That’s why it’s not enough to just be mobile-friendly, all websites should opt for a responsive website design. This means that the display of a website will adjust based on the device of the user and offers a seamless user experience.

Clear Call to Action

A website is a great credibility building tool, informing visitors about your company but most importantly, a website is your online point of sale. Having a clear, easy to access call to action directs your customers to a desired action. Depending on the structure of your business this could be the purchase of a product, filling out a form, signing up for an e-newsletter or placing a phone call.

Whatever your call-to-action may be, ensure that it is on the homepage so visitors can find what they need quickly and that it also appears before the user has to scroll down on the page.

Take Your Brand to the Next Level with Strategic Marketing

Strategic Marketing is a full-service advertising agency offering over 25 years of experience. We’ve helped businesses across many different industries establish powerful branding strategies within their relevant markets. Through various traditional and digital marketing tactics, our specialists can determine the most effective strategy based on your goals. Whether you’re looking to launch a new brand or update what you already have, we can help get your brand noticed. Contact us today by visiting our contact page or calling (561) 688-8155 to learn more.